(Adnkronos) - Valerie Piau, VP Marketing & New Business, Acer EMEA, racconta le future direzioni strategiche dell'azienda in una serie di settori chiave. L'azienda punta a rafforzare il suo marchio Predator nel settore gaming e a consolidare la sua presenza nei segmenti premium con i prodotti Swift e AI PC. Continuerà inoltre la promozione dei Chromebook attraverso una partnership con Google. Nel new business, che rappresenta il 25% del fatturato, Acer mira a espandersi in aree come la mobilità e la connettività, e a integrare l'intelligenza artificiale nei suoi prodotti per migliorare le strategie di marketing e l'esperienza utente.
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00:00In 2025, Acer EMEA will focus on the gaming part, where we have a good market share,
00:09so we will reinforce the message on the Predator brand and we will continue with the Predator Force campaign.
00:19On the consumer side, we want to reinforce our presence on the premium side with Swift and AIPC products,
00:29so we will have a company with Intel again.
00:35Obviously, on the Chromebook side, we already have a company with Google on the Chromebook Plus side
00:43and it will continue again in 2025.
00:46On the new business side, which represents 25% of our revenue, we want to continue developing new products,
00:55so there will be three areas that are quite important.
00:58The first is the mobility part with e-scooters, then the second part is the connectivity part
01:04and finally we will also continue to develop products in the gaming sector.
01:10We already have artificial intelligence on the PC side,
01:14so with the Gemini side with Chromebook Plus and AIPC on the Copilot Plus side with Microsoft
01:24and on the new business side, if you have seen, we have products like the eBee,
01:29where we have also developed and put artificial intelligence
01:34and we will continue with the e-scooter part in 2025.
01:38Obviously, with the post-COVID part, we have seen the need to have products like the monitor
01:47for people who work from home or keyboards, headsets, webcams,
01:54so we have developed more products in the world of accessories.
01:59And on the PC side, we have seen a need for a lighter, finer PC,
02:06perhaps for those who carry it every day from work at home or those who work from home
02:11and also a slightly different requirement in terms of webcam and screen resolution,
02:19such as the need for a LED resolution.