Deion Sanders: The Messi of College Football Making Millions
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00:00 (upbeat music)
00:02 - A lot of money and a lot of people.
00:05 Deion Sanders is making a lot of people a lot of money
00:08 as the numbers are in for the Colorado TCU game.
00:12 And it's absolutely amazing as basically Deion Sanders
00:16 is like the Messi of college football.
00:19 Colorado's upset of TCU pulled in 7.26 million viewers
00:23 on Fox, the most watched week one,
00:26 big noon Saturday game ever.
00:29 Ever.
00:30 It was the most watched game of any game
00:35 on any network on Saturday.
00:37 Colorado TCU.
00:39 And anybody that knows anything
00:40 about the television business knows.
00:42 Noon Eastern is not exactly a prime time start, all right?
00:46 The later in the day, the better, all right?
00:47 Like the late night, there's a reason why they start
00:51 these big time games as late as they can at night
00:53 because that's where the money is at, at nighttime.
00:56 And it goes to show the power of Deion Sanders.
01:00 (upbeat music)
01:02 (bells chiming)