Category
📺
TVTranscript
00:00A series of hot offers to learn the charisma that Osamu Hayashi wants to hear the most right now.
00:09Speaking of companies that increase their presence in the cold season...
00:17That's right, Mitsukan, who has been in first place in sales for more than 10 years with its hot pot soup, which is indispensable for hot pot dishes.
00:26I think it's persuasive to talk about the top companies that have clear beliefs and philosophy and are producing results.
00:33The secret to success that can be used from tomorrow to learn from its charismatic president.
00:40Nice to meet you.
00:45CEO and CEO of Mitsukan, Tomoyuki Yoshinaga, 55 years old.
00:53Established in 1804, this year will be the 222nd year of Mitsukan.
01:00In 2017, Yoshinaga became the president of a company with a history of more than 200 years at the young age of 47.
01:13In 2018, the sales of domestic business were the best in the past since the company was founded.
01:23One night, the management team decided to draw attention.
01:29There was a bold reform that was not bound by tradition, even in the most popular signboard products.
01:39The Aji-pon of the company, it suddenly changed to a PET bottle.
01:44That's right. As a container, the bottle is heavy and easy to break.
01:52Especially now that delivery is increasing, there was a lot of demand for PET bottles.
01:59But it was sold in a bottle all the time, so there was no voice saying that it should be changed to a PET bottle?
02:06There were quite a few.
02:08After all, when it comes to Aji-pon, it's our number one product.
02:13After all, there are voices that the bottle looks delicious or luxurious.
02:20Actually, it's been about 10 years since it was PET.
02:26At that time, there was a loud voice from the company, and it was difficult to decide.
02:35The reason why they decided to change it to a PET bottle was...
02:41When I went to throw away the trash, I thought that there was only Aji-pon and sake.
02:49The time has come, but I can't stick to the bottle forever.
02:54When I was throwing away the trash, I decided to do it soon.
03:01In addition, President Yoshinaga has overturned the common sense of the natto industry.
03:08It's about the sauce on this natto.
03:13I cut the bag like this, and it works pretty well.
03:16But it's a little sticky, and my thumb gets dirty.
03:20In the survey, there was a lot of stress.
03:24It sticks to your hand.
03:26It's hard to open when the pressure gets weak.
03:29There are various kinds of sauces.
03:32That's where we developed the PAKIT sauce, which can be easily applied just by removing the lid and selling it.
03:43This is a big hit.
03:45It's been about a year since it was released.
03:50It's amazing.
03:51It made the natto business, which was in the red, black.
03:56I didn't know you were using it.
03:58President Yoshinaga of Kiremono, who has brought change to a company with a long history.
04:04It's a big hit.
04:06It was also a bold and exciting game.
04:10You have a challenge, right?
04:1480% to 90% of the work we do is done by hand.
04:20We promote high-level themes to some extent.
04:24But that's not enough to grow.
04:27If you hit it a little, it's big.
04:30You have to leave it all to the employees to grow.
04:34If you don't have a certain percentage of those themes, I think it's difficult to grow continuously.
04:41That's why I put it that way.
04:43It's not a challenge.
04:44The challenge is Kukara.
04:46Sesame soy sauce hot pot, which boasts the number one sales of hot pot soup, was born.
04:53Is it a challenge game?
04:54That's right.
04:55Actually, when it was released, the soy sauce hot pot was a small market and not very popular.
05:02That's right.
05:04When I expected that the soy sauce boom might push it into the hot pot industry,
05:11This is a big hit.
05:13It is now the main product of the company.
05:17Great.
05:18I love it.
05:20And from President Yoshinaga's challenge Kukara,
05:24There are also popular products that can be found in izakayas and convenience stores.
05:30That's the Ponzu Sour, which is a mixture of sake, ponzu and sparkling water.
05:36Actually, this product
05:38It was born from Yoshinaga's bet to entrust a budget of 10 million yen to employees who struggle to grow.
05:45I've been doing things like a money tiger in the car.
05:48That's amazing.
05:54The Ponzu Sour, which is now a hot topic, was born from the proposal of a young employee who was struggling to grow.
06:01I think it was the third or fourth year.
06:04When I was in business, it was pretty bad.
06:07Is that so?
06:08But it's fun to design it, and it's active.
06:11I'll give you 10 million years.
06:13Let's do something new in this.
06:15That's amazing.
06:17He was doing a lot of research.
06:19When the izakaya people asked for ponzu,
06:23I thought I asked for a ponzu with soy sauce.
06:26I got a ponzu without soy sauce.
06:28I was wondering what to do.
06:30I saw the story that it was used as a disposable alcohol.
06:33I thought I could do this.
06:35So now I'm working as a company.
06:39This is how Ponzu Sour was born.
06:44It is now a big hit menu that can be drunk at izakayas all over Japan and more than 1,900 stores.
06:51That's amazing.
06:52When I'm challenged to do something new,
06:56it's all my responsibility.
06:59It's different from what someone told me to do.
07:01I have a sense of responsibility, so I grow up fast.
07:06I think you have a sense of a gambler.
07:11Do you like horse racing?
07:13Yes.
07:14I watch it a lot.
07:18There are many young people who are afraid of failing.
07:23I think it's better to give up the concept of failure.
07:28I think it's better to have a lot of experiences.
07:31Especially when I was young,
07:33I didn't have any problems even if I failed.
07:38However, as I became more and more important,
07:41there were some things that didn't go well.
07:44If you have a lot of experience,
07:48you will be confident and brave when you go to a difficult place.
07:56I think you have a sense of a gambler.
08:03President Yoshinaga continues to launch bold strategies in a company with a long history.
08:10He has a special sense of duty and faith in Japanese food.
08:16President Yoshinaga has a special sense of duty and faith in Japanese food.
08:21When you look at the food industry as an industry,
08:24it has a high degree of direct influence on ordinary people's daily lives.
08:29The amazing thing about food is that three generations can talk with the same eyes.
08:35Grandparents, fathers, and children can talk about what to eat today.
08:41It's a story that everyone can enjoy without compromising.
08:46In that sense, I think that food manufacturers are very important in that
08:51communication occurs through eating and life becomes fun.
08:56I think that food manufacturers are very important in that
09:01communication occurs through eating and life becomes fun.
09:06Personally, I think that even if a boring life is long, it is boring.
09:11If you want to have a healthy life, you have to do a lot of fun things together.
09:18I want to be healthy, delicious, and have fun here.
09:23I want to be healthy, delicious, and have fun here.
09:30Because there is a strong belief that food makes life fun,
09:35you can compete without fear of change.
09:40To fly high is from a firm footing.
09:45That was the secret to the success of the top of a traditional company in its 222nd year of operation.
09:53I don't want to see young people who are afraid of failure.
09:58I think that our adult generation should take responsibility for their failures.
10:04I think that our adult generation should take responsibility for their failures.