In a recent episode of The Jeff Fenster Show, Jeff interviews Charlie Rocket, a hip hop entrepreneur, music manager, and Nike athlete. Charlie's inspiring journey is a testament to the power of self-belief, taking risks, and making dreams come true.
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00:00 Let's go.
00:00 (clapping)
00:01 It's Jeff Insta's song.
00:03 Dreams are more real than our reality sometimes.
00:09 I'm sitting on my couch in Santa Monica.
00:11 I'm retired from the music industry.
00:13 I'm living with roommates.
00:15 I did not know if I'd ever make money again.
00:17 (rock music)
00:21 You have to have a delusional relationship with your dreams.
00:29 They call you crazy because they can't see what you see.
00:33 Nike called me.
00:34 What transpired from that was
00:35 the biggest Nike commercial of all time.
00:37 Stock price went up six billion
00:39 and they named the film after me.
00:41 My TikTok has seven million followers
00:43 and it's all like kids who just love positive stuff.
00:46 I'm like, there's a market for this.
00:48 Let's take this to the biggest stage in the world.
00:51 In my life, bigger has always been easier.
00:54 I don't have to do it all by myself.
00:56 It's actually better if we form a network.
00:59 It's actually better if we do bigger missions
01:03 that attract bigger people and we have just bigger ideas.
01:07 - Welcome to the show, Charlie Rocket.
01:12 - What's up, baby?
01:13 - I couldn't wait for this episode, man.
01:15 Thank you for coming down and hanging out with me
01:18 and helping to inspire and educate all the people
01:21 about entrepreneurship and what makes Charlie Rocket
01:24 Charlie Rocket.
01:25 - Come on, baby, let's have the best episode
01:27 we've ever done.
01:27 Let's go, baby.
01:29 - Yes, anyone who hasn't had the opportunity
01:31 to hear you speak, you need to go to YouTube right now
01:34 and find it.
01:35 You need to go and listen to Charlie
01:36 when he's at his next event.
01:38 There is no one who moves a room like Charlie Rocket.
01:41 - Appreciate it, my brother.
01:43 - So before we get into the business side,
01:44 'cause we're going to, I wanna tell you my favorite,
01:47 I wanna dig into and hear from you
01:49 'cause my favorite Charlie Rocket story
01:52 is the Nike commercial.
01:53 - Oh yeah.
01:54 - And for those of you who don't know,
01:56 this man right here is a Nike athlete
01:58 and was on a commercial with LeBron James.
02:00 How in the world did that come to be?
02:04 - So, like, it's crazy.
02:08 Dreams are more real than our reality sometimes.
02:13 When I was in the music business,
02:16 I managed to change a bunch of rappers,
02:18 very successful in that,
02:20 but I got diagnosed with a brain tumor.
02:22 When I got diagnosed with a brain tumor,
02:23 I was looking at the end of my life.
02:26 When I was looking at the end of my life,
02:27 it made me ask a question of, was this life worth it?
02:31 I made a lot of money and then I'm going to die.
02:34 And I'm like, nah, that can't be it.
02:36 I didn't experience my dream.
02:42 I buried my dream to go into business.
02:44 That's like most of us do.
02:46 When we're kids, we have dreams.
02:48 Then we do something realistic.
02:50 And I was like, nah, I need to go chase my dream.
02:54 I told my artists, I'm gonna retire.
02:56 I'm gonna go be an athlete.
02:57 They're like, what are you talking about?
02:58 You're crazy.
02:59 I'm like, I know.
03:01 I was like, I gotta know what it's like to be an athlete.
03:03 They're like, so what are you gonna run?
03:05 I'm like, yeah.
03:07 And when I would close my eyes, I would see things.
03:10 I would see visions and dreams.
03:14 And I was very blessed with a tumor
03:18 that's on my pituitary gland
03:20 because I could literally see things.
03:22 I have visions, like the third eye.
03:26 And I would see this commercial
03:28 with LeBron James and Serena Williams.
03:29 And I saw me being this common man,
03:32 Nike athlete that changes sport.
03:37 And I'll tell this to my friends.
03:38 They'll be like, bro, you're crazy.
03:41 I'm like, I know.
03:42 Everything I've done at this point in my life
03:44 was pretty crazy.
03:46 But I see it and it's real.
03:48 And I know it's done.
03:49 Time just hasn't caught up yet.
03:51 And immediately, I go into action.
03:56 I'm not just a dreamer.
03:57 I'm a dreamer.
03:58 But I go into action.
04:00 This is usually where it gets worrisome with my friends.
04:04 They're like, bro, what are you doing?
04:07 I'm like, I'm gonna make a fan-made Nike commercial.
04:09 Nike's gonna see it and Nike's gonna sign me.
04:12 I'm like, all right, I need to find a filmmaker
04:16 who can make a Nike-grade commercial.
04:19 And Nike-grade commercials are on the local agency budget,
04:24 like 60,000, on the big budget, like two, three million.
04:29 And what makes a commercial so good and entertaining
04:33 is the quality, but also the music,
04:35 the scoring, the storytelling, the cameras, the lenses,
04:39 the editing, the color grading, just all of that,
04:42 like the Hans Zimmer music.
04:44 That's why it's so expensive.
04:48 And I started calling my Hollywood connects up,
04:51 and I'm like, I need a cameraman who could do this,
04:53 this, this, this, this.
04:54 I gotta make the music.
04:55 And they're like, Charlie, that's like six different people.
04:58 I'm like, no, somebody can do it.
05:00 They're like, no, Charlie, you need to come up
05:01 with about 60 grand to make this production.
05:04 I'm like, no, I'll find somebody.
05:08 Hey, Charlie, you need to be more realistic.
05:10 I'm like, never tell me to be realistic.
05:13 And I'm writing in my quantum possibilities notebook.
05:16 I'm like, I manifest every day.
05:19 And I said, today is the day I search and found
05:22 my videographer slash editor is done,
05:24 exclamation mark, it's easy.
05:26 That's the sentence I wrote.
05:27 I'm sitting on my couch in Santa Monica.
05:29 Now granted, I'm retired from the music industry.
05:32 I'm living with roommates in Santa Monica.
05:34 I did not know if I'd ever make money again.
05:37 So I'm like conserving.
05:38 I'm like, all right, let me move in with some friends.
05:42 My roommate walks in the front door
05:45 an hour after I write this page in my notebook.
05:48 And he's not the most interesting person in the world.
05:51 He's like an accounting for a health food company
05:53 that sells goji berries to Whole Foods.
05:56 And behind him walks in this camera guy
05:59 holding this like full blown steady cam rig
06:02 with all the gadgets and stuff.
06:04 And I'm like looking at my notebook.
06:06 I just wrote that I'm gonna find like a videographer.
06:10 And my hopes aren't high because the second I talked to him,
06:13 he walks in and I said, you do videos?
06:15 He's like, yeah man, I do videos, but nobody ever hires me.
06:19 He's like very negative sounding.
06:21 I'm like, oh God, I'm like the most positive,
06:23 colorful person on earth.
06:24 And he was negative Nancy.
06:26 And I'm like, can I see some of your work?
06:28 And I pull up his website.
06:30 There's a little short film there.
06:31 I'm like, did you shoot this?
06:34 Yeah, I shot it.
06:35 I said, did you own the equipment for ever?
06:36 All the equipment and lenses?
06:38 He's like, yeah, I'm kind of like a hoarder.
06:40 Like I just like buy all this stuff.
06:42 I've got lighting, steady cams, this and third.
06:45 I'm like, really?
06:46 I said, did you edit it?
06:46 Because a lot of times people who shoot don't edit.
06:49 He's like, yeah, I edited it.
06:51 I said, who made the music on this?
06:53 'Cause the person who shoots never makes the music.
06:55 And scoring is everything in film.
06:58 He said, well, I used to be in a rock band.
07:01 And like, you know, I make music and we were signed,
07:04 you know, and we were on the Warped Tour.
07:06 I was like, so you made the music, you made all the scoring.
07:08 He's like, I made all the scoring.
07:09 I'm like, holy shit.
07:10 They told me like, I would never find this person.
07:12 And here he is, he walked in my front door.
07:15 I was like, who did the mixing and mastering of the audio?
07:18 Like, we have a recording studio in my bedroom.
07:20 I'm like, he shoots, edits, scores.
07:21 I said, who did the color grading?
07:24 He said, well, like I taught myself Da Vinci.
07:26 I said, oh my God, can I hire you?
07:28 And like, I want to make a fan-made Nike commercial.
07:32 I was like, look at my notebook.
07:34 I would write down every day in my notebook,
07:36 I'm going to be in a commercial
07:37 with LeBron James and Serena Williams.
07:38 And this is like a selfish dream.
07:40 I'm like, I think I'm going to die.
07:43 So it was like, I'm going after--
07:44 - You still don't know that you're not going to die.
07:46 - Yeah, like I'm on the right path
07:50 and I'm just like only being an athlete.
07:52 That's the only thing, I'm fulfilling my dream.
07:55 And I said, I want to make a fan-made Nike commercial.
07:58 Nike's going to see it.
07:59 Nike's going to sign me
08:01 and I'm going to be in the Nike commercials.
08:03 And he's like, dude, you're crazy.
08:04 I said, I know, but it's going to work.
08:08 I know it is.
08:09 He said, all right.
08:10 I said, how much will it cost to make this?
08:12 He said, 600 bucks.
08:15 I was like, I know I'm skeptical.
08:17 I'm like, why $600?
08:19 He said, well, we need to rent a lens
08:21 and I need a 10 foot PVC pipe and then like a skateboard.
08:24 And we ended up making a fan-made Nike commercial.
08:28 I put it out, three days later, Nike called me.
08:31 And it's just such proof for anybody who's chasing a dream.
08:35 Like you can't expect anybody to see what you see.
08:39 I see it.
08:40 I saw it.
08:41 Nike called me.
08:42 They brought me into the building.
08:44 - Beaverton.
08:45 - Beaverton, Oregon.
08:46 Sat me down with all the executives.
08:48 They said, we're changing the direction of our company
08:50 based upon your film.
08:52 And I created another fan-made Nike commercial
08:55 called Dream Crazy.
08:56 And what transpired from that film
09:00 was the Colin Kaepernick commercial,
09:02 which became the biggest Nike commercial of all time.
09:06 It was, stock price went up 6 billion
09:09 and they named the film after me.
09:11 I was in it and it was also with LeBron James
09:13 and Serena Williams.
09:14 And I have all my notebook pages to prove
09:17 that every single day I would write down
09:18 the thing I would see.
09:20 Now as a dreamer, you have to have a delusional relationship
09:24 with your dreams.
09:26 They call you crazy because they can't see what you see.
09:30 But what you see is real.
09:32 It's already done.
09:34 - If you can't see me right now,
09:35 I'm covered in goosebumps just because you just said,
09:39 when you said I was in a commercial
09:42 with Serena Williams and LeBron James,
09:45 the fact that you put that out there,
09:46 and I knew most of this story.
09:48 I didn't know the details you just shared,
09:50 which is why I was so excited to ask that first
09:52 because I knew you were in the commercial
09:53 'cause I seen it.
09:55 And I know you.
09:56 And I know you talked about how you dreamed about it,
09:58 but I didn't know you wrote about it
09:59 in your journal every day.
10:00 And I think it's so pivotal and so important
10:04 for everyone to understand the power of seeing it here first
10:08 and the mindset that you just are talking about,
10:10 that delusional relationship with your dreams.
10:12 Because if you don't believe it,
10:14 why is the world gonna believe it?
10:16 And how did you keep going all the days
10:20 it didn't happen yet,
10:21 not seeing how the dominoes were gonna connect?
10:24 - I'm a delusional optimist.
10:25 It's already, I truly believe everything I see
10:28 is already done.
10:29 Time just hasn't caught up yet.
10:31 I don't truly believe in this linear time.
10:35 Time might be an illusion.
10:37 If something I see is in my mind, it is done.
10:43 And every day I wake up and people ask me,
10:46 "Do you write the same dreams over and over?"
10:47 And you know, but I'm like, "Absolutely."
10:49 I renew the lease every day.
10:51 I drink the Kool-Aid.
10:54 I drink it because I know it's real.
10:57 And everything I pursue,
11:00 I don't really expect people to understand.
11:04 But just the other day at the VCon thing,
11:07 people were wondering why I was passing out flyers.
11:09 I said, "I don't care.
11:10 "You're a speaker.
11:12 "You're one of the, out of 190 speakers,
11:14 "you're one of the seven people with keynotes,
11:16 "and you're passing out flyers yourself."
11:18 I said, "I don't care about today.
11:20 "I care about when the speech happens.
11:22 "That thing's gonna be packed.
11:23 "Thank me later, just me."
11:27 When you see how packed they'll be,
11:30 you're not gonna question what I'm doing today.
11:32 I believe in the finish line
11:35 and the vision I see at the finish line.
11:37 And I know what the finish line looks like,
11:39 so I'm willing to do the crazy steps
11:41 that might be completely unconventional
11:43 because I have a dream.
11:47 And in order to get that dream
11:49 in this three-dimensional world of reality,
11:51 it's like you gotta exchange energy.
11:53 And for me, I'm willing to exchange terabytes.
11:57 Some people might have emailed Nike and be like,
11:59 "I wanna be a Nike athlete.
12:02 "This is my story."
12:03 That was kilobytes.
12:05 I'm trying to exchange gigabytes, terabytes of energy
12:10 in order to achieve the thing.
12:12 And it might seem like a lot harder work,
12:14 but it's a lot faster.
12:17 It's so much faster.
12:18 There's so many things I'm manifesting right now,
12:21 and if I ask myself, if I do something normal,
12:23 it'll probably be the long road.
12:25 If I do something extraordinary
12:27 in a very delusional way
12:30 with that extreme energy exchange,
12:32 people might be like, "What's he doing?"
12:34 So all you gotta do is watch.
12:39 I believe when I meet a little girl
12:41 who has a rare disease
12:43 and her dream is to have a cookie business,
12:45 I don't believe it's far-fetched
12:47 for her life to change in a week.
12:50 I just see the future so clearly,
12:52 even when it's not myself.
12:54 I see it for other people.
12:55 And I even see it with you in this show
12:58 and what you're doing and what you're capable of.
13:00 I don't see you as you are today.
13:01 I only see, when I see you,
13:03 I see the future of what's happening.
13:06 And it's like, bro, I'm telling you, bro, you're it.
13:08 This is big.
13:10 Thank you for doing it 'cause I see it.
13:12 So I recommend other people
13:16 to just believe what they see
13:17 when your eyes are open and when your eyes are closed.
13:21 - So what do you do,
13:23 'cause you must have a lot of dreams.
13:26 We all do in so many different areas.
13:28 How do you focus those dreams
13:29 to the ones you wanna put more of your attention
13:31 and intention to now?
13:33 - What's the most fun?
13:34 We're living life.
13:37 Let's have some fun.
13:38 There's gonna be things I wanna do,
13:40 but what's most fun right now for me?
13:44 I honestly would love to have the number one TV show
13:47 in the world that's bringing positivity
13:49 and dreams to the forefront.
13:51 When I look at the world,
13:52 I'm looking at a lot of toxicity.
13:54 It works, it sells.
13:56 There's also a lot of positivity.
13:58 My TikTok has 7 million followers
14:00 and it's all kids who just love positive stuff.
14:03 So I'm like, there's a market for this.
14:05 Let's take this to the biggest stage in the world.
14:08 So I'm like, okay, let's go fight
14:10 for the number one show in the world
14:13 to be the most positive dream-making show in the world.
14:17 Let's give people alternative.
14:19 I love that business shows exist.
14:22 I think there needs to be more of that
14:24 'cause so many of these kids today,
14:25 like the next generation,
14:27 they wanna be business owners.
14:29 They're dreamers.
14:30 The dream of getting a job is not a dream.
14:35 It was a long time ago,
14:37 but now people wanna build stuff
14:38 so they need people like you.
14:40 They need people like me,
14:41 but they need it in a positive, not toxic way.
14:44 So it's like you got Marcus Limonis was 1.0.
14:48 Shark Tank was 2.0.
14:49 Let's make 3.0.
14:52 Let's go out here and show the process
14:54 of building these businesses,
14:55 but for people who are really in need.
14:58 - That's great.
14:59 So take me back to the entertainment days.
15:02 How did you break into such a hard industry
15:06 in such a big way?
15:08 - So I remember, man,
15:11 somebody asked me the other day,
15:14 they said, "How do you identify your dream?"
15:18 And I was like, "When something lights your soul on fire,"
15:21 and it's like the smallest thing.
15:24 It doesn't have to be a big thing
15:25 to light your soul on fire.
15:26 I'm in high school,
15:28 and there were these kids wearing these jackets,
15:32 these club jackets with this embroidery on the back,
15:34 and they were all wearing the same ones,
15:36 and they were in a rap group.
15:38 And I just thought that was the coolest shit
15:40 on fucking planet Earth.
15:41 I'm sorry for cussing.
15:42 I thought it was so cool.
15:44 I was like, "Man, this hip hop thing is awesome."
15:48 And it was that.
15:49 I was like, "I wanna be in the music business.
15:51 "I wanna be in the hip hop business.
15:52 "I think that these guys who are in this rap group
15:55 "are so cool."
15:57 I was like, "How could I be of service to that?"
15:59 And I built a hip hop website called spitchogame.com.
16:03 It was like SoundCloud before SoundCloud.
16:05 It was a streaming.
16:06 It was like a streaming platform.
16:08 And I was utilizing it for MySpace,
16:11 because MySpace would only let you upload eight songs
16:14 if you were an artist.
16:16 They didn't want the server problems.
16:18 (laughing)
16:19 I was like, "I know artists with 50 songs.
16:22 "I'm gonna make it unlimited."
16:24 It would be like SoundCloud.
16:26 You could upload as many songs,
16:27 and there would a player that you can embed
16:29 on your MySpace page.
16:30 So I created this website,
16:32 and then it turned into a media outlet.
16:34 So it was like streaming service and media outlet
16:36 to where I asked my mom for a camcorder for Christmas,
16:39 and I started filming interviews and videos.
16:42 And I was building this culture in Atlanta.
16:44 And Atlanta now is the hip hop capital of the world.
16:48 So I was just at the forefront
16:49 of this viral era of hip hop.
16:52 And it's time for me to graduate high school.
16:55 I'm not really making money.
16:56 My website's massive,
16:57 but I didn't know how to make money.
16:58 It cost me money.
17:00 My servers cost $2,000 a month,
17:02 but I'm not in Silicon Valley.
17:04 I'm in Atlanta.
17:05 I don't know.
17:06 I don't know what is venture capital.
17:08 That word never entered my mind.
17:11 I'm just like, "I gotta make enough money
17:12 "to pay my server every month."
17:14 And I gotta go to college,
17:17 because my mom said,
17:18 "If I don't go to college, I gotta pay rent."
17:21 So it's like-- - So you're ready
17:22 to go to school?
17:22 - I'm like, "All right, let me go buy time."
17:24 So I'm in school,
17:26 and I'm not good at it.
17:27 I'm running a massive website with a hip hop artist,
17:31 and it's really freaking cool.
17:33 I'm not worried about my school too much.
17:35 And then one day, my phone rings,
17:37 and it's Interscope Records.
17:38 He said, "We just signed this artist.
17:42 "He wants you to be his cameraman."
17:44 I said, "Who's the artist?"
17:46 He said, "Soulja Boy."
17:47 I said, "What's going on?"
17:49 He's like, "He's going on a world tour.
17:50 "We just signed him.
17:52 "He wants you to do all his filmmaking."
17:54 And we invented the vlog, basically.
17:57 No artist had a cameraman back then.
18:00 We're filming on tape.
18:01 It wasn't even digital yet.
18:03 It's 2007, put in perspective.
18:06 I'm 35.
18:07 I was 18 at the time.
18:09 And I told Interscope,
18:13 I was like, "I gotta ask my mom if I could drop out."
18:16 They're like, "Hold on, how old are you?"
18:17 I'm like, "I'm 18."
18:18 He's like, "All right, go ask your mom and call me back."
18:21 So my mom gave me a blessing.
18:23 I end up on tour with Soulja Boy,
18:24 and it was like I got to see what was possible from a human.
18:28 I got to see quantum leaps and linear,
18:33 exponential only existed
18:35 because our very first show was in Montgomery, Alabama.
18:38 We're in a gray minivan pulling up.
18:41 And three months later, number one song in the world,
18:45 "Crank That Soulja Boy."
18:46 We're performing with Kanye West at the VMAs.
18:49 It's just nuts.
18:51 I got to be exposed to possibilities.
18:54 And then I got fired.
18:55 - Why'd you get fired?
18:58 - I wasn't a good employee, which I was super grateful.
19:01 I'm a delusional optimist.
19:03 I thought getting fired was the best thing
19:05 'cause I told my mom.
19:06 She's like, "Why are you so happy about this?"
19:08 I'm like, "Cameraman's the least paid person.
19:11 "Manager's the highest paid person.
19:14 "If I never got fired, I'll still be the cameraman.
19:17 "I wanna be the manager."
19:19 So I went and signed this girl group,
19:21 got 'em a record deal, and they fired me
19:25 because I wasn't of servitude.
19:27 Now it's like bumping my head portion of my life
19:31 of being a young, arrogant businessman.
19:35 And then I went to get advice
19:37 from this old, wise man named Bill Cook,
19:40 and we're sitting on his horse farm
19:41 on a fricking bucket in mud,
19:43 and I'm like, "Why do I keep getting fired?"
19:45 He's like, "You think this is about you."
19:47 He's like, "How many times have you asked your artists
19:51 "what their dream is and then made them feel
19:54 "like you care about their dream?"
19:56 He's like, "You do that, you'll never get fired again."
20:00 I said, "But I'm the manager.
20:03 "They signed to me."
20:05 He's like, "No, the manager works for the artist."
20:08 "No, no, they're signed to me."
20:10 "Charlie, if you make somebody else's dream come true,
20:14 "you'll have everything you want."
20:15 I think you said something similar out in the lobby.
20:18 I was like, "Okay, so I need to change myself."
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21:16 Now, let's get after those goals.
21:18 - I signed this group called Travis Porter.
21:21 I was completely of servitude.
21:23 I made them feel like I cared about their vision every day,
21:26 and I listened, and I saw it through, and we took off.
21:30 And I was doing crazy things.
21:33 Like, I literally, this is when I tuned in
21:37 to doing crazy things to get into business.
21:40 I had no money, I'm living in my mom's basement.
21:43 And I would like, I remember my business partner
21:45 called me one day, he said, "Charlie, where are you?"
21:48 It's like, "I'm driving."
21:49 He's like, "Where?"
21:51 "Jackson, Mississippi."
21:53 I said, "Why?"
21:54 I said, "I'm gonna go meet with the radio station."
21:57 He said, "Do you know the radio station?"
21:59 I said, "No, but I'm about to go meet 'em."
22:02 He's like, "How?"
22:03 I was like, "I'm gonna knock on the door."
22:05 He's like, "I don't know if that's gonna work."
22:08 I'm like, "Listen, I'm gonna drive
22:10 "from every radio station from Jackson, Mississippi
22:13 "to Washington, D.C. over the next three or four weeks,
22:17 "and I'm going to know everybody by the time I'm back,
22:20 "and I'm gonna get our song on the radio."
22:22 He's like, "Charlie, you're crazy."
22:23 I'm like, "I know, but this is my version
22:27 "of that energy exchange.
22:30 "I'm ignorant.
22:31 "It is unbelievable as a 19-year-old manager.
22:34 "I'm going to go knock on their door."
22:37 Then I just started reverse engineering
22:40 how to get successful.
22:45 I would learn things like, okay, you got a mix show DJ.
22:49 Mix show DJ plays the six o'clock hour.
22:52 Doesn't play a full song.
22:53 He's doing the mix show.
22:54 It's like a mix, but he's in the club at nighttime,
22:59 and the radio station does a live feed from the club.
23:02 But then, okay, so this guy's important.
23:05 So how do I get him to be influenced?
23:08 And now I'm becoming like a professor of the jungle.
23:10 I'm noticing the science of every hill, every tree.
23:15 I know everything on how this works.
23:18 So I would send girls to the club
23:21 to go to the DJ booth and request a song.
23:25 If enough requests, he'll play it,
23:30 and then that's happening over and over.
23:31 I'll be standing outside the club,
23:33 passing out CDs every single night,
23:36 because if I can influence this DJ,
23:39 DJ Bill Black in Atlanta, Georgia, for example,
23:42 if I can get the girls in the club to influence him,
23:45 he can influence this gentleman named Hurricane Dave,
23:48 who's the program director at the radio station.
23:50 And they do a mix show meeting once a week
23:52 on which songs they're going to add to the mix show.
23:54 You have to be on the list.
23:56 Usually it's reserved for record labels
23:58 who have lots of money.
23:59 For me, I ain't got no money.
24:01 I gotta get on that list.
24:02 So I need Bill Black.
24:03 So I got girls to Bill Black.
24:05 Bill Black now goes to Hurricane Dave,
24:07 Hurricane Dave, who runs the most influential radio station
24:11 in the world, because Atlanta Radio One,
24:15 Hot 107, 9th station, they do a monthly call
24:19 with all the urban Radio One stations in the country,
24:22 and they add whatever Atlanta says is hot.
24:25 So this is the one pin that knocks down all the other pins.
24:29 - Smart.
24:29 - Now it's me passing out CDs,
24:32 people in the club requesting it,
24:34 Bill Black taking it to Hurricane Dave,
24:36 Hurricane Dave taking it to all the other stations.
24:39 Haven't spent a penny.
24:41 But every single night when Bill Black
24:43 walks out of that club, I'm standing there.
24:47 - With CDs.
24:48 - With CDs, and the DJ's always the last person to leave.
24:51 There was one time, and I kept doing this
24:54 throughout my career, I had just signed 2 Chainz,
24:58 and at the time I had the number two song in the country
25:00 with Travis Porter, it was a song called
25:02 Hey Ladies, Okay Now Ladies, big song.
25:06 This one DJ, he said, Charlie, you're the manager,
25:11 got the number two song in the country,
25:13 why are you passing out CDs still?
25:16 I said, it's what got me in the game.
25:19 Why would I ever stop doing the thing that worked?
25:25 I'm running the play.
25:27 I just signed a new artist, why would I change my formula?
25:30 It works.
25:32 I don't care that I'm the manager,
25:33 I don't need to be in the mahogany row
25:36 with my foot on the desk looking important.
25:38 I'm trying to win.
25:40 I just signed a new artist, and I'm running the play.
25:44 It's guaranteed to work.
25:46 And I actually enjoy doing really bold things.
25:49 Once again, I'm trying to exchange terabytes worth of energy.
25:53 Could there be a more effective strategy?
25:56 Absolutely, I'm not looking for effective.
25:58 I'm not looking for the most efficient way
26:02 to become successful.
26:03 I am trying to make a lasting impact
26:08 that I know is guaranteed to work.
26:10 It's not an experiment.
26:12 So I'm going to pass out that CD
26:14 every goddamn night at 4 a.m.
26:16 In the cold, it gets cold in Atlanta.
26:19 I'm freezing.
26:20 And they're like, why don't you have a street team do it?
26:23 I was like, if I'm not there with the street team,
26:25 those CDs end up in their trunk.
26:27 - It's true.
26:27 - And you never know what got done.
26:29 So--
26:30 - And the passion.
26:31 - The passion.
26:32 - That opportunity for them to see you.
26:34 - The leader, leading from the front.
26:35 - That's right.
26:37 - So that's how I got in the game.
26:39 - That is, there's so much there.
26:42 I mean, I could spend the next hour
26:44 just diving into all of those pieces.
26:46 But that's not the end for Charlie Rocket.
26:48 And I want to make sure we hit it all today.
26:51 'Cause I'm excited to have you here, man.
26:53 - Thank you, man.
26:53 - And I'm so blessed to have you
26:54 and you're blessing us with your time and energy.
26:55 And I want you to transfer some of that energy
26:57 to me and the group.
26:58 - Yeah.
26:59 - Because after that, obviously we know why
27:03 you moved on from all of them.
27:04 Then we did the Nike commercials.
27:06 But now we're doing something that's revolutionary.
27:09 Those two things were awesome.
27:11 They're definitely bucket list items.
27:14 A lot of people will say, hey, you got to represent
27:17 some of the biggest artists in the world.
27:18 You got to be on a Nike commercial.
27:19 I mean, put your feet up, man.
27:21 You lived the life.
27:22 But no, what you're doing now is you're helping inspire
27:25 millions and billions of people
27:27 because you're helping them achieve their dreams.
27:28 - Mm-hmm.
27:30 - You have the coolest name of a company ever.
27:33 The Dream Factory.
27:34 - Thank you.
27:34 - What was the impetus for it?
27:37 What was the inspiration for it?
27:39 - I got to watch that commercial on the Super Bowl.
27:43 Sitting there watching the Super Bowl
27:45 and little eight year old fat Charlie wanted to be an athlete
27:49 and there I am.
27:50 I'm watching the Super Bowl
27:52 and I got to win an Emmy for this commercial.
27:56 I was like, what else is there to do?
27:59 I felt like that's the last level of the video game.
28:03 I know how to make money.
28:05 I pulled off an impossible miracle.
28:06 My dream came true.
28:08 I was on the cover of Runner's World Magazine.
28:10 I'm like literally walking in the airport
28:12 and there I am, athlete Charlie.
28:14 Chubby, athlete Charlie, like not six pack.
28:18 I'm just like the common man is an athlete.
28:22 I was like, what else is there to do?
28:24 I was actually walking around a labyrinth in Sedona.
28:29 You know what a labyrinth is?
28:31 - I do.
28:32 - I'm just like talking to God
28:34 and I'm like, God, you've done so much for me.
28:37 What can I do for you?
28:40 He said, go make dreams come true.
28:42 And that's where it started.
28:45 And I've made 1500 dreams come true so far.
28:48 And I feel like I'm just warming up.
28:51 - You are just warming up.
28:52 - We have the dream machine.
28:53 We tour across the country.
28:54 We have a foundation that is like
28:57 the cleanest foundation on planet Earth.
28:59 And it's just like we help people and show up every,
29:03 I do 100 hours a week and I don't make no money.
29:08 I believe in getting these people out of dark places
29:13 'cause I was in a dark place.
29:15 I was very fortunate that I had my money
29:18 from the music industry so I could go chase my dream.
29:21 What about the people that don't have
29:24 the music industry money?
29:26 They got dreams too.
29:28 The family, the kid who's got diagnosed with cancer
29:32 and all parents have to quit their jobs.
29:34 The kid has a dream.
29:35 It's like, who's there for him?
29:39 They started their little GoFundMe
29:40 and they're like 20 family members donated.
29:44 What are they gonna do?
29:46 I can't help everybody but I can help one person at a time.
29:51 I'm showing up in my bus and let's get started.
29:54 We gotta make this dream come true
29:56 whether it's a financial dream or it's a dream dream.
30:01 There's people who need help and they need help now.
30:07 This is what I'll do for the rest of my life
30:09 and I'm trying to create bigger movements,
30:11 bigger platforms, bigger back ends.
30:13 I need all the successful people to join me.
30:17 It's like, come get on the ground with me.
30:19 This is fun.
30:20 This is the most fun I've ever had in my life.
30:23 - I mean, it's also something that I think
30:25 all of us wanna be a part of.
30:26 The first day we met, I think I told you, I'm in.
30:28 I wanna be part of that.
30:29 I wanna help you.
30:31 I wanna be part of this thing.
30:32 - Man, I wanna change a lot of lives with you
30:34 because they need mentors like you.
30:36 All those kids we're helping,
30:38 all those kids, they need to be listening to the show.
30:41 They need to come down here and learn.
30:43 They need to hear you speak.
30:45 They need people like us.
30:47 And it's like, we gotta do it.
30:48 It's our responsibility.
30:49 We are in a very fortunate position.
30:52 - So what is stopping currently?
30:55 What is stopping the Dream Factory
30:58 from just being in every major city in the world?
31:00 - Honestly, me thinking bigger.
31:04 I haven't thought big enough.
31:09 I have been frustrated with myself over the past year
31:12 because as you run a business,
31:15 foundation is a very hard business to run.
31:17 You bring in money and you give away 80% of it.
31:23 So it's always like 10 steps forward, eight steps back.
31:28 So scaling it is difficult.
31:31 So now I'm like, what's the biggest things we can do?
31:35 Let me think bigger because in my life,
31:37 bigger has always been easier.
31:40 So let me go partner.
31:42 I don't have to do it all by myself.
31:45 It's actually better if we form a network.
31:48 It's actually better if we do bigger missions
31:51 that attract bigger people and we have just bigger ideas.
31:56 So I'm five years in, but now it's time to think bigger.
32:01 This platform that we're gonna create
32:04 by having the number one TV show in the world,
32:06 Making Dreams Come True,
32:08 that little girl whose cookie business we made,
32:11 when she's on a television show,
32:13 and then we, I call you up.
32:15 I'm like, Jeff, I got this little girl.
32:17 She wants to have a cookie business.
32:18 We just built her business.
32:19 She did 500,000 in sales in a week.
32:22 Jeff, how do we get Albertsons?
32:28 How do we get Target?
32:30 Let's help her build this business
32:34 to where she could sell it for $50 million.
32:37 And then she's able to help every little kid
32:41 who has her rare disease.
32:44 When I say I haven't thought big enough,
32:46 it's because I stopped at 500,000.
32:48 That little girl should have had a business
32:50 that was 50 million.
32:52 It should compete with the biggest
32:53 cookie companies in the world.
32:55 It should be in every store
32:57 because it's cookies that are changing lives.
33:01 It's story-driven.
33:02 Every single person we helped,
33:03 there was this kid named Matthew that we helped.
33:05 He had cerebral palsy.
33:07 He wanted to walk.
33:10 He wants to walk.
33:11 That's his dream.
33:12 He wants to walk.
33:13 I said, what's stalling you back from that?
33:16 He said, well, therapy is very expensive,
33:18 and my parents were poor.
33:19 I can't even practice walking in my neighborhood
33:23 in East LA because it's too dangerous.
33:26 So I was like, okay, well,
33:30 what would you do to make a whole lot of money?
33:32 'Cause I believe business has always been
33:34 the way to change lives in a massive way.
33:37 He said, well, I wanna have a clothing line
33:38 like Nipsey Hussle.
33:40 I said, okay.
33:41 I pulled out some sheets of paper.
33:43 I said, start drawing.
33:45 I'm like, I'm serious.
33:46 That's his dream.
33:47 We gotta go.
33:50 Like, it's time.
33:51 He starts drawing, and it's imperfect
33:54 'cause he has cerebral palsy.
33:55 I was like, this is perfect.
33:56 This is the best thing ever.
33:58 Your imperfections are perfect.
34:00 We roll out his clothing line,
34:03 and on launch night, he did $350,000 in sales.
34:08 - Wow.
34:10 - But see, that's big,
34:11 but I haven't been thinking big enough.
34:14 That needs to be in Urban Outfitters.
34:16 It needs to be in Target.
34:18 It needs to be helping every little kid
34:21 who has cerebral palsy get the training
34:24 and the therapy that they need so they can walk too.
34:27 I'm not thinking big enough.
34:29 It's time to go bigger.
34:31 That's my answer to your question.
34:34 You said, why isn't it big enough?
34:36 Why isn't it bigger?
34:37 Because I'm not thinking big enough,
34:39 and everything I do from here on out, bigger.
34:42 That's it, bigger, more impact.
34:45 Yeah, I call it ROI, return on impact.
34:49 Impact is the way.
34:51 Businesses need to impact more,
34:53 and I know if his clothes were in Target
34:56 and that impact story, it could help so many more people.
35:00 - Absolutely.
35:01 - Those cookies can help so many more people.
35:03 That's what I want to do, but I need help with it.
35:06 I'm not the smartest person.
35:09 I try the hardest, but I got a lot to learn.
35:12 I could learn from you.
35:13 I could learn from your friends.
35:14 I want to learn how to take this bigger because I am ready.
35:18 - You also got me fired up.
35:21 Let's go.
35:22 - It's time.
35:23 - Time's now.
35:24 - The time, time.
35:25 - Yes, how do we help?
35:26 How do I help you?
35:27 - Shoot, let's dive in on helping people right now.
35:30 - I'm in.
35:30 - We need bigger funding.
35:33 We need more resources for when we help these dreamers.
35:36 Let's build these businesses.
35:38 Let's get distribution.
35:40 You have ideas, relationships, your mind,
35:43 your vertical integration.
35:44 You're so fucking freaking smart.
35:46 Your brain is the greatest gift, but your resources,
35:51 also money helps people.
35:53 It's an energy exchange.
35:55 So it's like all those things all across the board, man.
35:58 I want you on the front lines with me when you have time.
36:01 - You have my time.
36:03 Told you that first time we met.
36:04 - My man.
36:05 - Didn't I?
36:06 - I appreciate it.
36:07 - Well, I think you also have a handful of other businesses
36:11 and you have been successful at everything
36:15 because you dream big.
36:16 You have a delusional connection with your dreams.
36:19 What would you say are the non-negotiables for Charlie
36:24 that keep you being successful?
36:26 - The non-negotiables for keeping me successful are,
36:33 I don't listen to any really criticism.
36:37 I hear, but I don't ever blame somebody
36:42 for not understanding me.
36:44 I don't argue with 'em.
36:45 My non-negotiable is if I see something I'm going to do it.
36:49 I'll bump my head, I'll make mistakes.
36:54 It is what it is, but my biggest non-negotiable is
36:57 I'm going to do it.
36:59 I'm actually going to believe it's going to be easy.
37:04 Reality is all this shit's hard to do.
37:06 But if I was in high school, what class do I wanna go to?
37:12 The one that was hard or the one that was easy?
37:17 I wanna go to the one that's easy.
37:19 And the reality is what defines easy?
37:22 If you were three years old and I would ask you
37:24 to tie your shoe, you'd be like, it's hard.
37:27 But then once you know how to do it, you'd say it's easy.
37:30 So hard and easy, it's just really a matter of
37:34 do I know how to do it?
37:36 It's like three times two at one point
37:38 was a very hard concept to you.
37:41 But now you would say it's an easy concept.
37:42 So what is hard and what is easy?
37:44 It's just knowing how to do it.
37:46 Once you do it, it's easy, so why not just go ahead
37:48 and believe it's easy now because you know it will be easy.
37:51 So I'm just tuned to the frequency of it's easy.
37:54 I believe everything is easy.
37:55 Why did the Nike thing get done?
37:57 Because I believed it would be easy.
38:01 What were my words?
38:02 We'll make a family Nike commercial.
38:04 Nike's gonna see it.
38:05 They're gonna wanna sign me.
38:05 I'm gonna be in the commercial.
38:06 It was in my brain, it was easy.
38:09 That's why I did it.
38:11 If I thought it would be hard--
38:12 - You wouldn't have done it.
38:13 - I would have never even tried.
38:14 So if I am a delusional optimist with like,
38:18 oh no, this is gonna work every time.
38:20 And when it doesn't, oh no, this is gonna work.
38:22 Like even when things go wrong in my life,
38:25 oh, this is the best thing that ever happened.
38:27 Like I got fired from social, great.
38:29 Now I'm on a winning streak.
38:30 Like I literally live by this like winning streak thing.
38:33 I have the tattoo on my wrist in white ink.
38:35 Winning streak.
38:37 And it's like, there was a point in my life
38:39 where I was losing and I got tired of losing.
38:42 So I just decided to see the wins.
38:46 - Yeah.
38:49 - Let me say that again.
38:50 I was losing, so I decided to see the wins.
38:54 'Cause the fact is, every one of our lives,
38:57 we got things going right and wrong.
38:59 The way we're designed as humans,
39:01 or like we're like survival-based.
39:04 Like we have to look for things that are going wrong
39:06 in order to survive.
39:08 I have, like if I'm driving, just driving down the street,
39:10 there's a wreck on this side of the road,
39:12 and a sunset on this side of the road.
39:14 Like I'm designed to look at the thing
39:16 that could be like, you know, extreme.
39:18 The sunset, yeah, it could wait.
39:20 This big stream thing, I literally can't not look at it.
39:23 But that's the way we're designed.
39:25 So like I decided to switch that,
39:28 and I wanted to see all the things that were going good,
39:30 and it was just like a muscle.
39:32 And it was like, all right, green light.
39:34 I'm on a winning streak.
39:36 Good parking spot, I'm on a winning streak.
39:38 I got to wake up this morning, I'm on a winning streak.
39:40 Like my skin doesn't have any pimples on it.
39:44 Like I'm on a winning streak, like all these things.
39:46 And if you just decide to see the wins,
39:48 you'll start feeling like a winner.
39:50 And winners attract more wins.
39:53 - That's true.
39:54 - It's just a thing.
39:55 You ever been to Vegas with somebody
39:57 who's losing on the slot machine,
39:58 and somebody who's winning?
39:59 - They keep losing.
40:00 - Losers keep losing, winners keep winning,
40:02 and the winners actually attract all this energy
40:05 that is then like magnified into more wins.
40:07 They're like, it's going again, ah!
40:10 Winners just become extremely attractive.
40:13 Not just like physically, but like energetically,
40:16 and not just energetically, but like law of attraction.
40:20 But negativity is attractive too, to negative things.
40:26 - Well it's all perspective, right?
40:27 I mean you can look at,
40:29 there's an old, I used to play poker
40:32 for a living in law school.
40:33 And there was a famous saying,
40:35 why do the pushing when the donkey will do the pulling?
40:38 If you try to push a donkey into a truck,
40:41 it's gonna pull the other way.
40:43 So the trick is, you turn the donkey around,
40:45 and you try to pull the donkey away from the truck,
40:47 and it's gonna back itself in.
40:49 And so it's all perspective.
40:51 If, to your point, if you're losing,
40:53 but you start to look at the wins in it,
40:56 or if you're trying to go into a strong breeze,
40:58 and you can't move 'cause the wind is so strong,
41:01 maybe turn the other direction.
41:03 And now you got the wind at your back.
41:04 That perspective is attractive.
41:06 It does change everything.
41:08 Winning attracts more winning.
41:10 Losing attracts more losing.
41:11 Winners win, losers lose.
41:13 Positivity reaps more, I mean,
41:16 go around anyone negative for two minutes
41:18 if you're a positive human,
41:19 and you can't run fast enough to get away.
41:21 Hey, everybody, looking for great insights?
41:24 Entrepreneur.com's podcast network is the place for you.
41:28 Check out podcasts like Problem Solvers
41:30 and Smart Passive Income for smart advice.
41:32 Hear true stories on how success happens,
41:35 financial updates on dirty money,
41:37 deep dives with behind the review,
41:39 and food trends on restaurant influencers.
41:42 And don't miss my new show.
41:44 It's all at entrepreneur.com/listen.
41:47 Let's start our success journey today.
41:49 Hey there, it's your host, Jeff Fenster,
41:54 and I have something very exciting to share with you today.
41:57 You know, here on the Jeff Fenster Show,
41:58 we're all about growth, both personally and professionally.
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42:41 - You know how you ruin someone who's negative's day?
42:46 Be positive.
42:47 They can't stand it either.
42:49 So I love that that's what you use
42:51 because one could argue all the things that you have,
42:54 all the positive things that have happened
42:55 in your life are incredible,
42:57 but you've overcome so many scary, I mean, a brain tumor.
43:01 The fact that you can look at that,
43:02 and you said it earlier,
43:03 I didn't mention it when you said it,
43:06 but it hasn't left my brain.
43:08 You said I was blessed to have a brain tumor
43:10 'cause it lets me see visions.
43:11 The fact that you can say that if I had a brain tumor
43:15 and I've never been told I have a brain tumor,
43:18 I can't imagine me saying I'm blessed to have a brain tumor.
43:21 The fact that you have that perspective,
43:25 that is a gift, Charlie Rocket.
43:27 - Thank you, brother.
43:28 - That is a gift that you need to instill
43:31 in as many human beings as you possibly can.
43:33 Your mission is enormous.
43:36 I mean, if I remember correctly,
43:40 you wanna make one million dreams come true?
43:43 - By the time I'm off this earth.
43:45 - One million dreams come true.
43:47 You have 1,500.
43:48 - It's gonna need to be an exponential thing,
43:50 but I'm gonna have to birth a lot of dream makers.
43:53 - Yes. - But I can do it.
43:54 - Well, you're gonna attract a lot of dream makers.
43:56 - That's right.
43:57 - You're gonna keep building that sphere.
43:58 It's gonna be that snowball effect rolling down a hill.
44:01 - That's right.
44:02 - And the more dream factories we can have,
44:04 the more people who get behind your mission,
44:06 and can see, eventually see your delusional dreams.
44:10 Because as people's dreams come true,
44:13 you've enabled and empower them to understand
44:15 and believe that more dreams can come true.
44:17 - That's right.
44:18 - 'Cause that's the one thing you haven't mentioned,
44:19 which I know you believe,
44:20 which is when that little girl
44:21 who sells a half a million dollars worth of cookies
44:23 sees that that happens,
44:25 you just created something for her
44:26 that she never thought was possible.
44:28 - That's right.
44:28 - You just made it all possible.
44:29 - Yep.
44:30 - I did it before, why can't I do it again?
44:31 - Yep.
44:32 - So what is the next step for Charlie Rocket,
44:35 in addition to the big TV show,
44:37 which we touched on,
44:38 and you're going to have--
44:41 - Be easy.
44:42 - The biggest TV show in the world,
44:44 helping people's dreams come true.
44:46 - Absolutely.
44:46 - Walk me through what else is happening with that.
44:50 - I mean, it'd be really fun to lose some weight again.
44:53 I've gained weight,
44:55 and it's like very, very challenging for me.
44:59 I'm very open about my journey.
45:03 I can't hide weight gain.
45:05 I struggle with this shit.
45:07 I lost 130 pounds when I walked away from my businesses.
45:12 As an athlete, I have nothing to do but exercise.
45:15 But then when I became extremely passionate
45:17 about making dreams come true,
45:18 which is very similar to what I did in the music industry,
45:21 'cause it was my job to make my artist's dreams come true.
45:24 So when you're passionate about servitude,
45:26 you'll put a lot of things before yourself.
45:31 And what I've discovered is, for me,
45:34 my stress levels prevent weight loss.
45:37 It is just a very difficult conundrum,
45:42 I guess, when you have a brain tumor
45:44 that's on your pituitary gland,
45:45 and your hormones, and just the lifestyle I live.
45:48 You were talking about it earlier in the lobby
45:50 with on the plane, the sleep, the stress.
45:55 It takes a toll.
45:59 I'm on a mission to learn, for the very first time,
46:04 how to run a business and become a great, great,
46:09 healthy, just vibrating athlete at the same time.
46:14 I haven't figured it out.
46:15 But when I do, I know I'll be able to teach
46:17 a lot of other business people
46:19 like what non-negotiables I had to create for myself.
46:22 What was my thought process?
46:24 How did I have to change my relationship with business?
46:26 How did I have to change my environment with business?
46:29 How did I have to change my decisions
46:31 on what money I wanna make
46:33 and what money I don't wanna make?
46:35 Because right now, the way I make money is through speaking.
46:39 So it's like, that's very taxing on the body.
46:42 Do I say no to some speeches to focus on my health?
46:47 So it's a lot of just moving pieces.
46:49 Do I say no to a little girl who needs help?
46:52 And focus on myself? - You say no, you don't.
46:55 - So that's why it's like, okay,
46:56 let me design this thing to where, okay,
46:59 let me be able to not have to only and only rely upon me.
47:04 Let me make this thing bigger than me
47:05 to where it's like, Jeff, I got a little girl.
47:08 She wants to have a cupcake business.
47:10 I know you know something about these food businesses.
47:14 She wants to have a cupcake business.
47:16 Can you do this one?
47:17 Can you make this dream come true?
47:21 And then we rally and it's the next version
47:25 of what we're creating.
47:26 So health is my next big mission
47:30 along with building the foundation
47:32 and the mission to a grandioso level.
47:34 And I would love to create a shoe with Nike
47:37 called the Dream Runner that kicks off
47:39 and supports the foundation, makes dreams come true,
47:41 a shoe that makes dreams come true.
47:43 Love to make the biggest running shoe
47:45 in the history of Nike.
47:46 Currently, it's the Pegasus, best-selling Nike shoe
47:49 other than the Air Force One.
47:51 The Dream Runner should be number one.
47:55 - Will be.
47:56 - It should be and will be.
47:58 It's already done.
47:58 Time has not caught up yet.
48:00 Nike does not know that this is a dream of mine.
48:02 But it'd be nice if, let's say I lost a whole bunch of weight.
48:06 We create the Dream Runner.
48:10 It's a very inspiring shoe.
48:12 And then it's making dreams come true.
48:14 And we, yeah, it would also be fun.
48:19 It would also be fun to have a drink with Starbucks
48:22 that kicks off the dreamity drinkity
48:26 that kicks off the charity as well.
48:28 I like impact-driven things.
48:30 So it's like if I could go to Apple,
48:32 if I can go to Starbucks and Nike
48:34 and just create impact-driven products
48:37 or just something that exists within their business
48:40 that makes dreams come true,
48:42 that's how I can get to the million.
48:44 - You will get to the million.
48:46 So I have one thing on that.
48:48 You mentioned goal would be to lose weight and health.
48:51 But is it in one of you,
48:52 would you classify it as one of your dreams?
48:54 - Absolutely.
48:55 - Then you're gonna do it.
48:57 - It's the selfish dream that is hard to put first.
49:02 'Cause I know if I walked away from everything I was doing,
49:05 I could lose weight.
49:06 I go on vacation for three weeks.
49:08 About a month ago, I lost like 15, 20 pounds.
49:11 Cortisol is gone.
49:13 I'm just relaxed.
49:14 My body's just like, the before and after pictures are nuts.
49:17 Most people go on vacation to gain weight.
49:19 I lose so much weight when I'm not running a business.
49:22 But I really do, it is a dream to learn how to be healthy
49:26 and run a business 'cause I wouldn't be happy without both.
49:30 - If you don't, if you aren't your best self for you
49:35 and you aren't at your healthiest version of you,
49:38 you won't hit a million dreams
49:40 'cause when you're not being the best version of you
49:43 and healthy, you have to deal with all those issues.
49:45 - Yep.
49:45 - So as your buddy, we need you best.
49:48 - That's right.
49:49 - We need you to be the best you.
49:50 - I'll tell you some advice a friend of mine gave
49:52 and I almost took it.
49:53 He said, "Charlie, you just need to take
49:56 "the rest of the year off.
49:57 "You just need to go fully recharge yourself
50:04 "and just heal."
50:06 And part of me was like, "I know you're right."
50:11 And then the other part of me is like, "Hell no!
50:16 "I can't delay finding the answer
50:19 "'cause I'll never find the answer if I run away."
50:24 - Well, and you're not gonna learn the problems
50:28 that created the issue today will come back
50:31 when you start again.
50:32 If you don't learn how to keep your weight down
50:35 and be the healthiest version of you
50:36 while running your businesses,
50:38 then you have to make a choice, run businesses or don't.
50:40 Otherwise, you'll be back in the same position
50:42 in three years, five years, eight years, whatever.
50:44 So to your point, you can't run away.
50:47 - Not running away.
50:48 - And I don't know Charlie Rockett to run away.
50:51 (laughing)
50:52 I don't know that side of you.
50:53 I don't think that exists.
50:54 - No, 'cause I believe too much in what's possible.
50:57 - That being said, dude, this has been amazing.
50:59 - It's been a great episode, man.
51:01 - And we're not done.
51:02 I mean, the episode might end,
51:05 but me and you got some big things we're working on
51:07 we were talking about beforehand.
51:08 - Gonna make some dreams come true, baby.
51:10 Lots of dreams come true.
51:12 - I need you.
51:12 - I am all in.
51:14 You heard it right here.
51:15 I told you twice in the last few times we hung out,
51:17 I'm gonna tell you now on air, so it's recorded in history.
51:20 You can count on me for whatever you need
51:22 because your mission is something that is inspiring to me.
51:26 I wanna be a part of it, whatever I can do to help.
51:28 - Yes, sir.
51:29 - However, I can help make anybody's dreams come true.
51:31 - Yes, sir.
51:32 - I'm on that page with you.
51:34 - All right, I need you on the battlefield,
51:36 the army of love.
51:36 - Yes.
51:37 - We need a good soldier.
51:38 - Count me one of your troops.
51:39 - Let's go, baby.
51:40 - Let's do it.
51:41 - Let's go.
51:41 The deafness of soul.
51:42 (laughing)
51:46 - Thank you so much for listening.
51:47 If you're looking to level up
51:48 your relationship capital game,
51:50 then take a minute and text the word Jeff to 33777
51:54 for a free copy of my Network to Millions playbook.
51:58 The link will also be provided in the show notes below.
52:01 See you guys next time.
52:02 (upbeat music)
52:04 (rock music)
52:07 (rock music)
52:09 (rock music)
52:12 (rock music)
52:14 (rock music)
52:16 (upbeat music)