In a Democratic National Convention full of big personalities and proposed policies, Vice President Kamala Harris' stepdaughter drew attention without having to say a word.
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00:00In a Democratic National Convention full of big personalities and proposed policies, Vice
00:05President Kamala Harris' stepdaughter drew attention without having to say a word.
00:10The DNC kicked off its four days of festivities on August 19, 2024, and 25-year-old Ella Emhoff
00:16made a splash from the very start with her bold outfit choices.
00:20The young artist, model, and fashion designer is the daughter of second gentleman Douglas
00:24Emhoff and his ex-wife Kirsten Emhoff.
00:26She's been highly visible in the crowd each night to support her father and Harris, who
00:30she jokingly refers to as Momala, along with her older brother, Cole.
00:34Ella first established herself in the fashion sphere when she made headlines in a plaid
00:38Miu Miu coat at President Joe Biden's 2021 inauguration.
00:42Soon after, she signed a contract with IMG Models and became the face of the Adidas by
00:46Stella McCartney line all in the same year.
00:49Her sartorial prowess continues to attract attention by bringing a refreshing Gen Z flair
00:54to traditional attire in a way that's sure to influence the future of political fashion
00:58movements.
00:59I don't feel so stuck with the commercial route, and I can do things that are more expressive
01:06or creative."
01:07Ella's antithetical style is not constrained to a single type of look, as evidenced by
01:10her Monday DNC fit, an unlikely combination of Helmut Lang pleated trousers and a camouflage
01:16print cap emblazoned in orange with the last names of Harris and her running mate, Minnesota
01:20Governor Tim Walz.
01:22It also featured a sleeveless cream blouse with a cascading scarf detail at the back,
01:26along with silver jewelry.
01:27Together, these base pieces have the makings of an elegant campaign outfit that's fitting
01:32for the adult stepdaughter of a possible president.
01:34However, Emhoff's proclivity toward comfortable style influenced the rest of her look, which
01:39included barely their makeup, retro aviator frames, and, of course, the cap.
01:43The $40 camo hat comes from the Harris campaign's fundraiser line, in a nod to Walz frequently
01:48wearing similar hats.
01:50The item went viral on social media, and the first batch sold out within 30 minutes.
01:54Ella threw everyone for a loop when she followed up with a preppy Tom Brown blazer the next
01:59day, when her dad gave his speech to the convention crowd.
02:02Preppy fashion has been big in 2024, with cinched waist blazers replacing the oversized
02:06trend of 2023.
02:08Ella Emhoff showed us exactly how it's done with her Tuesday ensemble.
02:11The designer suit featured a checkered navy blazer, which she paired with a white button-down
02:16shirt and matching checkered bottoms.
02:17The peekaboo white sleeves, signature Tom Brown armbands, and navy tie gave it a modern
02:22androgynous feel.
02:24One person commented on her Instagram post showing off the outfit,
02:27"'That suit is everything.'"
02:29Another wrote,
02:30"'Cannot go wrong with a Tom Brown suit.'"
02:32It seems Ella watched Wednesday night's festivities from somewhere more private.
02:36Perhaps she was preparing an even more head-turning outfit for her stepmom's big speech on Thursday.
02:41Despite being a fashion designer herself, Ella has admitted to not having anticipated
02:44the response to her style.
02:46She told Elle in October 2021,
02:48"'I never saw myself as someone stylish, at all.
02:51Obviously, I loved fashion and cared a lot about it, but I was really into doing my own
02:55thing and being really comfortable in my own body, you know?'
02:58"'My mom was super into fashion, so I'd always play dress-up in her closet and also wear
03:02her high heels.'"
03:03Ella says she never really saw her own talent for style and design.
03:06She just does what comes naturally to her.
03:08She said,
03:09"'If I had to describe my style right now, it's not even a way of dressing.
03:13It's just wearing clothes that you feel good in, not really being influenced by what other
03:16people want you to be wearing."
03:18Ella added that it's important to try new things when it comes to style.
03:22Overall, Emhoff's dedication to being true to her individual sense of style is clear
03:26from the DNC looks we've seen so far, and her fans are beyond excited to see what she
03:30has in store next.