キャラビズジャーナル 2024年10月06日 キデイランド原宿店
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00:00The Japanese character business market is 2.6 trillion yen in size.
00:09In addition, the market has expanded at the global level, and among the top 10 IP sales rankings in the world, five Japanese characters are ranked in.
00:20It is an industry where demand is growing both in the world and in Japan.
00:24I, Kotaro Uegaki, will cover the current situation of the industry attracting attention from all over the world.
00:37Good morning. I'm Kotaro Uegaki, a Fuji TV announcer.
00:42The character business journal has finally begun. Today, I'm in Harajuku.
00:48The program to cover the character business has begun. How do you feel?
00:54I don't know anything at all, so I'm preparing to learn from scratch for the first time.
01:01Harajuku, Harajuku
01:07Oh, I can see it.
01:11First of all, it looks like it's on the first floor, second floor, third floor, and fourth floor.
01:17If you look at the first floor, you can see the Chii River.
01:22This Kitty Land is a store that deals with character goods, fancy goods, and toys.
01:34It was founded in 1946.
01:38This store was established in 1950.
01:42It's a pretty well-known store.
01:43It was founded in 1950.
01:50This store has been in business for four generations.
01:59Kitty Land Harajuku, I'm coming in.
02:02Oh, it's not this way.
02:04Oh, it's this way. Excuse me.
02:06I'm coming in.
02:08When I open the door with a picture of Momonga on it, it's amazing.
02:13It's a cute store.
02:17There are a lot of pop colors like yellow and pink, and there are a lot of Chii Rivers.
02:24And then there's Mofu Sand, and then there's Funballs.
02:29There are a lot of products lined up where I can easily get them.
02:34And the products of the same character are still in one booth.
02:41It seems to be in the same place.
02:44No, but every product is really cute.
02:49I'm not familiar with it, but there are a lot of cute products that I want to get.
02:57I'd like to go deeper.
02:59I'd like to go deeper.
03:01Oh, isn't that the president of Kitty Land?
03:08Excuse me. Hello.
03:10Nice to meet you.
03:12Nice to meet you.
03:14Nice to meet you.
03:16Nice to meet you.
03:23Kitty Land sounds like Kiri, but it's a big name.
03:28It's big.
03:32I'll take good care of this business.
03:42I'm on the first floor right now.
03:45Let's take a look at the first floor.
03:49Let's take a look at the first floor.
03:51First of all, there is Chiikawa around here.
03:55There is Chiikawa near the entrance.
03:57Yes, that's right.
03:59And what do you think?
04:01Is there any way to sell here?
04:03We have a height limit.
04:05Height limit?
04:07What do you mean?
04:09The height of the steam is set to 135 cm, so that it does not exceed 150 cm when the product is piled up.
04:15So that you can see the whole thing.
04:17I see.
04:19Excuse me, I'll get closer.
04:21First of all, this is called a steam.
04:23Yes, this is called a steam.
04:25This is set to 130 cm.
04:28The height from here is 1.3 m.
04:32You're going to load the product here, right?
04:34What about here?
04:36It's set to about 150 cm.
04:39It's set to about 150 cm.
04:41What is the purpose of that?
04:43You can see the whole thing from here.
04:45Oh, I see.
04:47It's easy to understand.
04:49That's right.
04:51I can see that it's made a little lower.
04:54You can see this, too.
04:56I can see this.
05:04What do you think?
05:06What are the characteristics of the sales area around here?
05:09First of all, it's a trend.
05:10We have a special store for the most popular characters.
05:16We have a special store for the most popular characters.
05:24I see.
05:26That's why it's a trend.
05:29The trend includes the products that will be launched soon, right?
05:32Yes, that's right.
05:33There are products and characters that are a part of the current trend.
05:40I see.
05:42People who came to see the famous Chii-kawa in Mataranaka may have found something like this coming next.
05:50I see.
05:52The sales area on the first floor is filled with trends.
05:54I see.
05:56Thank you very much.
05:58The president has something to show us.
06:01What is it?
06:03This is the place where you will show us.
06:05That's right.
06:07It's a corner called K-SPOT.
06:09K-SPOT.
06:11There are products that are pre-launched.
06:13We sell products that will be launched soon.
06:18I see.
06:20It's a corner where you can buy and sell products in a span of two to four weeks.
06:25It's a pretty short span.
06:27Yes.
06:28This is the place where you can enter directly from the entrance.
06:34It's the easiest place to stop by.
06:36I think there are people like that.
06:38Thank you very much.
06:40Let's use the stairs from here.
06:42Let's go to the second floor.
06:44Let's go to the second floor.
06:46The steps are very low.
06:50Are you particular about that?
06:53That's right.
06:55There are children here.
06:56When you go up the stairs, you can feel the excitement on the walls.
07:04That's right.
07:06That's amazing.
07:08There are our characters.
07:10There are our characters.
07:12That's right.
07:14The stairs themselves have a fancy world view.
07:18You can see that the whole of GILI LAND is a fun place.
07:22Thank you very much.
07:24We have arrived on the second floor.
07:26This is Chibi Maruko-chan.
07:29This is Koji Koji.
07:31Koji Koji.
07:33This is amazing.
07:35First of all, there is a photo spot.
07:37Of course, goods are sold here.
07:40What is this?
07:43Chairman, what is this?
07:45I bought this and decorated it.
07:48Did the original author, Momoko Sakura, write this?
07:52That's right.
07:54This is the script.
07:56It says it's an over-the-top script.
07:59It's a very old script.
08:01This corner is a shop, but at the same time it's a museum.
08:08I think it's a corner that people who like it will be surprised.
08:14That's right.
08:17Looking at it from here, is there a way to sell it?
08:22That's right.
08:24Of course, it's a collaboration between HANMOTO and the manufacturer.
08:27There are things that you can decorate like this.
08:31The staff in charge of the store thinks hard about it.
08:35It's a place where you can make it look cute.
08:39I borrowed the world view of the movie and decorated it.
08:47It's like a combination of various movie elements.
08:50That's right.
08:52This and this are different in span.
08:56I see.
08:58I see.
09:01Before asking about character business, please ask me a few questions about Kirirand.
09:08It was founded in Chichibu in 1946.
09:12What was the reason for the founding?
09:16I'm listening to the story.
09:19At that time, President Hashidate visited Chichibu in Kumagaya before the war.
09:26He liked the books there and asked various people for the books they wanted.
09:33He bought them at a bookstore and we all read them.
09:38After the war, I thought it was a good idea to open a bookstore.
09:44After the war, I thought education was important.
09:49That's why I started a bookstore in Chichibu.
09:54So you were doing that in Chichibu.
09:58Four years later, the Harajuku store opened.
10:02Why was it Harajuku?
10:04I don't think it would have been strange if it had been Kanda.
10:06At that time, President Hashidate's birthplace was here.
10:11He graduated from Jingumae Elementary School.
10:14He wanted to open a store where he was born.
10:18After the war, he happened to have a good store.
10:25When he bought the store, there was a toy store next door.
10:29He bought a book there and started a toy store.
10:36It was a good store.
10:39What kind of person was he to buy books and toys in that situation?
10:49At that time, it was from Yoyogi Park to NHK Baseball Stadium.
10:56The house of the U.S. Army general was on the southern front.
11:02His family was the main customer.
11:07Even now, there are a lot of inbound customers.
11:10At that time, 80% of the customers were from the U.S. family.
11:19I sold a lot of books and records.
11:22I also sold things that were necessary for American culture.
11:26For example, I didn't have a gluten cart at that time.
11:28I wanted to sell things like that.
11:31I heard that the store became more and more Western-style.
11:36I see. Thank you very much.
11:39Why did you decide to sell character goods?
11:47Of course, there are children.
11:50I sold toys and character goods.
11:55Especially Disney.
11:58I sold things that could be sold in Japan.
12:04I see.
12:06What kind of character was it at that time?
12:09It was still 78 years ago.
12:14There weren't many Japanese characters.
12:17I think it was Disney or Snoopy.
12:22I see.
12:24Next, I would like to ask you about yourself.
12:30Are there any customers who have left an impression on you?
12:38When I was at Kumamoto store,
12:41I used to watch Thunderbird when I was a kid.
12:47Thunderbird A5?
12:49Yes.
12:51When I was making character goods,
12:54I got a phone call.
12:57It was a woman.
13:00She came to Kumamoto store when I was in Kumamoto.
13:04Her husband bought the character goods.
13:08Thunderbird A5?
13:11I thought I would have it when I went back to Tokyo.
13:15So I went back to Tokyo.
13:18I couldn't find it anywhere.
13:22So I asked her if I could buy it.
13:26I didn't want to make a mistake.
13:29It was more than 20 years ago.
13:32So we talked about it.
13:35My wife didn't know much about it.
13:40So we talked a lot.
13:43In the end, she bought it and sent it to me.
13:47We talked a lot.
13:50My wife gave me a letter.
13:53She was kind to me.
13:55I was very happy.
13:58I wanted it.
14:00When I bought it,
14:03my wife said,
14:06Why did you buy it?
14:09She said,
14:12You are a great wife.
14:16What was the turning point for you?
14:24We took care of many characters.
14:29It was called corner development.
14:34We took a big corner to sell.
14:39There was a Disney store in Japan.
14:43When I saw the store,
14:46I felt like I was in Disneyland.
14:52The music was played.
14:55Aladdin was hanging from the ceiling.
15:01It looked like he was flying.
15:04It was very fresh at that time.
15:06It was very fresh.
15:08What was the turning point for you?
15:17I was desperate.
15:20I couldn't do that.
15:22At that time, I was the manager of Umeda store in Osaka.
15:26Tsumura became the president.
15:29He is a senior.
15:31Hello.
15:33Hello.
15:35I'm Kotaro Uegaki.
15:37I'm Tsumura.
15:44Tsumura,
15:46What was the turning point for you?
15:51We launched Rilakkuma store.
15:56That was the turning point.
15:58I see.
16:00The answer was hidden from the beginning.
16:03What was the turning point?
16:05I opened this store in Umeda store in Osaka.
16:10After Yodobashi Camera opened in Umeda store in Osaka,
16:14The sales were very high.
16:17I'm from Kansai.
16:20There were a lot of stores.
16:25Sales were going down every year.
16:30I thought about what to do with Umeda store in Osaka.
16:34And I came up with this character store.
16:38I see.
16:40It was like a knight to the king.
16:45That's right.
16:46I'd like to ask you a question.
16:48What is a character store?
16:51Basically, each store has its own world view of the character.
16:57The target is clear.
16:59It's a character-only store.
17:03It's the only one in Japan.
17:06That's the concept I had at first.
17:09I asked for two years.
17:13I finally got it.
17:14How did you get the idea?
17:20I wanted to meet Rilakkuma fans all over the country.
17:25I talked to Mr. Saneku.
17:27I decided to gather only the people I like from all over the country.
17:34I held a play-off.
17:36700 people from all over the country.
17:39Rilakkuma fans came.
17:41That's great.
17:42At that time, Rilakkuma stuffed animals were sold.
17:50Is this the real one?
17:52Yes, it is.
17:54It's a limited edition for the play-off.
17:58It says it's a limited edition.
18:00And this clover has the date of the play-off.
18:07September 12, 2008.
18:10It has the date.
18:12Only 700 people can buy it.
18:17I see.
18:19But this stuffed animal was sold on September 12.
18:24It's a typhoon season now.
18:29We couldn't get it on the day of the play-off.
18:33Really?
18:34I see.
18:36On the day of the play-off, 3X fans came from Tokyo.
18:42They lined up the desks behind the Rilakkuma store.
18:48700 people asked for the name and address.
18:54We delivered it and apologized on the day of the play-off.
18:58It was a great start.
19:02It's my best memory.
19:05I see.
19:18What's the charm of character-licensed business?
19:22First of all, characters don't get old.
19:29That's a famous saying.
19:31Characters don't get old.
19:33Also, there's no scandal.
19:36No scandal.
19:38I see.
19:40I don't hear that often.
19:42Does that mean it's the best as a talent?
19:46Yes, it is.
19:47I see.
19:49It means that fans will love the characters forever.
19:55And there will be more and more people who love the characters.
20:00That's right.
20:05We're on the first floor.
20:08It starts with the stairs.
20:10Yes.
20:12It's fun.
20:14I see.
20:15Can you tell us about the characters?
20:20Snoopy is on the first floor.
20:23Snoopy is on the first floor.
20:25That's amazing.
20:27Do you have any special ideas?
20:31Yes, the store changes from season to season.
20:35This is the first week.
20:38We have bags for traveling.
20:43I see.
20:45Do you care about the audience?
20:48Yes.
20:50Snoopy is a long-running character.
20:53So there are many people who are old.
20:58And there are many young people.
21:03So we care about both.
21:09Thank you for your time.
21:13Thank you for your guidance.
21:17I'm Kotaro Uegaki.
21:21I came up with this question.
21:23Here it is.
21:25What is the correct name of the store?
21:28A. KIDEI LAND
21:31B. KIBI LAND
21:33Which is the correct name?
21:36Let's find out after the news.
21:38After the news.
21:42Character news.
21:48One Piece and Harajuku collaborated.
21:54Tokyo Plaza Harajuku, Harakado.
21:59One Piece store, Harajuku.
22:03Harajuku culture.
22:09Harajuku fashion.
22:13Various photo spots.
22:18Cute limited goods.
22:24Trafalgar's birthday.
22:30New products.
22:33Why don't you experience Harajuku One Piece?
22:39A famous spot in Odaiba.
22:44A limited edition gacha pin mug shop is held at Fuji TV shop.
22:53Original T-shirts and collaboration T-shirts.
22:57Cute goods.
23:00Fashionable photo spots.
23:03From October 10th to October 23rd,
23:09a gacha pin mug shop will be held at Shibuya Sakura Stage.
23:16Please look forward to it.
23:19Come to Odaiba.
23:24Targeted Mikan Seijin.
23:47The answer is...
23:49A. KIDEI LAND
23:53The pronunciation is KIDEI LAND.
23:56It's a small letter.
23:58When you write it, make it big.
24:01It's a big letter.
24:03Please remember it.
24:05After all, the love for the character is on sale.
24:11That's why the customers support it.
24:15I hope you can explore the back of the character business.