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00:00This is a Touhou Project derivative work. If you wish to give some feedback, please contact us in the comments or on Twitter.
00:22Do you know?
00:26For some reason, a mysterious store that other prefectures don't know about, a mysterious store where the chain of unknown is concentrated.
00:36Ibaraki Prefecture!
00:41In the area surrounded by a rail, a store that other prefectures have never seen is concentrated.
00:48It's terrifyingly good at everything.
00:53Until now, the staff of this program have infiltrated Ibaraki Prefecture twice.
00:59It's not that great.
01:01The chain of Ibaraki Prefecture, which no one knows about, has been exposed to the public.
01:09However!
01:10If you go to Ibaraki Prefecture every two days and look into it, you'll find that it's unknown.
01:18There's a lot of smoke.
01:20It's nothing.
01:22It's like a bread that's good for your throat.
01:24There's still more of the Ibaraki Prefecture chain.
01:29So this time, it's the unknown Ibaraki Prefecture chain forever!
01:35I want to go to Ibaraki Prefecture right now!
01:37I want to go to Ibaraki Prefecture right now!
01:39If you go, you might not be able to go home in 30 minutes!
01:43Good morning!
01:45It's a great VTR.
01:47It's magnificent.
01:49The chain of Ibaraki Prefecture is like the Galapagos in Japan.
01:52It means that there are a lot of unknown chains all over the country.
01:56There's still a lot to see, so let's take a look.
01:59And we have two guests.
02:01Nice to meet you.
02:03Nice to meet you.
02:07Ibaraki Prefecture
02:10Inari Shrine
02:12Inari Shrine
02:16Inari Shrine
02:18Inari Shrine
02:20Inari Shrine
02:22Inari Shrine
02:30All right, let's introduce today's guests.
02:33Ibaraki Prefecture Morinaga Takuro and Mori Sandhichu
02:37Kurosawa Kazuko-san desu!
02:39Thank you for coming!
02:41Thank you!
02:43Ibaraki Prefecture is here!
02:45I love Ibaraki Prefecture!
02:47I'm happy!
02:49You came to Ibaraki Prefecture last time as well, right?
02:51Yes.
02:53You didn't know anything about Ibaraki Prefecture.
02:55Kato-san, my ears hurt!
02:59It's not your ears that hurt.
03:01Let me study!
03:03Thank you!
03:05Ibaraki Prefecture is an interesting prefecture, isn't it?
03:07Even Kurosawa-san doesn't know everything about Ibaraki Prefecture.
03:11The more I dig, the more I find out.
03:13What is Ibaraki Prefecture?
03:15It's not just Ibaraki Prefecture.
03:17Each prefecture has its own culture.
03:19It's a mysterious prefecture, isn't it?
03:21Yes.
03:23First of all, Ibaraki Prefecture's chain store.
03:25It's a very popular chain store in the west of Ibaraki Prefecture.
03:27Let's go!
03:29In search of a mysterious chain store in Ibaraki Prefecture,
03:31I came to Shimotsuma City, Ibaraki Prefecture.
03:33I've never set foot in this area before,
03:35and I came to Shimotsuma City, the western part of Ibaraki Prefecture.
03:39I came to Shimotsuma City, Ibaraki Prefecture.
03:41I was told that there is a chain store
03:43with a very popular bread shop here.
03:45We are going to ask about it.
03:47There is a famous bread shop called Konato Cream.
03:49This is a famous place.
03:51Really?
03:53I heard that this bread shop is called Konato Cream.
03:55A lot of people come to this shop.
03:57Everyone calls him Konakuri.
03:59Yes.
04:00Powder and cream.
04:01In other words, powder and cream.
04:03I've never heard of it, but it seems to be quite delicious.
04:07I don't know.
04:09So, he heads to the town of Shimotsuma City to find a shop.
04:16There it is!
04:17There are powder and cream characters on the wall.
04:20And a brick chimney, too.
04:23This is the main store of powder and cream, Shimotsuma.
04:28It looks like a fantasy world.
04:32What a big parking lot!
04:35It's full of cars.
04:38The parking lot is huge.
04:40And there is a long line of customers outside the store.
04:45And when you go inside,
04:48Wow!
04:49It's a big crowd!
04:52This is the president, Mr. Inoue.
04:55What do you think of the sales?
04:58Less than 100 million yen.
05:00It's worth 100 million yen.
05:02That's amazing!
05:04I think it's just the beginning.
05:08This powder and cream.
05:11The main store is located in Shimotsuma City.
05:13And the bread chain is located in Ibaraki Prefecture.
05:18What is so popular?
05:21Let's ask the customers.
05:23It's delicious.
05:24It's delicious.
05:25It's delicious.
05:26It's delicious.
05:27It's delicious.
05:28It's delicious.
05:29It's delicious.
05:30It's delicious.
05:31It's delicious.
05:32What is the most popular bread?
05:35It's a 22-centimeter chocolate cup with a lot of chocolate coating.
05:41It's 280 yen.
05:43This is a 25-centimeter high-temperature braided bread cone.
05:49It's 302 yen.
05:51It's a 40-centimeter bread with a wiener in it.
05:55It's 324 yen.
05:57It's cheap.
05:59What is the common feature of this bread?
06:03Each bread is very big.
06:06It's bigger than what you see in Tokyo.
06:09Compared to ordinary bread, the size of this bread is obvious.
06:16It's about 1.5 times bigger.
06:18However, the reason why this bread is popular is not only because of its size.
06:23What is the biggest feature of this bread?
06:26It's soft and fluffy.
06:28It's surprisingly soft.
06:31That's right.
06:32This bread is fluffy.
06:36It's soft.
06:38We think that soft bread makes people happy.
06:44Do you sell soft bread?
06:46Yes, we do.
06:47What is the most popular bread among such big and soft breads?
06:53Kirikabu.
06:54Kirikabu.
06:55I will definitely buy it.
06:56Kirikabu.
06:57Kirikabu is the softest and most delicious bread.
07:00This bread is known as the masterpiece of Konakuri in Japan.
07:04The shape is like a Kirikabu.
07:06This is a maple Kirikabu mixed with fluffy dough.
07:11The price of this bread is 648 yen.
07:18This bread has been on sale since 2003.
07:21There are 4.6 million pieces in total.
07:24That's a lot.
07:25This is a monster product.
07:27Let's eat this bread.
07:31This bread is very soft.
07:34This is delicious.
07:40This bread melts in my mouth.
07:44I don't know if this expression is good for bread.
07:46This bread is easy to swallow.
07:50Is it easy to swallow?
07:52Let's eat this.
08:05This is sweet and delicious.
08:07This is the sweetness of maple.
08:09This bread is very soft.
08:12But why can Konakuri bread be so soft?
08:19The most important factor is fermentation.
08:23Fermentation is the basis for making bread fluffy.
08:29Flour and bakugan are mixed to ferment.
08:33Water is added to this.
08:36The temperature of the water is important.
08:38The temperature of the water should be high or low.
08:41You have to study well.
08:44According to the president of Konakuri,
08:46The best water temperature is different depending on the type of bread.
08:56They make fermented bread every day.
08:58They use 6 types of bread.
09:02This is amazing.
09:04This is a fluffy bread with flour and cream.
09:10People in Ibaraki have a unique way of buying bread.
09:17I bought it for 6,000 yen.
09:19I always buy a lot of bread.
09:22Everyone buys a lot of bread.
09:26Why do you buy a lot of bread?
09:29I buy a lot of bread and give it to my neighbors and friends.
09:34In Ibaraki, people buy a lot of bread and give it to their neighbors.
09:45It's interesting to buy bread.
09:48Some people buy a lot of bread and take it home.
09:54Some people buy a lot of bread and put it in a plastic box.
09:59How much did you buy?
10:01I bought 48 pieces of maple.
10:04I give it to my customers.
10:08Big and soft bread is worth giving away.
10:12I'm glad to receive it.
10:15Flour and cream are delicious bread.
10:20Why do you give away bread?
10:25I'm sorry to say this, but there aren't many places to go in Ibaraki.
10:29There aren't many places to play, so I feel like I'm going to a bakery.
10:35That's right.
10:37I buy a lot of bread because I'm excited.
10:40I buy a lot of bread and give it to my neighbors and friends.
10:44That's interesting.
10:48There is a culture of giving away bread.
10:51It sells a lot.
10:53It's hard to make bread.
10:56It sells a lot.
10:58It's not over once it's baked.
11:00I bake it over and over again.
11:03It means that fresh bread and new bread will be sold more and more.
11:06That's right.
11:09Next, there is a chain of souvenirs that Ibaraki residents love.
11:16Let's ask people in Ibaraki what kind of shop they like.
11:21Ginza Nanchara.
11:25It's good because it's seasoned.
11:28I thought it was Ginza Nanchara in Japan.
11:32Ginza Nanchara?
11:33It's Ginza Nanchara in Japan.
11:38It's delicious.
11:39It's soft.
11:40It's salty.
11:43The residents of Ibaraki say that their YAKITORI is delicious.
11:48But why?
11:50No one tells me the name of the shop.
11:56Do they hide it?
11:58Don't they remember?
12:00I don't know.
12:02Let's ask people in Tokai village, Ibaraki prefecture, where the YAKITORI shop is.
12:08When I entered the store, I found a shop like that.
12:14There are a lot of people.
12:18There are a lot of customers at this shop in the evening.
12:23This is a take-out YAKITORI chain that Ibaraki residents love.
12:30The name of the shop is Ginza SOUZAITEN.
12:35This is the head of the headquarters, Mr. KURONO.
12:38How much does it cost?
12:41It's about 400 million yen.
12:44That's a lot.
12:46There are 64 stores in Ginza SOUZAITEN.
12:50Among them, 25 stores are concentrated in Ibaraki.
12:54This is a chain in Ibaraki prefecture.
12:58Most of the stores are located in shopping malls such as supermarkets and ION.
13:06The company profits have been rising for 16 years.
13:12This is very profitable.
13:15This has nothing to do with COVID-19.
13:17The most popular menu in Ginza SOUZAITEN is HINANIKU GUSHI TARE.
13:23This is 157 yen.
13:25There is also TORIKAWA GUSHI and LEVER.
13:30These are the most popular YAKITORI.
13:33There is also a YAKITORI with garlic in between HINANIKU.
13:42Over 15.5 million YAKITORI are sold every year.
13:50Why are YAKITORI sold so much in Ginza SOUZAITEN?
13:56I asked the customer.
13:58When I see the smoke, I want to buy YAKITORI.
14:02I want to eat YAKITORI because it smells good.
14:06The first secret to selling YAKITORI in Ginza SOUZAITEN is the smoke seen through the glass of the store.
14:14This store is in ION.
14:18The chicken is grilled in charcoal.
14:23This is a popular menu for Ibaraki people.
14:29This is very delicious.
14:31This store is very popular.
14:36Normally, you can only smoke in the store.
14:44However, GINZA SOUZAITEN uses thick glass to make the kitchen cool.
14:51By putting a big duct on the table, you don't let the store smoke.
14:59Therefore, YAKITORI is made in charcoal in the store.
15:06Customers are attracted by the smell of charcoal smoke.
15:13This is a good method.
15:14This is the smoke strategy of GINZA SOUZAITEN.
15:20The seasoning of YAKITORI is a characteristic of Ibaraki people.
15:27This is a strong seasoning.
15:29This is a taste that all humans will like.
15:35This is a strong seasoning that Ibaraki people love.
15:41The seasoning is grilled YAKITORI with miso-based sauce.
15:48After that, the grilled YAKITORI is dipped in soy sauce.
15:54This is a store showcase.
15:59If there is an order from the customer, it will be served with garlic and ginger.
16:06This is a secret sauce.
16:10This is a strong seasoning.
16:14This is a taste of YAKITORI loved by Ibaraki people.
16:21GINZA SOUZAITEN is won by Ibaraki people.
16:24Please eat.
16:31This is delicious.
16:34This is a taste that everyone likes.
16:36This is a strong seasoning.
16:37This is a taste that Ibaraki people love.
16:40I eat this.
16:43I eat this.
16:49This is a taste of a addictive sauce.
16:53This is a little sweet and strong.
16:56But this is delicious.
16:58This is a chain store in Ibaraki prefecture.
17:02This is a chain store that everyone goes to.
17:07This is a chain store.
17:10This is HONDA.
17:12This is HONDA.
17:14I will go to HONDA.
17:17This is a home center that is fun to go with your family.
17:20This may be Disney in Ibaraki.
17:23This is like a theme park.
17:25This is a theme park in Ibaraki.
17:28HONDA is more like a home center than a car in Ibaraki prefecture.
17:33I'm curious about this.
17:35This is Koga City in Ibaraki Prefecture.
17:41This is a signboard of JOYFUL HONDA.
17:45This is a store.
17:47This is a big store.
17:50JOYFUL HONDA Koga store.
17:54This is the size of a Tokyo Dome.
17:58This is a scale that can't be imagined in a Tokyo home center.
18:03This is Koga store.
18:05This is very big.
18:08This is the smallest store in Ibaraki.
18:12Is that true?
18:13That's right.
18:15ARAKAWA OKI store in TSUCHIURA city.
18:18This is the size of a Tokyo Dome.
18:21This is amazing.
18:23MORIA store.
18:25This is the size of a Tokyo Dome.
18:28JOYFUL HONDA is very big.
18:33JOYFUL HONDA is the biggest store in Ibaraki prefecture.
18:37JOYFUL HONDA is in HITACHINA in KUROSAWA.
18:44JOYFUL HONDA has a signboard.
18:48This is a parking lot.
18:51This is a big building.
18:54This is more like an airport than a store.
18:58This is the size of a Tokyo Dome.
19:03This is the size of a Tokyo Dome.
19:06This is amazing.
19:08This is the size of a Tokyo Dome.
19:11This is a big parking lot.
19:16This is the main floor.
19:19JOYFUL HONDA is so big that you can't see it from a distance.
19:25But there are many customers.
19:29This is JOYFUL HONDA's IWAI.
19:32Do you know?
19:33JOYFUL HONDA has 4 stores in Ibaraki.
19:36JOYFUL HONDA has 17 stores in Kanto.
19:40JOYFUL HONDA sells 1.2 billion yen a year.
19:46JOYFUL HONDA is not just big.
19:51I talked to this customer.
19:54What did you buy?
19:56This is a door knob.
19:58This is a door knob.
20:00There are many door knobs.
20:02There are not many types of door knobs.
20:04There is a door knob in half.
20:07You can put it because it's big.
20:09There are many items.
20:12For example, there are 100 types of door knobs.
20:17There are also baths for reforms.
20:21This is a showroom.
20:25There are more than 300,000 items.
20:31JOYFUL HONDA has a lot of items.
20:35You can choose from a catalog.
20:39We have everything in Japan.
20:42If you are in trouble, you can come here.
20:46But that's not all.
20:50JOYFUL HONDA has a supermarket.
20:55JOYFUL HONDA can buy food.
20:57JOYFUL HONDA has a UNIQLO.
21:03JOYFUL HONDA has a family restaurant and a sushi restaurant.
21:07JOYFUL HONDA has a movie theater.
21:13This is very fun.
21:15This is a theme park.
21:18If you come here, you can do everything you want to do on the weekend.
21:24Kenmin Ibaraki spends a day at JOYFUL HONDA.
21:31JOYFUL HONDA has a great harvest.
21:42Kenmin Ibaraki spends a day at JOYFUL HONDA.
21:47JOYFUL HONDA has a great harvest.
21:54The store is a store that was founded by JOYFUL HONDA.
22:03JOYFUL HONDA is a store that is a place where many people gather.
22:07There are stores such as KEIZU DENKI, KOSTCO, and TOKYO INTERIOR.
22:14JOYFUL HONDA is a convenient store.
22:18So you can build a new residential area around it.
22:22In other words, you can build a town around Joyful Honda.
22:28This is Joyful Town.
22:32If you build a house in the prefecture, you can do this.
22:37Joyful Honda will go to the field that ordinary home centers don't do.
22:43Mr. Sekiguchi, who lives in Ibaraki Prefecture,
22:47asked Joyful Honda to do all the work.
22:50For example, where?
22:52From the carport, around here, down here,
22:57under the door, under the door.
23:00You can choose all the ingredients.
23:02It's like planting.
23:04Joyful Honda is also involved in the reform business.
23:09Joyful Honda will do construction.
23:13Moreover,
23:15Joyful Honda is quite expensive.
23:20When I asked Joyful Honda to go there,
23:24it was almost half price.
23:27Joyful Honda uses the products in the home center to propose a construction plan.
23:35The parts and materials used are the same amount as Joyful Honda,
23:40so it's easy to build.
23:45If you go there, you can get everything.
23:49What?
23:50The head shop?
23:51The head shop is also Joyful Honda's.
23:53Joyful Honda will win in a big home center.
23:58Fukuro-san, you know this, right?
24:01I'm happy. My hometown is shown.
24:04You've been here, right?
24:05Yes, I have. I'll go to Joyful Honda as soon as I get home.
24:08I can get everything.
24:10It's a great size.
24:12The reason why I was able to do this is
24:14because Ibaraki has a large land,
24:17so I can build a big one.
24:20Did you know?
24:21Joyful Honda will be the center of the city.
24:25I learned it for the first time this time.
24:27I was wondering why there was a construction site there.
24:32There was no station or bus stop nearby.
24:35Thanks to Joyful Honda, buses can pass there.
24:39I'm really happy.
24:40I think this is one of the keys to local creation.
24:45That's right.
24:46We've seen a lot of things.
24:48Finally, let's ask Mr. Morinaga.
24:50Mr. Morinaga, please tell us your favorite Ibaraki chain.
24:54That's after CM2.
25:00Please tell us your favorite Ibaraki chain.
25:04That's Seimiya in the supermarket.
25:08I don't know Seimiya.
25:10What kind of supermarket is it?
25:12It's a supermarket with a strong Ibaraki color.
25:15You can't find it anywhere else.
25:19There's another big feature.
25:22We also have a mobile supermarket called Tokushimaru.
25:28It's a no-miss service.
25:30If a local wants something like this,
25:35we'll have it.
25:37I see.
25:38Ibaraki chain is interesting.
25:41I'm glad to hear that.
25:43I've learned a lot.
25:45When you do the fourth episode,
25:47please make sure you understand it.
25:49I'll be sure to look it up.
25:53No, no, no.
25:55Please let me look it up.
25:56You can't look it up.
25:57It's a showdown.
25:59Please tell me where to look.
26:01Please tell me where to look.