(Adnkronos) - Regali e acquisti natalizi all’insegna della marca per questo 2024. lo rileva un’indagine Swg condotta per l’Associazione Italiana dell'Industria di Marca - Centromarca, su un campione di 1200 maggiorenni residenti nel nostro paese. L’indagine è stata presentata a Milano in un incontro dedicato alla stampa.
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NewsTranscript
00:00Gifts and Christmas purchases at the mark of the brand for this 2024,
00:10a SVG survey conducted by the Italian Association of Brand Industry Centromarca
00:15on a sample of 1,200 adults living in our country.
00:20To characterize the choice of that 43% of the interviewees who choose the brand,
00:25the quality and prestige that the branded gift communicates to those who receive it
00:29represent a point of reference at the time of the choice,
00:32with points of 50% for food, 48% for products intended for the care of the house
00:39and 47% for the care of the person.
00:4265% of the interviewed consumers declares to look for the favorite product
00:48at other resellers if they do not find it in the usual percentage selling point
00:53that confirm the brand's centrality in the wide-range sector.
00:57The brand for the Italian consumer has a fundamental role
01:01because we are a country used to a quality, a quality in food, a quality in life
01:09and nothing like the brand represents that quality in the facts.
01:14A quality given by attention, a quality given by innovation,
01:18a quality also given by the experience we have linked to brands,
01:23to those traditions that represent one of the important axes of Italianness.
01:28It is an Italian out of two to pay attention to the brand during Christmas shopping.
01:3335% does it for food and drinks to bring to the table,
01:3726% for gifts in general, 13% for products for the house.
01:42The brand product first of all transfers quality,
01:46is associated with a strong reputation of the brand
01:50and gives the opportunity to transfer to those who receive a gift
01:54the fact that it was thought of as a product that gives prestige and makes you look good.
01:59And this is absolutely interesting in this time,
02:02where certainly in Italian families there were cuts,
02:06but during the Christmas period you do not give up, especially at the table, what is good.
02:11And the brand absolutely transfers this concept and this value
02:16that is still so relevant today for Italians.
02:19Quality and reputation of the brand, first of all, today at Christmas on the tables of Italians.