Predicting Higher Ratings for Sunday Night Football in 2023
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00:00 Sunday Night Football in MetLife Stadium,
00:02 the Giants hosting the Cowboys.
00:04 Rick, we know from a TV ratings perspective,
00:07 each and every year,
00:08 the highest rated television programs
00:10 are always Sunday Night Football.
00:13 What can we expect for Sunday Night Football in 2023?
00:16 - Well, it's a little bit different
00:19 than the pandemic year
00:21 and a couple of the other comeback years.
00:23 The 2023 ratings,
00:25 my prediction are about 7% to 8% higher
00:28 than the years before, even last year,
00:30 basically because of all the promotion
00:31 that's going into it as well.
00:33 You've got everybody focused on it,
00:35 NBC, Peacock, the streaming world
00:38 starts promoting that game seemingly this year in April,
00:43 but certainly on a rhythmic basis,
00:45 every Tuesday, every Wednesday,
00:47 you're gonna see the promotion increase in droves
00:50 as you get closer to Sunday.
00:52 And of course, the matchups are the key
00:54 and the flex schedule helps the matchups.
00:56 And the week one with New York media market
00:58 and all certainly doesn't hurt.
01:00 And then we build on it with the games on Monday night,
01:03 the game on Monday night too.
01:04 So, you know, the NFL certainly understands
01:07 what it's doing with the marquee matchups
01:09 on Thursday night, Sunday night, Monday night.