(Adnkronos) - “Quasi un italiano su 2 sceglie la marca per i regali natalizi. Il prodotto di marca trasferisce innanzitutto qualità ed è associato a una forte reputazione del brand”. E’ quanto dichiarato da Alessandra Dragotto, Head of research dell’istituto Swg che ha condotto un’indagine per conto di Centromarca riguardo le preferenze degli italiani per i regali e il pranzo di Natale.
La rilevazione è stata presentata a Milano in un incontro dedicato alla stampa.
La rilevazione è stata presentata a Milano in un incontro dedicato alla stampa.
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NewsTranscript
00:00What does the brand mean to you?
00:04The brand is still a fundamental element in Christmas shopping for almost one in two Italians.
00:12Because during Christmas it is important not only to be surrounded by quality products
00:17that are purchased for themselves, for their homes, but also for gifts for their loved ones.
00:22So that's why we choose the brand product, because the brand product first of all transfers quality
00:28and is associated with a strong reputation of the brand.
00:32And it gives the opportunity to transfer to those who receive a gift
00:36the fact that it was designed as a product that gives prestige and makes you look good.
00:41And this is absolutely interesting in this time,
00:44where certainly in Italian families there were cuts,
00:48but during the Christmas period you do not give up what is good.
00:53And the brand absolutely transfers this concept and this value,
00:58which is still so relevant today for Italians.
01:01Quality and reputation of the brand, first of all, today at Christmas on the tables of Italians.