Burkina Faso: He produces corn juice
In Bobo-Dioulasso, Burkina Faso, the company, "Entreprise TRAORÉ et Fils", specialises in the processing of cereals, tubers and non-wood products. The manager, Yaya TRAORÉ, shares his experience in juice production, particularly the famous maize juice.
Initially run by his mother, then passed on to the son, Entreprise TRAORÉ et Fils has made a name for itself with its quality products, particularly maize juice, which has won over the hearts of local consumers.
Students are also very keen to do their work placements here, so that they can deepen their knowledge and experience in the field of agri-food processing. Find out more in this video!
Initially run by his mother, then passed on to the son, Entreprise TRAORÉ et Fils has made a name for itself with its quality products, particularly maize juice, which has won over the hearts of local consumers.
Students are also very keen to do their work placements here, so that they can deepen their knowledge and experience in the field of agri-food processing. Find out more in this video!
Transcript
00:00 Etraphis is an agri-food company.
00:03 We produce cereals, tuberculums, non-baked products and we also make juice.
00:10 For example, the white corn that we use to make corn juice,
00:19 there are several varieties that we can use.
00:22 But the color has to be bright.
00:24 So we have to select the right raw material before we start.
00:29 After that, everything is verified.
00:32 We start sorting and cleaning.
00:37 Everything you see here in this transformation,
00:40 it's the hand that initiated it.
00:42 I never made a rope, but it's laid, it's lifted, it's made, it's sown.
00:47 And I've never had such a practical training.
00:50 For example, I have a terminal level.
00:54 I did the BAC, I didn't have an idea.
00:56 So now I have trained.
00:58 I have a tuberculous CQP.
01:01 In 2007, my mother had the award of the month at BOMA.
01:04 She won several awards at the SNC in culinary arts.
01:07 And she even won awards at the CIO.
01:10 As our existence is changing, it is a chain that evolves.
01:14 Parents to children.
01:16 We have been able to innovate by making corn juice.
01:27 It also allows us to win and our consumers are satisfied.
01:34 In general, we can consume a month's worth of corn.
01:39 It can be half a ton or a quarter of a ton.
01:43 It can be a thousand bottles.
01:46 People are also interested in seeing what we do when we make corn nectar.
01:51 It's the corn we use.
01:53 There is white corn that we use to make corn juice.
01:56 There are several varieties that we can use.
01:59 But the color must be bright.
02:01 I have heard so much about the Etrafissa structure.
02:12 Especially about the transformation of their multiple products.
02:15 And that's what really motivated me to come and follow my internship.
02:19 To learn about the transformation of different food products.
02:24 I come every month to buy corn juice from Mr. Traoré.
02:29 I think the product is of high quality.
02:31 And above all, it's natural.
02:33 It values our artisans.
02:35 It's a way to value our local products through this juice.
02:40 An entrepreneur must not be passionate about what he does.
02:44 When you are passionate, there are many things you don't look at.
02:48 The primary goal is to succeed, to move forward and to do new things.
02:54 So that people can benefit from it and that they can gain something in return.
02:59 When you have this idea in mind, it allows you to strengthen your personal development.
03:06 [Music]
03:13 [Music]