Ｘ年後の関係者たち あのムーブメントの舞台裏 2025年1月27日 ムシキング編
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00ESTBS
00:0620 years ago, there was an arcade game where children lined up in a long line at game centers, department stores, and convenience stores.
00:14In 2003, Sega's most popular arcade game,
00:24the arcade game was released.
00:34It was a game where you had to collect insects from all over the world.
00:39The battle system, which was based on rock-paper-scissors, was popular with elementary school students.
00:48After that, media mixes such as manga and anime were developed one after another,
00:54and a new genre was established called the Kids Card Game.
01:01So why did Insect King become such a big hit that not only children but also adults were fascinated by it?
01:10Tonight's event is a run-through of Insect King.
01:13Now, the door to space and time will open.
01:21Behind the scenes of the movement that Insect King talks about
01:30The first guest is Professor Nebu, who is in charge of the development of Insect King.
01:40Nice to meet you.
01:45The second guest is Mr. Nishiyama, who is in charge of the management of the tournament.
01:50Nice to meet you.
01:55The third guest is Mr. Hiroteru Ikeda, who is in charge of the overall 2D design such as cards.
02:01Nice to meet you.
02:04And the third guest is Mr. Ikaru Abe, who is one of the most popular students and was the editor-in-chief in the second grade of elementary school.
02:14In addition, Mr. Hiroshi Uemura, who was the producer of Insect King, will also appear on VTR.
02:23I heard that you had a big break, but how much did you actually make?
02:30Well, if you look at the number of cards shipped, it's 498 million.
02:36498 million?
02:38If you think of it as 100 yen per card...
02:42You often say that when you win a card game, it's like you're sucking money.
02:47But it's amazing.
02:49Well, it's pretty much thanks to you.
02:53Insect King became a big hit game.
02:56How did you start developing it in the first place?
03:00At first, we were working on a large-scale attraction facility, such as Joypolis.
03:11We were thinking of launching a new business.
03:15At that time, we were making a lot of things, including things other than games.
03:21We're going to put it in a fast food restaurant.
03:24We're going to play with McDonald's touch.
03:27We're actually making Cheek Yug.
03:31I'm going to play with the touch panel.
03:34There are several contents.
03:36There's insect-themed content.
03:39There's fashion.
03:41There's clothes.
03:43There's music.
03:44There's painting.
03:46There's a lot of content.
03:48There was a lot of response.
03:51So we're going to develop it from here.
03:56How did you two join the team to make it and gather the members?
04:02As Nebuya said, I was originally in charge of making the attraction.
04:08There was a staff member who made a 3D insect painting.
04:12But there was no staff member who could do 2D, such as a rock-paper-scissors mark or a sticker on the side of a box.
04:21So I asked him to join the team.
04:25What about you, Nishiyama-san?
04:27I joined the team after it was activated.
04:29I wasn't originally a game developer, but I was the store manager at the game center.
04:36Was it like a scout?
04:38I joined the team after I got a call from the store manager.
04:42This is how a new game with the theme of being able to play with parents and children was created.
04:52First of all, the important character creation.
04:55Uemura-san, the leader of the team, created a insect as the main character.
05:01Why didn't you make it a robot or an anime character, but an insect?
05:07What's good about insects is that they have a popular base.
05:11And you don't have to get permission.
05:15It's not someone else's license, so you can use it freely.
05:19And one more thing.
05:20It's the cheapest way to make CG by imitating the creatures there.
05:26I thought, can't I survive using this?
05:28Can't you survive?
05:30It's a bit of a backward word at the start.
05:34In addition to the good cost performance, the reputation of the insect game was good at Digital Cheek Youg.
05:41The main character was decided to be an insect.
05:45The next challenge was how to put it into an arcade game.
05:49The hint was that product.
05:54Pokemon cards were very popular.
05:57We thought it was a Pokemon rival at the time.
06:00If it was an insect, it would be a picture book.
06:04It also appears in biology classes.
06:07There was one reason why it would be useful.
06:11At the time, the kids at the arcade had only kids' medals and rides.
06:19There was no insect king in the kids' card genre.
06:22But for adults, there were arcade machines that used cards.
06:27When making insects or princesses, I thought it would be nice to put out a card.
06:32So I made a card.
06:34It gradually became the prototype of insect king.
06:38Pokemon cards were popular at the time.
06:40Pokemon cards were popular.
06:42I think it was a boom in the whole of the card industry.
06:46Has Pokemon always been amazing?
06:49It was around 2000 at the time.
06:53Trading card games were booming at once.
06:58Other than Pokemon, Magic the Gathering, Duel Masters, and Yu-Gi-Oh cards were breaking.
07:08By collaborating with KOROKORO COMIC, the boom became even bigger.
07:16I see.
07:17It was a good match to lock in a flock of cards like this.
07:23It was a good match to lock in a flock of cards like this.
07:30Relationships began to realize the idea of combining insects and cards.
07:38How were insect cards created, such as the unique design and the system of scanning collected cards and incorporating them into the game?
07:52Oh, it's cool.
07:54There are some shiny ones.
07:57What criteria do you use to determine the strength of the card?
08:01The size is the most important.
08:04Like Agilawar and Hercules?
08:06Yes, the bigger the card, the stronger it is.
08:10It's easier to understand.
08:11Yes, it is.
08:13And I wanted to add a more academic element.
08:17The characteristics of the insect also reflected in the parameters.
08:23The characteristics of the insect?
08:25Yes.
08:26How do you find out the characteristics?
08:28I asked an expert to help me.
08:31The expert said, this insect is very aggressive and fights right away.
08:36On the other hand, Okuwa and Kokuwa are not so aggressive.
08:42There is medical data.
08:44It is the largest beetle in Asia.
08:46It likes to fight and is strong.
08:48It lives high up in the mountains.
08:52This is the largest beetle in Asia.
08:55It's very useful.
08:59It's amazing.
09:01The design was the most important part of making the card.
09:10The children were very considerate of the design.
09:16The picture of the beetle in the picture book was right on top of the card.
09:24The picture book in the picture book was supposed to be on top of the card.
09:29The picture book was supposed to be on top of the card.
09:35When you hold the Helcrest, you can't see what it looks like from the side or what it looks like from the inside.
09:44You can't hold it in your hand and see what it looks like.
09:48So what I was conscious of when making the card was to show it from an angle that wasn't a head.
09:57The back side is also reflected in the reflection, right?
10:02Oh, that's a great commitment. I see.
10:05How do you get this rare data?
10:11I go to the store and buy samples.
10:16I also buy living things directly.
10:21I put it on the table and say,
10:23Stay still, take a picture, and so on.
10:26I'm going to design the card, so the staff who made it in 3D
10:32I asked them to render the coolest angle possible.
10:37I put it all on the card.
10:39The insect key is this barcode. This is the data, right?
10:42That's right.
10:43This is how you read it.
10:44Basically, the barcode is on the front and two on the back.
10:53There's a sensor on the right side of the machine.
10:58For example, the child standing on the left side wants to scan while looking at the insect he's using.
11:07But the sensor is on this side, so the barcode is needed here.
11:13There are four of them, but are they all the same barcode?
11:16They're all the same barcode.
11:17Oh, I see.
11:19The child standing on the right side wants to scan while looking at the insect he's using.
11:23So the barcode is needed here.
11:25I see. You didn't listen to the child when he told you the rules.
11:29He's already doing what he thinks.
11:31I want to put it in the way I like, so I put it on both sides of the table so that I can read it from any direction.
11:40I think it's a messy way to read a child.
11:44But if it's made to be readable, it's a messy way to read it.
11:49There's data that hasn't been launched yet.
11:53It's impossible.
11:55You've noticed a sharp point.
11:58When I was a barcode battler, I used to remember when a bug got really strong.
12:05I don't think that's going to happen.
12:07Actually, at first, I didn't think I'd be able to put it out later.
12:15I put the parameter data in the barcode so that only the parameters could be put out later.
12:24But some adults analyzed it.
12:29That's right. The barcode is surprisingly easy, but there's not much data.
12:33So even if I say the strength is about 100 because the barcode is small,
12:39the adults will raise it to 200.
12:44If you make it thicker, you can change it.
12:52That's right.
12:54At that time, there were rumors that there were 200 barcodes.
13:01There's a guy who's like a 40-year-old.
13:05There's a guy who makes a strong one.
13:07There was.
13:08Oh, you can do it.
13:10So it's popular for adults to join in.
13:13If you don't spread it out, adults won't come in.
13:18Yes.
13:19But if you take a kid and put out a strong one, it's a little expensive, so I can't do it.
13:26I think I understand a little.
13:29A bug card filled with various particularities and captivated both children and adults.
13:35However, did the popular insect never reach the bottom by adopting a real insect?
13:44How many kinds of cards did you make in total?
13:47If you look at the types of insects, both of them are about 100 kinds.
13:51Wow, that's amazing.
13:52It's about that.
13:53There are infinite types of insects.
13:56Some of them are disgusting that children don't want to see.
13:59If you look at them, there are quite a few.
14:02That's right.
14:03I got them adopted by a really maniac insect.
14:09There were only about 100 kinds of insects.
14:15But if you turn them all into cards at once,
14:18it's hard to see how many years you can fight with just 100 kinds of cards.
14:24For example, if you take a piece of Hercules,
14:27you can take a card from the top or the side.
14:32If you look at the types of cards, there are 1,700 kinds of insects.
14:38The renewal continues.
14:40Oh, I see.
14:42That's amazing.
14:43That's amazing.
14:45From the front.
14:47That's right.
14:48It's looking down on us.
14:51From this angle, it's hard to tell what kind of insect it is.
14:54That's right.
14:55So we collect a lot of the same insects and look at them from the top or the front.
15:01Oh, that's how you do it.
15:03I see.
15:04It's one of the elements to collect them.
15:06It's hard to complete it with just one card,
15:10but if you collect a lot of them, you can see them from various angles,
15:15and you can get a deeper insight.
15:17Is it really there?
15:22What is this?
15:23It's a phantom beetle that you can't find very often.
15:26It has a golden horn.
15:28Unlike its appearance, its personality is quiet.
15:30It's Bolivian.
15:32Mandibularis.
15:38It's a long name.
15:40It's a long name.
15:43If I don't learn it today, I won't be able to see it again.
15:46You like to learn things like this, don't you?
15:48That's right.
15:50Once you have a card, how do you use it to fight?
15:55In Insect King, the basic rule is that the one who makes the opponent's health zero wins.
16:04Mr. Nebuya, who was in charge of development, suggested a battle system based on a certain game.
16:11How do you fight?
16:13I haven't played much.
16:15I haven't played much.
16:18I didn't want to make a game that would make my father win.
16:22But if you talk about the ratio of strength and strategy to some extent,
16:25wouldn't the adult become stronger?
16:27No, that's...
16:29Insect King is called Super Rock Paper Scissors.
16:33Super Rock Paper Scissors?
16:35It's a little different from normal rock paper scissors.
16:38What is Super Rock Paper Scissors?
16:43If you do this...
16:48It's a very powerful attack.
16:53The battle system that Mr. Nebuya came up with is called Super Rock Paper Scissors.
17:03What's the difference from normal rock paper scissors?
17:08This time, a beginner, Kazurazer, will experience the Super Rock Paper Scissors.
17:15Erafusu Hosoaka Kuwagata.
17:20Insect!
17:21Next, there are three attack cards.
17:23Attack cards?
17:24This is the Super Rock Paper Scissors.
17:26There are attacks?
17:27Yes.
17:28You can do a lot.
17:30In Insect King, you can replace normal rock paper scissors with strikes, scissors, and throws,
17:36and attach three attack cards to each insect.
17:44There are more than 100 attack cards, and there are infinite combinations.
17:50Super Kawasemi.
17:53Hack.
17:54Yes.
17:55Don't forget the scissors!
17:57Gou.
17:58There's Gou?
17:59Yes.
18:00That's fast.
18:02Next is Ha.
18:04You can put in three cards.
18:05Tornado Throw.
18:09If you don't have this, you can only scan one card.
18:14But if you collect them, you can use them in a variety of ways.
18:20Don't forget the throw!
18:22The button on the scissors is the strongest move.
18:26It's the ultimate move.
18:28I'm good at Ha, so I'm going to press Ha first.
18:35I think you can see what it means to change the speed.
18:40This is it.
18:41Of course, if I win this match, I'll take a lot of damage, so I want to use Ha.
18:47That's right.
18:48Let's do it.
18:49Let's use Ha and scissors.
18:54If you do this...
19:01Like this.
19:04It's like a special move.
19:10If you do this, you'll take a lot of damage.
19:17That's right.
19:18Skills and insects have a compatibility.
19:22If the compatibility is 0...
19:28You can't do that much damage.
19:33If the compatibility is 20...
19:39The ultimate move is activated.
19:46The Ultimate Move
19:52You can take a lot of damage from a normal move.
19:58That's how you play this match.
20:06So, it's basically rock-paper-scissors, right?
20:08Yes, it is.
20:09Of course, not everyone chooses the strongest move.
20:12But if you win, you win, right?
20:14That's right.
20:15However, if you choose the insect, the combination of the Ultimate Move and Ha will be advantageous.
20:21Since the Ultimate Move and Ha are the same, if you want to use Ha, you can use it together.
20:28That's how it works.
20:30So, skills are important.
20:33Yes, they are.
20:34Even if you have a strong card.
20:37Also, you can choose between 200 and 100 insects.
20:41You can choose from a total of 300 insects.
20:45So, if you have a limit, you can't just collect 200 insects.
20:48Also, you can play in tournaments where you can only fight with rock-paper-scissors.
20:55So, there's a way to survive with all the cards.
20:58That's right.
20:59You don't have to collect all the strong cards.
21:02Let's play.
21:03Even if you only have a weak card, if you keep winning rock-paper-scissors, you can beat a strong opponent, right?
21:10Yes.
21:11That's a good point.
21:12If you have a strong card, you can't win.
21:15But you want to collect them, and you want to see a strong move.
21:18I see.
21:19How did you decide on the moves?
21:21Well, even if you have a small insect, you can collect them.
21:26Even if you don't have a rare insect, you can fight with it.
21:31You can get the strength you need.
21:34So, I put in the cards in that sense.
21:38It's a bit like raising a child, but I put them in that sense.
21:43I see.
21:44For example, Super Kawasemi Attack.
21:46Yes, that's right.
21:48Can you give us some examples?
21:52Ikeda and I are big pro-wrestling fans.
21:58Big pro-wrestlers have a lot of destructive power with simple moves.
22:05There are some special moves.
22:08For example, Baba's 160,000 kick.
22:11If you combine those moves, it's really strong.
22:14That's how I designed it.
22:16If you have a small insect, you can do flashy moves.
22:21There are also jumping moves.
22:23Yes, there are jumping moves.
22:25You can compensate for the size of the insect.
22:29That's the basis.
22:34So, what kind of moves should I use?
22:38Of course, pro-wrestling has a lot of moves.
22:40I understand striking.
22:43But it's hard to bring in hard moves.
22:47Yes, that's right.
22:48There aren't many strong holds.
22:51Actually, there are a lot of hard moves in scissors.
22:57For example, Rolling Cradle.
23:00Oh, I see.
23:02That's good.
23:04It's like a rolling cradle.
23:09Yes, it's like a rolling cradle.
23:12On the other hand, I use it a lot in manga.
23:20It's like a hundred-row sword.
23:22Yes, it is.
23:25It's like this.
23:27I see.
23:29Here is the actual video.
23:34Rolling Cradle
23:39It's like a rolling cradle.
23:43Rolling Cradle
23:45Oh, I see.
23:46Rolling Cradle
23:49It's like a hundred-row sword.
23:51It's like a hundred-row sword.
23:54Rolling Cradle
23:56It's amazing.
23:57Do you live in the north of Japan?
24:00No, I don't.
24:01Do you live in the north of Japan?
24:03Where is it?
24:05I don't live in the north of Japan.
24:07It's probably in Indonesia.
24:10How many kinds of moves are there?
24:13There are about 100 kinds.
24:16Do you remember most of them?
24:18Yes, I do.
24:20When I go to the music team, I always talk about pro-wrestling.
24:25I'm surrounded by them.
24:27Do you have any recent moves you want to adopt?
24:31Yes, I do.
24:32Oh, I see.
24:34In addition, there was a collaboration with Gakunenshi.
24:39It became a popular event for many children to participate in.
24:45A bug card that makes you want to collect.
24:48A move card that gives you a sense of strategy.
24:50In 2003, the Bug King finally started operation.
24:56But...
24:59It started with about 500 cards.
25:03Is that a lot?
25:06I can't say it's a lot.
25:08Oh, really?
25:09I think there are about 2,000 of them now.
25:15That's not a lot.
25:17It's not a lot.
25:19But I end up collecting them all.
25:23There are about 20 kinds, right?
25:26When you play, you always get one, right?
25:28Yes, I always get one.
25:30Even if it's a rarity, I end up collecting it all.
25:33When I was developing it, I was in a hurry.
25:37I had to release it.
25:41But I think Johnny Nishiyama was watching it all the time.
25:48Oh, I see. He knows what's going on.
25:50What was it like for you as a child?
25:52The single-player mode gave me a lot of advice.
25:57It's easier to clear the game than collecting cards.
26:02It's a tutorial, right?
26:04It's fun, but we don't play together.
26:08It's over.
26:10I'm done playing.
26:12I'm going to get together soon.
26:15That's what Dr. Nebu said.
26:19We talked about it a lot.
26:24The number of shipments and the number of cards were small,
26:28so Mushi King got bored and wasn't recognized in the first place.
26:36However, in order to overcome this situation,
26:39the Mushi King team will launch a variety of strategies.
26:46In order to spread Mushi King,
26:48Dr. Nebu and his team came up with three strategies.
26:53The first one is a free rental service for the church.
26:58How will the rental service for the church spread?
27:03Mushi King is a free rental service
27:07that you can get at the store if you want.
27:11It's free?
27:12Yes.
27:13The reason why I was able to get a rental service was
27:16because I was told to buy cards from SEGA.
27:19I see.
27:21In a normal arcade game,
27:23you can get a rental service
27:26by selling the items at the store.
27:30But if you leave the items at the store,
27:33you can get a rental service as a card.
27:37So it's a different business model from the previous games.
27:39That's right.
27:40I see.
27:41So I got a rental service from Johnny's store
27:45and joined the team from the beginning.
27:47Did you choose the store manager?
27:50When you first saw the store, did you think you could do it?
27:53At that time, the store was a game corner on the roof of a department store.
27:57It wasn't a store where the latest games would come in.
28:00If it was a new game for children,
28:02I thought it would definitely be popular if it was a rock-paper-scissors game.
28:08But when I opened the lid, it was just like the game I played earlier.
28:13It was very interesting.
28:15So I got into the tournament more and more.
28:17So you want to play a lot of games for your children, right?
28:21Yes.
28:22I see.
28:23I was told that I wanted to build an environment
28:28where I could play with my children as close as possible.
28:35What else do you do besides the department store?
28:38At the end, I went to a convenience store.
28:40You went to a convenience store?
28:42Oh, that's right.
28:44That's quite a lot.
28:47There's a weekly magazine and a copy machine.
28:50You can put your children in the gap.
28:53That's a lot of copper wire.
28:56That's a lot of space.
28:58You can put your children in the convenience store.
29:03I heard that there was a strange phenomenon.
29:07Not only domestically, but also overseas.
29:11The Box of the Insect King is now available everywhere.
29:17After the free rental of the box, the tournament will be held anyway.
29:25We decided to make the Insect King a game.
29:29Of course, I was thinking about the design of the tournament.
29:34He was the first to start the tournament.
29:37He started the tournament?
29:39You didn't let him fight for free.
29:41You decided to make it an event?
29:44Yes.
29:46Even if you play alone, there are some moves that don't work.
29:51The purpose of the tournament is not to play together for a long time.
29:58However, if you play together, you can play as long as you want.
30:03You can play as long as you want.
30:06You can play as long as you want.
30:11If you play a few times, the children who come to the store will get along.
30:17I held the tournament about 100 times a year.
30:23Do you hold it at that pace?
30:25Yes.
30:27Do you hold it everywhere?
30:29At first, Johnny held it by hand.
30:33We used it as a reference.
30:37We decided to hold this tournament all over the country.
30:42I got advice from his store.
30:45I made a tournament kit.
30:49I told him to sell the card for the profit.
30:54There was a fax paper in the card pack.
30:59There was an application form in it.
31:05I sent it to SEGA.
31:08I said, the kit will arrive.
31:10You can hold the tournament right away.
31:12Yes.
31:15It's free.
31:19What's in the tournament kit?
31:21It's an official tournament award.
31:29It's a card of honor.
31:32The important part for the store is that you can hide the card.
31:41I asked Mr. Ikeda to make it for me.
31:46It's an official tournament award.
31:52How many people will participate in the tournament?
31:57There are more than 32 tournaments.
32:03It's hard to win with just one card.
32:06The most participants were 16 people.
32:15After that, the tournament was held under various regulations.
32:23There are about 100,000 tournaments held in 5 years.
32:29It's a record.
32:33In order to increase the effect of the tournament, a special character was created.
32:42In addition to the characters in the game, there are also characters such as Dr. Nebu and Insect King Johnny.
32:52The strategy article, such as the combination of insects and techniques, is published in Gakunenshi and Korokoro Comics.
33:00Why did you create such a character?
33:05There are many winners, but there are also winners who lose.
33:12I couldn't keep up with the motivation to participate in the tournament.
33:17That's why I went to Johnny's store before the national tournament.
33:20You're always ahead.
33:23I'm doing all the pilot versions.
33:25I know.
33:27He's the one who creates the special character.
33:32So you weren't wearing this costume before the tournament?
33:34No, I didn't participate in the tournament.
33:37Oh, I see.
33:39I thought I needed someone to teach me how to use it.
33:44So I asked him if he could be my doctor.
33:47He said he would be my doctor if I went to his office tomorrow.
33:52What kind of concept is this?
33:55It's a battle, so I can't do it alone.
34:01I need a partner.
34:04The first thing I wrote was Dr. White and Dr. Black.
34:09Oh, I see.
34:11As a doctor who teaches strategy.
34:15At that time, I started with the idea that I would be happy if I could be picked up by Korokoro Comics.
34:22Uemura, the director, said he would be Dr. Black.
34:27Oh, I see.
34:28I had no choice but to do it.
34:30And?
34:31Yes.
34:33Is it unlawful to be Dr. Nebu?
34:37It's not unlawful, but...
34:39I thought it was the job of a salesperson.
34:43But it's better to do it with someone who knows what's going on.
34:49That's right.
34:51When did you start publishing these articles?
34:56I started publishing articles when I collaborated with Korokoro Comics.
35:03Korokoro Comics is the main reader of 3rd, 4th, 5th, and 6th grade.
35:10In fact, I didn't read a lot of Mushi King in junior and senior high school.
35:18When I happened to be in the editorial department of this magazine when I was in the 2nd grade of elementary school,
35:25one of the editors said,
35:28My son seems to be into a game where beetles fight.
35:36So I said, let's go see it right away.
35:39That evening, when I went to the game corner,
35:44I was playing the game over and over again.
35:49I thought that the readers of the magazine I was working on were definitely coming.
35:58That's when the collaboration between the elementary school and Sega began.
36:05What kind of content is it? Is the strategy article the main one?
36:08One is a strategy article.
36:10The other is a manga.
36:12The other is a blog.
36:14I'm going to do these three things thoroughly.
36:17The blog is pretty strong.
36:19I've put it out here and on the cover.
36:22He made the original beetle of the main character of the manga that doesn't appear in the game itself.
36:31He put it in the game.
36:33This is another big hit.
36:36The main character, starting with Dr. Nebu,
36:39will eventually establish a charismatic presence among the children.
36:46The beetle king was running up the stairs to a big hit.
36:55What was the peak?
36:57The peak was in 2005.
37:01So you've been climbing for two years now?
37:05I had a hard time in the beginning.
37:09It's been going up since summer or autumn.
37:13More and more competitions are being held.
37:15I've been doing anime.
37:18You've been doing a lot of media mixing.
37:20Yes, I've been doing it.
37:22The beetle king, who started media mixing and became a part of a big hit game.
37:28However, the team made a decision.
37:35It's the end of the movement.
37:39What the hell is wrong with the beetle king?
37:44Various measures are being taken one after another.
37:47The beetle king, who showed the excitement of involving not only children but also adults.
37:53But the dream time is running out.
37:56The movement is over in just five years.
38:00Why did that happen?
38:05The competition is starting.
38:09The beetle king can't win by himself.
38:13What do you mean by competition?
38:15Is it a competition of insects?
38:18No, it's just a system.
38:20Some kind of game, some kind of character.
38:24And the cards drawn by that character will come out.
38:27Are you saying that everyone is starting to do this side?
38:30There's a game where you can use the characters that come out.
38:35I'm glad I noticed that.
38:39I asked Mr. Uemura, who was also a team leader, what was going on at the time.
38:43I wanted to make more money in sales, but I had no choice.
38:47If it doesn't sell, I can't help making cards.
38:52The company also said, let's finish the beetle king for now.
38:58Not everyone complained, but everyone was convinced.
39:03Mr. Nebuya went to see the store every weekend.
39:08I went to see it, but they went to see it, too.
39:11I knew it was going to end soon.
39:15My son also played the beetle king a lot.
39:19The beetle king game was sold for 150 yen.
39:22When I heard that the beetle king DS cassette was on the wagon for 150 yen,
39:26I was the most lonely.
39:29Oh, I see, it's 150 yen.
39:32Do you know that you're getting there little by little?
39:38Yes, I understand that.
39:42I'm trying to figure out how to fight against it.
39:47You're changing the mic little by little.
39:50Did you do something like this?
39:53I made a special beetle king for the match.
39:56I also made a special beetle king for the story.
40:00That's what I was doing.
40:02Five years is a long time from all the boom so far?
40:07The more popular the content is for children,
40:12the easier it is to fall.
40:16It's been about five or six years.
40:22When you fall, you fall.
40:25It's so easy that it's really scary.
40:30Don't you go down slowly?
40:32I don't go down.
40:34If you look at the next thing, all the children will go there at once.
40:39Oh, I see.
40:41In order to be able to use cards at home without losing to rivals,
40:45various measures have been taken, such as releasing card readers.
40:51The beetle king came to an end in 2008.
40:58What do the people involved think 17 years from now?
41:03I think it's a blessing that the culture has opened the door.
41:11It's sad that it's gone, but it's still going on.
41:16I've always had the feeling that I've done a proud job.
41:21I think it's because of the beetle king that we're still able to continue
41:28what we've been doing for a long time.
41:32Johnny, what do you think?
41:34Well...
41:36What position are you in now?
41:39What position am I in now?
41:43I've quit a completely different job.
41:48I'm in a completely different position because I run a bookstore.
41:52Right now, we want to release an arcade game that parents and children can play.
42:01I'm glad that it's still a part of our culture.
42:09It suits you.
42:12It's a genre that didn't exist at all.
42:14It's amazing that you made it.
42:16It was a piece of cake.
42:18Even though it's early, 5 years is a long time.
42:21That's right.
42:23What I thought was amazing was that most of the content for elementary school students came from the upper grades.
42:33But for the beetle king, it spread from the lower grades to the upper grades.
42:39It's a hit that hasn't happened before.
42:42I think that's one of the reasons why the beetle king is so popular.
42:47We're still alive.
42:50We're still alive.
42:52We're not sinking when our rivals are out.
42:56We talked to the sales team and said,
42:59Let's do this for the tournament regulations.
43:01Let's do this for the next newspaper.
43:03I think that was a great experience.
43:08The hit card genre was obviously made by the beetle king and still remains.
43:13It's not just the power of the beetle king team.
43:16It's because we all fought together that the genre grew.
43:21We haven't talked about it yet, but it's about time.
43:26Thank you for your valuable story today.
43:29Thank you very much.
43:33It was amazing that the number of tournaments went up to 100,000.
43:39That's how much we did.
43:42Finally, the seeds of the future marked by the数レーザー.
43:48It was amazing that the number of tournaments went up to 100,000.
43:53That's how much we did.
43:55I'm sure Johnny did a lot, too.
43:57That's right. We moved every weekend.
43:59We didn't have a summer vacation like Golden Week.
44:03In August.
44:04I've been to a lot of tournaments overseas.
44:07It was amazing.
44:08Oh, really?
44:09There was a guy who said he went to a tournament overseas from Japan.
44:13There was.
44:14I think there was a guy who said the opposite.
44:16He said he came from Japan.
44:18He said he didn't have a Japanese card.
44:20When you go to a local tournament, you start with a card.