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00:00Previously on The Apprentice, Trey survived the boardroom, alone.
00:21At the next briefing, Sir Alan swapped Jadine for Katie.
00:28They had a task to start a business from scratch.
00:38They had 200 quid and one day to make as much money as possible.
00:43The girls' face painting got off to a slow start.
00:49And the fur flew.
00:56They had to paint just 10 faces.
01:04Trey's gardening business proved lucrative.
01:07Then Katie and Paul's double act split the team.
01:15But Trey rumped to victory.
01:21Jadine got a warning.
01:27Then Sir Alan turned on Gerry.
01:35Gerry became the fourth casualty of the boardroom.
01:39Now 12 remain to fight for the chance to become The Apprentice.
01:55Hi, good evening.
01:56Hello, this is Frances calling from Sir Alan's office.
01:59He wants you to meet him at Hamley's on Regent Street at 7.15am.
02:03Everyone in the kitchen.
02:04Everyone in the kitchen.
02:05Paul's got some news.
02:07Some new news.
02:09OK, guys, we're going to Hamley's at 7.15am tomorrow.
02:14The cons will pick us up at 6.30am tomorrow morning.
02:18We've got to wake up at 5am.
02:296.30am.
02:31The candidates head off for the briefing.
02:36They've done two of the last three tasks.
02:38The boys are in confident mood.
02:40Most of the girls have come to us and said,
02:42I want to work with the boys because I'm getting sick of all the emotional crap
02:45and all the kind of chit-chat, all the backbiting.
02:47And the thing with us is we don't get emotional like a bunch of women.
02:50Yeah.
02:51Kind of helps us as well in our favour.
02:53Not that I'm a misogynistic prick or anything.
02:56They need an ear box in these boys.
02:59Well, they are.
03:00More of them need to be dragged into the boardroom, basically.
03:03Oh, yeah, because they need a short, sharp shock.
03:12Sir Alan's got a market in mind, and it's very big indeed.
03:20Morning.
03:21Morning.
03:23So, first thing I want to do is we're going to have a little tinker with the teams.
03:28Gazelle, I haven't seen much of you, so you're going to be the first project manager.
03:34Adam, you've always seemed to me a little bit negative.
03:39Let's see if you could be more positive as a team leader.
03:44Paul and Trey, move over there.
03:48Sophie and Natalie, move over here.
03:52These are your new teams.
03:54Now, what we're doing here, well, this is the world's most famous toy shop.
04:00They know their market, these people.
04:02I'm going to give you the same market to deal with.
04:06Kids.
04:08Now, it's not toys.
04:09It's actually sweets.
04:13You will have to design your piece of confectionery, manufacture the actual stuff,
04:18and then you're going to have to go out and sell it.
04:21This is where you're going to be selling it, London Zoo.
04:26The team that makes the most profit will win,
04:29and the losers will have to face me in the boardroom where one of you will be fired.
04:34Off you go.
04:39London Zoo, home to over 5,000 rare and exotic animals.
04:45With around a million visitors a year, it's a top tourist attraction.
04:52Tomorrow, on one of its busiest days,
04:54the zoo will attract over 3,000 potential customers for the teams to sell to.
05:01Oh, God, you get to smell it.
05:02Cow.
05:03Cow.
05:04Did you know that?
05:05Did you know?
05:06That's a cow.
05:08Each team will have to design and make their own confectionery to sell here.
05:13First, they must come up with an appropriate theme.
05:18As project manager, it's Adam's chance to stamp his authority on a team,
05:23under the eye of Sir Alan's aide, Nick Hewer.
05:27I'm a confident person, I'm very assertive,
05:30and I always know what I want when I go out to get it.
05:33Hopefully I can win hearts and minds and not have to be too ruthless.
05:36Let's get the theme sorted as a collective.
05:39Obviously, we're at a zoo, it's going to be animal-based.
05:44Right.
05:45We could do penguins, we could do lions.
05:47I'm very suspicious of going to a zoo and having a theme of animals.
05:50I sometimes find it easier to go with the obvious, the simple things.
05:54Let's not overcomplicate it, let's keep it as simple as possible.
05:57Let's do that with everything that we do, with the products, with the pricing,
06:00with the way that we sell things.
06:01Let's run with it like that.
06:04How about Africa as a theme, because there's a big section here in the zoo
06:07that's Africa, and we can choose on safari animals.
06:10Or big cats or something like that.
06:12When you go on safari to Africa,
06:14the thing you always want to see is the big five.
06:16Or is it leopard, lion, elephant?
06:18Giraffe.
06:19And zebra.
06:20It's the hippo, isn't it?
06:21It's the hippo one that no-one ever thinks of.
06:23Fine.
06:25Are you happy with that?
06:26Yeah.
06:27They've just finished their brainstorming session.
06:29Adam, who's the team leader,
06:31when asked what he felt the theme should be,
06:34thought for a few moments and then said perhaps animals would be the theme,
06:37which is something of a surprise, being as we're in a zoo.
06:40So I think his leadership at the moment is a bit pedestrian.
06:43I think that Katie and Simon, really, I think,
06:46are beginning to sort of circle him,
06:49and they recognise that he could easily be prey.
06:53On the other team, Gazal is project manager.
06:56At 23, she's the youngest candidate
06:59and has some strong personalities to contend with.
07:02There's a farmyard section here,
07:04and all the younger children kind of tend to go there
07:06because they can play with the animals, they can play with the sheep,
07:08it's a petting zoo as such.
07:09Farmyard, no tree, farmyard, rig, no.
07:11Let's think of what can work specifically in this location,
07:14because I'm sure we all agree we can have the best product in the world,
07:17but if it's not going to work here, then there's no point, yeah?
07:20Nothing in the world intimidates me.
07:22I would say I'm quite an intimidating person myself.
07:25I'm not here to make friends.
07:26I'm here to win, I'm here for a job, and that's the bottom line.
07:29We could do something like Cheeky Monkeys or something like that.
07:32Cheeky Monkeys?
07:33Cheeky Monkeys would be good.
07:35Everyone agree with that?
07:36Yeah, Cheeky Monkeys is cool.
07:38Go for it.
07:41Each team has a sweet factory two hours outside London.
07:48Adam's divided his team,
07:50taking Katie and Sophie to source ingredients and make the sweets.
07:54What about we do paw prints?
07:59We could just have a cute, round sweet paw.
08:02Potentially, you could have some kind of topping in the middle,
08:06chocolate or caramel.
08:11Adam has set the rest of his team a fact-finding mission at the zoo.
08:16Tomorrow, each team is permitted one fixed stand to sell sweets.
08:21With 36 acres to choose from, finding a good spot is crucial.
08:26Adam's put Simon in charge of locating the best site,
08:30but he's easily distracted.
08:32Giraffes, giraffes, giraffes.
08:34Guys, I'd love to start, but we haven't got time.
08:37We can stick our neck out and look at a giraffe for a minute, can't we?
08:40Natalie and Lohit have been given the task of market research.
08:44Would you go for chocolate biscuit or lollipop?
08:47Chocolate.
08:48Lollipop.
08:49And I'd probably go for lollies, something like that.
08:51You know, you can get sugar-free lollies,
08:53so you've got a bit of a healthy angle.
08:55Isn't it the better? Kind of fruity, oaty type things, not too much sugar.
08:58They'll go berserk on the way home.
09:00Given the type of people that would come to a zoo,
09:02they tend to be young families,
09:04the healthy angle seems like it should work.
09:07The boiled, hard lolly is just a no-go.
09:13The other team, under Gazal's leadership,
09:15have arrived at their sweet factory on the south coast.
09:19Each team must produce two types of sweets to sell at the zoo.
09:23Gazal's thinking about making chocolate lollies and bags of fudge.
09:28Both chocolate and fudge have their difficulties.
09:32How easy would it be to put a monkey face onto something like this?
09:36It's like drawing.
09:37So we need people who are quite artistic to draw a face on that?
09:39I think you need someone with a steady hand.
09:41OK, that's it, right.
09:42My inclination is 300 of these and 50 of them,
09:46but I think we need to concentrate on this.
09:48Your team has got to be organised, because I promise you,
09:51if you come here as a bit of a rabble,
09:53you will get nowhere with it very quickly and you won't sell anything.
09:57You won't sell anything.
10:02That is a lot more complex than I thought.
10:05Next, it's off to buy the ingredients
10:08for 300 chocolate lollies and 50 bags of fudge.
10:13Adam is at his factory,
10:15armed with market research from Natalie and Lohit favouring healthy sweets.
10:20What we're reasonably concerned about
10:22is the way that a lot of the market's gone recently
10:24with people wanting sugar-free, no e-colourings, organic products.
10:28There is quite a significant financial cost
10:31if you're going to go down an organic route.
10:33Based on that, that idea's scrapped.
10:35What would be your lowest cost model?
10:38This is a very easy thing to make.
10:41It's just a hard sugar candy.
10:43We sell these at a pound and we make about 75% mark-up on that.
10:48That's good.
10:51Hey, Adam and Simon. Hi. Hi, mate.
10:53We're just with the confectioners
10:55and there's a couple of directions that they're looking at for us,
11:00one of which being chocolate lolly, one of which being a boiled sweet lolly.
11:04What do you guys think? Yeah.
11:08I'm a little bit concerned on the market research this morning.
11:11Some people are going along the healthy route
11:13and at the moment we don't have a healthy route.
11:15Can I just borrow that for a second? Yeah, give me a sec.
11:18Guys, just to... The lolly, the most simple thing here to make...
11:22It's these pink lollies.
11:24We always use natural colours and natural flavours.
11:27That, for me, is perfect.
11:29They are made from natural flavouring.
11:31Natural colouring. Brilliant.
11:33They look really good. They'll be easy to do.
11:36All right, talk to you later. Bye.
11:42With the decision made, Adam, Katie and Sophie
11:45are off to buy ingredients at the wholesalers.
11:4810 kilos of milk.
11:50The plan is to make 250 chocolate paw print lollies...
11:54What's that? Glucose syrup.
11:56..and 150 boiled sugar natural fruit lollies.
11:59The orange, I think, is around about 7 or 8 pounds.
12:02Oh, you gem! So I can say my lollies are natural.
12:05You can use the orange, yeah. Let's use the orange.
12:10I'm just concerned about our product line.
12:13I just... I'm not buying into it.
12:15Hundreds and thousands? Yeah, they'll work.
12:18Cheaper stuff, really, is the thing, isn't it?
12:20I'm worried that we haven't listened to our market.
12:22If you do market research, you've got to listen.
12:24Cos a lot of the mums said, I wouldn't buy...
12:26Me, as a mother, I wouldn't buy the hard candy.
12:29So why have we gone for hard candy?
12:32Gazelle has left Trey and Christina back in London
12:35in charge of marketing,
12:37watched by Sir Alan's aide, Margaret Manford.
12:40I'm going to use Steve as a little model here.
12:43They've got a marketing budget of £100
12:46for their cheeky little monkey sweets.
12:48And that would be on your back. Perfect.
12:50You've done a fantastic job, you really have.
12:52See you, bye. Bye.
12:54With the T-shirt sorted,
12:56they head off to source their props and some costumes.
12:59On the south coast, Gazelle and the rest of her team
13:02have bought their ingredients,
13:04but they're missing some vital stock.
13:06PHONE RINGS
13:08Hi. Hi.
13:11Basically, what we need to do is get a hold of cellophane bags
13:14for the products. Yeah.
13:16And lollipop sticks for the chocolate on a stick.
13:21And ideally, we'd like you guys to do it now.
13:27I think it's going to be... That's all bullshit.
13:29This is all fucking bullshit.
13:31Cheers.
13:33Without sticks, they can't make lollipops.
13:36And the right sticks are only sold in London,
13:3970 miles from the sweet factory.
13:41The sticks come in thousands. Right.
13:44And they're not divisible. Right.
13:46These clear bags come in thousands as well.
13:49We don't want to buy 1,000 and we don't want to spend 32,000.
13:52Because we're working on a very, very highly limited project.
13:55I understand that. We're a wholesaler, we sell them in thousands.
13:58I can't split a box, so if you want them,
14:00you have to take 1,000 of those and the sticks.
14:03I don't know.
14:05We're looking at over £60.
14:10Bullshit.
14:131.30pm.
14:15Gazal is ready to start production.
14:19Paul and Naomi are making fudge.
14:21Your arm is going to be knackered in a minute.
14:23I mean, I'm pretty stacked.
14:25Yeah, I've noticed. You're quite a built young gentleman.
14:30Gazal, along with Jadine,
14:32tackles the tricky process of chocolate making.
14:35First it's heated.
14:38Then, for two hours, it requires constant attention.
14:42Watch it now. You're just watching for the chocolate to melt.
14:45Gazal plans to make 300 lollies with her chocolate,
14:49but it's gone too and there's still no sign of the lolly sticks.
14:53I'm not panicking. I'm so surprised that we...
14:55I'm not panicking, I'm not stressed.
14:57We came in and we have, um...
15:00We've nailed it.
15:02So if you're not on the road, then please, please get on the road now
15:05and it's imperative that we get those sticks.
15:07The only problem is that nobody's willing to sell less than 1,000.
15:10We need sticks. We absolutely do need the sticks.
15:12See you when you get here.
15:14Right, we've sort of spoken to our project manager. Yeah.
15:17We would like to purchase them off you. Fine.
15:20Um, but we have got a ceiling in terms of price.
15:25Unfortunately, your budgetary constraints
15:27are fairly irrelevant as far as I'm concerned.
15:30If you could even do it on a slightly less vat basis
15:32instead of actually a discount on the product itself,
15:34you can do that.
15:35That's a great suggestion. It's also highly illegal.
15:37I mean, I'm not saying that you're doing anything illegal,
15:39for God's sake, don't do that.
15:41I wouldn't.
15:42Um, but would we be able to just say £70?
15:45No, you won't, because that's equivalent to me giving you an X% discount,
15:49which, as I said from the beginning, I can't do, so I'm not going to.
15:55Forced to pay up,
15:56Trey and Christina must now hurry to the sweet factory, 70 miles away.
16:02We didn't have to fucking go all the way and drop the sticks
16:04if we could have done so much more today.
16:06I know.
16:09It's not like it's round the corner.
16:11They could have easily fucking left,
16:13picked the shit up and gone themselves.
16:16Adam's marketing team, Natalie and Simon,
16:19are trying out props to attract young customers...
16:22Ah!
16:25..and branding their safari suites.
16:28At the factory, Adam has the rest of his team making orange lollies.
16:33Natural flavour, handmade, hand-wrapped.
16:36Flavour, natural flavour.
16:38Natural orange flavour.
16:40They've decided to decorate their natural flavour sugar lollies
16:44with orange food colouring...
16:46Right, clear, please.
16:48..jelly diamonds and hundreds and thousands from the local supermarket.
16:53First lolly.
16:55First lolly, yes.
17:00Sweet products must be labelled with every single ingredient.
17:04Adam's put Natalie in charge of labelling.
17:07Five away.
17:08First of all is the ingredients that are in the hundreds and thousands.
17:12Sugar, wheat, starch.
17:15Yep.
17:16E104.
17:18E104.
17:20124.
17:21Yep.
17:22E129.
17:23Yep.
17:24E131.
17:25Oh, my God!
17:27Do we have to list it all?
17:28Yeah, but it's got to... Yeah, yeah, it's got to be there.
17:31Unfortunately.
17:32Oh.
17:33Sticking to the safari theme, Adam gives his lollies suitable names.
17:38You've got the chocolate animal paw lolly.
17:42Right.
17:44And the tiger orange lolly.
17:47Lollipop, yeah?
17:48Yeah, lollipop.
17:50All right, see you in a bit. Bye.
17:52Everything's going really good.
17:53The tiger orange lollies are ready.
17:55They look absolutely fantastic.
17:56They taste really nice as well.
17:58I'd buy one.
17:59OK, I'm going to do the orange one first.
18:02We've gone for natural orange lolly.
18:08Right, OK.
18:12Marvellous.
18:143.15.
18:16Gazal's lolly sticks are still on the A27.
18:20At the sweet factory,
18:22Naomi and Paul have knocked up two batches of fudge.
18:27But Gazal and Jadine have taken their eyes off the chocolate.
18:32You need to get on top of this fairly quickly
18:34because you'll lose your chance if you're not...
18:39The guys on the milk chocolate have walked away a little bit
18:41and it's not coming down in temperature like it should do
18:44and that's going to cause them a problem.
18:46Feel it. Does that feel smooth or slightly grainy to you?
18:48Slightly grainy.
18:49I think the fact we're leaving finger marks on it as well,
18:52I think it's too soft.
18:53You can't make it right.
18:55You'll have to heat this up again.
18:57Start again.
18:58To get back to the point we're at now,
19:00it's going to take you about two hours.
19:02OK.
19:03I don't think there's any problems just now.
19:05I'm really happy. I'm not stressed out.
19:07I'm not panicking.
19:08We are running a couple of hours behind schedule
19:10but we'll still get everything done.
19:12We're on track. We're going to do this.
19:153.40.
19:16At last, the sticks arrive.
19:18Wicked. Well done, guys.
19:20Well done. We'll see you. We're going to have another two hours.
19:23Enjoy. See you later.
19:24See you guys later.
19:27Before suppliers shut for the day,
19:29Trey and Christina must rush back to London
19:32to get props, costumes and decorate their sales stand.
19:36Two hours later,
19:37the first of Gazelle's chocolate monkey lollies takes shape.
19:42It looks wicked.
19:43Oh, that looks amazing. Well done.
19:46At your rate of production,
19:49you're not going to be anywhere like the 300 or even 150.
19:54Yeah.
19:55So you need to get some sort of an organised line going.
19:59Well, that's the line starting there.
20:01I'm taking these out.
20:02I'm giving these to Jadine and that's it.
20:04The line's started.
20:05Jadine's going to start painting faces.
20:07By the time she comes to the end of the face,
20:09I can start pouring once the faces start getting set.
20:12Fine.
20:13Yeah.
20:15Gazelle is getting a bit stressed.
20:17She's getting a bit surly.
20:19The pressure isn't bringing out her best qualities.
20:24Pressure.
20:25She's panicking a bit.
20:27Pressure, pressure.
20:30Delivering the sticks has taken four hours
20:33from Trey and Christina's day.
20:37They've got 15 minutes before the prop house shuts.
20:40This is the roof, isn't it?
20:41All we need to do is just drop the leaves on top.
20:44How is this going to sit still?
20:50Stop, that's it, we're done.
20:51It looks good enough.
20:52Perfect.
20:55In Adam's kitchen, Natalie and Simon have joined the workforce.
21:01They've already hit their target of 400 lollies.
21:05But with valuable ingredients left over,
21:08Adam's keen to maximise the investment.
21:12But Sophie, who's been making chocolate all day, has had enough.
21:16That's not really going to work, is it, say?
21:19The actual way we win the task is by making more profit.
21:22The more we sell, the more profit we make.
21:24The more we make, the more we've got to sell.
21:26I would rather have too many ready to go and made
21:29than run out of stock and lose a task.
21:31We're going to be out for a minimum 12.30.
21:34I'm not happy about that. I think that's madness.
21:36Well, you can go home if you want. You can't finish them off.
21:39You know what I mean? I'm not saying I'm shirking on it.
21:41I just think that that's a poor decision.
21:43We will be here till 1.30 in the morning.
21:45I would rather spend an extra hour here
21:47than spend four hours in the boardroom.
21:49The call's been made.
21:51We are staying till the finish.
21:53I think Adam is a very good, enthusiastic project manager.
21:56I have one slight reservation, and that is he does talk to me
22:00like I'm a little bit simple
22:02and explain things to me more slowly,
22:05and that is kind of frustrating
22:07and really not actually that stupid.
22:09Maybe a disaster, but one can but try.
22:169.30pm.
22:20In Gazal's kitchen, they've made over 100 packets of vanilla fudge,
22:25but they're well short on their chocolate monkey lollies.
22:30We started making lollies just far too late today,
22:33which reduces our profits quite a lot
22:35if we've only got limited supplies.
22:37They're actually coming out really... Oops.
22:39..quite well.
22:41Are you looking at the same ones as me?
22:43Yeah. Look! What's wrong with that?
22:46It's beautiful.
22:48That one looks like a cow.
22:50I still think we're going to win, guys. I've got a good feeling.
22:53We have a shitload of product,
22:54the only issue is we don't have that many of them.
22:56Without Trey and Christina,
22:58they've been shorthanded in the kitchen all day.
23:01We're up to about 100.
23:03I'm mildly pissed off that the guys don't seem to be
23:05making an effort to get down here.
23:07I know it's an hour and a half in the car,
23:09but what else are they going to do to get home and do nothing?
23:12I don't know, maybe they're working on a sales strategy.
23:24Hey there. Hi. Hi, how are you?
23:26I'm fine, we're just going over the sales at the moment.
23:29We've had massive, massive hold-ups.
23:32At the most in the leader we would have made...
23:34About 150.
23:36Just, just, just, Gazelle, slow down a bit.
23:38See, when you see the stuff, you'll be so impressed.
23:40It looks absolutely fantastic.
23:4411pm.
23:46Gazelle's kitchen team call it a day.
23:49Let's go. Let's go, let's go.
23:51I think perhaps Gazelle is maybe slightly out of her depth
23:54in the kitchen.
23:56Ultimately, we didn't produce as much as we would like.
23:59We had 6kg of unused chocolate left in the machine.
24:02In theory, we could have made another 100 lollies.
24:05They've managed only 110 of the 300 lollies they plan to make.
24:10So we've got one, two...
24:12By one in the morning,
24:14Adam's team have produced more than double Gazelle's total,
24:17clocking up 582 sweets.
24:21They would have to come up with something utterly phenomenal
24:24to beat us tomorrow, based on what we've got.
24:297.30am.
24:35Today, the teams must sell their sweets at London Zoo.
24:40First, both teams must secure their sales pitches.
24:47Adam's safari team head for the children's playground,
24:51where Simon, in charge of locations,
24:54wants to set up their sales stand.
24:56This is the best place to do it.
24:58Fantastic. It's fantastic.
25:00But Brian Oldman, Zoo commercial director, must approve everything.
25:05We are actually going to be putting the bouncy castle up.
25:08Right.
25:09So you wouldn't be able to use this area here.
25:12Could we use where the statue is just there?
25:14You ask me where you want to go.
25:16I'd rather go here.
25:18If you want to go there, that's fine by me.
25:20Yeah.
25:21Is that OK?
25:22Yep.
25:23Is that where you want...?
25:25You need to ask me...
25:26We've got people out getting people, bringing them over to the stand.
25:29It's just, that's a convenient place to put it,
25:31that's not blocking a walkway. Yeah?
25:33OK, so you're going to go there. That's agreed, yeah?
25:35Yes.
25:36OK, good.
25:37Gazelle's cheeky little monkey team set their sales stall at a busy junction.
25:42Yeah, that's fine. Yeah, I'm happy with that.
25:44Good selling. Thank you.
25:45You're welcome. Cheers. Bye-bye.
25:47It looks like it's the ideal spot, really.
25:49Hopefully we'll get the majority of the footfall coming through here.
25:53With the zoo about to open, Adam's team still isn't ready.
25:57Is that all right?
26:00And there are doubts about their site.
26:05I'm not moving round all day.
26:06If you want to stay here, it's your call to stay here,
26:08but what I'm saying is...
26:09It was your call yesterday to sort it.
26:11Do you disagree with us?
26:13I'm disagreeing with sitting up here, yeah.
26:15Off to location number three.
26:18We were stood at the back of a non-zoo conferencing facility,
26:23next to the air-con vent, next to a double port-a-loo.
26:26Now, for me, that's not a spectacular place to sell chocolate.
26:3110am, the zoo opens for business.
26:36With an expected 3,000 customers,
26:39both teams have until 5pm to sell their sweets.
26:43Come over to the monkey stand.
26:46To tie in with their theme, Gazelle's team have some monkey costumes.
26:52She looks like a Teletubby.
26:54She does look like a Teletubby.
26:56What do you look like then?
26:57I don't know. A knob.
27:01What would you like, a monkey lolly or some fudge?
27:03Monkey lolly.
27:04Monkey lollies?
27:05Monkey lollies.
27:06Lovely.
27:08They're £2.50 each, so that's £5 altogether, please.
27:12Thank you very much.
27:13Thank you very much.
27:14Thank you very much.
27:16Gosh, your prices have gone up since yesterday, haven't they?
27:19Each of Gazelle's team's 230 sweets cost £1 to produce,
27:24so with limited stock, they've decided to pitch prices high.
27:28Are you looking to buy some chocolates off me?
27:30Have you got any money?
27:32She'd have to sell these, you see.
27:34She doesn't have money, has he?
27:36We're selling it quite high and nobody's blinked at our prices yet,
27:40so I think we've got the right product at the right price.
27:43Hello there.
27:44Cheeky Monkeys are selling Cheeky Monkey chocolate today,
27:47so we've got monkey-faced lollies.
27:49Both teams have permission to sell from mobile units around the zoo.
27:54Two of the lollies, please.
27:55Lovely.
27:56Fantastic.
27:57Let's go, let's go.
27:58Adam's safari team have already lost 40 minutes moving their stand.
28:03These ingredients are the finest you'll find this side of Belgium.
28:06But with twice the number of sweets, they've set prices lower at £2 each.
28:11They're shaped like a paw, so it's Belgian chocolate, white chocolate,
28:14and these marshmallows are soft just like a real paw.
28:17Their chocolate paw print lolly is beginning to sell.
28:22Come on, you know you want one. Nice orange lollies.
28:25But the zoo's commercial director has a problem with Adam's tiger orange lollipop.
28:30You're labelling this as natural orange lollipop.
28:36I can see here that there is 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 e-numbers.
28:43But how can you say that it's a natural lollipop?
28:46It's just natural flavour.
28:47You're not saying that, though. You're saying natural orange lollipop.
28:50Yeah, they've misprinted the labels.
28:52They've misprinted the labels.
28:53What I'm going to have to do is I'm going to have to take some advice on this
28:56because food labelling is very strict,
28:59and we do have to ensure that all the products that are sold at London Zoo
29:04are correctly labelled.
29:05And actually, you won't be able to sell that product until I get back to you.
29:08OK, fine.
29:09Team leader Adam made Natalie responsible for the labelling.
29:14We've got a big problem.
29:15What's the matter?
29:16We're not allowed to sell the orange lollies because of the label.
29:18Who?
29:19I did specifically say to do it as tiger orange lolly, or orange lolly,
29:23because it wasn't natural.
29:24Well, I don't understand this. How did it end up being natural
29:27when I specifically said tiger orange lolly?
29:30I said several times tiger orange lolly.
29:32He's having a rant at the moment, so I'll leave him to get on with it.
29:3511am.
29:37Brian Oldman gives the orange lolly the go-ahead,
29:41but only if Adam's team tells every customer it's not natural.
29:46So let me just show you these. These are absolutely amazing.
29:48So these are orange flavoured, and when you hold them up to the light,
29:50you can see jelly tots and hundreds and thousands.
29:53Yes.
29:54And so this is orange flavoured.
29:57It's obviously not a natural product, but it's got natural orange flavourings.
30:01It's not a natural product?
30:02No, but it's got natural flavourings. Can I tempt you?
30:04Absolutely not, thank you very much.
30:06I think we're going to resist that.
30:08It's an awful lot of glucose to give a child at this time of day.
30:13Gazelle's monkey team have the children eating out of their hands.
30:18And vice versa.
30:21Oh, look, she's very happy now.
30:24Bye, monkey!
30:27Trey and Christina pinpoint two potentially lucrative markets.
30:31Trey's got the strategy of targeting fat people, OK?
30:34We've got handmade fudge dipped in Belgian chocolate, all made fresh last night.
30:38I'm really going for the ones with the kids,
30:41and basically going to get the kids to handle the lollipops.
30:44We'll stick this on you.
30:45Then Mum and Dad cannot do anything but buy them one lollipop each.
30:50Do you want one of these chocolate monkeys?
30:52I like that one.
30:53You like that one? OK, there you are.
30:56It's £2.50.
30:58That's a bad way to do that, to give it to the kids.
31:00It's very cheeky.
31:01I'm only here to sell, I'm not here to make friends.
31:03We're selling, fam.
31:04As long as we're selling.
31:05Things are doing fantastic just now.
31:07All that hard work is definitely paying off.
31:09All that stress and that panic.
31:11Only thing is, I wish we had some more products,
31:13because I have a feeling by about 3, 4 o'clock we're going to have sold out.
31:17The orange lolly starts to sell.
31:21So that's £2 and that's £2, sir.
31:23So £4 in total.
31:24Here, I'll give you some change. Thank you.
31:27Thank you very much. Thank you.
31:29Adam's got a plan.
31:31Leaving the selling to his team, he's sure he can attract more children.
31:36God, I feel stupid.
31:37The day started off a little bit more difficult than it should have done,
31:41but the most important thing is the products have arrived.
31:43So I should have a good day.
31:44I'm going to put my hat on.
31:48Meow.
31:49Hello.
31:50Ah!
31:52OK, OK.
31:53Is it only me?
31:54Ah!
31:55Come here, don't cry.
31:56Ah!
32:03With his marketing strategy less than a roaring success,
32:07Adam, a sales manager by trade, keeps a close eye on the rest of his team.
32:13Sophie, a doctor of quantum physics...
32:16£2 on chocolate lollypops.
32:18..is finding sales a tougher discipline to crack.
32:21Have you been off lollies today?
32:23Yes.
32:24A lot of people are like,
32:25we've been approached four times now, leave us alone.
32:28See, that's a bit uncomfortable.
32:30It's a bit uncomfortable.
32:31It's a bit uncomfortable.
32:33A lot of people are like,
32:34we've been approached four times now, leave us alone.
32:37See, that's a bit uncomfortable for me, actually.
32:39Chocolate lollies?
32:40I'm a bit uncomfortable about the whole sales process anyway,
32:43because I really hate being approached myself,
32:45so I guess I'm not a born salesperson.
32:48It's not my ideal role, I can tell you that much.
32:55What do you guys think of the sales approach that you're using?
32:58We're just using it, well, just for building an orange star.
33:01It was going OK, actually, earlier.
33:02I think it's because it's lunchtime.
33:04As far as sort of things that you're saying to people, it's OK,
33:07but maybe just try a bit more conversation before you buy one.
33:10It works really well for Lorhet.
33:11When we get back up there,
33:12spend a couple of minutes watching what Lorhet does.
33:15And it seems to work really well for him.
33:17It's just something else to try.
33:19Adam's view is that we should have a conversation with people
33:23for a period of time before trying to sell.
33:25We haven't got time for conversation,
33:27because if you're going to get a no,
33:28you need to get that no quickly so you can move on.
33:30So I think we come from two different schools of thought.
33:32One school that knows about selling and one that doesn't.
33:35I am more pissed off the more the day goes on.
33:38I'm getting more and more fucked off with Adam,
33:40and I tell him I'm going to throw something at him in here.
33:43He's got the fucking cheek to stand there and say,
33:46don't sell this way, don't sell that way.
33:49The point remains that I'm still selling.
33:51I'm sorry, but what the hell has he sold?
33:54I've got my own way and I'm selling, right?
33:56And this is a bit cheeky of you saying to me,
33:58don't do this when I'm the one selling.
34:00You're pissing us off.
34:01I think you're really taking things the wrong way.
34:03No, I'm not taking things the wrong way.
34:05You're quite curt in your way. It's not done in a nice way.
34:08You have made some mistakes,
34:10and I didn't shout and scream at you,
34:12so I don't appreciate you coming up and kicking off at me like that.
34:16Yeah, but stop getting on my back.
34:17I'm not getting on your back.
34:18I'm making suggestions to help you sell a few more.
34:21It's because I thought you were good at selling.
34:23Right, OK, if that's what you're saying.
34:24You're really, really wasting time now.
34:25We need to get some sales done, all right?
34:27We need to back up.
34:35Two in the afternoon.
34:37The busiest part of the day, with animal displays drawing big crowds.
34:41Stop monkeying around, Paul.
34:44But for Gazelle's team, stocks are running low.
34:47So this is the entire stock?
34:49This is it.
34:50Do you wish you had more?
34:51Yes, a marginal amount more, but I would have...
34:53You know, not much more.
34:54So you're going more slowly now to try and eke it out
34:57so nobody accuses you of not having enough?
34:59Well, I might have said something to the fact of
35:01it would look good if we sold out at about half or quarter to five
35:04instead of four o'clock.
35:06Can I entice you a little bit?
35:08Have a good day.
35:09Non-aggressive selling, it works.
35:11It just takes a bit longer.
35:12Hi there, guys. How are we?
35:15No? No problem.
35:17Gazelle's stealth team may be playing a bit of a dangerous game at the moment.
35:22They're in danger of running out of product too early,
35:25so they're on a bit of a go-slow.
35:27They don't want to look as if they haven't made enough.
35:30Chill, relax after all the stress yesterday.
35:36Sold out. Last bit of money.
35:39Well done.
35:40We're packing up and we're going home
35:42whilst those guys are still rafting.
35:47Three for two pounds, guys, on lollies.
35:50With half an hour left for trading,
35:52Adam's team now have the zoo to themselves.
35:55All right, thank you. They're just orange lollies.
35:57Gazelle and her team can only look on
35:59as the competition capitalise on their extra stock...
36:02All right.
36:03..with end-of-day discounts.
36:05We've got orange ones and we've got chocolate ones.
36:11Three lollies for two pounds.
36:13OK.
36:14Well done. Thank you.
36:16Enjoy the zoo and enjoy the lollipops.
36:18Great. Bye.
36:20For a big push, just get whatever you can get,
36:22turn it all back into as much money as you can.
36:25I'll take anything. 20p each.
36:27Yeah? 15p?
36:29You know what? For 15, I can give you the orange.
36:32Look at that. Thank you very much.
36:36Lovely. Perfect. All gone.
36:39We can't sell them, just take them.
36:41Yay! Excellent!
36:43Fantastic. Thank you.
36:44Let's go, go, go, go, go!
36:46Yay! All gone.
36:48Sold everything. Sold out.
36:50Come on!
36:57Next morning, the 12 candidates are packed
37:00and heading for the boardroom.
37:02I am slightly concerned that we may lose
37:04because we don't have the volume of product.
37:07It's going to be a very, very close call.
37:09I'm terrified about going into the boardroom.
37:11It might be me that gets fired and I'm not ready for that.
37:16All of them have left highly paid jobs
37:19for the chance to work for Sir Alan Sugar.
37:23But one is about to find out the gamble hasn't paid off.
37:40You can go through to the boardroom now.
37:43You can go through to the boardroom now.
38:00Now, Gazelle, this is yours.
38:02Correct.
38:03This is yours.
38:04Correct.
38:05On this task, I've had some feedback,
38:07and correct me if I'm wrong here,
38:09that around about lunchtime-ish,
38:11you were starting to smell that you were going to be sold out.
38:16Well, we did see that...
38:18Yes or no?
38:19Possibly, yes. Possibly.
38:21So it leads me to believe you didn't have enough stuff.
38:24We did have enough stuff.
38:25If you didn't have enough stuff,
38:27you were going to be sold out at lunchtime.
38:29We didn't have enough. We didn't. I mean, we said that.
38:31Had you had more stuff,
38:32you most probably would have taken more money.
38:34To me, that is a crime.
38:36That is an absolute crime.
38:38You know, if I've laid on a factory for you all day long,
38:42and I've laid on a selling venue there for you all day long,
38:45I expect you to use it all day long.
38:47You know, you open a shop in Oxford Street,
38:49you don't close at 12 o'clock because you fancy,
38:52because you've done well and you've sold out,
38:54because you'd get fired, right?
38:57If you lose this task, why have you lost it?
38:59Because we didn't have enough product. Absolutely.
39:02Before I move on to Adam's team,
39:04good team leader or not?
39:06Looking after the kid, do you think? No?
39:09No, it didn't come across like that at all.
39:11She was approachable.
39:12You think you had a good pitch, I think.
39:14I was told you had a better pitch for this lot.
39:16Most definitely.
39:17Adam, your team. Yes.
39:20Talk.
39:22What would you like to know?
39:23They'd done you up on the location, it seems like, on the day.
39:27Kind of. We sort of moved it about a bit
39:29and then we got a good location there.
39:31Had it not been for Simon,
39:32they would have been pitched by the exhaust outlet
39:35of a generator in the shadow of a tent in a dark alleyway.
39:39It would have melted the chocolate. It would have been a disaster.
39:42Tell me about the two products.
39:43How did they sell throughout the course of the day, in your opinion?
39:46The chocolate sold very, very well.
39:49The candy sold less well.
39:51I should say so. Yeah.
39:53You know what it looks like to me?
39:55Child's vomit in araldite.
39:58And I see this has got natural crossed out on the top.
40:01It has, yeah. Cos it ain't natural.
40:03It's not, no.
40:04So there's a bit of a cock-up on your labelling?
40:06Yeah, there was a mistake on the labelling, unfortunately.
40:09If you lose this task, why?
40:11Katie? Quiet Katie today.
40:14If we lost this task,
40:15I think it would have been on the not getting going quick enough.
40:19And there's two factors on that.
40:20One is location and one is the slight hiccup over labelling.
40:25Right.
40:26Sales effort, I would chuck into the pot as well, frankly.
40:30Who was selling?
40:32Dr Kane.
40:33Feel comfortable selling or not?
40:35Me?
40:36I don't like selling something that I don't think is value for money,
40:39I have to say.
40:40Really? I got better at it.
40:41Oh, well, we'd better shut down every blimmin' retailer in the country then.
40:45I mean, that's life.
40:46This is the real world, love.
40:47You know, this is not your scientific protons and neutrons here.
40:50That's what retailers do, you know.
40:52I did do it.
40:53I think I was quite good at it.
40:54Well, reluctantly.
40:55I mean, look, the pot calling the kettle black, actually.
40:58The pharmaceutical industry, the biggest culprit's going.
41:01You know, these pills that we're popping all the time,
41:03curing all these diseases in the world,
41:05cost fractions of pennies to produce,
41:08and the National Health Service is laying out £500 a pill.
41:11That's what business is about, I'm afraid.
41:14All right.
41:15Come on then, let's deal with the numbers here.
41:17Margaret, how much money did Stealth bring home?
41:22Stealth brought home £994.31.
41:27All right.
41:28Could have made a lot more, sold out.
41:32How about this lot here?
41:34Eclipse, against Stealth's £994.31,
41:39brought home £983.80.
41:45Ten quid.
41:47You've won by ten quid.
41:50You've won by four lollipops.
41:52Vector, nonetheless.
41:55I don't know if you're proud of that win.
41:57A team that won wasted, I would guess,
41:5940% of the afternoon sours,
42:01where you could have sold a lot more stuff.
42:03I think we've learnt our lesson.
42:05Another lesson, yeah.
42:06Anyway, I've lined you up a little treat.
42:08It's at All Star Lane's bowling alley,
42:11where all the celebrities go.
42:12Not that you're bloody celebrities, but anyway.
42:14Have a good time. Off you go.
42:17Thanks very much. Good luck, guys.
42:19See you later.
42:23Adam, you're last.
42:25You know the drill. Off you go.
42:30HONK, HONK, HONK
42:37That was close.
42:39Are you...?
42:55For the losing team, a post-mortem.
42:59£10, that was so disappointing.
43:02Gutted. Gutted that we lost.
43:05It's not something that I'm particularly familiar with.
43:08If we'd been a bit more aggressive on the selling, we'd have won.
43:13The general overall leadership has been particularly poor.
43:16Adam is a great sailor on a calm sea,
43:18but if the waves start building up, he's absolutely useless.
43:21It's not good enough for me.
43:23It's sad to say it, I think Natalie is culpable.
43:26I think the label thing had an additional effect on our slow start.
43:29I feel a little bit let down by one or two members of the team
43:33because a slight extra little bit of a push would have won it for us.
43:56Could you send them in, please? Thank you.
43:59Sir Alan's ready for you now.
44:11Right, Adam, your team lost.
44:14You're lost by a tenner, which is even more annoying.
44:17It is.
44:18So let's find out why.
44:20I feel that one or two people could have done a little bit more
44:24to sell the extra few that would have made us win.
44:27So who was your poor salesman, then?
44:29Sophie and Natalie.
44:31You were a poor salesman? I had you down as a good salesperson.
44:34So did I, but every time I opened my mouth to sell,
44:36I had the negative coming in.
44:38Don't do this, don't do that, don't do it this way, don't do it that way.
44:41I was trying to coach you, Natalie.
44:43I was trying to give you advice to help you sell better.
44:45You just drag me down. You're too negative.
44:47You're reactive more than proactive, as far as I'm concerned.
44:50Natalie, I came in to say, watch what Lohit's doing.
44:53Lohit went in and demonstrated the product.
44:55How do you demonstrate sick on a stick? I'll tell you exactly what he did.
44:58The puke pop. How do you demonstrate that?
45:00He sold it as a magic lolly, which you could look through and it was sparkly.
45:03It went down really, really well. You wouldn't believe it.
45:05Sophie, what was wrong with her?
45:07Sophie just wasn't interested in selling.
45:10I just don't think that's true.
45:12I sold a lot during the day.
45:14You know what I have a major issue with?
45:16The fact that you're dictating to us to sell
45:18and you didn't sell one item up until about 2, 3 o'clock.
45:20I sold something in the middle of the day when I took the costume off
45:24and I sold quite a lot.
45:26You were in a costume from 10 to about 3 o'clock, I think.
45:2910 to about 2, yeah.
45:31From what I heard, it actually upset a few kids.
45:33Two or three kids cried because of what it was.
45:36If I was so shit at selling, why didn't you put me in the lion suit?
45:39If I was so weak and you're such a strong seller,
45:41why didn't you get out and do this?
45:43The reason I was in the lion suit was because it gave me the ability
45:45to watch what everybody else was doing.
45:47Your managerial position was actually looking through the eyes of the lion suit,
45:51was it, seeing how the other people were getting on?
45:53If I'd have been out selling, then I'd have been focused completely on selling.
45:57Do you not think, Adam, in hindsight, which is a great word,
46:00you're lost by a tenner, do you not think now
46:03that from, say, 10 o'clock in the morning to 3 o'clock in the afternoon
46:06where you're prancing around in the lion suit,
46:08had you just went and sold, that you'd be out there bowling now?
46:12Yeah.
46:14It's a possibility, but at the same time,
46:16every time I had to take the head off to cool down,
46:18the costume dried up.
46:20Anyway, let's get back on the healthy kick.
46:22You went off and made this thing.
46:24How did it get labelled incorrectly? Run me through it.
46:27We had a telephone conversation where I explicitly told Natalie
46:30to brand it as a tiger orange lolly.
46:33She went off her own bat and changed it to natural,
46:35even though we told her it wasn't a natural ingredient,
46:37so when the stickers turned up, they were wrong.
46:39Is that right? No, I don't.
46:41The title you gave it was natural orange lolly.
46:43That's what you gave it.
46:45You got on the phone and you named it what?
46:47Tiger orange lolly.
46:49You explicitly said, I, as the team leader,
46:51want to call it the tiger orange lolly.
46:53If that's what he told you over the phone, why didn't you do it?
46:56Because it was too late.
46:58We'd been to the prop shop and got all the signage.
47:00The actual wording was all on the sign.
47:02Did you say to him straight away, too late, Adam?
47:04No, she didn't.
47:06I mean, the point I'm making is,
47:08at the point where you made that phone call,
47:10was she at the printers supposed to be arranging the labels?
47:13She was on her way to the printers to arrange the labels.
47:15Natalie, Natalie, there is a time sometimes
47:18when, you know, you should actually say,
47:20all right, hands up.
47:22He told you, you didn't do it.
47:24Don't try and talk your way out of it.
47:26Well, then I hold my hands up.
47:31This resulted in...
47:34It was a problem for selling. ..the most bizarre situation.
47:36Having to walk around, going up to people,
47:38saying, would you like one of these lollies?
47:40And if they said yes, you then tell them,
47:42oh, by the way, it's not natural.
47:44How ridiculous is that? It's completely ridiculous.
47:46We just have no choice. Well, we have one choice.
47:48How ridiculous is that? You're selling a car,
47:50known to have a fault on it, right,
47:52and you say, now, look, buy this brand-new car,
47:54and by the way, the brakes are going to fail.
47:56I agree with you. I'd like to jump in,
47:58cos I think you've spotted an obvious error
48:01and you're lumping the failure onto that.
48:03There's a couple of smaller issues,
48:05but the thing that went wrong was selling.
48:07It's all down to sales, as far as you're concerned.
48:09If we'd have sold them... And she's a bad salesperson.
48:11And she's a bad salesperson. Yeah.
48:13So you're blaming these two for the failure, are you?
48:15Yes. Is those the two you're going to bring back into the boardroom?
48:18Yes, they are. It is? Yes. You sure? Positive.
48:21You are bringing Sophie and Natalie back into this boardroom with you?
48:24Yes. OK. All right. You other three, back to the house.
48:28I'll see you three back in here shortly.
48:30One of you will get fined, OK? OK.
48:38I can see a couple of culprits here, as far as I'm concerned.
48:41The failure lies on the sales floor. On the sales.
48:44I think it's the sales and location.
48:46Because they had so much more material than the others.
48:48They should have sold more. They should have won.
48:51Quite clearly, there's something very strange going on
48:54between Adam and Natalie.
48:58I mean, I don't think we can criticise Sophie for the production.
49:02On the sales side, I think Adam's actually spot-on.
49:05Sometimes needs must.
49:07But if he hadn't stayed in that lion suit for so long...
49:10His professional life is as a salesman.
49:12What is he doing dressed up and not selling?
49:15PHONE RINGS
49:17Yes, Frances, would you send the three of them in, please?
49:20Thank you. Bye.
49:21Sir Alan, we'll see you now. Thank you.
49:34OK, Adam, you can put your book away. I'll do the notes here.
49:39You're saying that this task failed because of salespeople.
49:44You're saying Natalie here wasn't a good seller.
49:47She wasn't listening properly to what I was saying.
49:49I was trying to help her sell even more.
49:51You got it infra? Not at all. Over the labels? Absolutely not.
49:54I don't mind if the management comes to me with constructive reasons
49:57why I should get rid of someone else,
49:59but I don't like it when there's something personal going on.
50:02Something personal going on. Not at all.
50:04I'll tell you what I didn't like, Natalie,
50:06was the fact that it took me a long time to coax out of you
50:09that the actual label cock-up was yours.
50:11You disregarded what your team manager told you to do.
50:14No, I hold my hands up to that. I went from...
50:16What was the reason for it? You wanted to teach him a lesson
50:19or you thought he was wrong or what? No, nothing personal at all.
50:22It was a basis that I'd had all the signage set up with a natural orange
50:25and I tried to keep the consistency, but Adam did say tiger orange.
50:29And you didn't consult me at all.
50:31Anyway, Sophie, terrible at sales, yeah?
50:34Sophie doesn't want to sell. She doesn't like... Didn't want to sell.
50:37You made the point, Sophie, you said to me that you have a problem.
50:40I have a problem with selling something
50:42that I don't think is worth the money it's being sold for.
50:45I've made many pitches in my business where... You have? Yes, I do.
50:48Well, like what? Give me an example.
50:50I pitch information management technologies to my customers.
50:53But there's nothing there.
50:54There isn't even a product you can touch and feel or eat.
50:57When I honestly believe that there is value in the product,
51:00I'm very good at sales.
51:02This is confectionery, right?
51:04The confectionery business makes things for 10p
51:07and sells them for a pound. That's what they do.
51:10I accept that. I think that's a good point.
51:12But I, too, was a little bit demotivated
51:14because before I'd even started selling,
51:16Adam made the assumption that I was bad at selling
51:18and came up to me and said, what do you want?
51:20Well, are you? No, I'm not. I mean, honestly...
51:22Well, Nick reckons you wasn't very good. Half-hearted.
51:25I felt, yeah, I think you felt it was a little bit beneath you, really.
51:29No, no. Towards the end, I think everybody will say
51:31that I was doing an incredibly good job.
51:33We had five minutes to go and I sold 15 lollies for £5.
51:36When the prices had come down.
51:37Once you thought the price was where you wanted it to be,
51:39you were happy to sell it.
51:40But when you weren't happy with the price,
51:42you didn't want to do it, that anybody could sell at that price.
51:45In fairness, I probably sold more than you, though, Ads.
51:47I doubt it. Definitely. I doubt it. Definitely.
51:49Ads, I think the whole team sold more than you, in all fairness.
51:52I saw quite a lot. You weren't there towards the end of the day.
51:54I saw a lot towards the end of the day.
51:56The reason that I didn't go out selling all day,
51:59is I've made that mistake before, where I'm supposed to be sales managing
52:02and I've ended up getting too involved with selling
52:04and speaking to customers and you don't see what's going on.
52:07Who should be fired, then, Adam?
52:09I think that Sophie did less throughout the day than what Natalie did.
52:14Even though the day before I produced all the product?
52:17Yeah, but the one thing that you weren't happy about,
52:19which is when I made the decision of producing more
52:21and working through the night, you weren't happy about it,
52:23but we discussed that.
52:25Because I made the decision.
52:26But at the end of the day, I was a project manager
52:28and I had to make that call that we work through the night
52:30so all the ingredients are gone.
52:32You weren't happy. I made the decision. It was my decision to make.
52:34Sophie, tell me why I shouldn't fire you.
52:38I believe that throughout the few tasks I've taken on different roles
52:41and they've all been key roles.
52:43But I want to know what you're going to do for me, really,
52:45because he's told me you're a bad salesperson.
52:47You seem to have a kind of a moral issue about sales also,
52:51which is very, very naive as far as I'm concerned.
52:54Listen, I've also got certain levels of morals,
52:56but as a businessman, you know, we do make profits.
53:00That's what we do. That's what we're in there to make profits.
53:02This is not a kind of benevolent society.
53:05This is not a charity. Are you going to get real?
53:07OK, I mean, I hear what you're saying.
53:10I think that's a good lesson for me.
53:12I've been in business for just over 40 years now.
53:16Sadly, one of the things I come across is lawyers,
53:22with the exception of Margaret,
53:24who don't want to do lawyering
53:26and they think they want to poke their nose into marketing decisions.
53:29Engineers who don't want to do engineering
53:32and think they can poke their nose into sales things.
53:35And I try to steer them and I say,
53:37well, you stick to what you bloody know, right?
53:40But I'm wondering, have I got another one here
53:42who should really stick to what they know?
53:45That's an interesting question. I really hope it isn't true.
53:48My concern is, you know, are you going to be any good for my business?
53:56Natalie, I don't like people who don't put their hands up
54:00and say, you're right, sorry, all right, he did tell me this,
54:03he did tell me to change the name, he did give me direction,
54:07you stood there and argued with me for a while that he didn't do it.
54:10I don't like that. I do not like that at all.
54:13And Adam, I also don't like people that have a kind of a personal vendetta.
54:17You say you haven't, I think you have.
54:20You say you're a great salesman, your background is selling cars,
54:24you walked around in a lion's outfit for the lion's share of the day
54:28and you didn't sell.
54:30And for that reason, Adam, I think that, you know,
54:33you have got a lot to answer to.
54:38However, I've made my decision for the aforementioned reasons
54:41that I've discussed just now.
54:43Sophie, you're fired.
54:54All right, off you go back to the house
54:56and I'll see you on the next task.
55:12Back at the house, the candidates wait to see who's survived the boardroom.
55:18Sophie was invisible. She was nowhere to be seen.
55:21Welcome to real life.
55:23People are selling things that cost pennies for pounds.
55:25She's here to learn about commerce.
55:27She's got the first degree.
55:29She's got the first degree.
55:31She's got the first degree.
55:33She's got the first degree.
55:35She's got the first degree.
55:37She's got the first degree.
55:39She's here to learn about commerce.
55:41Hold on, let's not forget, Adam was leader.
55:44He's responsible for team morale.
55:46Adam did not make a single sale till 2pm.
55:49Adam's dropped the ball on a few things here as well.
55:55Yay!
55:58Oh, my God!
56:04I think Sir Alan might be right,
56:06and I might be a little naive about the commercial world,
56:08and I think I've suggested that's true.
56:10However, now I know a little bit more about it,
56:13I don't think I want to be a part of it.
56:18One job, now 11 candidates.
56:21Sir Alan's search for his apprentice continues.