En un movimiento sorpresivo, Javier Milei ha desplazado a Florencia Miraggi de la titularidad de ExaFit, más conocida como ARCA. En su lugar asumirán Juan Pazo y Pablo Quirno. Este cambio viene acompañado del anuncio de un nuevo impuesto dirigido a influencers, streamers y youtubers. Se espera que esta medida tenga un impacto significativo en la economía digital juvenil.
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00:00It has to do with Javier Milley's decision to kick out Florencia Misrachi,
00:04the owner of ExaFit, better known as ARCA.
00:08And the decision also has to do with this tax on influencers,
00:13which we'll be talking about in a few minutes.
00:16In his replacement, Juan Paso and Pablo Quirno,
00:20who will be Secretary of International Economic Relations of the Chancellery,
00:24two other officials were also displaced.
00:27And we're watching Manuel Adorni's tweet,
00:32announcing this measure by the government that displaced Florencia Misrachi from ARCA.
00:38And we were talking about this tax on streamers, YouTubers and influencers.
00:42And for this, we're going to start now with Hugo Vázquez.
00:45How are you, Hugo?
00:46How are you? Good afternoon, a pleasure.
00:48Well, Hugo, we were already talking about it during this week,
00:51this announcement of the tax on influencers.
00:54What does it mean and what repercussions does Javier Milley's decision have?
00:59Well, this week the ARCA resolution was announced, ExaFit,
01:04which determined that Instagrammers, influencers,
01:08all those who generate or commercialize digital content,
01:12who somehow create or transfer digital content
01:18within social networks, mainly social networks,
01:21were going to start paying taxes.
01:24Well, tribute to those who billed for less than 68 million a year
01:29and registration in earnings and in all the taxes of higher categories
01:36from 68 million up.
01:38This fell very badly.
01:40The news is that it fell really badly
01:42among everything that has to do with the knowledge industry,
01:46the technology industry, which obviously has a very high,
01:51a high dynamic of young people who incorporate content
01:57into social networks and who obviously generate an economic business
02:01from this activity.
02:04They were going to pay taxes.
02:06This is what made the government somehow,
02:10well, make the decision to fire the official,
02:13the head of ARCA, and also, in principle,
02:17it is expected that next week it will go backwards with this measure.
02:22It goes back to the resolution that was taken days before
02:26to incorporate influencers, Instagrammers, bloggers
02:31to the monotribute.
02:33Hugo, was it a measure by ARCA, as you well mentioned,
02:37but it was not consulted, then,
02:39from what I understand, by the national government, right?
02:41No, the government, in principle, from what we know,
02:44the spokesman expressed it, Manuel Adorni expressed it on Twitter,
02:48it was not consulted on the measure.
02:50In fact, the government, in principle, from what it transcends,
02:53is behind the officials, not only the head of ARCA,
02:57but also the technical officials
03:00who had to do with the production of this resolution,
03:04with the elaboration of this measure, which is very technical,
03:07but which somehow involved, in the monotribute,
03:10a lot of young people.
03:12The novelty is that, in addition to incorporating
03:15the knowledge economy,
03:18which somehow generates and creates content on networks,
03:22it also involved all the young people, influencers,
03:25that youth that somehow has a livelihood,
03:29has found an economic activity that has a livelihood.
03:33In this reality of Instagram,
03:36I mean, somehow it has, by exchange or by some economic transaction,
03:41the possibility of charging companies, this was cut.
03:45Or it was paid.
03:46Hugo, it is estimated by ARCA how much it was going to collect,
03:50and then we give a practical example.
03:53What did it mean for a famous or an influencer,
03:57when he started to pay taxes?
03:59But are we talking about a tax that left a lot of money or not so much?
04:03No, Paulo, no, the truth is that no.
04:05The truth is that when you do the calculations,
04:07in fact, I said it in a report in the last hours,
04:11the truth is that when you do the calculation
04:13of what the government could have collected with this measure,
04:16because, again, it is mainly aimed at young people,
04:19those who have, or are looking for it, or have a job with this,
04:23advertise some brand, have a clothing exchange,
04:26a product exchange, some trip.
04:29The truth is that it is little and nothing what I was going to be able to collect,
04:32and it was a lot of annoyance,
04:34all the turmoil that it generated for those people
04:39who, in some way, have created a reduced economic activity,
04:43individual, but which, in some way,
04:45generated a livelihood for the day to day,
04:47and this complicated it.
04:48The truth is that it seems to me that the political cost was greater
04:51than the collection that they were going to obtain.
04:53The president obviously saw it immediately,
04:56and that is why he not only made the head of the collecting body,
05:00but that at the beginning of this week,
05:02according to the expectation,
05:05they are going to go back with the measure.
05:08Exactly.
05:08The famous are very angry with me.
05:10The famous with this?
05:11Of course, because it is true what he says,
05:12sometimes they are exchanges and not all of them charge so much money,
05:17and sometimes it is a dinner, I don't know, an exchange for clothes.
05:20Clothes.
05:20No, and also, it is impossible.
05:22I'll put it in a practical case.
05:23I'll put it in a practical case, or in an example.
05:27Those people who, in some way, have an arrangement
05:30with an electro-domestic company,
05:32or with a company that sells blenders,
05:35and in some way, Instagramer or Influencer
05:39were provided with an electro-domestic,
05:41a product in exchange for clothes, in exchange for mentioning them,
05:45well, that was going to have to be billed.
05:47You were going to have to, as an Influencer,
05:50bill that company the market value of a blender,
05:53a pavada.
05:54A pavada.
05:55Pavadas that, obviously,
05:56are going to go backwards.
05:58What magnitude has it taken,
06:00because we are talking about the head of ARCA,
06:02so that everyone understands, the head of AFIP,
06:04until very recently,
06:06and that the president of the nation directly
06:09makes the decision on a Saturday afternoon
06:12and announces it, Manuel Adorni, who is the spokesman.
06:14In other words, it is not a minor issue, because the president of the nation intervenes,
06:18we are talking about the head of ARCA,
06:20we are talking about something that is seen to have taken a lot of magnitude,
06:24so you are saying that, in short,
06:26it did not generate a lot of attention,
06:28but it was a great loss for a very influential niche
06:31within social networks, right?
06:32Yes, and I add one thing.
06:34Javier Milei, who has made his electoral campaign
06:36based on many streamers, too,
06:38and a bunch of people who are on social networks.
06:41I say that he has a lot of closeness
06:43also with those people who are working on social networks.
06:47And on the other hand, we, in general, Jimé,
06:49we talk about the amounts of, for example, Pampita.
06:52But the truth is that they are not numbers that, in general,
06:54are close to other influencers,
06:57to nano-influencers, micro-influencers,
06:59and you are not the common denominator, those numbers, right Hugo?
07:03No, just like that, just like that.
07:04One thing are the international influencers,
07:06who obviously have millions of followers,
07:10and another thing are the nationals,
07:11the people who have a very large number of followers,
07:14but this cannot be transferred directly
07:17or inferred directly with an invoice volume.
07:21I think that the measure was, in any case,
07:24contrary not only to the government's support base,
07:27definitely, I agree with what is said on the floor,
07:30this directly affected those who, in some way,
07:33were part of the electorate, young people and influencers
07:36of the government itself,
07:38and on the other hand, also, again,
07:40it impacted a very dynamic, very creative economy sector,
07:45which has nothing to do with this type of activities
07:50that can be commercial,
07:51that one can develop in a commercial place,
07:53this is absolutely different,
07:56with which it seems that in this,
07:58the government quickly visualized it,
07:59and the reaction is, on a weekend,
08:02you notice that they react on the same Saturday,
08:05this was known last week,
08:07and evidently they took the measure of,
08:09nothing more and nothing less,
08:10than to fire the official responsible for the act.
08:12Yes, nothing more and nothing less than the headline.
08:14We see, while the story of Hugo Vásquez accompanies us,
08:18Mrs. Pampita and Mrs. China Suárez,
08:21they comment on the bad languages,
08:23and the good ones too,
08:24that this hug was monetized.
08:26Yes.
08:27A very difficult thing to prove,
08:29if someone is paid for a hug.
08:31In this case, Hugo, for two celebrities
08:33who hug each other and upload this to social networks,
08:36and Roman, they should have paid some tax
08:38for the hug too.
08:40Well, that's why the ridiculous thing is a bit what we say,
08:45the ridiculous thing about the measure is that
08:47the FIFA was going to be aware,
08:48I mean, this was the resolution,
08:52if through or behind that hug,
08:55there was a signature,
08:56and in any case,
08:57who would charge the signature for
08:59giving you a kiss or a hug with another celebrity?
09:01What a nonsense.
09:02What a nonsense.
09:03Exactly.
09:04What a nonsense.
09:05Well, the headliner of ARCA also fell,
09:08one Saturday afternoon.
09:10Totally.
09:11She was rejected.