Check out these new social trends for 2024!
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00:00 Hello everyone. Hi, I'm Dan Bova from entrepreneur.com. Thank you for joining us for today's webinar.
00:15 2024 social media trends that will get you more followers and help you sell more products.
00:21 We have the expert of experts, entrepreneurs own Sana Ali. She is the VP of social media
00:29 marketing here at entrepreneur. Sana, how are you?
00:32 Hey Dan, thanks for the intro. And yeah, I can't believe it's 2024. Time is crazy.
00:39 It is moving fast. Sana, you are in charge of a lot at entrepreneur. We have a massive
00:46 social media following millions and millions of people. But even before this, you led global
00:52 social media campaigns, influencer marketing, content creation, digital sponsorships for
00:59 MTV, iHeartRadio, BET, WWE. Sana, I think you know what you're talking about. Is this
01:06 right?
01:07 I like to think so. But also, yeah, social media changes every single day. So sometimes
01:13 I'm just like, what the hell am I doing?
01:18 Awesome. Well, I think maybe that's a good starting point. So I just want to let everyone
01:23 know there is a question tab. So please put your questions in there. We'll try to get
01:29 to as many as possible. But maybe we could just start off, as you said, social media
01:35 changes like every five minutes, it feels like this platform is good for this. This
01:39 one isn't anymore. So maybe you can like kind of roll through the value of the kind of major
01:45 platforms for business owners or people who are looking to grow their followers.
01:50 For sure. Just to start things off, I've been in social media now for around 10 years. And
01:58 that's a really, really long time. And people would think that if you've been doing something
02:02 for a really long time, you're, you know, you know, the ins and outs of it, it's the
02:06 same and like you adapt to it. But because the algorithms change on a daily basis, and
02:12 because the platforms change, every single day is so different. And I'm constantly having
02:16 to figure out like, hey, how do we get more views? How do we get more followers? And how
02:20 do we get more conversions? So all that being said, like if anyone is having like any kind
02:26 of issues figuring out like social and their business, it's not just you. It's everyone.
02:32 And it's because these platforms are playing mind tricks on us basically.
02:38 So when I tweet something and no one likes it, it's the platform's fault, right? It's
02:43 not my lame tweet.
02:44 Not your thoughts. Yeah, don't worry. You're great.
02:47 Okay, thanks.
02:48 Okay, so
02:49 Yeah, why don't we go through the platforms real quick. And then we'll get into some of
02:54 the trends that you see shaping the year ahead.
02:57 For sure. So Dan, I was talking to you earlier and you gave me you gave me a great idea.
03:04 We talked about basically figuring out one business and going along with that and giving
03:10 an example for different platforms. So if anyone on this call is a baker, we're going
03:15 to use you as an example. So if you're a baker, you probably have different goals for social
03:20 media. You could have an e commerce store, meaning you want to drive people to that e
03:25 commerce store and drive sales, or you could have a brick and mortar. So we're going to
03:30 use kind of those two examples to play off of different platforms.
03:34 Yeah, so if you're trying to sell something, I would say Facebook, whenever anyone talks
03:40 about Facebook, they think it's geared more towards an older audience more towards like
03:45 the older millennials, the boomer generation. But it's actually one of the most effective
03:51 conversion tools. So if you're trying to sell something, I would say go for Facebook ads,
03:56 because and if you're not familiar with the world, Facebook is really great about teaching
04:01 you too. But it's a great way to just get more followers, get more people to click and
04:05 buy. And you can actually get a great return on on your ad spend.
04:11 Yeah. And then for people, sorry, but for people who like maybe haven't joined in the
04:17 Facebook world yet, or like you said, they thought it was kind of outdated. For any of
04:22 these platforms, is it? Is it ever too late? Did I miss the boat if I didn't do it? Or
04:27 do you just jump right in?
04:29 I think you can jump right in. Honestly, doing more is doing better than nothing. So yeah,
04:35 if you haven't created a Facebook account, go create a Facebook account. If you haven't
04:40 changed to like getting on Business Manager, you can easily sign up and there are like
04:44 a million videos on YouTube that will teach you how. Yeah, it's it's pretty easy. So yeah,
04:51 that's number two. One other thing about Facebook is you can set up a shop. And the great thing
04:57 is you can Facebook and Instagram are both managed by obviously by Meta. So if you create
05:03 a shop on Facebook, you can also do it on Instagram. And then you have like a two in
05:07 one type situation. So if you are trying to sell something, I would definitely lean into
05:12 Facebook, Facebook shop, and then Facebook ads. That being said, I would also explore
05:19 Instagram's product tags. So I've been the victim of a lot of Instagram shopping. Whether
05:26 it's like gym clothes, or like beauty products or books, I'll just be scrolling and I'll
05:31 click on something and you know, those little product tags that you see, it'll give you
05:35 like the price, click on it, and you can instantly buy it. So Instagram's been heavily focusing
05:41 on that and they'll continue to in 2024. So if you're a brand that's selling, I would
05:47 definitely lean into that.
05:49 Excellent. So looking ahead at 2024, do you see any big, I know things shift on a daily
05:59 basis, but are there sort of bigger trends that everyone should be aware of stuff that
06:03 they should be thinking about, hey, I should be creating content like this or, or content
06:08 like this really isn't performing that great anymore.
06:11 Yeah, so I would say TikTok will continue to be kind of the king of content. There is
06:18 TikTok actually released their 2024 report trends report that tells you what to look
06:23 forward to like what they're anticipating. And we'll link it and then I can also send
06:28 it if you reach out to me on LinkedIn or Instagram. But it gives you great insight into how to
06:33 utilize the platform, especially this year. So one of the key things they mentioned was
06:39 creating content that's unhinged storytelling. And what that means is taking a story and
06:48 each story has multiple, multiple arts to it. So if you start with the end of the story
06:53 and work your way backwards or add more interesting story time or have a different characters
07:00 that can really suck people into the video. This report goes in depth into what you should
07:06 do and how you should create your videos. So I would say that's, that's a huge trend
07:10 that I see coming up. And if you, if you go onto your app, you'll probably see it right
07:14 now from one influencer or another.
07:16 Sorry to interrupt, but Matt Conway has the same question. I was just about to ask if
07:22 you could, what's the name of that report for TikTok called? How can people look for
07:26 that?
07:27 It's a TikTok 2024 trends report. So you can Google it. It should be on TikTok's web-based
07:35 on their website. But if you can't find it, we will link it at the end, or you can reach
07:41 out to me and I'll send it to you directly.
07:44 Excellent.
07:45 Cool. And then another, another huge trend that I'm kind of foreseeing this year is keyword
07:53 search and SEO. So usually that's linked to Google search and web browsing, and it doesn't
08:01 usually involve social media, but it's interesting because people are now using TikTok and Instagram
08:07 for as, as, as they would on Google, just like as a, Hey, what does this mean? Or can
08:13 I see a video about X, Y, and Z? And that means the keywords that you have in your captions
08:18 are even, are more important than ever. So that's how you're, that's how you can optimize.
08:23 You can, you can boost your post ranking. You can, you can use hashtags, but then adding
08:30 in the caption and making sure it's catered towards your subject is more important than
08:34 ever.
08:35 We just got another comment in from someone who clearly doesn't know anything about digital
08:41 storytelling. Some guy named Brad Gage. He says he's never heard of unhinged storytelling
08:47 before.
08:48 It's actually part of their 2024 report. And Brad, thanks. I will send you the link directly.
08:57 For those of you I'm messing with, and with Brad works at entrepreneur too. Great. Yeah,
09:03 continue. This is great. What other trends are you, are you thinking about?
09:07 So if you are a marketer, then you've probably seen AI tools take over. I know I personally
09:14 use chat GPT and bang AI almost every day now, whether it's like for captions or for
09:21 suggested copy or trending keywords, trending hashtags, I would say rather than Googling,
09:26 just use one of the AI tools and it's great. Canva is this design, this design tool, and
09:34 they generate images really fast based on like what you're looking for. I promise I'm
09:38 not being paid to tell you that. It's just my preference. But yeah, I would say AI tools
09:43 are definitely going to, going to see a lot of popularity this year.
09:48 And what I, what I would add to that, I think which goes to any kind of creation with AI
09:54 is it's a great starting point, right? Not like a, just blindly copy and paste because
10:01 sometimes AI is great. Sometimes it's clearly been written by a robot. So I would just put
10:07 your personal touch on whatever AI is giving you.
10:10 Yeah, for sure. And that kind of ties into another trend that's coming up in this year.
10:19 Humanizing your brand is super important. So personalizing your content, building content
10:24 around key moments, like for example, what's coming up, the Superbowl, Valentine's Day,
10:28 Block History Month, and optimizing content for those moments, but doing it in a genuine
10:34 way where you actually connect with your audience and your brand values is super, super important.
10:42 And the way you can kind of do that is see what's trending, but make it your own and
10:47 drive value. So I can give an example of what we're planning to do for entrepreneur, just
10:55 to give you an example. So Block History Month is coming up and we were thinking about, well,
11:01 how can we help all these block business owners and get them the right resources, but then
11:07 also show them, show them that they're reflected in all the content and connect them with people
11:14 who have the right resources, who have the right connections. And part of that is actually
11:19 partnering with brands who are people in the space who are leaders within that field. So
11:25 we'll be working with Block Enterprise to get those resources, whether it's about getting
11:29 loans or getting financial insight and getting those leaders, connecting them with our audience
11:35 and bridging that kind of knowledge gap. And the way you can do that in any field is partnering
11:43 with the right people, creating authentic content, and then not creating content just
11:49 to create it and being more showy versus meaningful, if that makes any sense.
11:54 - Yeah, that's great. And you beat, Terry Wright had just sent in a question about that
12:00 very topic. So thanks for the question, Terry. And I think that was a great answer. Are there
12:07 any other trends or should we talk about...
12:09 - No, go ahead.
12:10 - Yeah, there are a few more trends. Sorry, I wrote a lot, but I know we're going to talk
12:16 about this later, but influencer partnerships are huge. I would say it's kind of like the
12:23 extra secret ingredient to a recipe that just takes us to a whole new level. You can be
12:28 doing anything and everything, paid media, you can be creating a bunch of great content,
12:33 you can be going viral. But I feel like anytime I've seen a brand partner with the right influencers,
12:39 they elevate their game and they get to that next level. And it helps with conversions,
12:44 it helps with engagement. And I'll give more of an example once we get to that question
12:49 then, but yeah, I would say partnering with influencers is huge, especially if they have
12:54 the same audience that you're looking to get with. And then lastly, sorry, go ahead.
13:00 - No, go ahead, go ahead.
13:02 - Yeah, I was gonna say one more trend that I see is obviously short-form content is king.
13:09 It's on TikTok, it's on Instagram Reels, it's on YouTube Shorts, like we see it everywhere.
13:14 No one wants to watch anything that's longer than a minute. And that's why all these platforms
13:19 have optimized it for that. But because every platform is in competition with YouTube, which
13:26 is long-form content, which at the end of the day is more meaningful for platforms because
13:32 they're getting people to stay on their platforms longer. What we'll start to see is platforms
13:38 like TikTok and Instagram Reel, they've recently pushed out 10-minute Reels and 10-minute TikToks.
13:44 So the platforms are going to prioritize longer-form content as well. So as brands start to think
13:50 about their strategy, I would encourage them to think about longer-form content because
13:55 that will likely help you go viral, lean in more towards the algorithm and get that reach
14:02 and engagement that you're looking for.
14:05 That's great. And we just got a question from Kate who wants to know your advice for media
14:12 kits being sent to influencers. And maybe we could just talk a little bit more about
14:19 that. Because obviously, in our heads, you say social media influencer, and you think
14:25 of Kim Kardashian getting paid $17 billion for a 30-second post or whatever. But that's
14:31 not what we're talking about here. So you want to dive right into that?
14:35 Yeah, for sure. So like you said, when you think of an influencer, you think of this
14:42 super popular person that everyone knows about, like the Kim Kardashian of the world, although
14:48 she's more talent, I would argue. But it's interesting because you have micro-influencers
14:55 that are equally, if not more effective. And they kind of fall in between the 10,000 to
15:01 100,000 follower range. Then you have the nano-influencers, which are, I want to argue,
15:06 even more effective, and they lie within the 1,000 to 10,000 follower range. And there
15:11 are different ways to kind of take advantage of each and work with different ones.
15:15 I'm going to go to your question, Kate. Advice for sending media kits to influencers. I would
15:22 say on our end, in my experience, I try to keep it super short and simple because people
15:27 don't like to read. I'll outline maybe like four or five bullet points, and I'll put it
15:33 in a document. And then I link to everything within one doc, whether it's images or assets
15:39 we want them to use, any legal language, any disclosures, and keep it all compact in one
15:44 place. And then I always have a contact as well in case I want to hop on a call or reach
15:49 out for information. And then I recommend, just because email gets overwhelming, I always
15:56 recommend using a third-party platform to kind of use all that communication through,
16:02 just so no one's bombarding your inbox and everything's filtered in one place. And it
16:07 makes it easier to kind of like navigate those conversations.
16:12 So in navigating those conversations, I mean, what's the first step to that? Is it just
16:17 basically you see someone on Instagram that you like a lot, and you think they line up
16:22 well with your product, and you just DM them? Like how does it work? How do you get it started?
16:28 Honestly just that. There are ways to do exactly that. If you're a bigger brand like Nike or
16:35 like MTV or any of those, you probably have a different system for that. You probably
16:41 have a whole PR team who reaches out, and they have a system for that. But if you're
16:46 a smaller brand, I would say just DMing them and giving them an incentive to work with
16:51 you works great. I've done a lot of cold DMing in my days. It kind of hurts when no one responds,
16:57 but if you're persistent enough, at least one person will apply. And if you give them
17:03 an offer that's good enough, like a free product, or if you like feature them on your page,
17:08 or if you give them something valuable and make them feel important, it usually ends
17:13 up being a good trade. But yeah, I would just say reach out to people who you think fall
17:19 in line with the audience you want to reach, whether it's the same people who are following
17:24 you or people who you want to follow you.
17:28 And I think, you know, I've heard you talk about this before, but it seems like a very
17:32 important piece of this is not just looking, "Oh, this person has this many followers,"
17:38 but like, "Who are they? Does it actually line up with the type of people that you want
17:43 to sell to?"
17:44 Exactly. And we're constantly looking at accounts that have five, six million followers. And
17:51 I know Dan knows this, but I'll be like, "No, I don't want to work with this person," or
17:54 "This person doesn't align with our brand values." It's a lot about what type of content
18:00 they're posting. Are they video first? Is it mainly images? And then also about how
18:06 they work with you. Are they a good person to work with? Are they communicative? Will
18:11 they deliver on your campaign goals? That's another big one. You want someone who you
18:15 can build a good relationship with. And that's one of the key pieces that I look for.
18:20 I know that a lot of my peers in social media, they will not work with certain people because
18:25 of their reputation or because they've heard they can be difficult. And honestly, at the
18:30 end of the day, those relationships are the ones that are going to grow over time. So
18:34 I would say definitely a big thing to look out for.
18:38 And then one last thing that I would say is important is diverse voices, especially as
18:43 you think about your influencer strategy. And I always think about how can we tap into
18:49 different people from different backgrounds and demographics because everyone has their
18:53 unique perspectives. And even if they're not exactly your target audience, if they're interested
18:59 in your product or your service and can bring it to life in their own unique way, you can
19:03 probably tap into people you didn't even know would be interested in your product. So I
19:08 would always experiment with that.
19:10 That's great. That's great. And to everyone watching, a bunch of you sent in some great
19:15 questions already, but just if anything springs to mind, pop it into that question tab. So
19:23 I guess in terms of content creation, so bringing it back to the people watching this who want
19:28 to create their own content, besides length, are there other types of content or video
19:37 content that you have seen performs really well that people are actively searching for
19:43 that people can use as a starting point when they're like, I know I need to create video,
19:47 but what?
19:48 Yeah, I would say in 2023, at least TikTok was leading by example. If you were looking
19:59 to create any type of short form content on Instagram Reels or YouTube Shorts, the trend
20:06 the trends would come from TikTok. So I would say go on there, look at the different content
20:11 pieces that you like, look at the viral videos, and then start to piece together the common
20:17 threads. So for example, that straight to camera video where you're talking into the
20:23 screen, but then you're moving and making it dynamic. Or if you're putting on lip gloss
20:27 and telling a story and integrating product placement, but then actually talking about
20:32 something different. Those are the trends that tend to live long on other platforms
20:37 as well, as well, especially Instagram and YouTube. So I would say start to go on to
20:42 onto those platforms, see what's doing well, those numbers are readily available. And then
20:47 just honestly copy it, copy it and make it your own. So that's what we've been doing.
20:52 And it's worked out pretty well.
20:54 Yeah. And, you know, to add to that, you know, sometimes when we work somewhere and we do
21:01 something, it becomes like old hat to us, maybe it's like boring, but going back to
21:05 your baking, you know, example, like not everyone knows how a commercial baker makes the morning
21:13 muffins or whatever they're doing. So some of the stuff that seems like old hat to you
21:17 might be, you know, really eye catching to to a new audience.
21:21 Yeah, that's a that's a great point. Behind the scenes, that authentic, like employed
21:27 employee interactions, all that people love to see that, especially tying into the whole
21:34 humanizing your brand thing. People don't want to talk to other brands. They want to
21:38 talk to other people. And if you can show them that and humanize your brand, you're
21:42 probably going to just tap into people's emotions and get them to interact with you more.
21:49 Alexis just wrote in this is sort of this about social media, but even more than social
21:55 media, but for solopreneurs, are there immediate focus areas you'd recommend when it comes
22:00 to developing and maintaining a content strategy?
22:06 So Dan, I'm going to I'm going to ask you just because I want to make sure I'm getting
22:09 the definition of a solopreneur, right? I'm assuming it's someone who's just working by
22:15 themselves. Yep. Got it. If you're if I would say, first of all, if you're managing your
22:21 entire social strategy as just one person, kudos to you, because it's hard. Like I've
22:26 seen people do it. And there are the types of people who are like on on the clock, 24
22:32 hours just working and working. So kudos to you, because you're probably killing it. But
22:38 you. Yeah, good job. And then immediate focus areas that I'd recommend, I would say, get
22:46 a centralized scheduling tool, because that's probably going to save you a lot of time scheduling
22:52 out all your posts in advance, having a content brainstorm, maybe at the start of the month
22:57 for and looking ahead at the key moments that you want to build upon, and just banking all
23:02 that content and scheduling it out so that you don't have to think about it. I would
23:06 say that's that's a big one. And then for solopreneurs, I would also recommend LinkedIn.
23:13 So LinkedIn's recently changed their algorithm, and they favor people who are brand leaders
23:21 in their space, people who love to talk about their personal experiences at work, personal
23:26 experiences, building wealth, their struggles, etc. So I would say hop on to LinkedIn, it's
23:31 and share your experiences. And it's a great way to get people to learn about your brand,
23:36 connect with it and just build your overall brand awareness. So that would be my that
23:42 would be the platform that I would focus on in terms of just building your brand identity.
23:46 That's awesome. Wow, the questions are rolling in here, Sana. This one's from Grace. For
23:53 brands is engagement, such as commenting, liking, etc. on other accounts still important?
24:01 Or should you be spending more energy on creating your own content?
24:06 I wish there was a right answer for this. But I would say focusing on both is super
24:12 important. You can never not have content because consistency is key. And you'll notice
24:18 that if you start to post every single day on reels, you'll you will definitely see your
24:23 impressions go up, your video views go up. And then if you take a take a break for even
24:27 like three days, which is what I did over the holidays, you'll see your engagement plummet.
24:31 So you can never compromise on content creation. And then as for liking and commenting, that
24:39 will impact how you grow your community and how often people come back to your content
24:43 and recommend it and share it. So I don't think you can compromise either one, to be
24:48 honest with sucks, because that means more work. But yeah, sorry, Grace.
24:56 More questions, more questions. So we got Kate has another question for you. Do you
25:01 have any advice on starting social platforms for a business that is not yet open? So looking
25:07 to create buzz, but we don't actually have the store fully going yet?
25:13 100%. I've seen a lot of brands soft launch their pages on social media and kind of tease
25:21 out that something's coming up. And what that allows you to do is it allows you to have
25:25 a built in audience when you are ready to launch. And a great way to actually do that
25:30 is to partner with influencers ahead of time and get them to share it and tease it out.
25:35 Because if other people care about it, then more people will care about it. And that's
25:39 a great way to kind of soft launch your social pages before they're actually live and have
25:44 a lot of content in real time.
25:47 Excellent. Shahir just wrote in about using the meta platform for ads seems straightforward.
25:57 Does it work cross platform? If I spend on ads on IG, will it apply to Facebook? Also,
26:03 do you recommend promoting boosting TikTok content? There's a lot of questions in there,
26:09 but so pick one of them, Sana.
26:12 Yeah. Hi, Shahir for social media is a good friend. So hey. Okay. So does it work cross
26:20 cross platform? Yes. You can since meta is the one that is a platform where you create
26:28 ads for both Facebook and Instagram, you can actually optimize to create ads and put them
26:33 on platforms where it'll work best. So based on your creative, it'll also it'll just put
26:39 it in a shuffle and it'll serve it wherever it'll be best that best give you your return
26:44 for the money. So for example, if I have a video and I'm like, I don't know if it'll
26:48 do better on Facebook or on Instagram, on reels, on stories, I can put it in and then
26:53 select all platforms and insert and Facebook will just automatically serve it in different
26:59 areas and then put it put more money behind the one, the platform that's doing the best.
27:05 So that's what I love kind of about Facebook manager is that it optimizes without you having
27:09 to do much. And then as for spending ads on Instagram by itself, like boosting at boosting
27:16 Instagram posts, I've, I've personally seen decent return on it. And the way you can see
27:24 returns and I'm going to get a little technical, but if you're into Facebook ads or Instagram
27:29 ads, the return is always the conversion, meaning someone clicking on it and actually
27:34 taking an action, or it can be the CPM, which is the cost per impression. And you can drive
27:41 value in both ways. But I would say you will get a better CPM on Facebook versus on Instagram.
27:48 So it just depends on your goals. But I would say test it out because it's different for
27:52 every single brand. Sorry, Dan, go for it.
27:57 No, that's great. And to kind of build off of that, you know, there's some obvious ways
28:03 to, hey, I put this, this ad up. And now all of a sudden, a lot of people are buying my
28:08 thing. So I guess that ad worked. But can you talk a little bit about measuring success,
28:14 like setting some goals? What does it mean that this post did well or didn't do well?
28:19 How can people kind of figure out is this working or not?
28:24 Yeah. And that's actually one of my favorite questions, because I will say throughout my
28:31 entire career, people will ask like, hey, what do these numbers mean? And how do we
28:36 know if it did well or if it didn't do well? And you can always report on vanity metrics
28:41 like video views or impressions or engagements or clicks. But what really matters is when
28:46 you can tell a story out of it at the end of the day. And to do that, you need one,
28:51 you need goals. And that's whatever the most important metric is to you, whether it's like
28:56 clicks or getting someone to buy something, which is definitely harder. And then the second
29:00 one is benchmarking. So I would literally take all the numbers from your past campaign,
29:06 your past one video that you loved and write down all the numbers that you that you liked
29:11 out of it, whether it's video views or people who commented or liked it, and then use that
29:16 as a benchmark. And you always want to go higher. So that's an easy way to just go in
29:22 and have like a standard baseline to compare it to. And that way you can be like, wow,
29:26 last time I got 1000 likes, this time I got 1500. Or this time I got 1300, it was kind
29:31 of lower than before. Why did that happen? And you're able to tell that story and piece
29:35 those different puzzle, different pieces together. So when you when you are looking at that for
29:41 entrepreneur or even your your personal posts, or your past experience, what are some of
29:47 those factors that you consider? Like, is it the time of day that I posted it? How long
29:52 it was what the keywords were all of the above? Can you can you give some people some markers
29:58 to look for? So that they can compare them? Yeah, for sure. I would say, I don't really
30:05 look at the timing of the post, because we have so much content going out all the time.
30:09 I mean, obviously, if it's a post that goes out at 3am versus 3pm, there will be a big
30:15 difference. I'll say the biggest thing I look at is the subject topic, what we're
30:21 talking about. For example, if I'm talking about breaking news, and comparing it to something
30:28 that's more like evergreen, and not really that impactful, chances are, the news topic
30:35 will do better. So I'll always put topics as one of the main, main things that I'm comparing
30:40 to. Another one is, am I using trending audio? Or am I using just like, background music
30:47 that I like? And if it is trending audio, then and it does better, then I'll know that,
30:51 okay, it's probably because of that. So just having those like key factors and writing
30:56 them down is super important. So they can go back, understand and compare.
31:00 That's great. We've got some more questions rolling in. We'll try to wrap this up in the
31:06 next 10 minutes or so. But if you got questions, get them in now. So Matt Conway, says, I'm the
31:14 founder of an unschooling campus. Because of that, my marketing demo is very local.
31:20 What do you think is the best way to market locally on social? And which platform do you
31:26 think best is for specific target marketing demographic?
31:32 Yeah, for sure. Dan, what is an unschooling campus?
31:39 I don't know exactly. But I think, I think everyone that's watching here, you know,
31:47 I think the big part of this is, how do you use social media to get people who are local?
31:53 Got it. I think Facebook is your best bet for that. Facebook targeting is very, very specific.
32:01 And you can get super detailed down to like the town and the interest. And I think even gender.
32:07 So I would say use Facebook for that. Another big part of targeting local communities is joining
32:15 Facebook groups, and talking and posting as a brand within those or even as yourself.
32:22 And just telling people, hey, we've got this like local x, y, and z, come and check it out.
32:27 And then I want to say LinkedIn as well, because people love connecting with other people within
32:34 the same communities, the same industries. And even if it's people who aren't local,
32:39 they'll be in the same profession. And then that will automatically boost your
32:43 boost your brand and get more people within the same area to kind of look into it and follow your
32:51 page. Awesome. And Matt, Matt has clarified. So unschooling means is no desks, no books,
33:01 it's kind of like about freedom and independence. So look at this. I'm schooling. What did you say
33:06 before? Unhinged storytelling, we're learning all kinds of new words. This is great. Let's see,
33:12 we got one more question here from Shane. Have you found a time? Oh, I guess you just kind of
33:21 talked about this. But have you found found a time of day to post on platforms that works the best?
33:29 Yes. So if you actually go into your analytics section on Instagram and on Facebook,
33:34 it will tell you what location your audience is based in. And it will also tell you what time
33:41 your posts are have the highest reach. So we kind of go off of that because I'm not going to lie,
33:47 it varies every week. Some days, our audience is more active in the afternoons, some days are more
33:53 active in the mornings. And then just as a rule of thumb, if I'm targeting an anyone who's an adult,
33:59 I'm assuming they're on a work schedule, and that they're probably have like a nine to five. And
34:05 so we'll target early in the mornings right before the commute, or during lunchtime, or then or in
34:09 the evenings. So that's kind of how we we frame it. But then we'll also look good look into the
34:14 analytics and figure out, hey, what's working specifically on our pages and optimize. But I
34:19 will say you'll probably have to go in and check constantly, like every week or so because it does
34:24 change. Great. One last question from the crowd. Hey, first of all, I want to thank everyone for
34:31 the great questions. We've gotten some really good ones here. This is from Grace. Do you have
34:35 a favorite social media planning tool? I've used so many over the past few years.
34:45 And each of them have their pros and cons. I would say Hootsuite is kind of like a legacy tool. It's
34:51 been around forever. It's been like I used it first off early in my career, like 10 years ago.
34:56 And it's super easy to use. I know Social Bakers is another one, it's a little bit more advanced.
35:03 But I would say it depends on what you're looking for. If you're simply planning to just publish
35:08 content, then any tool will work. If you're looking for social listening, which is basically
35:13 seeing what your audience is talking about, looking into those topics, etc., then probably
35:17 something more advanced is better. But I would list out what you're looking for and then just
35:22 match it up with the scheduling platforms and see what they have.
35:26 Great. And Sana, I lied to you because we just got another question that I think is really good.
35:32 So I want to get it in here. This is from Hannah. How should you format your posts differently on
35:38 LinkedIn versus Instagram or Facebook? And I think, you know, in a larger sense, paying attention to
35:46 the platforms, how does that change the way you post things? Not just those specifically,
35:51 but all the platforms. And I love this question because I definitely know the answer to this.
35:56 Because I just got off a call with the LinkedIn team and they told me exactly what we should be
36:02 posting. So I'm going to tell all of you. Yeah. So yeah, what the LinkedIn team told us was
36:08 their algorithm is shifting. So they're prioritizing posts that are one, authentic and
36:14 personal, meaning talking to I in like the first person, like I went to the grocery store today
36:21 and I was inspired by X, Y and Z. Make it personal, share your own narrative. And then
36:27 lengthy posts that have like at least two to three paragraphs tend to do really well.
36:32 So as long as you make it personal, share something important and then have like a conclusion in the
36:37 end, you will probably you will probably get more engagement than before. Utilizing their
36:46 kind of like on platform features like polls will also really help. And yeah, I would say just be
36:53 authentic on LinkedIn. And then compare it to Instagram and Facebook. They prioritize video
37:00 content a lot. So I would say short form video content for reels and Instagram and then for
37:06 Facebook video again, but then kind of leaning into their their different features like Facebook
37:11 stories, reels are now available on Facebook as well. So anytime a platform comes out with a new
37:17 feature, just use it because they're going to make sure that your your page gets more impression and
37:23 reach because of it. So they always want you to utilize their new features and they'll reward you
37:28 for it. Excellent. All right. Now the really the last question, because we just got one more from
37:35 Bob and then we're going to end this. But so Bob asks, using Facebook local or something similar,
37:41 similar, how do you catch the eyes of a demographic you'd like to target, but don't really have any
37:47 real connection to i.e. I want to reach out to a golf group outing, but I don't play golf.
37:55 Any advice on that? Or I guess another question is, should you be doing that?
37:59 So the question is, how do you catch the eyes of someone?
38:05 Outside of your demographic, you don't really have a connection with them yet. How do you make
38:13 entree to a kind of new group of people?
38:19 I don't know if you should be doing that as an inauthentic person, maybe get someone on your
38:26 team who does know about it to connect with that audience. Or if you are like kind of a newbie,
38:31 I feel like most communities are very welcoming. So if you were to go in and be like, hey, I want
38:35 to learn more and I'm new to this. Can you teach me or what are some tips? I feel like just being
38:41 honest and authentic really helps. And most communities are super welcome. So welcoming. So
38:48 I think going in with that kind of attitude would really help.
38:51 That's great. That's great. So that's really the last question from the group. So again,
38:59 thank you everyone for these great questions. And Sana, thank you so much because Sana is the
39:04 busiest person on the planet. So this is awesome. I've got this time with you and all this great
39:10 advice. But I'm going to ask you one last thing, and that's to give everyone on this call a little
39:16 homework. If there's one thing that you think a business owner should do today, looking at their
39:22 social media, what's one thing you think they should try to do, try to examine, try to think
39:27 about? You didn't warn me you're going to ask me this. So if you were, if you're a brand and you're
39:36 looking at your social media pages, I would say look at the type of content that you're most
39:43 creating. Is it video content? Is it image content? Take that and then compare it to your
39:50 competitor's content, your competitor who does better than you. And then compare it. And then
39:57 see how you can create content that's similar to that, but in your own way. That's a great,
40:05 that's honestly what I've done in the past is we'll take a brand who's killing it on social media
40:10 and then compare it to our strategy and see, well, hey, what are the missing gaps and what can we do
40:15 that they're doing? And that should honestly lay out your strategy. Awesome. All right, Sana,
40:22 thank you so much. Thanks to everyone for checking us out. We are going to summarize this in an
40:30 article. We'll try to break down all these points so everyone can review it and watch this video
40:34 again later on your own time. Thanks so much. And we will see you again soon. Yeah. Thanks everyone.
40:42 You can also reach out to me on LinkedIn or Instagram or just like Dan mentioned,
40:48 read the article and like click on the links that I mentioned, but yeah, thanks everyone for joining.
40:53 We'll see you soon.
40:56 Bye.