Kyoto, une belle ville du Japon, a interdit les couleurs vives pour préserver son charme traditionnel. La riche histoire de la ville et son architecture ancienne sont mieux mises en valeur par des tons atténués qui reflètent son patrimoine culturel. En conservant les bâtiments et les enseignes dans des couleurs plus sobres, Kyoto maintient une atmosphère sereine et classique. Cela aide à ce que les habitants et les visiteurs aient l'impression de remonter dans le temps lorsqu'ils se promènent dans les rues. Cela rend Kyoto très différente de la capitale du Japon, Tokyo. Comparons-les ! Animation créée par Sympa.
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FunTranscript
00:00Tokyo is one of the most modern and colorful cities in Japan, but for more than a thousand years, it was Kyoto that occupied this place.
00:07Yes, I know, the names are similar.
00:09But while Tokyo is the futuristic center of Japan, Kyoto is one of the most traditional and historical cities in Japan.
00:17It was considered as the capital of Japan for a long time.
00:21While Tokyo is the futuristic center of Japan, Kyoto is one of the most traditional and historical cities in Japan.
00:28It was considered as the cultural capital of Japan.
00:32We will play the game of differences.
00:34Here are two photos.
00:36The first is from Tokyo and the second from Kyoto.
00:40Can you tell me what is the main difference between the two?
00:44Wait a second.
00:46Here are two other photos.
00:48The first comes from Asakusa, a district of Tokyo, and the second from Kyoto.
00:53What do you think is the main difference?
00:59You probably guessed where I'm coming from.
01:02If this is not the case, let me explain.
01:04The main difference is the colors.
01:07If you have already had the opportunity to travel a little, you have probably noticed that cities have preferences in terms of colors.
01:14For example, Rome is terracotta and Paris varies between gray and sepia tones.
01:19Looking at these images, we can see that Tokyo is bright, electric and even seems a bit chaotic.
01:25Kyoto is monochrome and gives an impression of calm and serenity.
01:30It is fascinating to discover that in fact, this distinction between the two cities is linked to a law on landscapes.
01:39In 2007, Kyoto adopted a law prohibiting colored traffic lights.
01:45This law also aimed to normalize all buildings in order to give the city a more homogeneous appearance.
01:52Kyoto, having been the capital of Japan for a long time, was built according to the architecture and traditional principles of Feng Shui.
02:00This is why many buildings have this traditional Asian shape.
02:04For example, these curved ceilings, as in the film Mulan.
02:10Of course, this style is very far from what modern architects do today.
02:14If you look at Tokyo, you will see glass skyscrapers rather than these old buildings.
02:19But all this is part of a wider plan, which originally has the recommendations for the landscaping of Miyako.
02:27The main argument of the municipality to pass this law was that Kyoto was losing its unique landscape due to the modernization of Japan.
02:35If Kyoto followed the traces of Tokyo and built huge skyscrapers, its inhabitants would no longer be able to admire the three mountains that surround the city.
02:45And let's be honest, it would be a shame.
02:48In addition, it is pleasant to be able to visit different cities in Japan and to see that they are unique in their genre.
02:56If the law on landscapes applied to all of Japan, we could not see architectural wonders such as the Tokyo Skytree or the Asahi gold flame building.
03:09Take a look at the Akihabara district in Tokyo.
03:12It is one of the most modern districts in Japan.
03:15It is full of cutting-edge technology in every corner of the street.
03:19And yes, there are also signs everywhere.
03:23If we compare all this with the Kyoto post-new law, the first thing that catches the eye is the display on the roofs.
03:30In addition, flashing lights and mobile lights are now prohibited there.
03:35This Kyoto Starbucks also illustrates my point.
03:38If you were walking in the bucolic streets of Kyoto looking for a place to taste a cappuccino, you would completely miss this cafe.
03:47I think we all agree that the traditional Starbucks logo was designed to attract attention with this crowned creature that looks like a mermaid, supported by a very green background.
03:58In other places in Japan, it has kept this aspect.
04:02But in Kyoto, the brand has surpassed itself to respect the new directives and has produced this magnificent wooden logo as well as a small plaque indicating that this building offers milk coffees.
04:14And yes, there are many examples of this type.
04:19In Kyoto, the 7-Eleven no longer has its traditional red, orange and green stripes.
04:24Its logo is now black and white.
04:27You may think it's boring, but I think we agree that it is perfect in this environment.
04:34There are many examples of this type.
04:36In Kyoto, the 7-Eleven no longer has its traditional red, orange and green stripes.
04:41Its logo is now black and white.
04:44You may think it's boring, but I think we agree that it is perfect in this environment.
04:51As for the authorized color palette, the law uses the Munsell color system to determine the acceptable levels.
04:58In general, the attenuated versions of strong colors such as red, black, green, etc. are accepted.
05:05But imagine if they adopted a palette like Wes Anderson.
05:08We would have the impression of being in a toy city.
05:12At first, the sellers and merchants were troubled by the new law.
05:16They did not understand why they had to change their brand image in the name of a certain aesthetic that the city was trying to preserve.
05:23But over time, not only did they accept the law, but they saw the advantages for the success of their brand.
05:29You see, this has contributed to making Kyoto an even more important tourist attraction.
05:35Tourists have the impression of traveling in time, in a way.
05:38Some tourists even like to dress in traditional kimonos and walk around like geishas.
05:43The municipality has also set up a price system to reward stores and brands that have done their job well.
05:50For example, the camouflaged Starbucks was rewarded in 2018.
05:54Just like Sagawa, an important Japanese delivery company, in 2012.
05:58Stores are not the only ones to have to adapt to the new directive.
06:02Automated distributors and post offices, in particular, had to be adapted.
06:06Again, the idea is to make the city more coherent visually.
06:10And it works.
06:15What happens if you don't follow the rules?
06:18People who choose to ignore the law on the landscape can spend up to a year in prison or pay a huge fine.
06:25We can also compare the differences within Kyoto.
06:29In the city center, the law on the landscape is less strict.
06:33You will therefore find taller buildings and larger and more colorful signs.
06:37However, when you leave the center and go to the small countryside towns, the law is much more rigid.
06:45It is particularly strict around UNESCO heritage sites.
06:49In case you didn't know, there are 17 UNESCO heritage sites in Kyoto.
06:53Yes, that's a lot.
06:55But that's what makes Kyoto so unique.
06:57Welcome to the Pontocho neighborhood.
07:00This neighborhood is a good example of how the law on the landscape has changed the city's physiognomy over the years.
07:06Pontocho is a pretty Kyoto alley that extends over several houses.
07:11If you compare this image from 2009 with this one from 2023, you will see clear differences.
07:18First of all, the huge sign at the entrance to the alley has disappeared.
07:23The same goes for the sons who hang from the top of the shops.
07:26The sidewalk has been redone and the large signs have disappeared.
07:30It's much cleaner.
07:32At night, the alley has become an ideal place for ambience meals.
07:37The legislation, having also decided to govern the type of lighting allowed in the neighborhood.
07:42This is what it looks like at night.
07:44Does it make you want to go eat sushi?
07:48I can't help but think that this law on the landscape has greatly contributed to the minimalist architecture of Japan.
07:55Although images like this one in Tokyo are far from the idea that we make of this minimalist aesthetic,
08:01Kyoto fits perfectly into this perspective.
08:04What if we took a look inside one of these establishments?
08:08The Starbucks we talked about earlier has also invested in the transformation of its interior decoration.
08:14This is the first Starbucks where you can drink tea on a tatami floor.
08:19You can sit cross-legged, as many Japanese do, and enjoy a delicious hot drink.
08:25I must say that I really like the new Kyoto. What do you think?