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00:00I loved when you talked about not installing the Lions offense in Chicago.
00:04It's going to be an offense tailored around the skill set of the players you have.
00:08And yet you still have to have the ideas that you bring to the table.
00:12Could you distinguish between what we have referred to often in this town and football
00:17cities as a play collector, guys who do have great innovation and offensive minds,
00:22versus play callers and how you have to sequence plays early to set them up for later,
00:28and how that all comes together?
00:30Because you've got to have more than just these trick plays that people remember.
00:34You've got to have an overall system plan.
00:37Yeah, listen, it's always predicated on the foundation and the fundamentals.
00:42And so springtime is going to be about simple things like ball security,
00:47how to catch the football, how to run after catch, proper fundamentals of blocking.
00:52Like these are the building blocks that we cannot overlook.
00:57All the bells and whistles, those are fun.
00:59Those are fun for the fans.
01:00And I'll tell the guys this as well.
01:03We are in the entertainment industry, and we are entertainers on game day.
01:07And that's part of it.
01:08We're competitors, and we need to win.
01:10But also, let's have a little fun while we're doing it.
01:14And so that's a big portion of it.
01:16But none of it can be done unless the fundamentals are really hammered home.
01:20And so that'll be our challenge here.
01:22How far can we push the fun part, the trick plays, all that stuff?
01:28I'd love to get to it, but we'll see what our guys can handle, what they can do well.
01:32End of the day, we're going to do things that we trust our players to do.
01:37As a play caller, I do love the thought of showing one thing early in the game
01:43and circling back to something different later.
01:46I love the thought of what does our last four games look like to the opposition?
01:51Because that's probably what they're practicing.
01:53So how can we use that information against them?
01:56All those things, they all play a part in terms of the game plan and how we call it.
02:01But really, it comes down for our players.
02:05They have to understand a deuce block, a deuce combination in the run game.
02:10Man, we've got to master that fundamental.
02:12And once we do that, then we can add a bunch of different layers to it.