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00:00The future of our hometown is in the hands of all of you who are working hard to find a company in the process of growing up in your hometowns around the country.
00:30Let's try it for the first time. I wonder how far we can go.
00:37It doesn't matter if we get entangled or not.
00:41It's all about me.
00:54Good evening. The future of our hometown has begun again tonight.
00:57This program is brought to you by KABURU, a book lounge located on the 3rd floor of Kabuto Bay in Nihonbashi.
01:02Today, we would like to introduce you to a company in Hiroshima.
01:07The company has changed from the image of a workplace for men to a workplace for women.
01:16What kind of workplace can you imagine?
01:19I have the image that there are many men who come to my house.
01:25I have the image that there are many men who come to my office.
01:31There are still many jobs for men.
01:36What kind of company is it?
01:40We went to the largest city in China, Hiroshima City, Hiroshima Prefecture.
01:47The population of the city is 1.2 million people, which is the lowest in China.
01:55There are many historical buildings such as the atomic bomb dome and Hiroshima Castle.
02:00It is also one of the cities that is popular as a city that is easy to live in.
02:04The company founded in 1951 is located in such a city.
02:12What kind of company is it?
02:15We asked Mr. Otoyama, the representative of the company.
02:20We are a company that collects and disposes of general waste and industrial waste mainly in Hiroshima City.
02:28We have more than 80% of sales from private companies.
02:32Some of our employees are from the Ministry of Tourism.
02:37There are about 100 employees.
02:40We mainly collect and dispose of waste.
02:43We also do business related to intermediate processing such as demolition.
02:48Our specialty is that various restaurants are our main customers.
02:55The garbage that comes out from such places is our main customer.
03:01In addition to that, there are various deals such as apartments, apartments, and individual houses.
03:08We operate in Hiroshima City on 365 days and 24 hours a day.
03:16In addition, we have recently been working hard on recycling business from the perspective of SDGs.
03:22Currently, the annual income is growing to more than 1.1 billion yen.
03:28We can do it!
03:32In the meantime, here in Taiyo, we have a completely different feature from ordinary waste disposal companies.
03:40That is...
03:42We started employing women.
03:45Yes, it's rare in this industry.
03:48We are working hard to employ women.
03:52If you look closely...
03:55Wow!
03:59It's true that it's a woman's figure.
04:02From the desk work to the person who drives the truck, the woman's figure stands out.
04:08Why is that?
04:11At that time, young male staff were recruited in our industry.
04:17So I thought that if the company developed various ideas, it would be a field where women could shine.
04:22That's how we started.
04:25The staff who go to collect garbage are also mainly women.
04:30I think that's a feature.
04:33Originally, more than 90% of this industry is male.
04:38In Taiyo, 30% to 40% of the total is female employees.
04:44However, sometimes it is a difficult task to carry heavy luggage.
04:50So Mr. Motoyama implemented three reforms to increase the employment of women.
04:56The first is...
04:58I want to get out of the image of working clothes.
05:03We are often called garbage shops.
05:05However, in order to grow from a garbage shop to a company,
05:10I changed it from working clothes to a uniform.
05:16Here is the uniform.
05:19The color of the uniform is unusual in the industry.
05:23Women's uniforms have hoods and have a cute feel.
05:28Everyone in the company thinks about that.
05:31Certainly, the design has changed the image of the industry.
05:36The employees are...
05:38I like it because it's cute and simple.
05:41Customers often say that it's cute.
05:44I think it's cute in a word.
05:47I think that the emphasis on femininity appears in bright pink.
05:53When I was walking around, I thought I was a clerk.
05:57I think I can talk to you.
05:59I was able to talk to you.
06:02Mr. Motoyama's target audience.
06:04Everyone seemed to like it very much.
06:09Furthermore, the helmet is also original.
06:12The uniform is so cute.
06:15The staff said,
06:18Is this a helmet?
06:20Everyone wants to wear it because it's cute.
06:25You can choose your own safety.
06:28I thought it would be nice to have a helmet with a sense of fashion.
06:33I made it with the designer who designed the uniform.
06:38I made it with the appeal of SDGs.
06:44In this way, even the helmets designed by the employees have been made.
06:51Mr. Motoyama's three reforms.
06:54The second is to support the employees' work.
06:59This is also a men's lounge.
07:01I think it's a little different from the lounge of a company that deals with waste materials.
07:06There is a shower room in the women's lounge.
07:09There is also a powder room.
07:12In the women's lounge, there is a shower room and a powder room.
07:19It's an environment where women can work easily.
07:24I'm very grateful.
07:26I sweat a lot.
07:28I work as a garbage collector, so the smell of garbage sticks to my body.
07:34I'm grateful that I can clean up the company and go shopping.
07:41When I came in, the lounge was a mess.
07:46I was surprised.
07:49It was a lounge that felt like a garbage shop.
07:54It was like a cafe.
07:56Has the atmosphere of the workplace changed?
07:58I think it has changed.
08:00There are many more women.
08:02There are more young people.
08:05This is also a men's lounge.
08:07I think it's better to have women.
08:12In the office, both men and women talk to each other.
08:17I think it's a good environment to talk to each other.
08:22What is the revolutionary reform of TAIYO?
08:26Is that so?
08:29The last of the three reforms that Mr. Motoyama carried out is...
08:33Too happy to return to school.
08:37I'm surprised you're so careful.
08:39It's my birthday.
08:41I get a ticket to go to a birthday party.
08:45I feel like I'm an employee.
08:47There is a golf club.
08:49I sometimes go golfing.
08:51It's fun to go around with the president and the employees.
08:56In TAIYO, there are various benefits, such as a furniture company and a cake as a gift for Christmas.
09:05And what makes me happier is...
09:08This facility is right in front of the company.
09:12It's a nursery run by TAIYO.
09:17Currently, nursery fee is free all over the country.
09:21It's free now.
09:23I've been accepting my employees' children for free since the beginning.
09:29I think it's the biggest benefit.
09:33At that time, the problem of standby automation broke out nationwide.
09:37There were a lot of women who couldn't work even if they wanted to work.
09:41It's a company-run nursery.
09:44I was able to make it in time for the application.
09:50I think the timing was just right.
09:54There's a reason for that.
09:56It seems that the inquiry at the beginning of the commentary was overshadowed.
10:00The opening hours are from 7.30 a.m. to 7 p.m.
10:04Therefore, at the beginning of the day before departure,
10:07I can see the employees coming to take care of their children.
10:12It's very convenient.
10:14I can come here to take care of my children as soon as I get off work.
10:17I can go to work as it is, so I don't have much loss time.
10:21It's very helpful.
10:23I can work while I'm taking care of my children, so it's completely different.
10:28And in the evening,
10:31The employees who finished their work went to pick up their children.
10:35I feel like I'm done with my job.
10:37By the way, what are you going to do now?
10:39I'm going home and take care of the kids.
10:42I'm going to take care of the kids' baths, meals, and bedding.
10:46I'm going to start now.
10:49It seems to be really hard to raise children at work.
10:53It's convenient to use this nursery.
10:57The company is connected to the nursery.
11:00When I have a fever, I can contact the company directly.
11:05It's easy to communicate and easy to understand.
11:09When I have a long day at work, I can work until 7 o'clock.
11:14That's a big deal.
11:17Taiyo has succeeded in increasing the number of female employees.
11:24The company has unexpected benefits.
11:27Garbage trucks are a popular business in the world.
11:34It's just a woman on a garbage truck.
11:38It's getting a lot of attention.
11:41When I go into the house and collect garbage,
11:44I'm very happy.
11:46It's better than going to a male staff.
11:48There are three or four types of garbage trucks.
11:51There are dangerous, dirty, and so on.
11:54The theme of the garbage truck is clean, comfortable, and cool.
11:58I want to switch to the three types of garbage trucks.
12:03The increase in female staff has led to an improvement in the image of the garbage truck business.
12:10What did Mr. Motoyama aim for?
12:14I want to make it easier for everyone to work, not just for women.
12:21Yes, a workplace where everyone can work easily.
12:26That's what we're doing regularly.
12:35Recreation activities such as barbecues.
12:40Of course, the participation fee is free.
12:43The company pays for all the ingredients and drinks.
12:48What is the purpose of this meeting?
12:51New people are coming in.
12:54I think we need to create a place where we can interact as much as possible.
13:00Thanks to everyone, I can eat and drink.
13:03At times like this, I hope everyone can eat and drink at the company.
13:08Mr. Motoyama values communication with his employees.
13:14In fact, there is a surprising past that Mr. Motoyama has.
13:20I asked Mr. Kato, who has known the company since he was the president of Sendai.
13:25When I was in Sendai, I was in the military.
13:30I was a pretty strict person.
13:33Since the big change, the atmosphere of the company has changed 180 degrees.
13:41How can I make this company, Taiyo, easier to work for?
13:46I want to make it a company that can be recognized by the world.
13:51I think the result is now.
13:55The big change was in 2016.
13:58Until then, it was a so-called one-man management style.
14:03I don't think Sendai was bad at all.
14:09There is an overwhelmingly strong boss.
14:12According to the management style, there are many young people in Sendai.
14:20I don't think it will work.
14:25To a workplace where it is easy to work even a little.
14:28It's getting closer to the employees.
14:33The employees who actually participated.
14:35I think it's good to get along.
14:37If the working hours are different, the conversation will be less.
14:40If it's a place like this, it's easy for everyone to get drunk and talk.
14:45I'm a new employee.
14:49Why did you come today?
14:50I thought I could feel the atmosphere of the company.
14:54I thought I wanted to get closer to various people.
14:57I participated.
15:01It's really fun to actively talk to me.
15:05Everyone looked really fun.
15:08Thank you for your hard work.
15:10How was it?
15:12It was fun.
15:15How do you interact with people you don't usually interact with?
15:20I don't know if I was able to interact with everyone.
15:24It would be nice if my personality could be transmitted to everyone.
15:31Do you want to hold an event like this?
15:35I want to do it four or five times a year.
15:38There are a few people who haven't come yet.
15:41I'm going to have a hard time there.
15:46Can I go back early?
15:49Thank you very much.
15:51Let's go.
15:53That's what I'm aiming for.
15:55Thank you, everyone.
16:00I can get off work with this.
16:03It's a great company.
16:05I think it's great that it's a company where everyone can get together.
16:13I don't think there's a company that costs as much as that.
16:18It's been four years since this program started.
16:21I've never had a barbecue like that.
16:24Did you have a barbecue like that?
16:26I wonder if it was like that.
16:29Tonight, we have Mr. Takuzen Motoyama, CEO of Taiyo Co., Ltd., and Mr. Yuki Kato, director.
16:39Thank you for your time.
16:44I had the image that it was a place where men were active.
16:49I didn't know there were so many women working.
16:53As a result, everyone seems to be having fun working.
16:59It's completely different from the end of the VTR.
17:04I only felt nauseous.
17:07You must have had a hard time seeing everyone.
17:12That's right.
17:13When I got here about 10 years ago, the relationship between the company and the employees wasn't very good.
17:21Didn't you have that kind of communication 10 years ago?
17:24There was, but it was more of a forced participation than a free participation.
17:30I couldn't refuse.
17:33I didn't force it at all.
17:35But I think there were about 100 people.
17:39Do you look like that every time?
17:41I'm not the one who's good yet.
17:44I think there are a lot of companies that want to do this kind of thing.
17:48Isn't profit the most important thing in a company?
17:51But why do you have to spend so much money on your employees?
17:56First of all, human resources are the most important thing in any industry.
18:03It's a one-to-one business.
18:06I think it's natural to invest money in an environment where as many employees as possible work.
18:14Is there anything else besides VTR that you couldn't introduce?
18:17The responsible people in a certain class are the ones who support the employees.
18:25And now that more and more new people are coming in,
18:29there are people who don't have a driver's license.
18:32The company helps them get a driver's license.
18:35That's what we're doing.
18:38Our company has a cool corporate philosophy.
18:42But the management said that only high-end cars should be used as drivers.
18:48Alphard, for example.
18:51What kind of company is this?
18:54It's making a lot of money.
18:56It's a fire truck.
19:01I heard that the number of applicants has changed a lot since Fukuri Kosei.
19:08How much has it changed?
19:10We've been doing a lot of volunteer work since 2017.
19:15Until then, we had about five or six applicants a year.
19:20Now, we have about 30 to 40 applicants a month.
19:24I calculated the number the other day, and I had more than 2,000 interviews.
19:30You want to work with everyone.
19:33That's right.
19:34That's how much it changes.
19:36That's right.
19:38We've completely changed the image of the waste disposal industry.
19:44I think it's great that it's not just for women, but for everyone.
19:50It's a company with a lot of smiles.
19:52I thought it was a company with a smile like the sun.
19:57Next week, we're actually getting closer to the company.
20:05Please look forward to it.
20:37Do it. Do it.
20:38I don't know.
20:42Do it.
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20:46Please watch it.