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SportsTranscript
00:00 Sports press Rick Harrow into the 1.3 trillion dollar business of sports with
00:04 your daily numbers game. Digital Silk analyzed the search world to see what
00:09 the most revealing and avid brands are as far as sports is concerned. Not
00:15 surprising but maybe not deserved after what happened with the Cowboys recently.
00:21 Dallas Cowboys number one brand over 30,000 searches. Number two Philadelphia
00:28 Eagles. Number three Chicago Bulls. The top ten includes the Kansas City Chiefs,
00:33 the Buffalo Bills, Miami Dolphins, Cleveland Browns and outside of football
00:38 Atlanta Braves the Viking head and the Minnesota Vikings logo. First major league
00:44 baseball team with the Braves to actually sustain over time. Bottom line
00:48 is this is an important consideration for data not only analytics but for
00:53 sponsors and for other revenues as well. Keep it up even if the Cowboys didn't
00:58 hold up their end on the field.