Second-hand gifts might overtake traditional presents this Christmas, as most people in Europe's largest economies plan to shop for "pre-loved" items this holiday season. Which nations and generations are leading this revolution and which ones are holding back?
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00:00Second-hand presents are set to be the choice of millions of European consumers this Christmas.
00:12The rising cost of living and sustainability concerns are driving a surge in second-hand Christmas gifts.
00:20In the UK, 68% of shoppers plan to spend part of their holiday budget on it this year.
00:2863% in Germany, 55% in Spain, between 33 and 50% in France and 44% in Italy,
00:38where, however, the rate goes up to 76% if the item is considerably cheaper than a new one and in perfect condition.
00:48Gen Zs are the driving force of this trend with the highest rates in the UK and Spain.
00:55The stigma surrounding second-hand presents seems nearly extinguished,
01:01with sometimes overwhelming rates of consumers who say would be happy to open pre-loved gifts.
01:0883% in the UK, 82% in Italy and 50% in Spain.
01:15Some of the most popular second-hand gifts this Christmas are expected to be electronics,
01:22including video games, cultural products like books, clothing and household accessories.