Impact of the Taylor Swift & Travis Kelce Relationship
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SportsTranscript
00:00 Sportscaster Rick Harlow and another $1.3 trillion business of sports with your Sports
00:04 News Minute.
00:05 Leaving the Ryder Cup, expressing surprise over international celebrity here.
00:10 What do you do when you mix a performer that has 273 million followers and a concert tour
00:16 grossing 300 million with one of the greatest tight ends of our generation?
00:21 You have somebody with a 300% spike in jersey sales, you have the highest rated podcast
00:29 on earth in sports, Travis and his brother.
00:33 And the bottom line is this romance is generating significant dollars for Kelsey and Swift and
00:41 the Chiefs.
00:42 Look at the female likability numbers.
00:45 A 63% jump in the numbers for Chief fans and tickets to the extent they have them are selling
00:52 off the charts.
00:53 Bottom line is it's a great pairing, football and non-football alike.
00:57 Rick Haro, Sports News Minute.