私のバカせまい史 2025年1月16日 お米に執着する日本人のための炊飯ジャー史
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00:00My Baka-semaishi!
00:04Tonight, we'll be doing a research that no one has ever done before.
00:08Today's researcher is researcher Hikorohi.
00:10Nice to meet you.
00:14What is the food that you've eaten the most in your life?
00:20Sapporo Ichiban!
00:22I think it depends on the person.
00:24More! More!
00:26Ajinori!
00:28I ate it!
00:30You can eat something more sticky.
00:32Sticky?
00:34It's rice.
00:36Since you were born in Japan,
00:38you must have eaten rice since you were little.
00:41What do you need to eat rice?
00:43Water.
00:45You need water to cook rice.
00:47A farmer.
00:49You sound like a farmer.
00:53We don't want to give you the right answer.
00:58To eat rice, you need a rice cooker.
01:03With a rice cooker, we can eat delicious rice every day.
01:08Thanks to the hard work of the manufacturer,
01:11we can live a happy life with rice.
01:14This is today's research topic.
01:19A rice cooker for Japanese people who are obsessed with rice.
01:23Obsessed?
01:25We are obsessed with rice.
01:29We are all obsessed with rice.
01:34Japanese people are obsessed with rice.
01:38In the Edo period, people cooked rice with a rice cooker.
01:42Now, we can cook rice with a single button.
01:48We are obsessed with the deliciousness of rice.
01:52We studied the rice cooker industry with tears in their eyes.
01:59Other manufacturers also sell similar products.
02:02This is a rice cooker.
02:08Before the rice cooker was invented, people cooked rice with firewood.
02:13In 1923, this rice cooker was invented.
02:16It's an electric rice cooker.
02:19Mitsubishi Electric produced an electric rice cooker.
02:23Mitsubishi Electric released this electric rice cooker made of aluminum.
02:29This is the world's first electric rice cooker.
02:32However, this electric rice cooker was not automatically cooked.
02:36It was difficult to handle, so it was not distributed to the general public.
02:40About 30 years later,
02:42this electric rice cooker was released in 1955.
02:45This electric rice cooker was distributed to the general public.
02:48This electric rice cooker is the first electric rice cooker in Japan.
02:54This electric rice cooker can cook rice while you are sleeping or doing other chores.
03:01This electric rice cooker was distributed to the general public.
03:03In the 1970s, 90% of the world's population had a rice cooker.
03:08Congratulations.
03:10Thank you very much.
03:12This is the result of our hard work.
03:14Why did you clap like this in the past?
03:16Because it's a wonderful thing.
03:18When people can eat rice more easily, something happens.
03:23That is...
03:26The rice cooker war started by home appliances manufacturers.
03:30In fact, there was a problem with the rice cooker at that time.
03:34What was the problem?
03:36The rice cooker had a function, but the rice cooker didn't have it.
03:42Did you get it?
03:44The correct answer is...
03:46The rice cooker didn't have a long-term heating function.
03:50If you don't eat the cooked rice right away, you won't be able to taste the warm and delicious rice.
03:55To solve this problem, ZOJIRUSHI released this product in 1970.
04:00ZOJIRUSHI's electronic rice cooker.
04:03I've seen this before.
04:05I like this.
04:07This is an electronic rice cooker with flowers.
04:10It's a good design now.
04:12It's fashionable.
04:15This is the first electronic rice cooker in the world with a function to heat rice.
04:21However, it is a rice cooker for heating rice, so you can't cook rice.
04:25You can't cook rice.
04:27You have to cook rice in another rice cooker and heat it here.
04:31I see.
04:33It's a hassle for us.
04:35However, people at that time were able to taste freshly cooked rice for a long time.
04:40So this is a big hit.
04:43It's called an electronic rice cooker.
04:45It's an electronic rice cooker with a function to heat rice.
04:49ZOJIRUSHI released this product in the same year.
04:53TIGER is an electronic rice cooker for heating rice.
04:56It's a flower.
04:58It was a flower in this era.
05:00ZOJIRUSHI's first product was a hit with a flower.
05:04This is a chic flower.
05:06ZOJIRUSHI and TIGER released HONJA.
05:10Do you know what these two products have in common except for the flowers?
05:14Except for the flowers?
05:16The part where you press the button is like this.
05:26This is a good point.
05:28Is this a rice cooker?
05:31That's right.
05:33ZOJIRUSHI is good at this.
05:35ZOJIRUSHI is good at this.
05:38ZOJIRUSHI is also good at heating rice.
05:40ZOJIRUSHI is one step ahead of the rice cooker industry.
05:44However, other manufacturers were not silent.
05:47ZOJIRUSHI will be released in 1972.
05:50FUTAYAKU is a rice cooker with a function to cook rice and heat rice.
05:54ZOJIRUSHI is a rice cooker with a function to cook rice and heat rice.
05:57ZOJIRUSHI is a rice cooker with a function to cook rice and heat rice.
06:02ZOJIRUSHI is one step ahead of the rice cooker industry.
06:06ZOJIRUSHI will be released in 1972.
06:09Other manufacturers will also release similar products.
06:13There are many flowers.
06:16Why are there so many flowers?
06:20ZOJIRUSHI is obsessed with flowers, not rice.
06:23ZOJIRUSHI is obsessed with flowers, not rice.
06:26ZOJIRUSHI will continue to develop.
06:30ZOJIRUSHI is one step ahead of the rice cooker industry.
06:33ZOJIRUSHI will continue to develop.
06:37There is a difference between a rice cooker and a rice cooker.
06:42ZOJIRUSHI is a rice cooker with a function to cook rice and heat rice.
06:45ZOJIRUSHI is a rice cooker with a function to cook rice and heat rice.
06:49The product you named is a rice cooker.
06:53The product you named is a rice cooker.
06:57The product you named is an electric rice cooker.
07:01It's not a rice cooker.
07:05It's an electric rice cooker.
07:08We should do something about it.
07:15ZOJIRUSHI has been a rice cooker for 50 years.
07:20ZOJIRUSHI is aiming for the next stage in the late 1970s.
07:26ZOJIRUSHI is aiming for the next stage in the late 1970s.
07:29What do you need to make rice delicious?
07:34What do you need to make rice delicious?
07:36How do you cook rice at a high temperature?
07:40How do you cook rice at a high temperature?
07:43Panasonic started it.
07:48Panasonic started it.
07:50The name is the rice cooker.
07:53The name is the rice cooker.
07:56Panasonic heated rice with the heater on the bottom of the pot.
08:01Thanks to Panasonic, you can cook rice deliciously.
08:07Thanks to Panasonic, you can cook rice deliciously.
08:11A double-layer structure that puts water on the outside and rice and water on the inside.
08:16The water on the outside was raised to 100 degrees, and the heat was transmitted to the inside to cook the rice.
08:22This automatic electric kiln can only transmit heat up to 100 degrees.
08:27Therefore, the Maikon style has evolved so that delicious rice can be cooked at a higher temperature.
08:34With the development of products by Panasonic, other manufacturers will continue to develop the Maikon style.
08:40In 1981, TIGER, in 1982, TOSHIBA LIFESTYLE, in 1983, and ZOUJIRUSHI will release the Maikon-style rice cooker.
08:49And in the 1980s, there will be another revolution in the Maikon-style rice cooker.
08:55What is the other revolution that occurred in the rice cooker in the 1980s?
09:01This is the product that revolutionized.
09:04This is the rice cooker that Mitsubishi Electric released.
09:08What is the difference in this revolution?
09:10The circle is square.
09:12That's right.
09:13There is one more thing.
09:14The design of the nose is different.
09:15That's right.
09:17This is a wonderful design.
09:20Until now, the mainstream was a circle with a flower pattern on the side.
09:25However, this product was the mainstream of white, square, and stylish rice cookers.
09:32This product made the rice cooker stylish.
09:38In addition, if you push the button, the lid will open automatically.
09:45This is the first time this product has been released.
09:51In addition, Panasonic, which released the Maikon-style rice cooker in 1979,
09:57shocked the world again in 1988.
10:02This is the world's first IH-style rice cooker.
10:07Panasonic took a big step forward.
10:10IH-style rice cooker is a rice cooker that uses a coil to generate heat and heats the inside of the rice cooker.
10:19However, in order to cook rice at a higher temperature than Maikon-style rice cooker, it is possible to cook rice from the core.
10:26Thanks to this product, manufacturers are releasing IH-style rice cookers one after another.
10:33In 1991, Mitsubishi Electric, 1992 Tiger, Zojirushi, and 1994 Toshiba Lifestyle.
10:39There is no shadow of the nose.
10:41I miss my nose.
10:44All of them are square.
10:46Panasonic will be able to catch up with IH-style rice cookers.
10:53Up to this point, manufacturers have pursued heating methods.
10:58However, from the beginning of the 2000s, they started to focus on one thing.
11:03That is this.
11:05Make sure the rice is soaked in water and cook on a strong fire.
11:09Does this mean that it will change completely?
11:10That's right.
11:11By doing this, each manufacturer noticed that the rice would be sticky and sweet.
11:16They started to focus on this point.
11:19In 2001, Mitsubishi Electric launched a method of cooking rice.
11:22It is called ultrasonic vibration cooking.
11:24It's silver.
11:25That's right.
11:26It's metallic.
11:27It's cool.
11:28It's like a jacket.
11:28That's right.
11:29The nose will never bloom.
11:31That's right.
11:32There is no shadow of the nose.
11:35What does this ultrasonic vibration mean?
11:38The rice will vibrate 88,000 times per second.
11:41In one second?
11:42In one second.
11:43It's an amazing technology.
11:44The surface of the rice melts and peels off due to the vibration of the ultrasonic wave.
11:47Then, the rice absorbs water to the core of the rice.
11:50By cooking the rice on a strong fire, the rice will become sticky and sweet.
11:5488,000 times per second.
11:57Is that true?
11:58This is true.
12:00I'm a coffee researcher.
12:01I can't lie.
12:0288,000 times per second.
12:0388,000 times per second is impossible.
12:0590,000 times per second is impossible, right?
12:0790,000 times per second is impossible.
12:0888,000 times per second.
12:10It's a hit.
12:11In the following year, Panasonic will launch a rice cooker with a higher goal.
12:16This is the reason.
12:18It makes the rice dance.
12:19What do you mean by that?
12:21It makes the rice dance.
12:22The rice can't dance.
12:24What are you talking about?
12:27What are you talking about?
12:29It makes the rice dance.
12:29It makes the rice dance?
12:31Please listen to me.
12:32It makes the rice dance.
12:33It's called a rice cooker.
12:37It's called a rice cooker.
12:37I remember saying that.
12:39You remember that, right?
12:41This is a rice cooker.
12:42Let me explain the meaning of this.
12:45By changing the pressure of IH in time, the rice is stirred.
12:52The rice looks like it's dancing.
12:55It's a rice cooker that makes the rice dance.
12:57It makes the rice dance?
12:58It makes the rice dance.
12:59It makes the rice dance after the vibration?
13:00That's right.
13:01The rice cooker in the Edo period was automated.
13:03How to add fire to the rice.
13:06This is the heat war that has come to this point.
13:10Is there any more evolution?
13:12The rice cooking industry is in the process of fighting for further advancement.
13:17Each manufacturer will set a theme based on their origin.
13:21What should I do to get closer to the stove?
13:25You end up going there.
13:26That's right.
13:27I went around and around and got here.
13:31I explained this at the beginning.
13:33Before the electric rice cooker was invented, rice was cooked on a stove.
13:37It takes a lot of time and is difficult.
13:39I thought this was good.
13:43Each manufacturer tried to get the rice cooker closer to the stove.
13:47This is the war that happened by pouring power.
13:50It's called the Uchigama War.
13:52Each manufacturer will do their best to see what kind of ingenuity they can make in the Uchigama War.
14:01Enter the 2000s.
14:04The Uchigama War broke out.
14:07A hot battle to get closer to the stove begins.
14:11Mitsubishi Electric cut off the battlefield of the Uchigama War.
14:13This is what was released in 2006.
14:15It's a kiln that uses charcoal.
14:18Mitsubishi Electric says this about using charcoal in the Uchigama War.
14:22I tried various things, but charcoal was the one that was cooked with the highest firepower.
14:26This is Mitsubishi Electric's way of doing it.
14:29And this is what Tiger released in the same year, 2006.
14:33This is a kiln that uses a clay pot.
14:37This is what Tiger said.
14:40It's best to cook in a clay pot.
14:42Most luxury hotels cook rice in a clay pot.
14:45And this is what Toshiba released.
14:48This is a round kiln that uses stainless steel aluminum.
14:51This is what Toshiba said.
14:53The bottom of the kiln is round.
14:55It is important that the shape of the kiln is round.
14:58That's what he said.
15:00And this is what Zojirushi said.
15:02This is what he said.
15:05This is what he said.
15:08Iron with high heat generation efficiency and heat retention is an ideal material for IH-style rice cooker kilns.
15:16This is what he said.
15:17And this is what Panasonic said.
15:19This is what Panasonic said.
15:22This is what Panasonic said.
15:24This is what Panasonic said.
15:31Each manufacturer is different.
15:34The opinions of each manufacturer are completely different.
15:36I will never lose to UCHIGAMA.
15:39UCHIGAMA is the best manufacturer.
15:41It's amazing that they don't overlap.
15:42I want to see them fight in the morning.
15:46I want them to fight with each other.
15:49UCHIGAMA's war has come to an end.
15:52I thought it was almost the final form.
15:56In 2018, ZOJIRUSHI released a product that was once again focused on heating.
16:01This is ENBUDAKI.
16:06This is the latest product of ENBUDAKI.
16:10What is this?
16:11This is amazing.
16:12You should pay attention to the six coils of this IH part.
16:18Normally, the kiln was heated with one IH heater.
16:22This ENBUDAKI has six IH heaters.
16:26Two of these IH heaters are heated at the same time.
16:29By repeating the heating process, there is a difference in temperature.
16:33The rice is mixed vigorously and becomes more fluffy.
16:37The sweetness comes out and delicious rice is cooked.
16:40That's why there are three IH heaters.
16:46This is like ENBUDAKI.
16:49This is amazing.
16:51Is this really moving like this?
16:53I will give this ENBUDAKI rice to you today.
16:59Is that a gift?
17:01That was catering.
17:03How was it?
17:04It was delicious.
17:07I think I danced a lot.
17:11Did you feel the flame?
17:14I danced a little as soon as I opened it.
17:17You were dancing at that moment.
17:19Thank you for feeling ENBUDAKI.
17:22This ENBUDAKI is also famous.
17:24At the same time as the UCHIGAMA war broke out, the Suihanjya naming war broke out.
17:29Various manufacturers have released various products.
17:33This is the name of SUIHANJYA.
17:37This is the ENBUDAKI of ZOUJIRUSHI.
17:41This is the ENBUDAKI of MAE HONO MAE OKOME.
17:44This is cool.
17:46This is the ENBUDAKI of TOSHIBA LIFESTYLE.
17:49This is the ENBUDAKI of HONO TAKUMI.
17:51This is the ENBUDAKI of MITSUBISHI DENKI.
17:54They have pride in their names.
17:57This is the ENBUDAKI of TAIGAWA DONABE.
18:01They express their pride in their names.
18:07When this was announced at the meeting, many people were surprised.
18:11It was fun to change the name of the product.
18:14This is the ENBUDAKI of PANASONIC.
18:18Manufacturers who make SUIHANJYA work hard every day to make you eat more delicious rice.
18:27The SUIHANJYA industry is already delicious enough.
18:31I asked each manufacturer what they were aiming for.
18:34I asked them what they should do.
18:38Only the answer was the same.
18:42What is the destination of the SUIHANJYA industry that is already delicious enough?
18:47It's different from what I expected.
18:50It's not delicious rice.
18:53The SUIHANJYA industry is about to continue.
18:56However, I noticed something while I was doing my research.
19:00I think they have made a big betrayal.
19:05The SUIHANJYA industry is already delicious enough.
19:09I asked each manufacturer what they were aiming for.
19:12I asked them what they should do.
19:17Only the answer was the same.
19:20The SUIHANJYA industry is already delicious enough.
19:25What is the destination of the SUIHANJYA industry that is already delicious enough?
19:27All the manufacturers had the same idea.
19:31I asked each manufacturer what they were aiming for.
19:33It's different from what I expected.
19:37It's not delicious rice.
19:41The SUIHANJYA industry is about to continue.
19:43The answer was that the SUIHANJYA industry is about to continue.
19:49The SUIHANJYA industry is about to continue.
19:53I will summarize the answers.
19:57Since the development of the electric kettle in 1923, each manufacturer has made efforts.
20:02We can eat delicious rice every day.
20:06However, I noticed something while I was doing my research.
20:09I noticed that I was betraying the manufacturer.
20:14I noticed that I didn't know which rice cooker I was using.
20:20I didn't know which manufacturer's rice cooker I was using.
20:24I didn't know what kind of rice cooker I was using.
20:28I think there are many people like me.
20:31I understood the SUIHANJYA rice cooker I was using.
20:35I was grateful for being able to eat delicious rice every day.
20:38I wondered what kind of rice cooker I was using.
20:40I wondered what would happen to the rice cooker I was using.
20:42I wondered if I was betraying the manufacturer.
20:43Please face the rice cooker while thinking about such things.
20:46That's all for my research.
20:48Thank you for listening to my research.
20:52After this, MORITA predicted the future of SUIHANJYA rice cooker.
20:56I am.
21:03I thought SUIHANJYA rice cooker was delicious about 10 years ago.
21:07I don't know if I will notice that it has become more delicious as it evolves.
21:13How was the SUIHANJYA rice cooker, the researcher?
21:15SUIHANJYA rice cooker is very delicious now.
21:19I thought SUIHANJYA rice cooker was delicious about 10 years ago.
21:22I don't know if I will notice that it has become more delicious as it evolves.
21:30I am already satisfied.
21:31I think you will be satisfied with the SUIHANJYA rice cooker.
21:35I will sell SUIHANJYA rice cooker to the end.
21:44Please look forward to the lineup of the history of WAKASEMAAI that will be announced next week.
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