Starbucks will discontinue its Oleato line of olive oil-infused beverages in U.S. stores in early November. The decision was made before Brian Niccol was appointed CEO. The move aligns with Niccol's goal to streamline the menu, which is part of his larger strategy to return to fundamentals amid declining sales. The Oleato line infused Partanna olive oil into popular beverages. Despite Schultz's high praise, U.S. reviews were critical, and some customers reported laxative effects. The Oleato drinks will remain available in cafes in China, Italy, and Japan.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Starbucks will discontinue its Oleato line of olive oil infused beverages in U.S. stores
00:07in early November.
00:09The decision was made prior to Brian Nichols' appointment as CEO.
00:13The move aligns with Nichols' goal to streamline the menu, which is part of his larger strategy
00:17to return to fundamentals amid declining sales.
00:20The Oleato line infused Partana olive oil into popular beverages.
00:25Despite Schultz's high praise, U.S. reviews were mostly critical, and some customers reported
00:30laxative effects.
00:31The Oleato drinks will remain available in cafes in China, Italy, and Japan.