Pfizer Italia e Ail insieme in ‘Mmarea’ per sensibilizzare sul mieloma multiplo
(Adnkronos) - E’ stata presentata a Roma la campagna di comunicazione e informazione dal titolo intitolato “Mmarea– Il Mieloma Multiplo. Onda dopo Onda”, promossa da Pfizer Italia in collaborazione con Ail – Associazione italiana contro leucemie, linfoma e mieloma e volta all’informazione, al supporto nella gestione di tutte le fasi del mieloma multiplo.
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00:00 160,000 new cases registered globally and 106,000 deaths a year.
00:10 It is the epidemiology of myeloma multiple, a blood tumor that affects the bone marrow and represents about 10% of hematological neoplasms.
00:18 Almost 6,000 Italians are diagnosed with this pathology every year, the average age of which is about 70 years.
00:25 Often, after a period of therapy and remission, the disease reappears, comes and goes, just like the tide.
00:31 It is precisely starting from the relapse of myeloma multiple that Pfizer Italy, in collaboration with AI,
00:35 the Italian Association Against Leukemia, Lymphoma and Myeloma, has launched a new campaign on myeloma multiple
00:40 in order to provide patients, their caregivers and their families with concrete support to face and manage all phases of the disease, starting from diagnosis.
00:49 It is born from the idea that a more aware patient, more informed, is a patient who will not only be able to live the best course of his treatment,
00:58 but will also be able to benefit from the entire therapeutic diagnosis process,
01:03 precisely because he will be a more active patient, able to interlocute more with his own doctor, with the healthcare staff.
01:11 He will be able to adhere more to therapy, to better manage his side effects and to follow the therapies and follow-ups that will be provided to him.
01:21 So, more and more, as Pfizer, we are trying to integrate what is our fundamental mission,
01:27 which is to bring pharmaceutical innovation with projects that can accompany patients in their treatment path.
01:34 The quality of life of the patient affected by myeloma multiple depends on several factors,
01:38 including how he presents himself and the type of complications he reports.
01:41 But when it comes to patients with advanced myeloma, it is necessary to consider some comorbidities.
01:47 There are two aspects, as always happens in this type of pathology and in particular in this type of diagnosis.
01:56 One from a psychological point of view, that one counts at the time of diagnosis, one counts at the time of decision.
02:03 The problem of recovering the daily life of the patient depends on the structure of the patient himself,
02:14 in terms of resistance, understanding, personal identity,
02:20 so a series of psychological factors that belong to the intimate sphere of the patient himself.
02:26 "Cuore della campagna" is an illustrated story by Manuela Andreani,
02:31 which tells the story of a fisherman who faces day after day the tides and challenges that these bring,
02:35 as well as patients with myeloma multiple face one day after the other the phases and difficulties of the disease.
02:41 But above all, the preponderant part is made up of podcasts that explain these concepts a little
02:47 and a website where you can find more extensive interventions on what myeloma is,
02:54 why it occurs, how the relapses are treated, the lines of therapy, etc.
02:58 All accompanied by a fantastic story that is told in superimposition with the natural and clinical history of the patients.