MEDI1TV Afrique : #Chronique_culture du 03/04/2025 - 03/04/2025
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00:00Welcome to Medea TV, it is about comics that we are going to talk about in this Snoopy chronicle.
00:14Made in Grande Pampe, it is 75 years old.
00:17The little Beagle is making his big comeback through an exhibition in Vergure,
00:22organized this month in Paris.
00:24The famous white dog with big black ears, invented in the 50s by Charles Choules,
00:29has always displayed his love of good saps and fashion.
00:33In the 90s, the cult character was already the subject of an exhibition in connection with fashion,
00:39dressed in particular by Karl Lagerfeld in Chanel, entitled Snoopy in Style.
00:45This project traveled a lot to the United States, Japan, Paris in 1990,
00:51to the Louvre and early 2000 at the Tokyo Palace, with new creators each time.
00:57It is therefore a super condensed of the history of fashion, thus Snoopy,
01:01also known as Peanuts by the most beautiful creations from the international fashion scene,
01:10like a real fashion show.
01:12Large and small houses have thus responded to this invitation.
01:18I suggest you listen to Sarah Andelman, she is the co-curator of the exhibition Style Snoopy.
01:27For this piece dedicated to the creators who dressed Snoopy,
01:31we have 75 for 75 years.
01:34But there are many, many more stuffed animals that have been dressed since 1982.
01:38So we made a choice for the looks that are a bit historical.
01:43It's a bit of a condensed of the history of fashion,
01:45to have creators from all over the world,
01:47and obviously the references to French brands like Hermès, Chanel, seemed obvious to us.
01:56Yes, I think it's a nice exchange,
01:59because I think Snoopy was inspired by fashion,
02:03in the stories with the characters, he was inspired by his time.
02:07And in exchange, the creators wanted to integrate Snoopy into their collection,
02:11because they realize the universal messages they carry,
02:16and they make collections cool,
02:19they give a philosophy to collections,
02:22that some characters that are just cute, kawaii, it's more limited.
02:30This exhibition shows how collaborations with creators and derived products
02:35have transformed a comic book from the 1950s into an international cultural phenomenon.
02:40According to a study, Snoopy is identified by 80 to 90% of people in the United States,
02:46in Europe, Japan and even in China.
02:48If he went from the pages of newspapers to those of fashion magazines,
02:52he owes it largely to Connie Boucher, a collaborator at Shoes, in charge of derived products.
02:57In the early 1980s, she sends Snoopy dolls and her sister Belle to fashion houses around the world,
03:04asking them to dress them.
03:06Signed Karl Lagerfeld, Fendi or Valentino,
03:09dozens of these dolls from yesterday and today are presented in the exhibition.
03:14Another space is also dedicated to the creations of Jean-Charles de Casteljacques,
03:18a long-time fan of Petit Chien.
03:21The Snoopy in Style exhibition allows us to dialogue the legacy of the comic book
03:26with French fashion culture,
03:29by retracing the style of the iconic characters of Charles Shoes.
03:32An opportunity to discover a unique collection of dolls dressed by great designers.
03:37I invite you to listen to Melissa Menta, Vice President of Peanuts Worldwide.
03:46Peanuts has a history with fashion that extends over decades, dating back to 1982.
03:52Since we are celebrating our 75th anniversary this year,
03:56we thought it would be fun to celebrate the history that the brand has with fashion
04:00and what better place to do it than Paris.
04:05In 2025, Snoopy blows out its 75 candles,
04:10the opportunity to honor this long-standing history,
04:13which takes root in the band created by Charles Shoes in 1950
04:17and which makes it an icon of pop culture.
04:20At the end of the Second World War,
04:22the designer worked for various magazines and earned a few ten dollars a week for his work.
04:28In the spring of 1950, he flew to New York
04:31and sold Snoopy's story, which then appeared in seven national newspapers in the United States.
04:35The success was fast and above all monumental.
04:38As the years went by, the series tightened around the figure of Snoopy,
04:42the dog began to think, to walk on its two hind legs
04:46and even to sleep on the roof of its niche,
04:48thereby creating the most famous image of the comic book.
04:52Published in France in newspapers that have now disappeared, like François,
04:55Snoopy owes its notoriety mainly to the newspaper of Spirou.
04:59I suggest you listen to Janine Shules,
05:02she is the widow of the creator of Snoopy, Charles Shoes.
05:15Everything that happened to Snoopy was a step in its long history.
05:19But you know, at first Snoopy was just a little dog
05:22and then he climbed on his niche and he became an ace of aviation by putting on a helmet
05:28and even before that he was a snake and a vulture.
05:31So he always played, he always played a role.
05:34Sparky, nickname of my husband Charles Shoes,
05:37complained that his comic strip had to hold, as he said, in four postage stamps.
05:42But today, four postage stamps are all that people pay attention to.
05:46Snoopy is a comic book that you can read in four seconds
05:50and it fits perfectly with what is being done today.
05:53It would have been amazing to see how it was taken up on social networks
05:56because it was very small pieces of expression and interaction, but just very small.
06:08Thank you dear viewers for your loyalty.
06:11The information continues on our different channels,
06:13Média TV Arabic, Média TV Afrique, Média TV Maghreb,
06:16and of course on our digital media, medianews.com.
06:20And we leave you with these images from China,
06:23where the Italian violinist Ivo Martinenghi meets the Chinese acrobats Wu Zhengdan and Wei Bao for a show called
06:32To Be a Butterfly, inspired by the Chinese popular tale and Tragic Butterfly Lovers.
06:43To Be a Butterfly
07:13To Be a Butterfly