(Adnkronos) - Sono numeri in crescita quelli della IX edizione di Myplant & Garden, il Salone internazionale del verde che, a Rho Fiera Milano dal 19 al 21 febbraio, ha visto riuniti i protagonisti della filiera florovivaistica. 55mila mq sviluppati su quattro padiglioni espositivi per oltre 800 brand, nazionali e internazionali, in esposizione e 70 tra convegni e iniziative speciali che hanno riempito il ricco programma dell’evento.
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00:0055,000 square meters dedicated to Floro Vivaismo, developed on four exhibition floors,
00:11over 800 national and international brands on display, 70 between conventions and special initiatives.
00:18These are growing numbers, those of the 2025 edition of My Plant and Garden,
00:23the international green room at Roffier in Milan,
00:26which between bright colors and intoxicating scents is a meeting point for the actors of the branch.
00:32There is an increase in all sectors, of the heart, which is that of Floro Vivaismo,
00:39which is really explosive, as well as machinery used for the maintenance and realization of the green,
00:48of the material elements, building for the garden, as well as the world of decoration that has grown.
00:56We have the presence of the Italian flower, of the Dutch flower, which is historical,
01:02but this year we also have representations of Kenya and Ecuador, which are some of the novelties present.
01:11It consolidates and confirms, as well as growing, the sporting green,
01:15with all the involvement of the national federations related to sport,
01:21because we know how much the green, the meadow, the green areas are fundamental for football fields,
01:28for golf fields and for all sport in general, both private and public.
01:35Fundamental, the My Plant&Garden section means a particular attention,
01:41a statement of all the companies that have the new technologies in the production of green.
01:48And now My Plant&Garden aims at the Emirati market.
01:51From the 15th to the 17th of November 2025, it will debut for the first time in Dubai with My Plant&Garden Middle East.
01:59My Plant&Garden is a ready-to-use fair.
02:02The Italian offer of green, so plants, reed plants, flowers is of very high quality,
02:12but we are exporting very little in the Emirati market,
02:15which, on the contrary, is a market that is instead asking for these products.
02:20It is a city that is becoming green and needs quality products.
02:24Italy must be there and My Plant&Garden is the tool to help our companies face that market.
02:32It is not easy, but if the Spaniards and other countries can do it, we can do it too.