マツコの知らない世界 2024年12月3日 前編！「ふるさと納税の世界」
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00:00Matsuko-san, have you ever been a member of the Furusato Nozei?
00:05I've decided to pay taxes to the local government.
00:10I've never done that before.
00:13First, I'd like to introduce the current situation.
00:17The latest situation of the Furusato Nozei is that
00:19one out of four residents of Tokyo uses it,
00:21and 600,000 items are sold.
00:23The market cap is about 1.1 trillion yen.
00:25The Furusato Nozei has the largest market cap in December.
00:29The Furusato Nozei has a tendency to increase in December
00:34because the amount of money they can donate depends on their income.
00:38First of all, let's talk about the best 10 items.
00:41For example, Monbetsu and Hotate.
00:44Hokkaido is strong.
00:46It's strong, isn't it?
00:48It's in the top 10.
00:49It's amazing. It's in the top 5.
00:51It's amazing.
00:53But Shiranuka-cho has a higher name value than others.
00:58That's right.
00:59It's amazing.
01:00The Furusato Nozei saved the town.
01:02That's right.
01:03It's a town where seafood is popular.
01:05They collect salmon, salmon roe, and scallops for more than 10 billion yen.
01:10It's amazing.
01:11They make a system.
01:13Another thing that is popular every year is
01:16the three largest Japanese beef in Ryuo-cho, Shiga Prefecture.
01:19It's called Omi beef.
01:21The balance between sweet and sour is excellent.
01:24In Iwasa-cho, Wakayama Prefecture, you can find Arida mandarin oranges.
01:28At the end of each year,
01:30you can find a variety of local gourmet food.
01:33I'd like to talk about this today.
01:36In media programs,
01:38there are a lot of gourmet food and rankings.
01:41I'd like to talk about the Furusato Nozei
01:43and how it's not over until the products arrive.
01:47The biggest charm of Furusato Nozei
01:49is the sincerity in packaging and service.
01:52Furusato Nozei is a town where you can feel the sincerity.
01:55I donated this two years ago.
01:58It's called Memuro-cho in Hokkaido.
02:00It's a beautiful town.
02:02It's a town in Tokachihei.
02:06Memuro-cho is the largest town in Japan
02:09where sweet corn is produced.
02:11They use the characteristics of the town
02:14to make a variety of corn soup.
02:17I wanted to make a lot,
02:19but when I looked for a gift,
02:21I found a bag of corn soup.
02:24The reason I got this is
02:26when you open it,
02:28you can see the comments
02:30written by the mayor
02:32on the 1,000-yen gift.
02:34You can feel his sincerity.
02:36You can't do that!
02:38We'll be together for the rest of our lives!
02:44In Memuro-cho,
02:46when a woman with medical expenses
02:48or a child-rearing family
02:50buys a house,
02:52they give out vouchers.
02:54It's a system that supports
02:56the younger generation.
02:58All municipalities have a page
03:00on how to use donations.
03:02If you donate to a town
03:04that uses Furusato Nozei
03:06effectively,
03:08it's not just about money.
03:10It's true that you can see
03:12things on the town's
03:14website.
03:16Aside from this,
03:18we also donate a lot.
03:20For example,
03:22we donate a bag
03:24made by a couple
03:26in Nagi-cho,
03:28Okayama Prefecture.
03:30It's handmade,
03:32so it's not a lot,
03:34but Nagi-cho has a 2.95%
03:36birth rate
03:38in this era.
03:40Why?
03:42Because it's a town
03:44with a population of 240,000.
03:46And you can get medical expenses
03:48and school lunches
03:50for free, right?
03:52Yes, for free.
03:54I guess you want to donate
03:56to places like this.
03:58Yes, that's right.
04:00Next, I live in Takamori-machi,
04:02Kumamoto Prefecture.
04:04This is the only school
04:06that has a manga artist.
04:08This is the first town
04:10where a junior high school student
04:12who wants to be a manga artist
04:14is taking an exam.
04:16This is a photo
04:18of the dormitory.
04:20There are so many pictures
04:22of the dormitory
04:24that you can see
04:26a lot of pictures
04:28on the walls of the dormitory.
04:30I don't think
04:32we need those pictures.
04:34Mr. Matsuko,
04:36you can also find
04:38a lot of pictures of the dormitory.
04:40I wonder if it's okay
04:42to find them.
04:44What should I do?
04:46Where should I die?
04:48Mr. Matsuko's Unknown!
04:50The World of the Hometown Farmers
04:52At this time of year,
04:54the popular ranking
04:56is dominated by
04:58local specialty food.
05:00Every January,
05:02the hashtag
05:04of the prize money
05:06is trending.
05:10However!
05:12Tonight,
05:14not only the local specialty food,
05:16but also the new way
05:18to enjoy the hometown farmers
05:20is exciting.
05:22What they teach us
05:24is to check
05:261786 municipalities
05:28every day.
05:30If there are more than 100 municipalities
05:32that produce hometown farmers,
05:34Mr. Masahiro Kai
05:36will win the prize money.
05:38If there are no
05:40hometown farmers,
05:42I don't think I can find them.
05:44That's great!
05:46I'm interested in this.
05:48They compete with ideas.
05:50From the experience
05:52that you can make
05:54a lifetime-long memory
05:56that you can't taste
05:58if you don't go to the town,
06:00to the local specialty food
06:02that you can't taste
06:04if you don't go to the town.
06:06They will introduce you
06:08to the town.
06:10Let's go!
06:12The project of
06:14Tokyo 23-kun
06:16that was against
06:18the project
06:20has begun.
06:22Tokyo has been
06:24protecting the land
06:26until now.
06:28The craftsmanship
06:30is amazing.
06:32Even if there are no hometown farmers,
06:34I wonder what kind of town
06:36that town is.
06:38This is worth a try.
06:40I'm curious.
06:42It's interesting.
06:54Mr. Masahiro Kai,
06:56a man who checks
06:58the hometown farmers.
07:00He's 47 years old.
07:02He's from Kumamoto.
07:04He lives in Kumamoto.
07:06Why does he check
07:08the hometown farmers?
07:10What kind of town
07:12does he live in?
07:14My father is
07:16in my hometown.
07:18I think my father
07:20is ahead of me.
07:22If that happens,
07:24my hometown will be gone.
07:26In the future,
07:28I want to live in the countryside.
07:30I have more opportunities
07:32to think about it.
07:34While I'm looking for a town,
07:36I can see
07:38what kind of town
07:40the hometown farmers are.
07:42I can see
07:44what kind of town
07:46the hometown farmers are.
07:48The hometown farmers
07:50divide the tax
07:52between the town
07:54and the town.
07:56The town gets
07:58special goods
08:00such as food and daily necessities
08:02as a reward.
08:04I'd like to talk about
08:06the problem of the hometown farmers.
08:08The town gets too much
08:10as a reward.
08:12If the town doesn't get
08:14the special goods,
08:16they don't get any donations.
08:18It's hard.
08:20The residents
08:22in the central part
08:24of the town are poor.
08:26They don't have any industry.
08:28Because of the situation,
08:30I don't want to
08:32promote the hometown farmers
08:34without a reason.
08:36The media only
08:38talks about gourmet food.
08:40I want people to know
08:42the new charm
08:44of the hometown farmers.
08:46The hometown farmers
08:48are only interested
08:50in the hometown farmers.
08:52But Mr. Kai says
08:54the town doesn't need
08:56the special goods.
08:58The town is full of people
09:00who want to live there.
09:02I'd like to introduce
09:04the hometown farmers
09:06who want to live
09:08in the town.
09:10I don't know
09:12if it's helpful.
09:14I'd like to introduce
09:16the hometown farmers.
09:18I'd like to introduce
09:20the hometown farmers.
09:22First of all,
09:24I'd like to introduce
09:26Fujiyoshidashi,
09:28a small town in Yamanashi prefecture.
09:30It's a hideous picture.
09:32This is a food.
09:34When the special goods
09:36arrive and open the box,
09:38they say,
09:40this is hideous.
09:42This is not fair.
09:44I'd like to have it next year.
09:46I'd like to have it next year.
09:48It's different every time.
09:50Everyone is good at it.
09:52It's a regular bottle,
09:54so if you donate it once,
09:56seasonal fruits will arrive several times.
09:58It's different every time?
10:00Oh, my.
10:02If I don't ask for it next year,
10:04I'll be a devil.
10:06This is...
10:08Fujiyoshidashi's
10:10system that makes you want to live
10:12is...
10:14Support for long-distance commuting
10:16is provided 10,000 yen a month.
10:18One-half of the regular tickets
10:20are provided to railway users.
10:22It's hard to commute to Tokyo,
10:24but if it's around 8 o'clock,
10:26I can do my best.
10:28Other than that,
10:30you can actually go to the town and experience it.
10:32Oh, that's good.
10:34It's a hometown farmer like that.
10:36It's a spotlight type
10:38that makes memories for a lifetime
10:40throughout the town.
10:42Excuse me, I'm from Kumamoto.
10:44This is where I actually donated.
10:46I know you want to screw up your hometown.
10:48The town of Mashiki
10:50is next to Kumamoto City.
10:54This town with Kumamoto Airport
10:56in Aso
10:58is a hometown farmer's hometown.
11:00You can run a runway.
11:02Run a runway at the airport.
11:04Kumamoto Airport Marathon
11:06Well,
11:08I don't really want to run it.
11:10It's a runway,
11:12so I have to withdraw at 6 a.m.
11:14Everyone has to do it in a hurry.
11:16I can't drop a screw,
11:18so I use a metal detector
11:20at the entrance.
11:22You don't like 150, do you?
11:26There were a lot of applications.
11:28Well, the runners
11:30will want to run in a strange place.
11:32I ran.
11:34I ran at 3 a.m.
11:36Everyone loves marathons
11:38in Kumamoto City,
11:40but I was the only one
11:42who ran with a hometown farmer.
11:44The town of Mashiki
11:46has a system like this.
11:48You can get a subsidy of 1 million yen
11:50by purchasing a new house.
11:52High school students can also
11:54get medical expenses here.
11:56It's a little special,
11:58but you can get a subsidy of
12:0010,000 yen per year.
12:02Another interesting thing
12:04is the Shizuoka Prefecture.
12:06It's a very good place.
12:08The hometown farmer of this town
12:10is...
12:18Akuha Custard Competition Tour
12:20Wait a minute.
12:22What is this?
12:24Takahashi Racing is involved.
12:26No, it's a location
12:28where dramas and movies
12:30are really used.
12:32There is also a self-defense force
12:34nearby.
12:36Self-defense forces
12:38are practicing this.
12:40I don't think
12:42many people in the neighborhood
12:44will be surprised.
12:46You can take a picture like this.
12:48It's nice.
12:52Isn't it good?
12:54If you open the window every day,
12:56there is a big Mt. Fuji in front of you
12:58and the sound of an explosion
13:00can be heard from time to time.
13:02That's why
13:04it's really special.
13:06That's right.
13:08It's hard to find a town
13:10where you can do that.
13:12In other places in Hida City,
13:14Hida beef is popular
13:16because it is special.
13:18However,
13:20what Mr. Kai pays attention to
13:22is the hometown farmer
13:24who directly contacts
13:26the local residents.
13:28There is an old man rental.
13:30This old man
13:32has the right to rent this old man.
13:34He can use this old man
13:36for two and a half hours freely.
13:40What does this old man do?
13:42This old man guides
13:44tourists around the area.
13:46That's interesting.
13:48I think it's good
13:50for people who want to do
13:52something unusual
13:54with the pension,
13:56but how many users
13:58does this old man have?
14:00In Hida City,
14:02there is a system
14:04that makes it easier
14:06for immigrants
14:08to live in Hida City
14:10by increasing the amount
14:12of rice per person
14:14per year,
14:16and supporting
14:18the cost of
14:20living in Hida City.
14:22For example,
14:24if you live alone
14:26and can't clean the house,
14:28this old man will
14:30replace you with a hometown farmer.
14:32So, if you want to
14:34become a hometown farmer,
14:36this old man is the best.
14:38I think this old man
14:40will continue to increase.
14:42Even if you don't
14:44actually become a hometown farmer,
14:46I think it's very important
14:48to look at the page.
14:50What kind of city is that?
14:52That's right.
14:54I think it's a city
14:56where you can enjoy
14:58a lot of things.
15:08Speaking of hometown farmers
15:10that are popular in the media now,
15:12most of them are
15:14famous local specialties.
15:16However, Mr. Kai said
15:18that a city without
15:20famous local specialties
15:22has its own specialities
15:24that should be noticed.
15:26Let me introduce it to you.
15:28It's called Magokoro,
15:30which is recommended for
15:32living alone.
15:34It's made by grandmothers all over the country.
15:36It's good.
15:38This is a little good.
15:40If you keep the ingredients,
15:42even if you live alone
15:44or if you are young,
15:46if you put it in the refrigerator
15:48or refrigerator,
15:50it's not food,
15:52but it's cooked.
15:54It's good.
15:56It's interesting.
15:58I brought three.
16:00It's like this.
16:02You can feel the true heart of the city.
16:04Fukuoka Prefecture Okagaki Town
16:06Kagoshima Prefecture Tokunoshima
16:08Niigata Prefecture Nagaoka City
16:10Okagaki Town
16:12doesn't come to mind.
16:14This is also a hometown farmer
16:16in a local cafeteria.
16:18It's located between
16:20Fukuoka City and Kitakyushu City.
16:22It's called Okagaki Town.
16:24Miyoshi, a Japanese restaurant
16:26in Okagaki Town,
16:28makes a special dish.
16:32I make it by hand.
16:34That's right.
16:36It's a grilled rice ball.
16:38My mother,
16:40daughter,
16:42and local mothers
16:44come here every day.
16:46What's inside?
16:48This is eel.
16:50There are many kinds of eel.
16:52There are several kinds.
16:54It looks delicious.
16:56It's not crispy.
16:58It looks delicious.
17:00You can't find this kind of eel
17:02unless you live in your hometown.
17:04I recommend this kind of eel.
17:06What is Tokunoshima?
17:08Tokunoshima.
17:10This is also the taste of my grandmother.
17:12What should I do?
17:14Tokunoshima is located
17:16in the southwest of Kagoshima Prefecture.
17:18It has a population of about 20,000.
17:20Tokunoshima is made
17:22of three towns.
17:24It's a town where you can get
17:26potatoes and sugarcane.
17:28I have an image of sugarcane.
17:30In winter, you can get
17:32fresh potatoes.
17:34I made this croquette
17:36with the idea of
17:38making something
17:40with three towns.
17:42It doesn't contain anything.
17:44What's in the pepper?
17:46It's a little spicy.
17:48It goes well with alcohol.
17:50This is Tokunoshima.
17:52It says it's a recipe
17:54of my grandmother,
17:56who is the best cook.
17:58You can't buy it at a store.
18:00It's a croquette
18:02made by the best cook.
18:04It's amazing.
18:06I'm interested in this.
18:08It's delicious.
18:10I made this croquette
18:12with the idea
18:14of making something
18:16with three towns.
18:18It's good that you asked
18:20your grandmother
18:22to make it,
18:24not the restaurant.
18:26It's a secret,
18:28but it's delicious.
18:30Stop it.
18:32It's a secret.
18:34It's a secret.
18:36It's a secret.
18:38There are more people
18:40who want to come to Mamiyoshima.
18:42If I make it well,
18:44I think I can make it
18:46in Tokunoshima, too.
18:48After this,
18:50a special dish of Niigata
18:52which is unique to
18:54Gurseto Nousei
18:56will be served.
18:58It's a special dish
19:00which is unique to
19:02Gurseto Nousei
19:04which is unique to
19:06Jumbo Aburaage.
19:08Aburaage is famous in Tochio.
19:10Nagaoka City, Niigata Prefecture.
19:12Nagaoka City, Niigata Prefecture.
19:14The festival of fireworks
19:16called the Three Great Fireworks of Japan
19:18is a famous event in the city.
19:20is a famous event in the city.
19:22The special dish of Nagaoka City
19:24is Jumbo Aburaage
19:26which is a special dish
19:28which is a special dish
19:30which is a special dish
19:32which is a special dish
19:34This is called Yoka Soba.
19:36This is called Yoka Soba.
19:38It's fresh fried pork belly.
19:40It's fresh fried pork belly.
19:42Even if they come from abroad,
19:44They're fried slowly
19:46for 30 minutes
19:48for 30 minutes
19:50for 30 minutes
19:52so that the outside of aburaage
19:54is crisp,
19:56but not that hard.
19:58but not that hard.
20:00There are holes
20:02This is not a mistake, it's a proof that I'm doing it by hand.
20:06It's a good way to taste it.
20:09I wonder if it'll taste good even if it's fried.
20:12Today, we have this deep-fried tofu, so please try it.
20:21It's a jumbo deep-fried tofu, so it's actually twice as long.
20:27Oh, this is the broth, not the soy sauce.
20:30You can put a lot of sauce on it.
20:38How is it?
20:44It's good.
20:46I wish I had this in the fridge at home.
20:51I think it's better to fry it once.
20:53It's crispy.
20:55It's a taste that I made by hand.
20:59Nagaoka is also a good place for immigrants.
21:03When you buy an empty house, you have to pay a part of the reform fee.
21:08It is recommended because the donation amount of the Hometown Farm is used.
21:21When I eat deep-fried tofu, I want to eat Hegisoba.
21:29Hegisoba
21:31Hegisoba
21:33Hegisoba
21:35Hegisoba
21:37Hegisoba
21:39I'll go back to the first topic.
21:42What was the first topic?
21:44What I want you to know about the Hometown Farm from now on.
21:48Tokyo 23-building, which was the opposite, has started.
21:52There is also a contrast in the 23-building, right?
21:55Tokyo 23-building
21:57Last year, it was about 200 billion yen.
21:59It's more than 1.9 billion yen.
22:01It's a lot of money.
22:02Personally, I've been wondering why you don't pay the Hometown Farm.
22:06I'll introduce you to the reformed goods that made use of the strength of Tokyo.
22:12After this, it's actually very hot.
22:15I'll introduce you to the reformed goods in Tokyo 23-building.
22:22There is also a contrast in the 23-building, right?
22:24There is also a contrast in the 23-building, right?
22:25That's right.
22:26I'll introduce you to the reformed goods that made use of the strength of Tokyo.
22:33Mr. Kai, who has tried more than 100 Hometown Farms, is in the lead.
22:38What is the Hometown Farm in Tokyo 23-building?
22:42I'll introduce you to the Hometown Farm in the first column.
22:46There are a lot of famous shops.
22:48There are a lot of luxury hotels and restaurants.
22:51There are a lot of tourists.
22:54There are a lot of reformed goods like that.
22:57But there are no sweets shops.
23:01There are a few sweets shops.
23:04It's a store that's been waiting for three or four months.
23:08If it's a Hometown Farm, you can get it.
23:10That kind of person is used a lot.
23:13There are more and more places that are not hotels.
23:16There are many things like that.
23:17There are many things like that.
23:20There are many things like that.
23:22There are many things like that.
23:25There are a lot of futon shops in the highlands.
23:29There are a lot of futon shops in the highlands.
23:34There are many.
23:36In addition, the steel hanger maker, which was founded in 1954 in Katsushika Ward, Japan,
23:40is popular with professional-style hangers made by the largest steel hanger maker in Japan.
23:47The reformed goods that made the city stronger are being born in Tokyo.
23:54There is a city that is serious about it today.
23:57The Hometown Farm in Tokyo 23 is a city where you can get the best daily necessities in this country.
24:04It's ADACHI.
24:06ADACHI has a lot of street vendors.
24:08There is a small workshop that makes professional-style hangers.
24:13I brought a real one today.
24:16I'm glad to hear that.
24:20It's amazing.
24:24I haven't had this for a long time.
24:28It's heavy.
24:31If you don't do it well, you'll burn it when amateurs use it.
24:36This is good.
24:38This is good.
24:40You don't have to use it, so I want to decorate it.
24:43There is also a Hometown Farm like this.
24:46The one who makes this egg roaster is DOKI NAKAMURA.
24:53It's made by my parents and I have three brothers.
24:58All of them are good.
25:01Since it's copper, the heat is evenly transmitted to the whole.
25:05That's why it's beautiful.
25:10It's 100% made of copper.
25:12It's beautiful.
25:14Next, I'll paint the inside with copper.
25:17The family is divided into roles.
25:20This silver is made of copper.
25:24It's used by quite expensive chefs.
25:28This is what an egg roaster uses.
25:33I think it's a family heirloom.
25:37It's cute.
25:40My brothers, too.
25:44Next is a brush.
25:47This is a brush for clothes.
25:50This is a brush from a first-class hotel.
25:54This is a brush from Hirano in Marachiku.
25:57The Hirano brush factory was founded in 1942.
26:02It's a manufacturer of clothes brushes that have been around for more than 80 years.
26:07Only the middle part is curved.
26:10The outermost part has an angle.
26:13I make a hole in the angle of the brush.
26:18It's amazing.
26:20I make a hole in the angle of the brush.
26:23This is a stainless steel wire.
26:26It's connected to the iron wire so that it can be sewn all the time.
26:31I make a hole in the angle of the brush.
26:33I have to make a hole in the angle of the brush.
26:37I have to make a hole in the angle of the brush so that it can be sewn all the time.
26:42Look at this.
26:43It's fixed.
26:45It's not just a bond.
26:47It's amazing that it's soldered in seconds.
26:51I don't have any clothes to wear.
26:55The next question is a mystery.
26:58What is the mysterious product that Adachiku makes?
27:05The next question is a mystery.
27:07This is also handmade.
27:10Is this an earpick?
27:13This is an earpick.
27:14This is a medical device.
27:16This is a medical device.
27:21I make everything by shaving.
27:25I don't use a mold.
27:27I make everything by shaving.
27:29I make everything by shaving.
27:33I think this part will bend.
27:35I think this part will bend.
27:36I think this part will bend.
27:37I want to do it.
27:40But it's wet.
27:43It's wet.
27:45Adachiku is interesting.
27:47Adachiku is interesting.
27:49Adachiku is serious about making handmade products.
27:59It's interesting to see.
28:01I want you to see it.
28:02I want you to see it.
28:03You can get it in a different way.
28:06You can get it in a different way.
28:10It's amazing.
28:13It's amazing.
28:15You can get it in a different way.