(Adnkronos) - Ernesto Illy International Coffee Award, anche quest’anno vince il Brasile; Assemblea nazionale UNPLI: le Pro Loco, motore economico e culturale delle comunità italiane; Al via “Campioni di Vita”, il progetto contro bullismo e disagio giovanile nelle scuole; Violenza sulle donne: per Coop ‘Il silenzio parla’. Al via la II edizione della campagna antiviolenza; Agroalimentare, indagine Nomisma: vignaioli indipendenti caratterizzati da qualità e sostenibilità; Rs Italia, presentata a Milano Ricerca sul procurement dei materiali indiretti 2024; Starbucks®, in collaborazione con Percassi, apre il suo primo Flagship Store a Roma, ispirato al concetto “Where Coffee Meets Art”; Shopping e gen Z, McArthurGlen Italia presenta l’indagine condotta in collaborazione Bva Doxa.
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00:00International Coffee Awards 2018
00:14Ernesto in International Coffee Awards, also this year, wins Brazil.
00:20National Assembly of the Proloquo, economic and cultural engine of Italian communities.
00:25Alvia Campioni di Vita, the project against bullying and youth discomfort in schools.
00:31Violence against women, for COOP Il Silenzio Parla, Alvia the second edition of the anti-violence campaign.
00:38Agroalimentare, investigation and nomism, independent vineyards characterized by quality and sustainability.
00:46RS Italia, presented in Milan, research on procurement of indirect materials 2024.
00:54Starbucks, in collaboration with Percassi, opens its first flagship store in Rome, inspired by the concept Where Coffee Needs Us.
01:03Shopping and Gen Z, MacArthur Glen Italia presents the investigation conducted in collaboration with BWA Docs.
01:13For the second consecutive year, Brazil wins the Ernesto Illy International Coffee Award,
01:19the recognition entitled in memory of the founder of Illy Coffee.
01:24An independent international jury, made up of coffee experts, chefs and journalists,
01:30has chosen the Best of the Best coffee lot, good and sustainable.
01:34With a coffee produced with the technique of despolpado, which maximizes the amount of sugars and aromas,
01:40it was the Fedenza Serra do Boné by Matheus Lopes Sanglard to win the award.
01:46The Ernesto Illy International Coffee Award, which took place in New York,
01:51celebrates the company's more than 30 years of activity alongside producers.
01:55We have often found a direct counter to our work of transfer of knowledge on the field,
02:03through the University of Coffee, through our agronomists, in the winning coffee at the award.
02:11It happened with a community of ex-warriors of the FARC in Colombia,
02:20whom we helped to become coffee farmers on the request of the Colombian government,
02:26and who, a few years later, won the Absolute Award.
02:30It happened with a community of women from Rwanda, who, a few years later,
02:36became coffee producers.
02:42With this year's award, Brazil doubles the victory.
02:45Last year, the first step of the podium was judged thanks to the techniques of regenerative agriculture.
02:51Our commitment to regenerative agriculture has led Brazil to become the absolute winner last year,
02:59because coffee, cultivated with regenerative practices,
03:02in addition to being more sustainable, both from the point of view of biodiversity, water,
03:09carbon emissions, pollution and soil consumption, is also better.
03:15The Nicaraguan SMS Cluster Ecom was awarded the Coffee Lovers' Choice 2024 award,
03:24voted by consumers who, in the previous weeks of the event,
03:27tasted the same champions in the coffee houses around the world.
03:33The 6,400 Italian prologues, which represent a pillar for the promotion of the territory,
03:39the preservation of traditions and quality tourism,
03:42meet in Rome for the National Assembly of the UNPLI,
03:45the National Prologue Union of Italy.
03:47The event is an opportunity to highlight their strategic role and the contribution offered to local communities.
03:52The impact is not only economic, but also social.
03:55So, uniting communities certainly leads to a lot of sharing and social inclusion.
04:02Nine out of ten Italians consider very important, or quite important,
04:08the role we have in the valorization and protection of Italian cultural heritage.
04:15I believe that if tomorrow morning the prologues stopped operating, Italy would be extinguished.
04:22According to a CENSIS survey conducted in 2024 by UNPLI,
04:26more than 90% of Italians recognize the importance of the prologues
04:30in the valorization of cultural heritage and in the promotion of local excellences.
04:34With a network of over 500,000 volunteers who dedicate 25 million hours a year to activities,
04:40these associations have not only resisted the pandemic,
04:43but have also grown by 100 units in the last four years
04:45and continue to generate a significant economic impact estimated in 3-4 billion euros per year.
04:52The prologues play a fundamental,
04:55and even peculiar, role in the social, historical and cultural identity of our country,
05:01valuing at best the local realities,
05:05which are also the strength of Made in Italy,
05:09as it is perceived in the world,
05:11the excellence of what is achieved in every Italian municipality,
05:16the result of history and of a productive and social culture.
05:20The prologues organize over 110,000 events a year,
05:23including 20,000 sagres, which attract millions of participants
05:26and generate a revenue of over 2 billion euros.
05:29However, they do not limit themselves to promoting tourism,
05:32their commitment extends to the protection of historical, cultural and environmental heritage,
05:36to the support of communities against the depopulation of the villages
05:38and to the appreciation of typical agro-gastronomic products.
05:42We have a world of the third sector that is underway every day
05:46to enhance the beauty of our Italy and to stay close to all citizens,
05:51especially the most vulnerable.
05:54We are acting on the code of the third sector.
05:56In these two years we have done many things.
05:59First of all, we have enhanced the shared administration,
06:02that is, the way of being together, institutions, private and social,
06:05to give answers to the citizens, services,
06:09with an alternative model that is not only that of competition,
06:13but also that of social solidarity.
06:16The prologues thus confirm an essential resource
06:19for the launch of local communities and quality tourism in Italy.
06:24Parte Campioni di Vita, a new free project,
06:27is aimed at schools throughout Italy to counter bullying and youth discomfort,
06:31an issue that is unfortunately growing among young Italians.
06:33The initiative, as a result of the collaboration
06:36between Gestione Cittadella and the Bullismo Observatory,
06:39aims to promote emotional well-being through sport and peer education,
06:43with the aim of transmitting positive values to young people,
06:46and was presented at the Aula Magna of the Gallilei Institute in Rome.
06:49This is a project made, first of all, with a lot of passion and love,
06:54because the real protagonists are 20 world champions and Olympic champions,
06:58of all the military sports groups.
07:00Who are the champions?
07:01They are those who have made a winning path.
07:04The champions are examples to follow.
07:06Through them we have made a path, some lessons,
07:10and we deal with topics such as bullying, cyberbullying,
07:13revenge porn, food disorders,
07:16that is, we talk about the discomfort of our children.
07:18The military sports groups actively support the project
07:21with Olympic and Paralympic champions,
07:24who participate as models of inspiration and symbols of sports commitment
07:28and social inclusion.
07:29The project includes online and face-to-face meetings,
07:32where young people will be able to directly confront high-level athletes,
07:37promoting a network of friendship and support,
07:39with the aim of countering isolation.
07:42I believe that the sports field is of great teaching.
07:45The field of the bullfighters is a field of great intimacy,
07:50let's say, between young people and athletes,
07:53where shame is overcome,
07:56where any kind of prejudice is overcome,
07:57because in sport you fight for a communion of intents,
08:04where there is also respect for other components,
08:07such as the opponent and the referees.
08:09Mutuating sport in social life is important in my opinion.
08:13With a scientific committee in support,
08:15and thanks to the participation of representatives of the institutions,
08:18the initiative aims to reach primary and secondary schools
08:21to raise awareness on topics such as respect and culture of inclusion,
08:24in line with the guidelines of the Ministry of Education
08:28for the strengthening of civic education.
08:30Sport is certainly a prevention method
08:34for youth discomfort, for bullying,
08:37in which you must always make a team,
08:39help the weakest and not take aim at them.
08:42This is a teaching that should also be at the center of civic education,
08:48where we put respect as a fundamental pillar of civic education,
08:54I would say that in the word respect
08:56you can find many sources and many ideas to defeat bullying.
09:02The State Police also provides further support,
09:05highlighting the collaboration of the police forces
09:08in combating cyberbullying.
09:14The ISTAT found that in the first quarter of 2024,
09:18compared to the previous year,
09:19there was an increase of 83.5% of valid calls on 15.22,
09:24the national number of anti-violence and stalking
09:27promoted by the Presidency of the Council of Ministers,
09:30the Department of Equal Opportunity,
09:32and managed by the Association Differenza Donna.
09:34To support the contrast to violence against women,
09:37this year, for the second edition,
09:39the Coop's campaign, Il Silenzio Parla,
09:42was born thanks to the collaboration with Differenza Donna.
09:44For Coop, providing our products, our shops,
09:50to convey information about the existence of 15.22,
09:55is a way to really be on the side of women
09:59and push them to open up, to talk,
10:02to find people like Differenza Donna and 15.22
10:06who can help them.
10:08We have also inserted, under the nutritional labels,
10:11more than 500 Coop products,
10:15because the information about 15.22
10:18enters the homes of families
10:21and those who are having breakfast or eating a plate of pasta
10:24read that there is a number that can be of help.
10:27The campaign in the Coop selling points network
10:30also includes new Total White packs
10:33for four types of semolina pasta Coop brand,
10:35for a total of 800,000 packs distributed,
10:38with two distinctive elements,
10:39in addition to the color, totally white.
10:42The word pasta is transformed into basta
10:44and a QR code refers to a podcast
10:46composed of six different real stories of violence
10:50told by the voice of men.
10:52It is a new campaign because it gives voice to men,
10:55it gives voice to those men who have encountered violence
10:58in different areas of their lives,
11:01in the work environment, in the family environment,
11:04in which they have seen a woman next to them
11:06suffer a male violence
11:09and they had to choose their radical position
11:14and no longer a situation in which they had not taken part.
11:21To complete the campaign,
11:23a limited edition fabric shopper,
11:26whose receipt will be partly returned to Differenza Donna.
11:30Whoever buys this bag illustrated by me
11:33will contribute to saving a life.
11:34Hence the slogan Una Borsa Una Vita,
11:37which gives hope to women who need it
11:41and helps Coop to support those
11:44who are trying to find a more peaceful existence.
11:50The socio-economic model of independent winemakers
11:54for the sustainability of the Italian wine industry.
11:57This is the title of the survey presented in Rome
12:01and carried out by Nounisma Wine Monitor,
12:03the Nounisma Observatory dedicated to the wine market,
12:06in collaboration with FIVI,
12:08the Italian Federation of Independent Winemakers,
12:11with the aim of highlighting
12:13the developments of a socio-economic model
12:15connected to this type of business.
12:17Externalities represent a value
12:19not only for the Italian winemaking industry,
12:22but for the whole country.
12:24The label of the FIVI producer
12:26is that of the small winemaking business
12:28that manages more or less 10 hectares of vineyards
12:33and produces a little less than 40,000 bottles per year,
12:36which are few,
12:38but which express a social and environmental development
12:42because more than 81% of the vineyards cultivated
12:46are located in the Montano-Collinare area,
12:49against an average of 60% of Italian vineyards.
12:52What does this mean?
12:54It means that FIVI producers
12:55are located in disadvantaged areas,
13:00in the so-called internal areas,
13:02which today suffer from an increasingly growing depopulation,
13:05and this for us, as a country system,
13:08is a very complicated situation
13:11because it means no longer having the territory,
13:15hydrogeological protection,
13:17in an extremely fragile country,
13:19which the latest floods and climate change have shown us.
13:22The results of the survey carried out by NOMISMA
13:26show a business model
13:28focused on environmental, social and economic sustainability.
13:32A lever of development and economic integration
13:34used by FIVI producers, in fact,
13:37is that of Enoturismo.
13:39We also have an important role
13:41in defining the quality of production.
13:43Our attitude is always qualitative,
13:47so much so that we choose to produce in a biological way
13:49and this choice concerns more than half of our partners.
13:54We always aim at the qualitative peak
13:57of all denominations,
13:59so much so that our average sales price
14:01is more or less double that of the national average.
14:04This has an important role
14:06in the recall in the denominations
14:09and in the designated territories,
14:11so much so that even in the Enoturismo department
14:14our category plays an important role as a player.
14:1690% of our companies sell in the cellar
14:20and attract customers and tourists,
14:23of which 40% are foreign tourists.
14:28The Lazio region also supports this type of business.
14:32We have recently approved the current regulations
14:35and important balance sheets
14:37in support of our law on Enoturismo.
14:40We are about to activate a portal on agricultural diversification
14:43because we have discovered
14:45how much the topic of Enoturismo
14:48can represent an extraordinary pillar of support
14:52for the winery companies of our territory.
14:54We are launching in extraordinary terms
14:57the promotion of our region,
14:59its excellences and its territory.
15:01Vignaioli Indipendenti and their federation
15:03are playing an extraordinarily important role
15:05in this path and in this activity.
15:09Offering a complete overview of the trends,
15:11challenges and opportunities
15:13that Italian companies are taking,
15:15highlighting the transition from necessary spending
15:18to a strategic lever for business competitiveness.
15:21This is the aim of the third research on procurement
15:24of indirect materials,
15:26commonly called MRO,
15:28Maintenance, Repair, Operation,
15:30conducted by RS Italia
15:32in collaboration with the Italian Association
15:34of Purchasing and Supply Management
15:36and the European University of Rome,
15:38presented in Milan.
15:39Research MRO 2024
15:41presents two key concepts,
15:43maturity and digitization of business processes,
15:46real strategic pillars
15:48through which procurement evolves
15:50from simple management of costs
15:52to competitive leverage.
15:54The world of MRO is an important world
15:56from the point of view of cost,
15:58from the point of view of purchases,
16:00from the point of view of hidden costs,
16:02behind a world that then needs to access
16:05a variety of products and services
16:07that are very different,
16:09very different from each other
16:11in terms of category of products
16:13and in terms of nature of the product itself.
16:15Therefore, finding more strategic partners
16:18that can help in this process
16:20of rationalization
16:22of the suppliers themselves,
16:24a world in which digitization
16:26helps a lot
16:28with data accessibility
16:30and therefore the ability
16:32to have more control
16:34of the world of purchases
16:35and to generate more efficiency
16:37in a context in which
16:39the pressure on costs,
16:41the issue related to the energy world
16:43is becoming more and more sensitive.
16:46Research helps us to go deep
16:48in understanding
16:50the dynamics
16:52from the point of view
16:54of the sector and customers.
16:56Research has analyzed the purchases of MRO
16:58and in particular the behavior
17:00of the purchases of companies,
17:02analyzing both the difficulties
17:03and the prevalent difficulties
17:05in terms of having
17:07complete visibility
17:09of the needs in the company
17:11and aggregating the needs
17:13using the purchasing office
17:15as the main vehicle
17:17of rationalization of the consumption.
17:19The potential of efficient management
17:21of MRO purchases
17:23is immense.
17:25We have seen it in the last triennium
17:27because we have understood
17:29that managing efficiently
17:31and rationally
17:33the company's needs
17:35but we have also understood
17:37that consolidated relationships
17:39with some suppliers,
17:41partnerships,
17:43with long-term orientations
17:45generates a savings
17:47in terms of total cost of ownership
17:49but also generates added value.
17:51From research,
17:53more maturity emerges
17:55in the role of purchases
17:57but also in the management roles
17:59in the productive part
18:01and in the management
18:03of the company.
18:05What is the future?
18:07It is structured
18:09by other researches
18:11that can become
18:13in the future
18:15a complete panel
18:17of the work of our associates
18:19providing information
18:21on raw materials,
18:23on the progress of an MRO
18:25but also on activities
18:27related to the world
18:29of sustainability,
18:31risk management
18:33and sustainability.
18:35Roma opens the doors
18:37to the first iconic
18:39flagship store of Starbucks
18:41in Italy
18:43inspired by the new concept
18:45Where Coffee Meets Arts.
18:47Opened in collaboration
18:49with Percassi,
18:51the exclusive licensee
18:53of the brand in Italy,
18:55the store is located
18:57in Piazza San Silvestro.
18:59It is a fundamental opening,
19:01we are talking about
19:03Rome, a strategic city
19:05both as a Percassi group
19:07and at the level of Starbucks Mondo
19:09which obviously considers Rome
19:11one of the most beautiful cities in the world
19:13but which actually
19:15has an incredible potential
19:17also in anticipation of 2025
19:19with the advent of the Jubilee.
19:21The flagship store
19:23extends on two floors
19:25for a total surface
19:27of almost 800 square meters
19:29with a capacity
19:31of 140 seats.
19:33The goal is to offer
19:35a new space for the local community
19:37in Rome.
19:39There has also been a work
19:41of respect for the cultural identity
19:43of our city.
19:45It will not just be a coffee shop,
19:47a big coffee shop
19:49but it will also be a space
19:51where local associations
19:53and cultural associations
19:55and the involvement of fashion
19:57academies such as OIED
19:59can meet.
20:01In short, there are many ingredients
20:03for entering Rome
20:05also respecting
20:07what is our value.
20:09Starbucks investments
20:11have certainly contributed
20:13to revitalizing the square
20:15also creating new job opportunities
20:17for 50 partners.
20:19It is a very important location for us
20:21on which we are really aiming
20:23with the refurbishment
20:25of the entire Piazza San Silvestro
20:27of the entire Limitrove area
20:29with the refurbishment of the buildings
20:31so obviously the presence
20:33of a coffee shop
20:35is very important for us
20:37an important international brand.
20:39The vocation of the center of Rome
20:41is an international vocation
20:43so I really think
20:45that today's appointment
20:47is very important.
20:49Inside, visitors are welcomed
20:51by an imposing mural
20:53by the local artist Luca Maleonte
20:55inspired by coffee,
20:57Roman culture and mythology
20:59and flanked by semi-permanent
21:01facilities that enrich the interiors.
21:03We are very grateful
21:05for the collection of the waste
21:07and for the environment.
21:09The new flagship store
21:11of San Silvestro
21:13is therefore proposed as the place
21:15where the spirit of the eternal city
21:17meets the art of coffee
21:19enriching and expanding
21:21the experience and coffee offer
21:23of the city.
21:25Mecca Tour Glen Italia
21:27presented in Milan
21:29the first fashion and generations
21:31observatory entitled
21:33Fashion Exclusiva
21:35made in collaboration
21:37with Vivo Ad Oxa
21:39with which Mecca Tour Glen Italia
21:41wanted to understand more thoroughly
21:43the social and consumption dynamics
21:45of its reference audiences
21:47among which the new generations
21:49and in particular the Z generation
21:51stand out more and more.
21:53This observatory is important for us
21:55for a whole series of reasons
21:57certainly it is important
21:59to understand even more thoroughly
22:01the choices of our consumers
22:03and this is important for us
22:05because it can address
22:07certainly all that is
22:09our investment strategy
22:11our marketing strategy
22:13and certainly it can make us
22:15stay closer and understand
22:17even more all those who are
22:19the people we come into contact with
22:21and who are the subject of this investigation.
22:23Thanks to the offer of an experience
22:25that goes beyond the purchase
22:27the physical store remains central
22:29also for the shopping
22:31of the new generations
22:33and the most interesting data
22:35certainly is the data that tells us
22:37what is the dualism
22:39between the shop windows
22:41which continue to be
22:43an extremely important source of inspiration
22:45and what is the social world
22:47which is certainly playing
22:49a decisive role
22:51in the various facets
22:53and in the various socials
22:55which become diversely stimulating
22:57for the various generations
22:59but which are certainly playing
23:01an extremely important role
23:03in the wider society.
23:05The sociologist Mauro Ferraresi
23:07explains how the media,
23:09social and digital context
23:11influence more and more
23:13the stylistic choice of people.
23:15The media context,
23:17the social context,
23:19the digital context
23:21influence more and more
23:23the stylistic choice of people
23:25but I would like to clarify
23:27that it does not influence
23:29in a passive sense
23:31that is, we are no longer
23:33the alteration of the digital,
23:35of the digital world
23:37it allows us to propose
23:39our own little choices
23:41that is, we all become
23:43little stylists of ourselves
23:45this is something that has been
23:47allowed to us by the advent of the digital.