Penny Italia compie 30 anni e festeggia con risultati da record e nuovi investimenti

adnkronos

(Adnkronos) - Risultati da record nel 2023, con un fatturato di 1,619 miliardi di euro e una rete vendita di 449 negozi in 18 regioni, e un piano di investimenti da circa 65 milioni l’anno per i prossimi tre anni. Penny Italia celebra i suoi 30 anni di attività in Italia con soddisfazione per i dati economici dello scorso anno ed entusiasmo per le prospettive. Dei traguardi finora raggiunti e della strategia di business e di crescita si è parlato alla conferenza stampa annuale di Penny Italia, svoltasi a Milano, a cui hanno partecipato giornalisti, partner e stakeholders.

Transcript

00:00A billion and 619 million euros of invoices, 70 million investments, 34 new open branches,

00:11over a thousand people employed, 30,000 hours of training allocated.

00:15These are just some of the data that tell of the 2023 record lived by PEN Italy,

00:20the food discount that this year celebrates 30 years of activity in the beautiful country.

00:24Presented at the annual press conference of PEN Italy,

00:27the economic forecasts for the current year have been followed.

00:31Despite the fact that in the first months of 2024

00:33consumers are witnessing a drop in the volume of purchases,

00:37the forecasts are, according to the president and CEO of the company, very encouraging.

00:42The year is expected to grow significantly,

00:45we plan to reach 1.8 billion euros of invoices this year.

00:50We have 26 new open branches in the construction site,

00:53distributed throughout the 18 regions where we are already present in Italy,

00:57so the growth phase will continue,

01:00but also the investment by PEN on the Italian market will continue.

01:06This year 65 million euros of investments have been allocated,

01:10which will go towards new openings,

01:13but also towards the re-qualification of existing branches

01:17through the inclusion of the departments of butchery and gastronomy.

01:20So the update of the sales network for a more in-line format

01:24with what are the needs of the consumer.

01:26To celebrate 30 years of activity in Italy,

01:29PEN Italy has launched an ad hoc communication campaign.

01:32To celebrate this important achievement,

01:34we have decided to make our customers the protagonists,

01:38a way to thank them for many years of trust.

01:41Through a series of stories we will discover the needs,

01:47and why not their mania for shopping.

01:52The style of communication will be very fresh,

01:55fun, able to create empathy

01:58and also to identify the reference target.

02:02Central to the company's strategy is sustainability,

02:06both social and environmental.

02:08The sustainability strategy has a name in PEN Italy,

02:11which is sustainable,

02:13and it is realized with three important areas,

02:15which are to support people and our collaborators,

02:18but also the communities in which we are present,

02:20but also through the respect of the environment and the territory,

02:24through the enhancement of resources.

02:26And then the last but not least, the theme of the product,

02:28innovating.

02:29Our third pillar of sustainability,

02:31we do it through three important areas,

02:34which are very dear to us,

02:36such as Italianness and respect for the environment.

02:38To then get to the last but not least,

02:41the health and food policy.

Category

Transcript

Recommended