西乃風ブラン堂 2024年12月16日 ＃136「愛媛 紙のまちの名産品 水引がオシャレに進化中!」
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TVTranscript
00:00Aokigahara
00:02Aokigahara
00:04Exotic music
00:16Aoku are
00:19Aoku are
00:25Tomoyo omae to
00:29This is what is known as Shuugi-Bukuro
00:31This is a traditional craft called Mizuhiki, which is a pride of Ehime Prefecture.
00:35I've never seen Mizuhiki like this before.
00:38It's evolving in a fashionable way to stop the pinch of decline.
00:44Mizuhiki was born with a new idea that overturned common sense.
00:50The brand Nishinokaze is looking for a new sense of value that can change the city in all parts of Western Japan.
00:55This time, Ehime Prefecture's Shikoku Central City has this brand information.
01:01Mizuhiki is evolving in a fashionable way to stop the pinch of decline.
01:07Today's stage is Shikoku Central City, which is located in the eastern part of Ehime Prefecture.
01:13It's a tea production area famous in Ehime Prefecture.
01:16The specialty of Mizuhiki is its fragrant tea, Shingu-cha.
01:20And another famous tea is Kami.
01:24The total price of products related to Kami, which has been produced since ancient times, is the highest in the country for 19 years in a row.
01:35It's the city of Kami, the best in Japan.
01:39Mizuhiki, which has evolved in a fashionable way to Shikoku Central City, will investigate...
01:46I'm Daiki Saori, a TV announcer.
01:50Wow!
01:52It's soft.
01:54First, we'll investigate the local specialty.
01:58Wakatori, which has a history of more than 60 years since its establishment, has the soul food of Shikoku Central City.
02:06And that is...
02:07Sorry to keep you waiting.
02:11This is the big one!
02:14It's as big as my face!
02:18It's called Agiyashi-dori.
02:21In Shikoku Central City, it's called Yakitori.
02:25What is a normal Yakitori?
02:28A normal Yakitori is a skewered yakitori.
02:31I see.
02:33After seasoning the chicken with salt and pepper,
02:39put it in the oil.
02:42It's simple, but once you eat it, you'll be addicted to it.
02:53It's crispy, juicy, and delicious!
02:55It looks big, but it's light, so you can eat as many as you want.
03:00It's so good!
03:11I'm so satisfied with this one.
03:14You said you could eat as many as you want.
03:17That's true.
03:18Don't take the Agiyashi!
03:20I'll eat only the Agiyashi!
03:23It's coming out.
03:25Now, let's move on to the main subject of the investigation.
03:27What is Mizuhiki, which has evolved into a fashionable place?
03:30It's a famous hair salon in the country,
03:33so there's a sense of use in the city.
03:35We should be able to find some clues here.
03:38A hair salon...
03:40Wait a minute.
03:42Look at this.
03:44It's a hair bonsai.
03:46What?
03:47Each hair is a hair?
03:52This bonsai looks like a real one.
03:55Except for the petals, leaves, and stems, everything else is a hair.
04:00It's a real bonsai.
04:02There are also exhibitions made of hair, such as bags and fruits.
04:07There's a section for the sale of various types of hair products.
04:10You can also experience making Japanese-style hair.
04:15We have a lot of hair in Shikoku.
04:18We are proud to share a lot of hair products with the public.
04:22We use hair products in the national tournament,
04:25and high school students call it a holy place.
04:29The national tournament is held every year in Shikoku using A3 paper.
04:35Do you know what paper Kokuryo is?
04:41It's paper, right?
04:42Yes.
04:43It's a paper airplane tournament.
04:45Paper.
04:46That's right.
04:47It was Kokuryo.
04:50The correct answer is...
04:57Yes, it's the national tournament of Shodou.
05:01About 70% of Shodou paper is distributed in Shikoku.
05:0617 years ago, Shodou Performance Koshien was established
05:11to perform Shodou performance based on Shodou music.
05:17Shikoku is called a holy place by Shodou clubs all over the country.
05:22That's amazing.
05:24The relationship between paper and Mizuhiki is deep.
05:30Originally, Mizuhiki was made of paper,
05:33and the string was made of Koyori,
05:36and it was hardened with glue.
05:40Now, various processing technologies have advanced,
05:43such as colors and patterns.
05:45There are many kinds of things.
05:48Originally, Shikoku Central City produced Motoyui,
05:52which was mainly used to make Mage.
05:57However, the demand for it declined due to the influence of Westernization in the Meiji period.
06:03So, Mizuhiki was shifted to the production of Mizuhiki,
06:06which could apply Motoyui technology.
06:10Since then, Shikoku Central City has been a famous production site of Mizuhiki for more than 100 years.
06:16This traditional craft is called Niyo Mizuhiki,
06:19and it is often used as a decoration for Shugibukuro.
06:23When we look at Mizuhiki,
06:26we usually think of it as a celebration of marriage,
06:30but the meaning of Mizuhiki changes depending on the color, number, and the way it is tied.
06:39By the way, this is also a traditional craft that is often used as a celebration of marriage.
06:45Do you know which one is more suitable for a wedding ceremony?
06:51Which one is more suitable for a wedding ceremony? A or B?
06:58Are you ready?
06:59Let's say it together.
07:01A!
07:03Oh, everyone chose A!
07:04What?
07:06The pose is the same.
07:08The correct answer is...
07:12A Shugibukuro!
07:15It is difficult to untie the upper awaji-musubi once it is tied.
07:20On the other hand, the lower chou-musubi can be easily untied and tied many times.
07:26In the past, it was said that marriage should be done once in a lifetime,
07:30so awaji-musubi are suitable because they are difficult to untie.
07:33In the case of a celebration that can happen many times, such as giving birth, chou-musubi are said to be good.
07:39Recently, I was doing the reception of my friend's wedding.
07:44It was the first wedding I went to.
07:46The first wedding you went to?
07:48Was it a reception?
07:49It was just a reception, but I thought it was for today.
07:56In addition to shugibukuro,
07:58they are often used as decorations for New Year's decorations,
08:01and as souvenirs for tourists,
08:05but that's not all.
08:08Please take a look.
08:10Here it is.
08:11What?
08:12I'm a little surprised.
08:15There is a dragon in a golden ball.
08:18How can you express it so freely?
08:23Look!
08:25There is even a cute dog.
08:28It's charming.
08:30This is what attracts people's attention.
08:33It is made by handcrafted craftsmen.
08:37By combining colorful mizuhiki,
08:40it becomes a gorgeous decoration.
08:42Even if I hear the name, I can't focus on mizuhiki.
08:47When I see the real thing, I think,
08:49this is called mizuhiki.
08:51I can't imagine it's made of paper.
08:55Mizuhiki is interesting.
08:58It is a traditional mizuhiki that has been passed down for many years in the city center of Shikoku.
09:02However, it has been in great trouble in recent years.
09:07The background is the demand for shugibukuro
09:11by Yuinoh, a craftsman who decorates mizuhiki,
09:16but in recent years, the demand for mizuhiki has been aging,
09:19and the craftsmen themselves are also declining.
09:22In such adversity,
09:24the women who face this crisis with mizuhiki that has evolved fashionably
09:29know the details.
09:31Mizuhiki!
09:35Ms. Buriko Kaji of Mimusukai, who expresses the charm of mizuhiki.
09:40She is a woman's mizuhiki craftsman who includes traditional craftsmen.
09:44Mimusukai was founded in 2015.
09:47She has been doing activities to promote the charm of mizuhiki
09:50by going to local schools and companies,
09:53but in 2020, there is a new movement in Mimusukai.
09:57I launched a new brand.
10:00Brand?
10:01Yes.
10:02It is a brand called Mimus in Roman characters.
10:06It is a concept that you can enjoy it by decorating it,
10:09and you can enjoy it by wearing it.
10:13The original brand of mizuhiki, Mimus.
10:17She designs mizuhiki materials that are modernized from a woman's point of view.
10:22In the past, she has attracted attention by exhibiting at the Tokyo Ginza Exhibition.
10:28In fact, she was born by collaborating with a certain person.
10:32That is...
10:34Tsukiyoka-san!
10:36What?
10:38Oh!
10:40I am a designer.
10:42I also do personal artist activities.
10:47She is Tsukiyoka Aya, a designer from Matsuyama City, Ehime Prefecture.
10:53In 2009, she was selected as one of the 100 Japanese people respected by the world at Newsweek.
11:01Tsukiyoka-san and Mimusukai met in 2018.
11:05She was invited to a regional event.
11:10At first, I didn't think of mizuhiki as a paper product.
11:15I wanted to know more about the work of traditional craftsmen,
11:19so I visited ateliers and companies one by one.
11:25Tsukiyoka-san had no knowledge of mizuhiki at the time,
11:29but when she was asked to collaborate with Mimusukai,
11:32she visited traditional craftsmen and got to know about mizuhiki.
11:37It is a wonderful technology.
11:40I thought that I had to leave it as a traditional craft in Ehime Prefecture.
11:47I wanted to help people to know about it.
11:52In order to connect traditional craftsmen in Ehime Prefecture to the next generation,
11:56Tsukiyoka-san decided to launch a new brand.
12:01She came up with a surprising method because she was a designer.
12:06I used mizuhiki to show the techniques of traditional craftsmen.
12:14What?
12:16Here is the question.
12:20Tsukiyoka-san collaborated with Mimusukai.
12:23She came up with a surprising method to show the techniques of traditional craftsmen.
12:27What is it?
12:37Tsukiyoka-san came up with a surprising method to show the techniques of traditional craftsmen.
12:43What is it?
12:46Today's song is Akari Takeuchi's song, Naite Over.
12:51Please write it down.
12:54I can give you a hint.
12:56A hint?
12:58It is surprising.
13:00It is an idea of reversal.
13:02There have been many kinds of mizuhiki,
13:05but did she do it on purpose?
13:08Is it okay?
13:10It is an idea of reversal.
13:12It is not a hint.
13:14What do you think?
13:16I have no idea.
13:18It is simple.
13:22It is an idea of reversal.
13:24Let's see the answer.
13:26Ta-da.
13:28First of all,
13:30she melted the paper.
13:32What does it mean?
13:34Because paper melts,
13:36I thought it would be nice if there was a mechanism to make it look like art.
13:40It is beautiful even if it melts.
13:42I saw a lot of pictures of mizuhiki,
13:44and it was very impressive.
13:48I focused on the beauty of each fiber
13:52and took a video.
13:54Recently, I collaborated with restaurants and restaurants,
13:58so I saw a lot of videos and learned a lot.
14:02That's why I wrote it.
14:05Mizuhiki
14:08Mizuhiki, which is famous for its performance,
14:12is generally colorful.
14:15Here it is.
14:18Please take a look.
14:20I've never seen such a mizuhiki.
14:23This is a mizuhiki created by a designer.
14:27I see.
14:30It is really pure white.
14:34It's gorgeous.
14:37Yes, she made a mizuhiki with pure white.
14:42You should pay attention to the technique by losing the color.
14:47That's what Tsukiyoka thought.
14:50I see.
14:52By making it pure white,
14:54you can see the shadow of mizuhiki.
14:56That's why it's a technique that stands out.
15:00I see.
15:01You can see the shadow of mizuhiki.
15:03Yes.
15:04I was surprised that there was no concept of why it was white.
15:12It's very delicately woven.
15:16I don't think it's made of paper.
15:19I agree.
15:21It's good to enjoy the shadow.
15:23I agree.
15:26It's white, so it's perfect for interior design.
15:29You can place it anywhere in the room.
15:33But Tsukiyoka's technique is more than that.
15:36I changed the color of the mizuhiki.
15:41This work is called Iro-muku.
15:46Tsukiyoka focused on showing the technique with pure white.
15:51But this time, she wanted to show the texture of mizuhiki.
15:56The texture of mizuhiki and the color of mizuhiki are different.
16:04I wanted to convey the fun of the material itself.
16:08In addition, the accessories of mizuhiki.
16:12Mizuhiki, which was made in the 1930s, has transformed into a fashionable item.
16:18It's gorgeous.
16:21It's very cute.
16:22It has a sense of presence.
16:24It's solid.
16:26I agree.
16:27It doesn't look like it's going to break.
16:30It's paper, so it's not heavy.
16:33If you put a spear on it, it will be heavy and painful.
16:37It's the same as the three of us.
16:39I want to shake it.
16:42There are many mizuhiki materials that reflect the image so far.
16:46What about Murakami, a traditional craftsman who actually makes works?
16:50Mr. Tsukiyoka came up with a lot of ideas.
16:53I'm looking forward to making it.
16:56Colors are the most beautiful.
16:59I'm looking forward to creating ideas that we can't think of.
17:07MIMS's works are often exhibited at department stores and commercial facilities.
17:13She also plays a role in conveying the charm of mizuhiki.
17:18I thought it was good.
17:20By collaborating with Mr. Tsukiyoka's thoughts and image,
17:25I think I was able to show you works that have never been seen before.
17:31To let the younger generation know the charm of mizuhiki,
17:35MIMS holds workshops at local schools and teaches how to make mizuhiki.
17:42There were many people who didn't know about mizuhiki.
17:45But there were many people who got interested in mizuhiki from the moment they touched it.
17:53Mizuhiki is an act of tourism management.
17:56From that image, it has begun to change into something familiar to life.
18:01And there's something like this in it.
18:04Yes, a food sample.
18:08You can make anything with mizuhiki.
18:11In addition, members of MIMS try to know more about the possibilities of mizuhiki.
18:18That person is Senzan Aritaka, the founder of the company founded in 1930.
18:24Hello.
18:27Mr. Aritaka is a traditional craftsman who works as a craftsman.
18:31In addition to mizuhiki material as a commodity,
18:34he also makes things that can be used on a daily basis, such as earrings and coasters.
18:38He is expanding the possibilities of mizuhiki.
18:41It's made of Japanese paper, so it's strong.
18:44By the technique of tying, it can be reborn in various forms.
18:49What's most attractive is that you can do it with your own hands.
18:54Here's the question.
18:57Mr. Aritaka wants to spread the charm of traditional crafts, mizuhiki, not only in Japan, but all over the world.
19:05What is it?
19:08I want to make it my specialty.
19:17What did Mr. Aritaka make to spread the charm of mizuhiki to the world?
19:25I think it was hidden in the VTR.
19:31What can I do to find out the charm?
19:35What should I do?
19:38What should I make to do that?
19:41I want you to imagine that.
19:46I want to make something.
19:55Let's open Flip!
19:57Ta-da!
19:59I want to make omusubi, which is popular all over the world.
20:02Sometimes I see the mark of mizuhiki on the package.
20:08I want people to know about it and make omusubi.
20:13Make omusubi?
20:15There was a sample of food in the VTR.
20:19There was a big ball, too.
20:21If I could make a small globe, it would spread all over the world.
20:26I thought it was amazing when the Hina doll came out.
20:31Kimono is famous in Japan.
20:34That's why I thought it was a kimono.
20:46It seems that she is making something with kakiba and mizuhiki.
20:51It's done.
20:52It's done.
20:54Ta-da!
20:56What do you think?
20:59Actually, this is a mizuhiki experience kit.
21:04It takes about 10 minutes.
21:07Anyone can easily make a mizuhiki flower brooch.
21:11I had a workshop in Bulgaria in September.
21:16I saw the picture and everyone was happy to make it.
21:21Most of the people made it by looking at the instructions.
21:25There is an easy-to-understand instruction manual with a picture in the kit.
21:31If you read the QR code, it will teach you how to make it in the video.
21:36I'm glad to see the video.
21:38And we also made an English instruction manual so that foreigners can enjoy it easily.
21:45So the three of them will try to make a mizuhiki flower brooch.
21:49I see.
21:51It looks fun.
21:53It's starting to look like a flower.
21:56It's starting to look like a flower.
21:58It's amazing.
22:00It's done.
22:01It's a clover.
22:03It's just right.
22:05It would be cool if I could say that my specialty is mizuhiki.
22:08My specialty is super ball scooping and pen spinning.
22:14I want to make this my specialty.
22:17I want to do it.
22:19Mimusukai is trying to convey the charm of mizuhiki with various gimmicks.
22:24But the most important thing is...
22:27We want children to touch mizuhiki.
22:32I'm not good at other things, but I'm good at tying mizuhiki.
22:37I think we're happy to see that.
22:41They accept the flow of time and continue to evolve while changing their shape.
22:46This may be important to connect tradition to the future.
22:56Could you give us a final word?
22:59Mimusukai's gimmick.
23:01Mimusukai?
23:03Mimusukai and Mimusukai.
23:07How was it, Kuro?
23:11I think it was good.
23:15Next time, it's a high-tension gourmet special.
23:19Kagawa, Hyogo, and Ehime.
23:22We'll announce the top 5 gourmet dishes.
23:26And a special quiz battle.
23:30Oh, no.
23:32It's not a quiz battle.