(Adnkronos) - “La campagna "Easy to Love" accompagna il lancio di una nuova gamma di prodotti, i nostri Knorr Asia Noodles, così buoni e convenienti da essere tanto ‘facili da amare’. Il lancio degli Asia Noodles in Italia, ci permette di rispondere alle esigenze di un pubblico sempre più attento alla varietà dei sapori globali, dinamico, giovane e al tempo stesso con delle necessità molto specifiche”. Lo ha detto Paolo Armato, General Manager Nutrition, Unilever Italia, durante la presentazione, a Milano, della campagna ‘Easy to Love’.
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00:00The Easy to Love campaign accompanies the launch of a new range of products, the new
00:08range is called Knorr Asian Noodles, they are good and convenient products, so we are
00:15convinced that they will be very easy to love products for our consumers.
00:19From our recent research on the eating habits of university students, it
00:23emerges that only 2 out of 10 are satisfied with their lunch break due to difficulties
00:29in the preparation times, in the sacrifice of taste and in the quality of the products they use.
00:35The launch of Asian Noodles allows us to be closer to the needs of a consumer
00:40increasingly interested in the flavors of global cuisine, with a particular attention to taste,
00:46variety and preparation times. Asian Noodles further confirms
00:50that innovation is a cornerstone of the Knorr brand strategy, which has recently allowed it
00:55to become the second global brand of Unilever, exceeding the threshold of 5 billion euros in
01:01invoicing. This type of product is designed for all consumers who expect to have a
01:06tasty and satisfying meal, with an enveloping flavor and a budget-friendly taste.
01:10Easy to Love is a multi-channel campaign that involves several actions.
01:14Let's start today with this initiative at one of the most important university schools in Milan,
01:18the Politecnico. We will be here for a week, from the 4th to the 8th of November,
01:22we have created an area that is really easy to love, where students can
01:26somehow try to reconcile a lunch break intended for taste to a playful and fun moment
01:31for their day. The campaign focused on those moments perceived by students
01:36as stressful and meaningless, such as lunch break, to make the moments full of taste and enthusiasm.
01:42After the Politecnico we will reach other Italian universities, such as the Bicocca of Milan,
01:47the University of Bologna, the Sapienza of Rome and the Federico II of Naples,
01:51with a sampling activity that will reach more than 25,000 students. We are already present on the
01:56venetian points of the Italian distribution, with activities on the venetian point and materials
02:00of visibility, and we will also be in contact with Generation Z through a whole series of
02:05digital and social activities on the various most important channels, including TikTok and Instagram.