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00:00青く雨,青く雨, 友よお前と Aoku ame, aoku ame, tomoyo omae to Blue rain, blue rain, my friend, when will I
00:29Soul food in Kagawa prefecture has a history of more than 70 years since its inception.
00:36It's been a while since it's become so popular, but until about 20 years ago, it was a hidden specialty that only a few people knew about.
00:47So, how did it become the centerpiece of tourism?
00:54The brand Nishinokaze is looking for a new value to change the city in all parts of West Japan.
01:00This time, we have information about a brand in Marugame City, Kagawa Prefecture.
01:05It's not just udon. The savior of tourism is that which has a heart.
01:12This time, we are in Marugame City, located in the northwest of Kagawa Prefecture.
01:18A tourist attraction in this city is the Marugame Castle.
01:25It is characterized by tall and beautiful stone walls, and its height is more than 30 meters.
01:33It is also called the Castle of Stone Walls.
01:39I can see it, I can see it, the castle.
01:43The castle is well-lit in the blue sky.
01:48We have arrived at the castle.
01:53It's so tall.
01:59From the castle, you can see the whole city of Seto Inland Sea.
02:03It is a popular spot where about 120,000 people visit every year.
02:13And of course, there are more than 60 udon restaurants in the city,
02:20but the popular restaurant that has been loved by the locals for a long time is Maeba Udon, which has been in operation for 64 years.
02:28There are various types of udon.
02:36At a self-service restaurant located in Seimenjo, the standard kake udon is only 260 yen.
02:47There are about 10 types of tempura toppings.
02:51Which one should I choose?
02:55Some of them are a little different.
02:59I was surprised.
03:04This one looks like marugame.
03:08It does?
03:10Maeba Udon's unique tempura.
03:14Ms. Nishida, your great-grandmother's house was a udon restaurant. Please answer.
03:19What is unique about marugame?
03:22Well, it's a round turtle.
03:27And a fried tofu.
03:31This is the tempura.
03:34Do you know what it looks like?
03:41The answer is...
03:44Ichira!
03:46Ichira!
03:49Marugame City is the largest uchiwa producer in Japan, producing 100 million books a year.
03:57The share of uchiwa in Japan is 90%.
04:01The tempura is made of kamaboko, which is cut into large pieces.
04:13It's good!
04:16I can taste the sweetness of the kamaboko.
04:20Yes, it's the best.
04:26But this time, he's not looking for udon.
04:30He's looking for something with bones.
04:33I'm looking for chicken with bones.
04:36Mr. Ikkaku, I think this is delicious.
04:39I eat it, too.
04:41Chicken with bones.
04:43It seems to be a familiar dish for the locals.
04:47The restaurant was founded in 1952 in Marugame City.
04:56Lunch time is a long line as you can see.
05:01It's a popular restaurant that's always full even on weekdays.
05:05What is it for?
05:08Wow!
05:11It looks delicious!
05:14This is what a chicken with bones looks like.
05:19A whole chicken with bones.
05:22Wow!
05:25This is a chicken thigh, which is less than two months old.
05:30Season with salt, pepper, and garlic.
05:33Bake in an oven preheated to 300 degrees.
05:38And finally...
05:41Wow!
05:44Pour the oil from the chicken and it's done!
05:49Let's eat!
05:55It's crispy on the outside and juicy on the inside.
06:00It's very juicy on the inside.
06:04It's simple, but you can taste the umami of the meat.
06:10At Ikkaku, you can buy and receive Chilled products.
06:16I definitely want to eat it.
06:18I definitely want to eat it.
06:20All right, let's make it happen!
06:22We've prepared it for you.
06:25I'm so happy!
06:26It's very juicy even when it's frozen.
06:29It's very juicy.
06:31Let's eat!
06:39It's very tender.
06:42You can eat it right away.
06:47It's well seasoned.
06:50The meat is very tender and fresh.
06:53It's full of umami.
06:57It's very delicious.
07:01But there's more than one type of chicken with bones.
07:05That is...
07:07Oya-dori.
07:10This is a chicken thigh with bones that is more than a year old.
07:15It has a firm texture and a strong umami.
07:19You can cut it with scissors and eat it.
07:24I don't feel like I'm cutting meat.
07:28Let's eat!
07:30I didn't cut it.
07:32You didn't cut it.
07:34I'm sorry.
07:36I'm sorry.
07:38I cut it.
07:40I'm so happy.
07:42I'll eat it.
07:47I cut it.
07:49I didn't cut it.
07:51I'm sorry.
07:53I cut it.
07:59It's totally different from the last one.
08:02The more you chew, the more flavor you get.
08:07It's very filling.
08:11Uemura-san, that was a big bite.
08:17There are more than 50 restaurants in Marugame where you can eat chicken with bones.
08:23There are more and more new dishes.
08:28In Izakaya Usagi, they grill chicken thighs in herb and olive oil with garlic oil.
08:38The Italian-style chicken with bones is very popular with female customers.
08:46In the city, there is a chicken with bones that has a strong impact.
08:52Wow!
08:54It's so big!
08:57Okamura-san, do you know what the combination of chicken with bones is?
09:05It's like an old Japanese story.
09:08There is a lot of meat on top of the rice.
09:14What are the scissors for?
09:18It's ramen!
09:19Italian ramen!
09:21Ramen!
09:23It looks delicious!
09:25This is Hongke Nagoyan Ramen, 5 minutes walk from Marugame Station.
09:30A whole chicken with bones in a pork bone soup.
09:35It's a voluminous ramen.
09:40It looks delicious.
09:42It's very soft.
09:45The soup brings out the umami of the meat.
09:49It's light, but it has a strong flavor.
09:55There are many tourists from outside the prefecture who come to see this variety of chicken with bones.
10:03How were they born?
10:07Kagawa Prefecture has long been famous for its chicken business.
10:11Chicken was a familiar dish to the people of the prefecture.
10:15Soon after the war, in 1952, a restaurant was established in Marugame City.
10:22When the founder saw a Hollywood movie,
10:26he saw a scene where an actress was eating a chicken with bones.
10:30At that time, there was no chicken in Marugame City.
10:33He saw a scene where a chicken was eating a chicken with bones.
10:36At that time, there was no chicken in Marugame City.
10:39He thought it would be a luxury to eat meat.
10:42So he came up with a new menu, chicken with bones.
10:50It was a hit in the local area because it was a luxury to eat a whole chicken.
10:56Because of its simple cooking method and wide range of arrangements,
11:00the number of restaurants selling chicken with bones gradually increased.
11:05I see.
11:09However, the absolute specialty of Kagawa,
11:12the soul food that has been hidden in the shadow of udon noodles for many years.
11:19It's been about 15 years since it became a tourist attraction.
11:25There is a group that has been formed to promote chicken with bones.
11:33Chicken with bones?
11:35Chicken!
11:39Akira Shibasaka of Marugame Totto no Kai.
11:43What kind of gathering is Marugame Totto no Kai?
11:46It's a group of people who love chicken with bones.
11:59Marugame Totto no Kai was formed in 2005.
12:03They hold regular events and promote the charm of chicken with bones.
12:08Currently, there are about 120 people.
12:10However, it has been a long history since the birth of chicken with bones,
12:14and it was recently that they started to promote chicken with bones.
12:18Why did they decide to promote chicken with bones?
12:24There was a lack of tourism,
12:28so chicken with bones was a good replacement for it.
12:34Speaking of the representative of Marugame tourism,
12:37Marugame Totto no Kai is the representative of Marugame Totto no Kai.
12:40Marugame Totto no Kai, Udon, and Uchiwa.
12:44It seems to be enough as a tourist attraction,
12:48but what does it mean that it is not enough?
12:53Here is the question.
12:56The reason why they decided to promote chicken with bones as a specialty of the city
13:00was because there was a common point that compensated for the lack of Marugame tourism in many stores.
13:06What kind of common point is it?
13:11The hint is that it goes well with chicken with bones.
13:15There is an indispensable partner.
13:23The reason why they decided to promote chicken with bones as a specialty of the city
13:28was because there was a common point that compensated for the lack of Marugame tourism in many stores.
13:32What kind of common point is it?
13:35Today's song is Bitter Sweet, 29 years old.
13:40Let's listen to the song.
13:43Marugame castle and Udon were attractive,
13:47but there were some parts that were not enough.
13:50If you feel like going sightseeing,
13:53I think you will be able to see it.
13:57When you go to other tourist attractions,
14:00you may think that this place is not enough.
14:03I think so.
14:09The time has come.
14:12Let's open the flip book.
14:15First, Ms. Uemura.
14:17It's like a hotel.
14:19You can stay there.
14:22You can go home right away.
14:25I thought it was good.
14:28To take a picture of Kaohame Tunnel,
14:33a lot of young people gathered.
14:36The owner is young.
14:39It's been around for a long time,
14:42but I think it's because young people have noticed it.
14:52You can see the common point of the store by looking at the customers.
14:58If you think you've eaten chicken with bones,
15:00let's have a beer together.
15:05Spicy chicken with bones goes well with beer.
15:11It's a popular menu in local restaurants.
15:16About 60% of the stores that sell chicken with bones
15:20are only open at night after 5 p.m.
15:23But what does this mean to compensate for the shortcomings of Marugame Tourism?
15:30Udon is famous in Kagawa Prefecture, and Uchiwa is famous in Marugame City.
15:35If you eat udon for lunch, everyone will go home.
15:41Speaking of the model course of Marugame Tourism,
15:45you can visit Marugame Castle in the morning
15:48and buy Uchiwa as a souvenir.
15:51Buy Uchiwa as a souvenir.
15:54And eat udon for lunch.
15:57But it's still 3 p.m.
16:03Actually, this was a problem that Marugame City had for many years.
16:09Many udon restaurants are open until noon,
16:13so most of the visitors to Marugame City are day-trippers.
16:17In order to increase the number of visitors,
16:21Marugame Tourism's savior was chicken with bones.
16:26I think beer goes well with chicken with bones.
16:31If you drink beer, you have no choice but to stay overnight.
16:35I think it's connected to lodging tourism.
16:40In fact, the number of visitors to Marugame City is increasing.
16:43Last year, the number of visitors to Marugame City exceeded 520,000 after 2010.
16:52I don't mind eating udon at night,
16:55but thanks to chicken with bones, the number of visitors to Marugame City is increasing.
16:59I want to stay longer.
17:02As if to symbolize the excitement of chicken with bones,
17:06souvenirs of chicken with bones such as sweets and magnets have been born one after another.
17:12In addition, there is a character like this.
17:15This is Mr. Obugyo, who promotes chicken with bones.
17:19This is Mr. Juju, who promotes chicken with bones.
17:22So cute!
17:24Mr. Obugyo!
17:26He works hard to promote chicken with bones, so he looks like he's sweating,
17:29but this is meat juice.
17:33Juju, a loose character with bones, is popular with children at events.
17:38Juju goods are also on sale.
17:41What do you think of Juju?
17:44Juju was really cute.
17:47I love loose characters like stuffed animals,
17:51so I thought I'd like to promote them from now on.
17:56Basically, I like round-shaped characters,
18:00so it's exactly the type of character I like.
18:06By adding chicken with bones as one of the tourist resources,
18:11you can enjoy sightseeing all day long.
18:15The most important thing is to let people know how to enjoy it.
18:20Here's the question.
18:23In order to let many people know the charm of round-shaped tourism,
18:27the Marugame City Tourist Association has created something centered on Mr. Shibasaka.
18:32What is it?
18:35It's a novel way of doing it.
18:38A novel way?
18:40Yes.
18:42To let people know about it,
18:45you need to think about how to do it.
18:48I see.
18:50It's a novel way of doing it.
18:53It's a novel way of doing it.
18:56It's a novel way of doing it.
18:59It's a novel way of doing it.
19:01To let people know about it,
19:04you need to think about how to do it.
19:07It's a novel way of doing it.
19:12I see.
19:24Let's open the flip.
19:26Ta-da!
19:27It's an experience tour.
19:30You can visit all of them.
19:33I think it's the best.
19:36What's next?
19:38Gacha-gacha.
19:40You can find Gacha-gacha at Gotouji.
19:43You can look at the line-up and realize which one is famous.
19:49If you find Gacha-gacha,
19:52you can learn more about it.
19:54You like Gacha-gacha, don't you?
19:57Gacha-gacha is a short movie starring me.
20:02At first, I was only thinking about short movies.
20:06I thought it would be fun to have a short movie about the history of the castle and food.
20:13But I like Gacha-gacha now.
20:16So, I want to be the main character.
20:18Wow!
20:23You can experience it on your computer.
20:27Let's talk to it.
20:33It's showing up.
20:35Let's make it fight.
20:37This screen is actually...
20:40a role-playing game starring Mr. Marugame.
20:43It's called Marugame Quest.
20:45Oh, it's Juju!
20:48The characters of Marugame City fight to get Marugame Castle back.
20:54Juju is the main character of this game.
21:00Isn't he the main character?
21:03Wow!
21:05In the game, you can see the real name of Marugame City.
21:09And, of course, the famous food.
21:13This is a bone-eating bird.
21:16This is an important item.
21:18It's an RPG, so it costs a lot.
21:21You can eat the bone-eating bird to recover your health.
21:24You can also put in items like this.
21:27You can feel the value of the item.
21:31You can go to the castle if you go outside.
21:35You can see the game and the real world.
21:38I thought it would be fun.
21:40I'd like to go to Marugame Castle.
21:45Marugame City is known for its attraction to sightseeing.
21:49But this year, Marugame Castle is also a role-playing game.
21:52They've started a new project.
21:55Actually, from this July,
21:58we have a service called Shirohaku.
22:01We've made a plan to stay at Marugame Castle.
22:05Shirohaku is a place in Marugame Castle.
22:08You can stay at a private inn called Enjukaku.
22:12This plan is like a dream.
22:16The price is...
22:191,260,000 yen!
22:22It's a one-day plan, but there's already a reservation.
22:27I'd like to stay at Marugame Castle.
22:30I'd like to increase the number of experiences
22:34so that you can eat and stay at Marugame Castle.
22:38I'd like to increase consumption.
22:41Soul food, which has been popular in Japan for many years,
22:45is now a tourist attraction.
22:49It will also help revitalize the city.
22:53Next Week
22:57Uemura-san, please tell us how you feel.
23:01Kagawa Prefecture has a lot of unique things.
23:05It was wonderful.
23:07Birds.
23:09I was thinking of Juju, but I couldn't think of anything.
23:16I've never seen so many!
23:18Next time, we'll visit a hot spring town in Kagawa Prefecture.
23:22It's a big hit all over the world.
23:29Evolving bonsai trees are also in full bloom.
23:33It bloomed!