キャラビズジャーナル 2025年1月26日 東京キャラクターストリート（前編）
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TVTranscript
00:00I'm Koutarou Uegaki, and I'm a character license journalist for Fuji TV.
00:04Today, I'm at Tokyo Station.
00:07Speaking of Tokyo Station,
00:09I heard that a crab fossil was found inside the station.
00:13If you like fossils,
00:15if you look closely at the pillars,
00:17you'll find a crab that looks exactly like this.
00:20So, I'm going to look for it.
00:22I'm going to look for it.
00:24I'm going to look for it.
00:26I'm going to look for it.
00:28I'm going to look for it.
00:29I found it, and it became a hot topic on Twitter.
00:33Everyone, please look for it.
00:35This time, I'm going to interview
00:37Character Gekisenku, Tokyo Character Street.
00:40Character Gekisenku, yes.
00:42Do you know it?
00:44I've heard the name, and I've been there a little bit.
00:47Tokyo Character Street is
00:50a character shop in the shopping district of Tokyo Station 1.
00:57The total sales of clay in this area alone
01:00is about 123 billion yen.
01:03Oh, I see.
01:05So, it's a really good character shop,
01:09a character shop.
01:11This time, I'm going to interview
01:13why it's selling so well.
01:15I understand. Thank you very much.
01:17In addition, in Tokyo Character Street,
01:20there is a shop for all TV stations,
01:23so I'm going to interview all of them.
01:26Does that mean you're going to interrupt other stations' shops?
01:30Yes.
01:31I understand.
01:32I feel like I can't do this for free.
01:35I'll do my best.
01:39Other stations, other stations.
01:42The Japanese character business market is 2.6 trillion yen.
01:49In addition, the market is expanding at the global level,
01:53with five Japanese characters
01:56in the top 10 of the world's IP sales rankings.
02:00The demand for both the world and Japan is growing.
02:07I, Kotaro Uegaki, will cover the current situation
02:10of the industry attracting attention from all over the world.
02:14Galabiz Journal
02:16Now, when I go down the stairs,
02:18this is an underground street.
02:21Here it is.
02:22Here it is.
02:25It says Tokyo Character Street.
02:28There is a one-piece store called Nugiwa Last.
02:33It's nice.
02:34You can see a variety of characters' products,
02:37including Luffy.
02:38And this character street,
02:40it looks like it goes all the way from here to over there.
02:44How long is it?
02:45Is it more than 100 meters?
02:47There are a lot of characters' stores.
02:51Let's go.
02:53There are a lot of stores.
02:55It's nice.
02:56Here's Ultraman.
02:58There's also Kopen-chan.
03:01And here's Chiikawa Land.
03:05There are a lot of customers.
03:08And even though it's a weekday afternoon,
03:11Tokyo Character Street is full of customers.
03:15There are a lot of customers,
03:17so it's hard to see through until the end.
03:20There are a lot of people.
03:22This was Chiikawa Land,
03:24but from here,
03:25it says Tereya Shop.
03:28There's also Nittereya.
03:32And over there is TBS.
03:35Following the TBS store,
03:37there's also Tereto Honpo.
03:41And lastly,
03:43oh, there it is.
03:46It's here.
03:48Fuji TV Shop.
03:49There's also Fuji TV.
03:50It's kind of interesting.
03:53Broadcasting stations in Tokyo
03:55line up to sell their characters.
03:59Is there NHK?
04:01How about NHK?
04:03Oh, there it is.
04:05There's also an NHK character shop here.
04:09Good morning.
04:10Good morning.
04:11Nice to meet you.
04:12Nice to meet you.
04:13I'm Yanagisawa,
04:14the sales and development manager
04:15at Tokyo Station.
04:24First of all,
04:25I was surprised by how many people there are.
04:27How many customers do you have?
04:29On weekdays,
04:30we have about 10,000 customers.
04:32On weekends,
04:33we have about 20,000 customers.
04:35Last year,
04:36we had about 5 million customers.
04:38Wow, that's amazing.
04:39What kind of people come here?
04:41Well,
04:42recently,
04:43we've been seeing a lot of inbound customers.
04:46About 20 to 30% of customers
04:47are inbound customers.
04:49Really?
04:50Especially people from Taiwan,
04:51mainland China,
04:53and Hong Kong.
04:54We've seen a lot of them.
04:55And we've walked around a little earlier,
04:58but there are quite a few character shops.
05:00How many stores are there?
05:01There are currently 33 stores.
05:0433 stores.
05:05It's really a character shopping district.
05:07Yes, it is.
05:08How many stores are there from the beginning?
05:10It started with 15 stores.
05:1315 stores.
05:14When did it start?
05:22Tokyo Station No. 1 Street was originally established in 2005.
05:27At that time,
05:28there were various types of shops
05:30in the underground area.
05:34The Tokyo Character Street was established in 2008
05:37by collecting character shops there.
05:41I see.
05:43At first,
05:44I was worried that
05:46collecting character shops
05:48would be a way to steal customers.
05:54But when I actually tried it,
05:56each tenant and shop
05:58made a limited product.
06:02I was able to increase the appeal of each shop
06:06by increasing the number of characters.
06:09By increasing the number of characters?
06:10Yes.
06:11Last year,
06:12the sales amounted to about 1.23 billion yen per year.
06:15That's a huge leap forward.
06:16Yes, it is.
06:17I see.
06:18How do you choose the character shops to enter?
06:21There is a special selection method
06:23unique to Tokyo Character Street.
06:25I see.
06:26I'd like to show you where you can find that method.
06:30Let's take a look.
06:35Here it is.
06:36This is Ichiban Plaza.
06:39Ichiban Plaza.
06:40It's a pop-up shop.
06:43I see.
06:44It's not a regular store?
06:45No, it's a limited-time shop.
06:46There are various pop-up shops on 365 days.
06:50By doing so,
06:51you can check the sales and popularity of your customers.
06:57You can enter the so-called regular shop.
07:00What kind of characters are there?
07:04The most popular character in Tokyo Character Street is Chikawa.
07:09Chikawa.
07:10Also, there is a cat character called Mofusando.
07:12These two are the ones that I tried at Ichiban Plaza
07:15and became a regular shop.
07:17I see.
07:18Do you have a fixed number of shops?
07:20Yes, we do.
07:22How long does it take?
07:27It's hard to say.
07:29It takes a long time.
07:30Do you have a fixed number of shops?
07:31Yes, we do.
07:32It's hard to say.
07:33I'm sorry.
07:34It takes a long time.
07:38Let's take a look at all the shops in the TV station.
07:42Can we go to all the shops now?
07:44I'm looking forward to it.
07:46We also have a representative of each station.
07:52A representative of each station.
07:54As a character licensed journalist,
07:56I'm going to do my best.
08:09This is the Japan Broadcasting Association.
08:11It says LHK Character Shop in red.
08:14It's bright and spacious.
08:18There are many characters that catch my eye.
08:20Let's go inside.
08:21This is Nintama Rantaro.
08:25I didn't know there were so many characters of Nintama.
08:28There are many characters of Nintama here, too.
08:32The area of Nintama is large.
08:33There are more goods of Nintama than I thought.
08:37What does this mean?
08:39There are a lot of dolls around here.
08:44This is the first Osunaba set.
08:47There are various toys.
08:50This is Osaru no George.
08:54Osaru no George is also broadcast on NHK.
08:57If you're a character-based journalist, please take a look at this.
09:00There are characters of Marushin Co., Ltd.
09:03I've heard of this company somewhere.
09:05It's a big hit on Tokyo Comic Con.
09:10Good morning.
09:11Good morning.
09:12Nice to meet you.
09:13Nice to meet you.
09:14I'm Shinoda, the manager of NHK Character Shop Tokyo Station.
09:17Nice to meet you.
09:18Nice to meet you.
09:19Nice to meet you, too.
09:20Thank you for your kind voice.
09:22What kind of shop is this?
09:25This is a shop where characters of NHK appear.
09:31There are about 1,000 characters.
09:331,000?
09:34There are 1,000 types?
09:35There are 1,000 types.
09:36That's amazing.
09:37What are the popular goods?
09:41This is the Inai Inai Bar.
09:43The goods of Wanwan are very popular.
09:45I knew it.
09:47There are a lot of goods of Wanwan.
09:49That's right.
09:50I knew it.
09:51Is this treated as a child's toy?
09:54That's right.
09:55Small children are very popular with toys that make sounds.
10:01That's right.
10:02This is a toy that makes sounds.
10:03That's right.
10:04Maracas.
10:05Maracas is a plural form of Su.
10:09It's Maraca in one.
10:11What?
10:13That's amazing.
10:15I'm glad I told you.
10:16I was surprised by Mr. Shinoda.
10:18Maraca.
10:19It's Maracas in Maraca.
10:21Thank you very much.
10:22I learned a lot.
10:24Thank you very much.
10:25Toys that make sounds and are fun to play with are popular.
10:29Yes.
10:30This is the monkey George.
10:32This is also on educational TV.
10:34That's right.
10:35That's right.
10:36Monkey George is also good TV.
10:38Monkey George, too.
10:39Who buys this?
10:42It's very popular with Japanese people, but it's also very popular with foreigners.
10:48Monkey George is very popular with foreigners.
10:50That's right.
10:51What other popular products are there for foreign customers?
10:55Actually, I'll show you in an unexpected place.
11:00Thank you very much.
11:02This is it.
11:03This is Ninte Morantaro.
11:05Do you know him?
11:06Yes.
11:07I put it in the library at school.
11:08That's right.
11:10Please tell me if there is a particularly popular character.
11:14Who is it?
11:15Great.
11:16Do you like Ninte Morantaro?
11:18I love him.
11:19That's right.
11:20I can feel your love from your eyes.
11:22I think it's either Morantaro or Shinbei Kirimaru.
11:28That's right.
11:30It's Shinbei.
11:31Shinbei.
11:33Thank you very much.
11:34It's cute.
11:35Is Shinbei the most popular?
11:37Shinbei is the most popular.
11:39Why is that?
11:40Do you know Shinbei's nickname?
11:44Wait a minute.
11:45Shinbei's nickname?
11:47I don't even know Morantaro's nickname.
11:50I don't know.
11:51I'm sorry.
11:52What is it called?
11:53It's a combination of happiness and wealth.
11:56It's called Fukutomi Shinbei.
11:59Is that so?
12:00It's a very good name.
12:02That's right.
12:03Fukutomi Shinbei.
12:04Fukutomi Shinbei.
12:05It's especially popular among Chinese people.
12:10Is that so?
12:11Yes.
12:12It's true that Chinese people value clothes and wealth.
12:15Yes.
12:16That's why it's popular among Chinese people.
12:19From now on, we will talk about the characters that represent each country.
12:24What is it?
12:25Yes.
12:26It's Domo.
12:27Thank you very much.
12:28It's Domo.
12:30You say Domo, right?
12:32Yes.
12:33Thank you very much.
12:34Please hold this.
12:35Can I?
12:36Yes.
12:37Really?
12:38Is it okay?
12:39Yes.
12:40Thank you very much.
12:41Really?
12:42Thank you very much.
12:43I'm an announcer for Fuji TV.
12:44Is it okay to have a character like this from NHK?
12:45Yes.
12:46I don't know much about Domo as a character.
12:50What kind of character is Domo?
12:52Yes.
12:53Domo is...
12:54Yes.
12:55Thank you very much.
12:56Yes.
12:57There's a flip.
12:58Yes.
12:59His birthday is December 22nd.
13:02His height is...
13:03His height is 120 cm.
13:05120 cm.
13:06Yes.
13:07His weight is 85 kg.
13:0885 kg.
13:09Wait a minute.
13:10120 cm and 85 kg.
13:11Yes.
13:12It's quite heavy.
13:13It's heavy.
13:14It's heavy.
13:15Yes.
13:16When he's in a bad mood, he pukes violently.
13:18What?
13:19It's a bit vulgar, isn't it?
13:21Yes.
13:22He lived before the ice age.
13:24He was born from an egg.
13:26It says, a weird animal.
13:28Well...
13:29What do you mean by a weird animal?
13:31What do you mean by a weird animal?
13:33Well...
13:34It's a mysterious creature.
13:37I see.
13:38It's a mysterious creature.
13:40What kind of creature was he born from?
13:47Domo was originally a character that was born to commemorate the 10th anniversary of NHK BS.
13:54He was a character from BS?
13:56Yes.
13:57He was a character from Spot PR.
13:59That means he wasn't a character from BS as a whole, right?
14:02That's right.
14:03He became popular as a character from BS.
14:06Six years later, he became a character from BS as a whole.
14:11I see.
14:13Domo also has a history.
14:15Yes.
14:16What kind of goods are popular with Domo?
14:18The stuffed animal you're holding right now.
14:20This stuffed animal is the most popular?
14:22Yes, it is.
14:23There is a series called Tiger Drama Domo.
14:26This is very popular.
14:28Do you have Tiger Drama Domo right now?
14:30I'm sorry, but it's sold out.
14:33My personal...
14:35Your personal...
14:36Oh, Shinoda-san's personal item.
14:38It's already sold out.
14:40I see.
14:41It's so popular that it's sold out.
14:43But you brought Shinoda-san's personal item.
14:46New products are released for each Tiger Drama drama.
14:51This is Domo-kun from Kamakura-dono's 13 characters.
14:55Is there anything you can boast about Domo-kun?
14:59Yes.
15:00Domo-kun is very popular with foreigners.
15:03Domo-kun is very popular with foreigners.
15:08Is that so?
15:09He's popular with foreigners?
15:10Yes.
15:11I'm a little surprised.
15:12Around 2000, young people in the United States...
15:16Young people in the United States?
15:18Yes.
15:19On the bulletin board...
15:21On the bulletin board?
15:22Domo-kun's image was very popular as a net meme.
15:28Domo-kun was a net meme?
15:31After that, T-shirts, stuffed animals, and mascots were sold.
15:37It was so popular that I was surprised.
15:39I see.
15:40You didn't have a strategy for the United States, did you?
15:44Yes.
15:45There was no special development.
15:48Domo-kun's image was very popular with foreigners.
15:52I see.
15:53That's interesting.
15:54Considering that Domo-kun was originally a BS character,
15:57I feel like it's his destiny to be loved by people all over the world.
16:03Yes.
16:04Thank you very much.
16:05Thank you very much.
16:15Next, I came to Channel 4, NITTEREYA.
16:19This is it.
16:20It's a stylish shop.
16:23Let's go inside.
16:25If you go around here, there is a shop that sells lightning.
16:29It's nice.
16:30It says Edo Meika.
16:33It's like a souvenir of Tokyo.
16:36It says, 1.9km to the end of the world.
16:39NITTEREYA's pride, Odo Variety.
16:43It's 1.9km.
16:44I knew it.
16:47The hallway is wide.
16:49The hallway is wide.
16:51It's very easy to walk.
16:53I found it.
16:54Conan.
16:55There are famous detective Conan goods.
16:58I knew it.
16:59NITTEREYA series.
17:00Is it Yomiuri TV?
17:01There are a lot of Conan goods.
17:06Let's talk about NITTEREYA's strategy.
17:10Nice to meet you.
17:11Nice to meet you.
17:12I'm Oyama from NITTEREYA.
17:13Nice to meet you.
17:15I'm Kotaro Uegaki from Fuji TV.
17:16Nice to meet you.
17:17Nice to meet you.
17:18There are a lot of goods related to the program.
17:23There are a lot of goods related to the program.
17:26There are a lot of goods related to the program.
17:32What kind of goods are popular these days?
17:35There is a T-shirt here.
17:37There is a T-shirt here.
17:39This is the most popular T-shirt among the program goods.
17:43Is this T-shirt popular?
17:45There is a T-shirt size 3XL.
17:48It's a big T-shirt.
17:50It's a big T-shirt.
17:52I'm planning to make a big T-shirt.
17:55There are a lot of Conan character goods.
17:59The most popular goods are acrylic stands and can badges.
18:03There are six types of can badges.
18:05If you use one, you can get one of these patterns.
18:09It's like a capsule toy.
18:11Which is more popular?
18:15Which is more popular?
18:17Character goods are more popular now.
18:20About 60% of the sales are character goods.
18:23I see.
18:25Character goods are popular.
18:27When I first came here, I thought that the store was beautiful.
18:32I thought that the store was beautiful.
18:37The store was renovated last November.
18:43That's right.
18:44That's why the store is beautiful now.
18:46That's right.
18:47The store is big.
18:49There are many customers who come with a baby car.
18:52I made a wide passage so that customers can pass by.
18:56It's a station, so there are many people who travel.
18:59I made a space for such people to shop.
19:01How was the effect of the renovation?
19:03After the renovation, the sales of the end of the year books have increased considerably compared to last year.
19:08I think it's a renewal effect.
19:12Now, let's introduce the characters representing Japan Television.
19:17Nice to meet you.
19:18Nice to meet you.
19:19I'm Ishii from the Broadcasting Bureau.
19:21Nice to meet you.
19:22Nice to meet you.
19:24Nice to meet you.
19:26There are people from the Broadcasting Bureau.
19:28That's right.
19:29You're not from the Content Department, are you?
19:30That's right.
19:31Actually, there is a department called the Weather Center in the Broadcasting Bureau.
19:37I'm in charge of the characters in that department.
19:40The Weather Center.
19:41I can already imagine it.
19:43Yes.
19:45What is your character?
19:46Here.
19:47Yes.
19:48It's Sora Jiro.
19:50Sora Jiro.
19:52If you say, Hikihara-san, Sora Jiro, he will come out.
19:55Can I?
19:56Yes, please.
19:58I don't know if the Fuji TV announcer is allowed to continue the topic.
20:04What kind of character is Sora Jiro?
20:08He is a boy.
20:09He is a boy.
20:10Yes.
20:11He is 165 cm tall.
20:13He is quite tall.
20:14Yes.
20:15He is almost the same height as me.
20:16He has a hobby.
20:17He likes to watch the sky.
20:18He likes to watch the sky.
20:19He likes to look at the sky.
20:20Yes.
20:21He expects the weather in the future.
20:25If the sunset is beautiful, it will be sunny or rainy tomorrow.
20:29That's right.
20:30He is often mistaken for a bird.
20:32Isn't he a bird?
20:34Yes.
20:35I thought he was a bird.
20:37He is a weather monster from the land above the clouds in the sky.
20:44He is a monster.
20:46He is a monster.
20:47There are many monsters in the anime.
20:49When I look at him, he looks like a dinosaur.
20:56He is a monster.
20:57That's right.
20:58That's interesting.
21:00I'm from Kansai, so I don't have to know Sora Jiro.
21:05He hasn't appeared in the anime yet.
21:07However, he has appeared in many variety shows.
21:11I know that Sora Jiro is famous for the weather.
21:14I think he is a great character.
21:17Please tell me how Sora Jiro was born.
21:21What is the story of Sora Jiro?
21:25A weather center specialist wrote the design of the character.
21:40Is that so?
21:42The staff of the weather center?
21:44Yes.
21:45The original story was written by hand in a few minutes.
21:51I see.
21:53That's interesting.
21:54The character is loved so much.
21:56What kind of products are popular with Sora Jiro?
21:59He has a lot of stuffed animals.
22:02From big ones to small ones.
22:04Can I have it?
22:05Yes.
22:06It's popular.
22:07From big ones to small ones.
22:09What else?
22:10It's a hat for children and women.
22:14Can I see it?
22:15Yes.
22:16It's so big.
22:17My body is getting bigger and bigger.
22:21It suits you.
22:23Does it?
22:24Thank you very much.
22:25I see.
22:26It's a hat for children.
22:28Yes.
22:29You can wear it.
22:31You can appear in the weather program in the evening.
22:36After you buy it, you can appear in the weather program.
22:42I see.
22:43That's great.
22:44Carabiz News brings you new information about the characters.
22:50The new collaboration goods of Myakumyaku and Gachapin Mook, the official characters of Osaka Tansai Banpaku, have been released.
22:59When Myakumyaku was chosen as the official character, it became a hot topic that it was similar to the logo of Banpaku and Mook.
23:06Mook reacted with the official X.
23:10Since then, Myakumyaku and Gachapin Mook have become very close through many collaborations.
23:18The goods are on sale at 2025 Osaka Tansai Banpaku Official Store and Fuji TV Shop.
23:27Gachapin Mook has become Myakumyaku.
23:31You can buy cute pop-up stuffed toys, acrylic stand, acrylic key holder set, and can matches at this opportunity.
23:46Have you had any other big jobs recently?
23:49Yes, I have.
23:50There was a job called Daibatteki.
23:53Daibatteki.
23:54It was the first time for Japanese TV to shoot in space.
23:59At that time, Sorajiro went to space with me.
24:03I see.
24:04International Space Station.
24:06Wow, that's true.
24:07I shot a commercial here.
24:09I see.
24:10Commercial shooting?
24:11Yes.
24:12I'm going to make the press office and the whole company excited.
24:17I learned a lot about Sorajiro today.
24:20Thank you very much, Mr. Ishii.