Havas Turkey / Finish / The Birds Will Be Back
The Birds Will Be Back, for Reckitt Benckiser (RB) brand Finish, focused on Kuyucuk lake, a resource with specific value to the United Nations (UN). The lake was a primary stopping point for thousands of migrating birds before it dried up completely two years ago, leaving the inhabitants of the nearby village (of the same name) mourning the birdsong they grew up with.