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Short filmTranscript
00:00The farmer will take your coffee and give you 0.75 Bira or 0.08 Dollars per kilogram.
00:07There is no negotiation.
00:09He decided to buy your coffee with 0.75 Bira or 0.08 Dollars per kilogram.
00:15We don't have any information and only a person who controls the market.
00:19When our coffee is ready, we ask you to come and buy it for 700 Bira.
00:25We want to tell you something.
00:27You know that your cooperative sells your coffee and provides it to the Union.
00:31The Union buys your coffee and gives you the orders of the cooperative.
00:35After that, your cooperative is part of the company's profit.
00:39The Union is ready to fight to find a better market,
00:43to buy your coffee with better quality and to give you the profit.
00:47So do your best to provide us with good coffee for the cooperative.
00:52Thank you very much.
01:22Thank you very much.
01:52Thank you very much.
02:22What you are watching there is a simple-minded marketplace
02:36which requires the sellers to come together to establish the price.
02:40Last year, the notion of the value of all the coffee contracts
02:49was about 140 billion Dollars.
02:52Coffee is the second most actively traded commodity in the world market.
03:19A lot of contracts are based on the price of the coffee you sell in New York.
03:27The producer knows what he can expect from his coffee.
03:31The buyer knows what he has to pay for his coffee
03:34because they don't establish the price.
03:37The price is being established here.
03:39Most of the people in this business will get involved
03:42and will pay attention to this price every day.
03:46It looks like one of the chargers is defective.
03:48This is causing problems.
03:50Let's try a dollar call.
03:53So this screen is showing us what's going on every day.
03:56This is the price that we are reporting.
03:58And this is the price that we are pouring out.
04:00About 50,000 screens around the world are getting our prices
04:04and they need to get them as they happen.
04:07Most of the big companies in the world, not all of them,
04:21use the future market to offset a lot of the risks that we already have.
04:26So if they establish a selling price for their coffee,
04:29well they need to make sure that they can provide coffee
04:32at a price that will make them selling price.
04:36But it's a profit, so it's very important to all the major coffee companies around the world.
05:07She is my wife, Rosa,
05:10who is very important to me
05:13because I travel a lot to the coffee areas and abroad.
05:19But Rosa always supports me in what I'm doing.
05:23I am very grateful to you.
05:25I thank God for giving me this opportunity.
05:27She has fulfilled what I have for my children.
05:30They work day and night.
05:32She trusts her farmers and supports their rights.
05:36She truly cares for the farmers.
05:38She is proud of what she does.
05:40Why should the Ethiopian farmers, the European farmers,
05:44trust that they are able to repair their crops and that they are good?
05:49Why do they come to the coffee plantations when they sell coffee?
05:53She is always looking out for the farmers.
05:56She has planned how she will manage her activities
05:59and how she will support her husband.
06:11My wife has asked me to have a cow to provide milk for our family.
06:16And I like it because I used to take care of the cows when I was young.
06:20I raised my family on a farm until I was 18 years old.
06:24I graduated from high school and went to university.
06:27Until I finished my university,
06:29I used to bring my wife to the coffee plantations
06:32taking care of animals and digging in the soil.
06:35So I don't want to lose that spirit.
06:57The coffee is the first thing for Italians to drink.
07:00We drink coffee, sweets and coffee.
07:02Coffee is the start of the day.
07:04Without it, we would all be bored.
07:16The coffee is brewed by the barista.
07:18The barista must take great care of the coffee.
07:22It is very important.
07:24Very few baristas know how to make a coffee.
07:27The coffee has a fundamental importance
07:29because every coffee has its client
07:31and every client makes his own coffee.
07:33Therefore, it is very important.
07:35You have to wait until the moment you leave the bank
07:38and you have to prepare it yourself.
07:40It is very important to take care of it.
07:42You have to have a passion to prepare the coffee,
07:44to taste it.
07:45You don't have to be a barista,
07:47you don't have to be a barista.
07:49You have to have a passion for brewing coffee.
07:51It is not easy.
07:56One more cup, please.
08:19The coffee is good.
08:20There is no need to kill it.
08:39There is a middlemen here.
08:41There are coffee collectors, coffee suppliers, coffee exporters…
08:44They have beans here.
08:46coffee and export coffee that makes coffee offers.
08:51The coffee exporters are the first name,
08:54and the other name, which will be mentioned more,
08:57are the coffee exporters who import coffee from different areas of production in the European regions.
09:02Good evening, ladies and gentlemen.
09:06Good evening, ladies and gentlemen.
09:09Welcome to our show.
09:12Good evening, ladies and gentlemen.
09:15Big international companies have their roots here.
09:18For example, Taloca makes coffee for Kraft Food,
09:21and Volcafe makes coffee for Nestle,
09:24and has also imported coffee from other European countries,
09:27such as Dallmayr, which is based in Germany,
09:29buying for different Russian sellers around the world.
09:31which is based in Germany,
09:33buying for different Russian sellers around the world.
09:35I will have a coffee, but not hot.
09:38What is your name?
09:41Zatana.
09:43Bagrish.
09:45I will make coffee, but not hot.
09:48I will make coffee, but not hot.
09:51I will make coffee, but not hot.
09:54I will make coffee, but not hot.
09:57The name of the company is based mainly on the New York City market.
10:01If New York makes coffee for 500 Cents a day,
10:03The coffee exporters are going to buy the coffee for 5 cents down today.
10:10The coffee exporters are going to buy the coffee for 5 cents down today.
10:16The coffee exporters are going to buy the coffee for 5 cents down today.
10:21Once the coffee is bought here, the coffee exporters are going to deliver the coffee to the workshops
10:29and sell the coffee abroad.
10:32After that, the farmers are going to sell the coffee to the farmers,
10:36who are going to plant it, roast it, and sell the coffee to the farmers.
10:42The coffee is sold to the consumers after 6 weeks.
10:47We avoid some weeks, like the suppliers of the coffee, the growers, and always the farmers.
10:55We eliminate these and connect the farmers directly with their cooperatives.
10:59We eliminate these and connect the farmers directly with their cooperatives.
11:04About 60% of the coffee is removed by the cooperatives.
11:29This is from Ethiopia.
11:40This is from the area called Yirga-Kefer.
11:48It's a very high area, and it's going to be the best region for Ethiopian coffee.
11:59It's a very high area, and it's going to be the best region for Ethiopian coffee.
12:09We buy coffee mainly from countries that produce good quality coffee.
12:14We want Arabian coffee, strong coffee.
12:17We don't use strong coffee in our preparation.
12:20The aroma has an inferior quality and the level of caffeine is higher,
12:25so we don't use it in our preparation.
12:29We don't use strong coffee in our preparation.
12:39We purchase a coffee that is special, which is unique.
12:46So this is some kind of negotiation that is made in New York.
12:53New York is commodity. We don't buy the commodity coffee.
12:57New York is commodity. We don't buy the commodity coffee.
13:07If the coffee is perfect, its aroma has an intensity and a balance and a complexity.
13:16It doesn't have the aroma of chocolate, milk, honey, toast.
13:19It has all the nuances of the aroma.
13:21You have honey, you have toast, you have all kinds of complex aromas.
13:26The quality of a cup of coffee is ensured by 50 cups of coffee that you need to prepare an express coffee.
13:527 grams of coffee means approximately 50 cups for an express.
13:57So all the cups have to be prepared.
14:00If there is a cup that is not prepared, it is a preparation.
14:04You need 50 cups and one rotter.
14:07You know what the result will be.
14:09The rotter will dominate.
14:11The same is true for one defective bean.
14:22The same is true for one defective bean.
14:24The same is true for one defective bean.
14:26The same is true for one defective bean.
14:28Siene.
14:29Siene.
14:49Siene.
14:50Siene.
14:57We select a cup of coffee.
14:59The workers here are getting 4 beers or 50 cents, which is less than half a dollar a day.
15:24They work 8 hours a day and get paid only half a dollar.
15:27Sometimes they are getting coffees for a day.
15:30We are working by 2 hundreds picking a poor quality coffee.
15:57I am nervous.
15:59I am not nervous at all.
16:03I am from Vancouver, Canada.
16:07It looks like this year is going to be a very exciting year.
16:11Thank you very much for your interest and support of the baristas and the baristas themselves.
16:15Let's start with the first barista.
16:17Hello.
16:19Hello.
16:21Hello.
16:23Hello.
16:246th Barista
16:39I am very nervous.
16:41I have my hands up.
16:43I am very nervous about it.
16:4436,000 in the first few months is not a lot, but when you see people coming from Estonia, for example, and from other countries that are coming, it's wonderful.
17:06Tell me the lady who just came from Estonia, what's her name?
17:10I can't remember her name, but it's very complicated.
17:14I know this, I want him to win.
17:16I hope he does.
17:17I want him to win a little more than I do.
17:21I'll be starting with a cappuccino.
17:23And then I'll be finishing with my signature beverage, which I call Hemispheres.
17:30He's the world latte artist.
17:32He's the second last year.
17:33He worked really hard this year to be the second last year, and he's got it done.
17:37He's done a fabulous job.
17:39He's perfected his craft, he's really worked hard at it, and he's doing a really good job.
17:54Ladies and gentlemen, please make some noise.
18:09Coffee
18:27I told you the other day, you don't have to work hard, you have to do it faster.
18:31These are the coffees which are sold in all over the world, and roasted at their companies.
18:49These are the coffees which are roasted in Minneapolis by a company called Peace Coffee.
18:57These are the coffees which are roasted in Minneapolis by a company called Peace Coffee.
19:04And these are the roasted coffees which are around the soul of our union,
19:08which is five years after the formation of our union.
19:13Our main aim is to reduce the number of coffee pockets.
19:17This is our main area.
19:19This is our first life.
19:22For the coffee you bought last year, we paid you $297.
19:27For the coffee you bought last year, we paid you $297.
19:32We ask our farmers how much they need for a kilo of roasted coffee.
19:36A kilo of roasted coffee costs a maximum of two Ethiopian birr, or $0.22.
19:42Our farmers, in order to make a better living, to send their children to school,
19:47they need a kilo of roasted coffee.
19:49We ask them for 10 birr, or $1.10.
19:52This is the minimum they pay for a kilo of roasted coffee.
19:55The minimum is a birr, or $0.11.
19:58Then they ask for a minimum of 10 birr, or $0.11.
20:01What they need at this time to improve their life is tenfold.
20:08A better life doesn't mean having a car, or having a motorcycle.
20:15It doesn't mean that either.
20:17It means that you help your family to have a better life.
20:20You have clothes to wear, and you send your children to school.
20:46Iva! Iva!
20:50Oh, true God!
20:52God of paradise and heaven, creator of all things,
20:55you who created this happy land,
20:57we ask our farmers to take more from this land.
21:01We ask them to change our lives, to leave poverty,
21:04to build a better home for them to live in.
21:07We ask them to fulfill their needs, to educate their children,
21:10and to improve our lives.
21:12We ask them to overcome problems.
21:14We ask them to fulfill all our wishes and needs.
21:17We ask them to give us a better life.
21:19Thank you for today.
21:25Lord of peace and Lord of mercy,
21:27give us a time of peace.
21:29Give us the right to drink the coffee you sell us.
21:32Lord, we ask you to give us coffee to drink.
21:35Give us a better drink for our coffee.
21:38Give us coffee to drink.
21:44Give us coffee to drink.
21:46Give us coffee to drink.
21:48I'm going to the river.
22:10If you don't have a coffee maker,
22:13you can't drink coffee.
22:15I've been a coffee farmer for 20 years.
22:18My life is filled with coffee.
22:21I have been growing coffee beans for four years.
22:24In the fall, we start growing coffee beans
22:27and they are harvested by us.
22:30When the coffee crop is drastically reduced,
22:33I take over the responsibility
22:36of growing coffee beans for the rest of the year.
22:39I work in a coffee plant.
22:42We were very hungry, but to buy 5 beers or 0.57 dollars for a kilo of coffee, not 20, but 10 beers, 5 beers will change our lives completely.
23:035-10 people and a small baby live in this house. My wife is married and lives with us, because she can't afford to raise her own child. If we didn't have the money, all my children would go to school.
24:03I have to send my children to school. I want to do everything I can to encourage them to go to school. I don't want my father to go to school as an outsider. If you ask me why I don't want to open a coffee shop, I will tell you.
24:33My father was a coffee farmer and took the maximum of his income for his work. My father worked until he was old and couldn't get a decent salary for his coffee. I am sure he will come to meet the needs of the family.
24:47I am here to make a living and I will do my best. If I have the opportunity and if my father is in a position to support me, I will try to get a good education and make a good living. I will serve my country and my people. If I receive the necessary qualifications, I will try to do my best, but I have the will to do everything I can, as a driver or anything else, but this is in the hands of God.
25:18Twenty days have passed since the opening of this school, but it is still closed every day. The economy of the community is based on coffee production and everything else. Since the opening of the coffee shop, people have no money to buy and the community has no money to invest in the development of the school.
25:37Since the opening of the coffee shop, people have no money to buy and the community has no money to invest in the development of the school.
25:54I don't know why I did what I did.
26:25You can easily get a subscription to all packages, decoders and all other products offered by DIGITALP. Online unit. 24 hours. Right there where you want to be.
26:34I worked three last years just to get to this store and it was an amazing experience.
26:58And I think she probably actually did a really good job. She did this reception in her corner of the hall, which is for our area, which has been a really great tribute.
27:08I'm going to get one.
27:38Nice to meet you. And thank you.
27:53People will see you in a minute.
28:39This is the first time that we have 200 children arriving here in two years.
28:48We are planning to open another gender.
28:51And I think that this is the only way that we can open this area in a very short time.
28:57So it's the extreme case, I think.
29:00Hello, how are you?
29:05I'm fine, thank you.
29:07Can I sit here?
29:09Yes, of course.
29:11This is my wife.
29:13My wife.
29:17When the hunger is coming, at the beginning most people were afraid of having children.
29:23But in our case not only that.
29:25In this therapeutic clinic, we are very young, but now we are able to accept also children.
29:32This tells us the magnitude of hunger is very high now.