马航要证明赚钱非侥幸  放眼摆脱“懒散”负面印象 - video Dailymotion

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▌热点短视频 ▌马航不是“败家仔”，不再是“扶不起的阿斗”？  马航再次冲上云霄，从年年亏损成功取得盈利，马航的集团掌门人还计划为员工加薪派花红，放话要摆脱过往人们觉得马航“懒散”的负面印象……  主持 | @celes 美伶   #马航 #转亏为盈 #花红 #航空业  #发射热点 #84hotspot #热点短视频

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00:00 Ma Hang, who has been suffering losses and has been supported by the government,

00:03 has finally re-established his business and made a successful fortune last year.

00:06 Ma Hang won the loss of 3.44 billion yuan in 2022.

00:11 In 2023, he earned a net profit of 7.66 billion yuan and handed over a beautiful performance list.

00:17 This is also the first time Ma Hang has made a profit after being fully controlled by the government 10 years ago.

00:22 It's really a pity.

00:23 Ma Hang's parent company, Ma Hang Group, is also preparing to send a large number of employees to make a fortune and retain talents.

00:28 At the same time, it is also determined to reverse the negative impression of the Ma Hang's "loser son".

00:34 Ma Hang Mask and Baoteng Proton used to be the national brand that the Malays are proud of.

00:42 Under the comprehensive protection of the government, Ma Hang and Baoteng used to be in the spotlight.

00:47 But after many years, these two national enterprises cannot keep their footing in the competitive market.

00:52 The government's burden has been caused by the continuous losses.

00:55 However, the way Ma Hang and Baoteng turn over is completely different.

00:59 Baoteng was acquired by China Intellectual Property Car in 2017 for a brand renaissance.

01:03 In recent years, the market share has gradually been replenished, and the car sales have increased year after year.

01:08 As for Ma Hang, it has been suffering losses since 2011.

01:12 During this time, it was once reported that the government would close or sell Ma Hang.

01:16 But the government did not let go and continued to protect Ma Hang.

01:19 Finally, in the last year, it won a victory and earned more than RMB 700 million in profits and sent a large amount of red flowers to employees.

01:26 According to The Financial Weekly, the CEO of Ma Hang, Yizhen Yizhimai, said

01:30 that the company plans to send employees red flowers for two to five months, and plans to raise employees' salaries this year.

01:37 He believes that by the mechanism of performance distribution of red flowers,

01:40 not only can it improve the competitiveness of employees, but also retain top talents.

01:44 Yizhen Yizhimai said that the salary provided by Ma Hang is still lower than the competitors in the aviation industry.

01:50 But the increase can reduce the gap between Ma Hang and the market.

01:53 In order to make up for the fluctuation in the exchange rate of overseas crew members,

01:57 Ma Hang will also increase the flight cost to compensate employees,

02:00 to avoid other airlines from taking away Ma Hang's talent.

02:04 Yizhen Yizhimai recently said during an interview with Bloomberg that

02:08 Ma Hang will continue to make profits in the next few years,

02:11 and will try to get rid of the shadow of the past, and make Ma Hang an excellent and sustainable airline.

02:18 They want to prove that the company's long-standing profits are not due to the luck of the return of the ticket price and tourism industry after the outbreak.

02:25 He said that Ma Hang has always been regarded as a company with a cold voice,

02:29 but after the change, the new Ma Hang will write a new chapter,

02:32 and may be transformed into a well-operated airline in ten years.

02:36 Have you recently taken a flight on Ma Hang?

02:38 Have you felt that Ma Hang, which has re-established its name, can look up to Baoteng and become a brand that the Malaysian people are proud of?

马航要证明赚钱非侥幸放眼摆脱“懒散”负面印象

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马航要证明赚钱非侥幸 放眼摆脱“懒散”负面印象

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马航要证明赚钱非侥幸放眼摆脱“懒散”负面印象