Ramadan Momentum Kembangkan Industri Halal
Momen ramadan dan lebaran menjadi berkah bagi industri halal dalam negeri. Permintaan masyarakat terhadap produk halal meningkat di bulan suci ini. Sektor yang mengalami pertunbuhan permintaan diantaranya makanan dan minuman, kosmetik, pariwisata, perbankan, dan fesyen.
Adapun beberapa Faktor industri halal mengalami peningkatan yakni . Karena umat Islam tidak makan dan minum pada siang hari, terjadi peningkatan signifikan dalam permintaan produk makanan halal, terutama pada waktu makan malam, yang dikenal dengan istilah buka puasa.
Kondisi itu menyebabkan peningkatan penjualan makanan halal, seperti lauk-pauk, gorengan dan kue-kue, serta berbagai jenis minuman, yang menyebabkan peningkatan konsumsi selama Ramadhan dibandingkan bulan-bulan lainnya dalam setahun.
Selain itu perpanjangan jam belanja. Banyak bisnis, khususnya di negara-negara mayoritas Muslim, memperpanjang jam belanja mereka hingga larut malam untuk mengimbangi penurunan penjualan di siang hari. Hal ini memungkinkan konsumen untuk membeli produk halal selama jam kerja yang diperpanjang, sehingga dapat berkontribusi pada peningkatan penjualan bagi pengecer dan produsen halal.
Adapun beberapa Faktor industri halal mengalami peningkatan yakni . Karena umat Islam tidak makan dan minum pada siang hari, terjadi peningkatan signifikan dalam permintaan produk makanan halal, terutama pada waktu makan malam, yang dikenal dengan istilah buka puasa.
Kondisi itu menyebabkan peningkatan penjualan makanan halal, seperti lauk-pauk, gorengan dan kue-kue, serta berbagai jenis minuman, yang menyebabkan peningkatan konsumsi selama Ramadhan dibandingkan bulan-bulan lainnya dalam setahun.
Selain itu perpanjangan jam belanja. Banyak bisnis, khususnya di negara-negara mayoritas Muslim, memperpanjang jam belanja mereka hingga larut malam untuk mengimbangi penurunan penjualan di siang hari. Hal ini memungkinkan konsumen untuk membeli produk halal selama jam kerja yang diperpanjang, sehingga dapat berkontribusi pada peningkatan penjualan bagi pengecer dan produsen halal.
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TVTranscript
00:00 [Music]
00:15 Hello, viewers. How are you today?
00:18 Back again with me, President Tiwibo in Market Review,
00:21 which will tackle the issues of Indonesia's economic movement.
00:24 And this time we will discuss the Halal Industry in Indonesia.
00:28 How far is the momentum of Ramadan again
00:31 is expected to be a booster for development
00:35 and also the growth of the industry
00:37 which is based on Halal or Sharia in Indonesia.
00:39 Let's start the complete Market Review.
00:42 [Music]
00:50 The Ramadan and Eid moments are a blessing for the Halal Industry in Indonesia.
00:55 The demand for Halal products is increasing in the holy month and the sector.
00:59 The demand is increasing in food and drinks,
01:03 cosmetics, tourism, banking and fashion.
01:07 [Music]
01:10 There are also some factors in the Halal Industry that are increasing,
01:13 namely because Muslims do not eat and drink on daytime.
01:17 There is a significant increase in the demand for Halal food products,
01:21 especially at dinner time,
01:23 which is a good thing for the Halal Industry.
01:26 [Music]
01:29 The Halal Industry is also increasing in the food sector.
01:32 The demand for Halal products is increasing in the food sector.
01:36 [Music]
01:40 The Halal Industry is also increasing in the food sector.
01:43 [Music]
01:46 The Halal Industry is also increasing in the food sector.
01:49 [Music]
01:52 The Halal Industry is also increasing in the food sector.
01:55 [Music]
01:58 The Halal Industry is also increasing in the food sector.
02:01 [Music]
02:04 The Halal Industry is also increasing in the food sector.
02:07 [Music]
02:10 The Halal Industry is also increasing in the food sector.
02:13 [Music]
02:16 The Halal Industry is also increasing in the food sector.
02:19 [Music]
02:22 The Halal Industry is also increasing in the food sector.
02:25 [Music]
02:28 The Halal Industry is also increasing in the food sector.
02:31 [Music]
02:34 The Halal Industry is also increasing in the food sector.
02:37 [Music]
02:40 The Halal Industry is also increasing in the food sector.
02:43 [Music]
02:46 The Halal Industry is also increasing in the food sector.
02:49 [Music]
02:52 The Halal Industry is also increasing in the food sector.
02:55 [Music]
02:58 The Halal Industry is also increasing in the food sector.
03:01 [Music]
03:04 The Halal Industry is also increasing in the food sector.
03:07 [Music]
03:10 The Halal Industry is also increasing in the food sector.
03:13 [Music]
03:16 The Halal Industry is also increasing in the food sector.
03:19 [Music]
03:22 The Halal Industry is also increasing in the food sector.
03:25 [Music]
03:28 The Halal Industry is also increasing in the food sector.
03:31 [Music]
03:34 The Halal Industry is also increasing in the food sector.
03:37 [Music]
03:40 The Halal Industry is also increasing in the food sector.
03:43 [Music]
03:46 The Halal Industry is also increasing in the food sector.
03:49 [Music]
03:52 The Halal Industry is also increasing in the food sector.
03:55 [Music]
03:58 The Halal Industry is also increasing in the food sector.
04:01 [Music]
04:04 The Halal Industry is also increasing in the food sector.
04:07 [Music]
04:10 The Halal Industry is also increasing in the food sector.
04:13 [Music]
04:16 The Halal Industry is also increasing in the food sector.
04:19 [Music]
04:22 The Halal Industry is also increasing in the food sector.
04:25 [Music]
04:28 The Halal Industry is also increasing in the food sector.
04:31 [Music]
04:34 The Halal Industry is also increasing in the food sector.
04:37 [Music]
04:40 The Halal Industry is also increasing in the food sector.
04:43 [Music]
04:46 The Halal Industry is also increasing in the food sector.
04:49 [Music]
04:52 The Halal Industry is also increasing in the food sector.
04:55 [Music]
04:58 The Halal Industry is also increasing in the food sector.
05:01 [Music]
05:04 The Halal Industry is also increasing in the food sector.
05:07 [Music]
05:10 The Halal Industry is also increasing in the food sector.
05:13 [Music]
05:16 The Halal Industry is also increasing in the food sector.
05:19 [Music]
05:22 The Halal Industry is also increasing in the food sector.
05:25 [Music]
05:28 The Halal Industry is also increasing in the food sector.
05:31 [Music]
05:34 The Halal Industry is also increasing in the food sector.
05:37 [Music]
05:40 The Halal Industry is also increasing in the food sector.
05:43 [Music]
05:46 The Halal Industry is also increasing in the food sector.
05:49 [Music]
05:52 The Halal Industry is also increasing in the food sector.
05:55 [Music]
05:58 The Halal Industry is also increasing in the food sector.
06:01 [Music]
06:04 The Halal Industry is also increasing in the food sector.
06:07 [Music]
06:10 The Halal Industry is also increasing in the food sector.
06:13 [Music]
06:16 The Halal Industry is also increasing in the food sector.
06:19 [Music]
06:22 The Halal Industry is also increasing in the food sector.
06:25 [Music]
06:28 The Halal Industry is also increasing in the food sector.
06:31 [Music]
06:34 Thank you. We will stop the interview for a while.
06:37 Mr. Mirza, please stay with us.
06:40 [Music]
06:43 [Music]
06:46 [Music]
06:49 [Music]
06:52 [Music]
06:55 Thank you for staying with us in Market Review.
06:58 Mr. Mirza, we will present some data for you
07:01 related to the growth of the fashion sector
07:04 in a global Muslim way.
07:07 As you can see, in 2022,
07:10 for global Muslim fashion,
07:13 it grew by around 9.34 percent.
07:16 However, in 2023, it grew negatively,
07:19 minus 1.69 percent.
07:22 Next, for the development of the global
07:25 food industry,
07:28 in 2022, it was recorded as 4.5 trillion US dollars.
07:33 Meanwhile, in 2027,
07:37 its projection increased to 6.7 trillion US dollars.
07:41 We will continue the discussion with Mr. Helma Agustiawan,
07:46 he is the Secretary of the Association of Halal Produce Producers Indonesia.
07:50 Mr. Helma, we will continue if we talk about some things.
07:54 The point you just said is interesting.
07:57 There are various policies that have been launched by the government
08:01 to encourage the development of the halal industry in Indonesia.
08:05 And the safe declare, is it really a solution
08:09 that is expected from small and medium-sized micro-businesses
08:14 that are based on halal products?
08:16 Yes.
08:20 Yes, that's right, Mr. Fros.
08:22 Related to the safe declare policy,
08:25 it is actually being studied a lot by other countries.
08:28 Why? Because it facilitates the business of micro-businesses,
08:32 the non-formal sector, with the halal safe declare.
08:35 Just now, adding a little more information,
08:37 it was said that from 565 RPH,
08:42 that is one of the critical points,
08:44 we are ahead of the world in cutting down on animal production.
08:47 From 565, we are already 14 percent
08:50 that already have NCAV or Veterinary Explanation Number.
08:55 And also, from 313,
08:57 we are cutting down on the number of jobs in Indonesia,
08:59 52 percent already have halal certification.
09:01 This is what we are also encouraging from the association,
09:05 how to encourage the government to immediately certify the RPH.
09:10 Because this is very old.
09:13 So, for small and medium-sized businesses,
09:16 this will be helpful when the old one already has halal certification.
09:19 It will be easier.
09:20 So, this is a policy that needs to be encouraged,
09:22 and this cannot be done by the government itself.
09:24 It needs collaboration between stakeholders.
09:28 Then, the next thing that was also interesting to be said by Maspras,
09:31 related to growth in specific sectors,
09:35 like the Fashion sector.
09:36 If we look at some reports from last year,
09:41 in 2023, in the Ramadhan period,
09:44 there was an increase in transactions,
09:47 sales, more or less around 19 percent last year.
09:51 We hope that this year, in some sectors,
09:53 especially in the food and beverage sector,
09:55 we hope it can reach 20 to 30 percent.
09:58 The same goes for products that are consumed during fasting or suhoor.
10:03 That's what some sectors might do.
10:05 But if you look at it yourself,
10:07 from the point of view of increasing demand for halal products,
10:10 in the community, is the trend constantly increasing or not?
10:13 So, this is finally our concern to be able to meet the demand.
10:20 That's right.
10:21 From the CXC report,
10:24 which was issued by DEX BI, the Bank of Indonesia,
10:28 Alhamdulillah, there was an increase in the Indonesian economy literacy in 2023.
10:33 The increase is not much, only 4.71 percent.
10:37 So, in 2023,
10:39 the Indonesian economy literacy index is actually 28.01.
10:44 It's still below 50 percent.
10:46 We also encourage that.
10:48 And it has been several times stated by Mr. Wapres as the head of the KNIKS daily,
10:54 how to increase the Indonesian economy literacy index to 50 percent by 2025.
10:59 Now, when the literacy index increases,
11:01 the hope is that awareness of the use of halal products will increase.
11:05 It has already increased, but it hasn't made people happy.
11:09 The increase is still minimal.
11:10 Indeed, this must be a joint collaboration,
11:12 including with the media, with the editorial channel,
11:14 who have a concern for the halal industry.
11:16 Okay. What sectors are potentially,
11:19 maybe for us to boost or push faster,
11:22 can finally become a leading sector for the halal industry?
11:26 Or just fashion?
11:27 Or are there actually other types of business?
11:31 Thank you.
11:34 Mr. Pras, here,
11:36 in 2023, in the month of Ramadan,
11:39 there are several sectors that are fast-moving.
11:43 The products that have potential to be developed are related to food and beverages.
11:50 Okay.
11:51 Then, it's related to health, pharmacy,
11:53 then cosmetics,
11:54 then banking, as mentioned earlier,
11:57 and also fashion.
11:58 We actually hope that in terms of food and beverages,
12:02 those that consume more,
12:04 we usually consume less,
12:06 or we eat less.
12:07 Finally, in the month of Ramadan,
12:09 the expectation is 20-30% increase for food and beverages in the month of Ramadan.
12:13 For pharmacy, we all know that
12:16 health products and supplements,
12:18 especially in the weather change,
12:20 we also hope that it can grow 15-20%.
12:23 In the cosmetic sector, it's the same.
12:25 Especially in skin and face care.
12:27 To be precise, last year,
12:29 in e-commerce, the growth rate was up to 21%.
12:35 In the cosmetic sector,
12:37 we also hope that this year,
12:39 in the month of Ramadan, it can increase 10-15%
12:42 outside the month of Ramadan.
12:44 Okay, that's it.
12:46 Some points or some business sectors in the sharia industry,
12:51 or based on this halal,
12:54 which has the potential to push the industry's performance as a whole.
12:58 There was food and beverages, pharmacy, cosmetics,
13:01 and also fashion.
13:03 If we talk about the producer himself,
13:05 how to fulfill the halal rules
13:09 as related to the products you mentioned earlier?
13:12 Do you understand that
13:14 you have purified and have the certificate?
13:18 Mr. Helma.
13:19 This is what we need to push together.
13:25 With one of the halal mandatory steps.
13:30 This year, October 17, 2024,
13:33 halal beverages are a must.
13:36 So, this is what we are pushing together,
13:38 business actors, especially in the APPHI,
13:41 in the association, to push business actors in the food and beverages sector
13:44 to do the halal certification.
13:46 Because this will be a halal mandatory.
13:48 So, if they don't have a halal certification,
13:51 it will have consequences in the future.
13:53 Both direct consequences and legal consequences.
13:57 Next, for other products in the sector,
14:00 such as in the facial, cosmetics, and medicines sector,
14:04 the steps are in 2026 to 2029.
14:07 The hope is that by pushing the rules,
14:11 this will also push business actors to order the products.
14:15 On the other hand, actually the business actors that Mr. Pras mentioned earlier
14:18 also have a high awareness.
14:20 For example, for some products,
14:22 there is a brand that now has a skin certification.
14:26 That is the skin that is in the fashion sector.
14:28 That has been certified halal, even though there is no regulation yet.
14:31 There are also three, for example, refrigerators,
14:33 which have been certified halal, even though there is no regulation yet.
14:36 Likewise, there is also spray, or Ihrom fabric,
14:39 there is now halal fabric.
14:41 That has also been certified halal, even though there is no regulation yet.
14:43 These are innovations that we need to push together,
14:46 so that when the regulation is implemented,
14:49 the business actors are ready.
14:51 So, there are many examples of business actors
14:53 who have innovated their products with added value in the halal industry sector.
14:56 Okay, so let's pick up the ball first from the business actors themselves.
15:00 Before there was a regulation, we had already done the halal certification.
15:04 And this also gives assurance,
15:06 certainty, comfort, security,
15:08 for the public to consume the products offered.
15:13 If we talk about the current conditions,
15:15 actually the challenge from the halal industry itself,
15:18 now maybe the bottleneck is in which part, Mr. Helma?
15:22 Yes, there are several challenges,
15:24 maybe related to the halal certification process,
15:29 related to the issue of speed,
15:33 now with the system, the government has started to improve,
15:36 there are several obstacles related to the speed of the halal certification process.
15:41 The second is also related to the cost.
15:44 These are business actors,
15:45 from the ultra-micro class, even to the big one,
15:49 this is also related to the cost, there is a barrier.
15:52 If it's a big business, maybe they already have a calculation method,
15:56 so it can be burdened on the product.
15:58 But for business actors in the micro sector,
16:00 even for the ultra-micro, it becomes difficult,
16:03 because they don't burden it in the product,
16:06 so it feels like a burden for them.
16:10 Then, the connection with the raw material source,
16:13 the raw material source is also a crucial thing.
16:17 For example, business actors want to buy the raw material in the market,
16:22 with a bulk, buy it with a lot,
16:27 there is no certification,
16:28 so when the certification process is difficult.
16:32 The second is related to the production process,
16:34 this also ensures that the separation between the process
16:38 to the storage of halal products,
16:40 this also needs to be taken into account by business actors.
16:42 There is even a marketplace that is very concerned about logistics
16:47 and storage, related to the production process.
16:50 Then also related to consumer awareness,
16:52 this is what we need to push together.
16:54 How do we encourage consumer education,
16:57 to be smarter in buying halal products,
16:59 and how to identify the product.
17:01 For example, we want to eat in a restaurant,
17:03 how to check whether it is halal or not,
17:06 can be checked online.
17:08 That's it.
17:09 Information for the people themselves,
17:11 to make sure that the products they will buy,
17:15 the products they will consume,
17:17 are already certified as halal,
17:19 how is it?
17:20 And what is the role of the association?
17:23 But hold on, Mr. Helma's answer, we will explain in a moment.
17:25 And viewers, stay with us.
17:28 [Music]
17:44 It's getting more interesting if we talk about the halal industry,
17:48 where the momentum from Ramadan is really expected to be able to boost the energy,
17:52 production, and also sales.
17:55 We will continue our discussion with Mr. Helma Agustiawan,
17:58 the Secretary General of the APPHI.
18:00 Mr. Helma, we were surprised when we talked about educating the public,
18:05 although you previously said that the demand,
18:08 the awareness of the public for halal products is also increasing.
18:12 How do we actually differentiate?
18:14 Are we just following one location,
18:17 one product that already has a halal certificate, is that enough?
18:20 Or do we have to find out more?
18:22 What components are included in the category of halal products that they offer to consumers?
18:28 Yes, actually, for those who want to check the halal certification,
18:34 you can go to the website that has been developed by the APPHI,
18:40 there is a website called Halal,
18:42 we can also check what is the halal certification on the website.
18:46 Whether this restaurant has a halal certification or not,
18:49 or whether the food has a halal certification,
18:54 you can check it there.
18:55 But it does need the awareness of the public,
18:57 moreover, as I said earlier,
18:59 it needs the intelligence of the public,
19:01 first, in choosing the halal certification,
19:03 and second, related to other processes.
19:07 For example, we also need to give awareness to the public,
19:11 to be able to ask questions.
19:13 For example, if we come to a micro business,
19:16 for example, we eat grilled chicken,
19:19 owned by Mr. Haji,
19:21 there is already a halal logo,
19:22 even though the halal is still manual,
19:25 not yet a halal logo that is standardized by the registration number,
19:29 we have to ask.
19:31 Because, for example, the chicken can be made in a good way,
19:35 all the spices are halal,
19:38 but it can be, for example, because the grilled chicken has a brush,
19:42 it turns out that the brush is the main ingredient of the pig's fur,
19:47 it can be non-halal.
19:51 So, actually, there are two things.
19:54 First, the business owner must,
19:56 why must be certified,
19:57 to make themselves sure that they produce halal products.
20:01 For the consumer, they must also have the courage to ask,
20:05 don't be shy, don't be shy.
20:07 This is already certified or not,
20:08 what is the process like,
20:10 when the consumer asks the business owner,
20:13 then the business owner will also be encouraged,
20:15 "I am asked a lot."
20:17 So it becomes an awareness for the producer.
20:19 So, there are two sides,
20:21 between the supply and demand,
20:22 it must be encouraged to educate about this halal product.
20:25 That's right.
20:26 What about the position of the association itself?
20:29 So that the producer realized that
20:31 all the products they use to process production
20:35 are guaranteed to be halal.
20:37 And the public is also encouraged to be more active.
20:40 Maybe they ask,
20:41 "What is it like? Is it really halal what they consume?"
20:45 Yes, that's right.
20:48 There are several efforts that we have done as an association.
20:53 First, we always encourage education and literacy,
20:56 both through social media,
20:57 or we communicate with religious organizations,
21:01 cooperation for how religious organizations
21:04 in conveying it,
21:06 not only related to things related to religion,
21:10 or with morals,
21:11 but also how to consume.
21:14 Maybe the consumption is one of the things.
21:16 Because from halal, blessings appear.
21:18 That's what we have to encourage.
21:20 Then, it's like with Ideas Channel,
21:23 which always consistently encourages halal industry.
21:27 Then, the same with the Halal Association.
21:29 We also need to encourage the government
21:31 to always strengthen the institution that is trusted.
21:34 For example, there are several previous cases
21:37 where many products that turned out to be
21:39 halal products,
21:42 but they have a name that is not in line with the standard of halal.
21:46 For example, the names that are not suitable
21:49 for halal products.
21:51 Then, related to the information we discussed earlier,
21:55 if possible, information that is easy to access.
21:58 Not slow, and so on.
22:01 We also encourage it when we communicate with the government.
22:04 Then, also the change of consumer mind.
22:07 This is what we need to welcome earlier.
22:09 Not only consumers, but also producers.
22:12 So, some efforts such as education and campaigns
22:15 we always do.
22:18 Then, also encourage halal certification,
22:20 collaboration with various stakeholders,
22:22 cooperation with communities and religious institutions.
22:24 We encourage how they have activities
22:30 or speeches that are related to the consumption behavior of halal.
22:35 Then, social media, involvement of the industry and the government.
22:38 This is very important.
22:40 So, the snowball effect will be even bigger
22:44 when the government pushes for regulation
22:47 and also the industry has a connection and benefit
22:50 from the regulation.
22:52 Okay, Mr. Helwang, this is interesting.
22:54 There is a report from KEKSI,
22:56 from the Halal Value Chain Excellence sector,
22:58 which grew by 3.93% annually in 2023.
23:03 But, it's declining.
23:05 If we compare it with the previous year,
23:07 5.53% in the previous year.
23:09 What do you think?
23:10 What is happening in the value chain for the halal industry?
23:14 That's right.
23:15 This is based on the information from KEKSI earlier
23:19 and also the discussion with the members of the International Network of Religious Affairs,
23:23 that the growth of the halal value chain sector in 2023
23:27 was pushed by the tourism and Muslim sectors.
23:29 We both know that several national and international events
23:33 were held last year.
23:35 And this is gradually recovering
23:37 after the pandemic in the last two years.
23:39 This is also indicated by the rise of Indonesia's rank
23:42 in the Global Muslim Travel Index report, or GMTI.
23:46 In 2022, we were in the fourth place.
23:49 And last year, in 2023, we were in the first place.
23:52 This growth is also due to the increase in the number of halal food products.
23:56 So, many of our tourists,
23:58 whether from Malaysia, Singapore,
24:00 or from the Middle East,
24:01 are more comfortable when they eat street food.
24:04 So, it's already a halal product.
24:06 Then, it's also related to other sectors,
24:09 such as the Muslim fashion.
24:12 It's also a bit of a sustainable trend
24:16 in the global fashion industry.
24:19 But on the other hand, there were several factors,
24:22 for example, externally,
24:23 there was a growth in the delay
24:26 in the countries that we trade with.
24:28 Or also the punctuation of the relationship with the value of the currency
24:32 and also the political inequality.
24:34 That's also a challenge.
24:36 Meanwhile, internally,
24:38 it's related to tighter regulations
24:41 and also the change in the intensive incentive.
24:43 This fiscal will also affect.
24:45 On the other hand, it's related to market competition.
24:48 The tightness of the market competition in the halal food chain,
24:51 not only from Muslim countries,
24:52 even from non-Muslim countries,
24:54 it also becomes a push related to the delay.
24:58 So, the other thing we need to push
25:01 is related to the change in consumer preferences.
25:03 How to change the consumer's preference patterns
25:06 towards halal, safe and healthy products.
25:10 Then, related to the company itself,
25:13 it's related to innovation.
25:15 The more effective management in the income chain,
25:20 this is the obstacle that causes growth in the HBCE sector through decline.
25:26 So, we have to continue to increase our awareness.
25:29 Awareness of all government parties, businessmen, and the community
25:32 for the development of the halal industry
25:34 and how the support from the policy side
25:37 is also expected by many actors in the halal industry in Indonesia.
25:42 Okay, Mr. Helma, thank you very much for your time and sharing.
25:46 Keep going for the halal industry in Indonesia.
25:48 See you again.
25:50 See you again and good health.
25:53 Thank you. Good luck.
25:56 And, Mr. Mirsa, don't hesitate to visit your place.
25:58 We will be back soon with other interesting topics.
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26:21 [BLANK_AUDIO]