日経スペシャル もしものマネー道 もしマネ 2025年2月9日 湯けむり♨有馬温泉名物「炭酸せんべい」誕生物語！絶品スイーツ＆賞味期限5秒の煎餅⁉
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
Category
📺
TVTranscript
00:00Japan Sankosen
00:02and Japan Sanmeisen
00:04No doubt
00:06Toyotomi Hideyoshi also loved
00:08Kansai Okuzashiki Arima Onsen
00:10Thank you very much
00:12Thank you very much
00:14Thank you very much
00:16Now it is a hot spring town that is popular with many people
00:18About 150 years ago
00:26In Meiji 8
00:28Arima Onsen
00:30There was a news
00:32Oh my god
00:361875
00:38Oh my god
00:40What happened?
00:42Poisonous water
00:44There was no poison
00:46Poisonous water
00:48There was no poison
00:50What does it mean?
00:52Just now
00:54I found out by national inspection
00:56Kansai water is not poisonous
00:58It is a good water for the body
01:02One of the advantages of Arima Onsen
01:04Ginsen is
01:06A hot spring that contains a lot of carbon
01:08Because of the influence
01:10The water of the well in the town
01:12It also contains carbon
01:14But
01:16With the gas coming out of this well
01:18Because there were a lot of birds and insects
01:20I was afraid of poisonous water
01:22There was no one to approach
01:24But
01:26As a result of national investigation
01:28This carbonated water
01:30It turned out to be a beneficial drinking water
01:32It turned out to be a beneficial drinking water
01:36This is a big incident that Arima Onsen will turn over
01:38This is a big incident that Arima Onsen will turn over
01:40We hated it
01:42I didn't expect it to be good for the body
01:44I didn't expect it to be good for the body
01:46In this way, carbonated water
01:48If you know it's good for your body
01:50In Takarazuka near Arima
01:52In Takarazuka
01:54This carbonated water
01:56Wilkinson of the British
01:58As a beverage
02:00The commercialization of carbonated water
02:02The commercialization of carbonated water
02:04Since 1904
02:06Such a success
02:08The people of Arima
02:10The people of Arima
02:12There is so much carbon in Arima
02:14There is so much carbon in Arima
02:18Like Takarazuka
02:20What about selling carbonated water?
02:22I'm sure you're drinking it with sugar
02:26If you don't make something
02:28If you don't make something
02:30Let's make it for Arima
02:32Let's make it for Arima
02:34This person is the key person of Arima
02:36Mitsu Shigematsu
02:40Even if it's what you're doing in Arima
02:42Even if it's what you're doing in Arima
02:44About bamboo
02:45About matsutake kombu
02:47About matsutake kombu
02:50They both don't seem to have anything to do with carbonated drinks.
02:54No, there's one thing that might work.
02:58What is it?
03:00Yoshitakaya's Yoshiyoshi Senbei.
03:05What?
03:06At the time, there weren't many stores that sold food.
03:11The only snack that was known was the Senbei that Yoshitakaya sold.
03:17Is it possible to make Senbei with carbonated water?
03:23Let's try it out.
03:26And so, after a long discussion, the Senbei was born.
03:35The Senbei is a specialty of Arima that has a delicate sweetness and a crispy texture.
03:42This is it.
03:46How many Senbeis are there now?
03:50If you add them all together, there are about 7 million Senbeis a year.
03:557 million?
03:57The Senbei is still a representative dish of Arima.
04:03But it's not just about tradition.
04:06Tiramisu with carbonated Senbei.
04:12Milk crepe with carbonated Senbei.
04:17New kinds of sweets with carbonated Senbei.
04:21And more!
04:23Please eat up.
04:26I'll have the matcha one.
04:28It's really good.
04:35And the popular one from the tourists is the 5-second-period raw carbonated Senbei.
04:42It's a Senbei that bends easily.
04:45How many Senbeis do you sell?
04:48We sell about 1,600 Senbeis in 4 hours a day.
04:521,600 Senbeis in 4 hours?
04:54I didn't know there was a system like this.
04:57It's good that it's short.
04:59It's full of my thoughts and feelings.
05:02So, this time, we're going to visit a speciality of Arima, the carbonated Senbei.
05:10Hello.
05:12Hello.
05:14Hello.
05:16This is the 4th president, Jiro Yuge.
05:20Yuge again?
05:22It's true.
05:24Arima is famous for its carbonated Senbei.
05:27It's a speciality of Arima.
05:30It's a speciality of Arima.
05:33It's a speciality of Arima.
05:36It's a speciality of Arima.
05:39Thank you very much.
05:43My name is Yuge.
05:46Is it okay if I say your name?
05:48Yes.
05:50Is this your own roasted Senbei?
05:52Yes.
05:54You can try the freshly roasted Senbei.
05:57You can try the freshly roasted Senbei.
06:00We grill 20,000 Senbeis every day.
06:0320,000 Senbeis per day?
06:05Yes.
06:07That's amazing.
06:09The video is so long that we don't have enough product.
06:14This is the origin of the famous carbonara.
06:21Its name is Mitsumori Honpo.
06:23Mitsumori Honpo is the founder of Mitsushimatsu.
06:27He started selling carbonara in Meiji era.
06:33I heard that there weren't many sweets shops in Meiji era.
06:39I think that's why it was so difficult.
06:44Arima Onsen in Meiji era was not as touristy as it is now.
06:50Shigematsu started developing it by looking at Yoshitakaya's senbei,
06:56which is the only food that can be used carbonated water.
07:03Oh, this is how you bake it.
07:07Wow, that's amazing. It's really senbei.
07:11I'm surprised by senbei.
07:14There's no carbonated water yet.
07:17That's right.
07:19Among Shigematsu who lived in Arima Onsen,
07:24there was no one who had knowledge of Japanese sweets.
07:29Anyway, I know how to bake senbei.
07:33Let's put carbonated water in it and bake it.
07:36Okay.
07:39In this way, the ingredients of Yoshitakaya's senbei, such as flour and sugar,
07:45I baked the dough with the carbonated water from the well.
07:50Then, an unexpected thing happened.
07:54Wow.
07:56What is this? It's really inflated.
07:59It's true. It's amazing.
08:04The carbonated water became a glue, and it inflated more than I thought.
08:10But I thought it would be delicious, so I ate it.
08:17It's thick and hard. I can't bite it.
08:23It's hard.
08:25I can't say it's delicious.
08:30It was too hard to eat.
08:34But I didn't give up here.
08:38No, but this crispy texture is interesting.
08:43Certainly.
08:44I think this has the effect of carbonation.
08:47Let's bake it as thin as possible to make use of this texture.
08:51But senbei is thicker and harder in the east.
08:56That's right.
08:58If it's thin, it should be delicious.
09:01Mr. Shigematsu is amazing.
09:03In this way, Shigematsu and his friends, who have no knowledge of sweets,
09:08looked for the right thinness and tried it on.
09:12And they tried it on.
09:22It's crispy and good.
09:25This is delicious.
09:29Length and thinness.
09:33This is just right.
09:35Length?
09:37The diameter is 9 cm.
09:39It reached a thickness of 1 mm.
09:43Senbei made with carbonated water is called carbonated senbei.
09:49It was born.
09:52From there, it became famous in Arima.
09:56At first, it was sold at a tonya in Osaka.
10:01It was sold at a tonya in Osaka rather than in Arima.
10:05There was a rumor that senbei was delicious in Osaka.
10:11That's how it became famous in Arima.
10:17At the end of the Meiji era,
10:20the carbonated senbei became famous in Arima.
10:30How are you?
10:32Mr. Ogata, what did you do?
10:35Mr. Mitsu.
10:37Can I make carbonated senbei with my ass?
10:43Do you use your ass?
10:47Why?
10:50Here's the problem.
10:52I don't understand.
10:54By buying this person,
10:56the fame of carbonated senbei was dramatically increased.
11:00Later, it became a specialty of Arima.
11:03What is the occupation of this person?
11:08I'm a celebrity.
11:10He is a famous influencer.
11:12I see.
11:13He is a famous comedian.
11:15He made a lot of money in the world of comedy.
11:18Mr. Ogata, carbonated senbei.
11:22Did you come from the name of Mr. Ogata?
11:25No, I came from the time.
11:27Mr. Ogata.
11:28Mr. Ogata.
11:29Mr. Ogata.
11:30Mr. Ogata.
11:31Mr. Ogata.
11:32Mr. Ogata.
11:33Mr. Ogata.
11:34Mr. Ogata.
11:35Mr. Ogata.
11:36Mr. Ogata.
11:37Mr. Ogata.
11:38Mr. Ogata.
11:39Mr. Ogata.
11:40Mr. Ogata.
11:41Mr. Ogata.
11:42Mr. Ogata.
11:43Mr. Ogata.
11:44Mr. Ogata.
11:45Mr. Ogata.
11:46Mr. Ogata.
11:47Mr. Ogata.
11:48Mr. Ogata.
11:49Mr. Ogata.
11:50Mr. Ogata.
11:51Mr. Ogata.
11:52Mr. Ogata.
11:53Mr. Ogata.
11:54Mr. Ogata.
11:55Mr. Ogata.
11:56Mr. Ogata.
11:57Mr. Ogata.
11:58Mr. Ogata.
11:59Mr. Ogata.
12:00Mr. Ogata.
12:01Mr. Ogata.
12:02Mr. Ogata.
12:03Mr. Ogata.
12:04The reason why tansa senbei became a famous dish in Arima is...
12:10The identity of the man who came to visit Shigematsu is...
12:15Oh, Mr. Ogata.
12:17What's up?
12:18He looks rich.
12:20Can I serve tansa senbei at my hospital?
12:25Hey, hey, hey.
12:26What?
12:27You're going to serve it at your hospital?
12:29Why?
12:31That's right.
12:32He's a doctor.
12:33That's right.
12:34The man who came to visit Shigematsu is...
12:37He's the son of Kano scholar Ogata Kōan.
12:40He was the director of a hospital in Osaka.
12:43His name is Ogata Koreyoshi.
12:45He's a fan of Arima Onsen.
12:48He had a close relationship with Shigematsu.
12:51That's right.
12:52Thank you very much.
12:54You're so generous.
12:57Can I serve tansa senbei at my hospital?
13:01It's thin and easy to chew.
13:03Even the elderly can eat it without worry.
13:06What I'm most interested in is the ingredients.
13:09Ingredients?
13:11I don't use eggs or butter.
13:13That's right.
13:15It's perfect for breastfeeding.
13:17It's an ideal hospital meal for all ages, from babies to the elderly.
13:24Shigematsu didn't know much about Japanese sweets.
13:28Of course, he didn't know the existence of high-quality ingredients.
13:32He didn't know how to use eggs and butter, which are rich in fat.
13:36I see.
13:37However, he was attracted by the doctor Koreyoshi.
13:41He asked him to serve him at his hospital.
13:45He's a nutritionist.
13:47The government recognizes that carbonation is good for the body.
13:51I'd like to serve tansa senbei at my hospital.
13:55I'd be happy to cooperate with you if I could help people.
14:00Is that so?
14:01Yes.
14:02Did you become famous because you served tansa senbei at your hospital?
14:06I think so.
14:07I took a lot of senbei to Dr. Ogata's hospital.
14:12That's how I became popular.
14:17In the Taisho era, tansa senbei became a specialty of Arima.
14:23It's still very popular.
14:32This is it.
14:33This is it.
14:34I'll do it. I'll do it.
14:36I'll do it.
14:37I'll do it.
14:38I'll do it.
14:39It's good.
14:40It's good.
14:42Mitsumori-Honpo, which produced tansa senbei, now has 7 stores in Arima Onsen.
14:49They continue to make tansa senbei with the traditional method.
14:53They have a new attempt.
14:57This is Mitsumori Cafe, which was built right next to the store.
15:03What is served here?
15:08This is tansa senbei tiramisu.
15:11It's a tiramisu made with tansa senbei.
15:17The tansa senbei is soaked in the coffee liquid.
15:24Then, mascarpone cream and ice cream are put between the tiramisu.
15:30It must be delicious.
15:31It must be delicious.
15:32They also serve french toast, which has a moist and chewy texture,
15:38and milk crepe with cream and senbei.
15:42You can enjoy various fancy sweets made with tansa senbei.
15:47It's so good.
15:49Jiro, the fourth generation, is the one who created such a new type of tansa senbei.
15:57Why did you decide to make something completely different from Japanese sweets?
16:02It's because of COVID-19.
16:07COVID-19 has hit the world since 2019.
16:13Arima Onsen, one of the most popular tourist spots in Kansai,
16:17was closed due to self-quarantine.
16:27I have to do something about this.
16:33At that time, Jiro, who was in charge of Mitsumori,
16:41Thank you very much.
16:43I'll send you an e-mail.
16:46Thank you very much.
16:50In order to overcome this crisis,
16:53he contacted his acquaintance as soon as he could
16:56and focused on selling tansa senbei on the Internet.
17:00However...
17:03This month's sales are one-tenth of what they were before COVID-19.
17:11Is it that bad?
17:15No matter how hard he tries to sell on the Internet,
17:18the sales of Arima Onsen didn't go as far as expected.
17:26If this continues,
17:28Mitsumori and Arima Onsen might all be closed down.
17:36One day, when he was feeling a sense of crisis,
17:40something jumped into Jiro's eyes.
17:44Isn't there any good news?
17:51This is amazing!
17:55Here's a 10-second quiz for Mr. Okada.
17:59What did Jiro see at that time?
18:05Someone was making it. I was surprised.
18:08Tansan Puyo Puyo.
18:10Tansan Senbei Puyo Puyo.
18:13From the top...
18:15I'm sorry.
18:16What did Jiro see?
18:18It was...
18:23This is amazing!
18:27It was a picture of a parfait using tansan senbei.
18:32His acquaintance's wife posted it on social media.
18:38You can make a parfait like this using tansan senbei?
18:45Actually, this was an arrangement of sweets using tansan senbei that Jiro asked him to buy.
18:53I bought it on the Internet and made it at home.
18:55Jiro was impressed and immediately contacted his wife.
18:59He asked her to make a parfait at the store and got a big hint.
19:05This is amazing.
19:08Is it?
19:09It's amazing.
19:11Tansan senbei tastes simple.
19:15So I think you can arrange it in many ways.
19:20Simple?
19:22Is that so?
19:24The simplicity of the old days has come back to life.
19:29At this point, Jiro is at a point of no return.
19:34This is...
19:36I'm going to open an arrangement of sweets using tansan senbei.
19:41When the pandemic was over, he decided to compete in the arrangement of sweets using tansan senbei.
19:49Did you think you could do it?
19:51I wasn't sure I could do it.
19:55Originally, Mitsumori is a store that produces tansan senbei.
20:00If I were to arrange sweets using tansan senbei, I would like many people to eat it.
20:09Instead of Jiro, who is good at cafe menus, his wife and female employees came up with an idea.
20:18Then...
20:20Tansan senbei? Can you make pizza?
20:24Pizza?
20:26Tansan senbei? How about octopus?
20:30Octopus?
20:32I've never thought of that idea.
20:35I've never thought of that idea.
20:37They came up with a variety of ideas.
20:41I think it's a good idea to make French toast.
20:45That's right.
20:46All you have to do is dip it in egg liquid and bake it.
20:51French toast?
20:55I think tiramisu would be good, too.
20:59If you dip tansan senbei in coffee liquid and put it in a mascarpone, it would be great.
21:04That's a good idea.
21:07I've never thought of that idea.
21:10That's a good idea.
21:11He took off his glasses.
21:13Jiro, who didn't give up and didn't take off his glasses, adopted all the ideas and decided to make sweets such as French toast and tiramisu.
21:29I think the idea of women is amazing.
21:32It's amazing.
21:34It's not just about making delicious food.
21:39It's about providing the product to the customer.
21:43It's a good idea to think about all the information.
21:49If you thought about it alone, you wouldn't have made it.
21:51I don't think so.
21:52I'll never make it.
21:55The arrangement is still good.
21:59It's been 7 or 8 years since I made it.
22:04Then, in July 2021, when the COVID-19 situation calmed down, Jiro opened Mitsumori Cafe.
22:15Then...
22:21Is this tansan senbei?
22:23I didn't know you could eat tansan senbei like this.
22:27Tansan senbei is popular among women.
22:31The number of young people is increasing.
22:34It has become a very popular store.
22:37It's delicious.
22:39It's not crispy, but it's moist.
22:44It goes well with coffee.
22:45It's really delicious.
22:46It's delicious because it's ripe.
22:49The taste of coffee.
22:50The cream is also refreshing.
22:52Jiro, are you there?
22:53I'm sorry.
22:54I'm sorry.
22:55Jiro.
22:56Don't call me like that.
22:58Jiro.
22:59The number of young people has increased.
23:02Yes, it has.
23:03Didn't you go on a graduation trip?
23:05That's right.
23:06About 10 years ago, there were no young people at all.
23:09That's right.
23:10Now, there are a lot of young people on graduation trips.
23:13There are a lot of young people.
23:16The next store is Taiko-dori, the main street of Arima Onsen Street.
23:21There is a place where there is a lively atmosphere in the store.
23:27The store has 5 seconds of expiration date.
23:30There are letters of original carbonated rice crackers.
23:36Hello.
23:37Welcome.
23:40This is Masako Kakumae, who runs the main store of Arima Onsen, Yunohana-do.
23:47It says 5 seconds of expiration date.
23:50What does this mean?
23:51It's a catchphrase.
23:52At this store, we sell freshly baked carbonated rice crackers.
23:56We sell fresh carbonated rice crackers that you can eat from a soft state before it hardens.
24:01Fresh.
24:02Fresh carbonated rice crackers.
24:04It looks crispy.
24:05Let's see it in person.
24:09It's baked.
24:12Here you go.
24:15Pass the finished rice cracker quickly.
24:19Please eat it within 5 seconds.
24:21It hardens quickly in 5 seconds.
24:25It's soft for a few seconds, but it hardens quickly.
24:32The sale of carbonated rice crackers with a expiration date of 5 seconds is a big hit mainly on SNS.
24:39Tourists who visit Arima Onsen show a lively atmosphere like this every day.
24:44It's hot.
24:46It's hot.
24:47It's hot.
24:50It's coffee.
24:52It's a little soft and fluffy.
24:55It gets harder as you eat it.
24:57But it hardens in 5 seconds.
25:01What made such a popular fresh carbonated rice cracker?
25:09Yunohana-do Main Store, founded in 1950.
25:13With Mitsumori, Yunohana-do Main Store became a popular store in Arima.
25:19Masako came here in 1983.
25:23She supported her third husband, Masayuki, as a housewife for a long time.
25:30Welcome.
25:33In 2010, Masayuki passed away and Yunohana-do Main Store was established.
25:43Thank you for your hard work.
25:45Thank you for your hard work. I look forward to working with you tomorrow.
25:49Masako managed to run the store after her husband passed away.
25:56But she had a feeling for carbonated rice crackers.
26:03Thank you for your hard work.
26:05Thank you for your hard work.
26:07What happened to the rice crackers?
26:09I wanted to make him eat the carbonated rice crackers I made.
26:15Currently, carbonated rice crackers are sold widely in Arima Onsen.
26:20They are made efficiently and in large quantities using machines.
26:25Yunohana-do Main Store at that time was also made in this way.
26:30The original carbonated rice crackers were made one by one by craftsmen using an iron mold.
26:38It was said that one rice cracker would be crispier than several rice crackers.
26:47I see.
26:48One rice cracker.
26:51The previous president also said that he wanted to revive it.
26:56Yes, that's right.
27:00In fact, Masako was not the only one who had this idea.
27:05Her husband, Masayuki, also wanted to revive the carbonated rice crackers.
27:12But I understand.
27:15The craftsmen who used the technology of carbonated rice crackers have already retired.
27:20It's hard to do it realistically.
27:25No.
27:27If you do it now, you can do it the other way around.
27:30What?
27:32At the time of the previous president, Fujita-san was the only one who knew how to make carbonated rice crackers.
27:38He was busy and could not realize it.
27:41Now, Fujita-san is retired.
27:44Will he come if I ask him?
27:46He said he would definitely come because it's about Fujita-san.
27:50It seems that he is still in Arima.
27:53Then, will you learn how to make carbonated rice crackers from Fujita-san?
27:57If it's okay with me, I'll do it.
28:02Did you have a feeling that this was the right timing?
28:05Yes, I did.
28:06I had a chance because my shoulder was still in the store.
28:12I was proud that my husband was able to do what he wanted to do.
28:19In this way, Masako was selected as the fourth-year employee of the company.
28:25Fujita-san was called to the office where he was retired.
28:28He taught Fujita-san how to make carbonated rice crackers.
28:33You have to keep an eye on the fire at this time.
28:38Yes.
28:39You can't go out of Hiromura.
28:42I understand.
28:43This is just right.
28:46Yes.
28:47At first, it was the limit to handle seven at the same time.
28:52With his daily training, he gradually grasped the rhythm.
28:56He was able to bake it well with his skillful way of baking.
29:05It's delicious.
29:07On the contrary, it's the most delicious.
29:14President, I think it's a good level to open a store.
29:19Thank you very much.
29:21You did a great job.
29:23In this way, Masako and her husband, Masaeki's wish,
29:28carbonated rice crackers were revived.
29:32And here, Masako came up with something.
29:42The moment it's baked, it's soft.
29:47It takes some time for the moisture to come out.
29:52I wonder what it tastes like.
29:55She tried the freshly baked one.
30:00It's hot.
30:02But it's delicious.
30:04That's right. It's surprisingly delicious.
30:08Hey, I wonder if this state will sell.
30:14What?
30:16This soft state can only be eaten in the real world.
30:20It's a genius idea.
30:21That's right.
30:22It might be good.
30:26This is the selling point.
30:29He took advantage of the advantage of one piece of baking.
30:31He sold freshly baked rice crackers as a carbonated rice cracker with no other texture.
30:37When it was sold, did it immediately become a big hit?
30:41It didn't sell as I expected.
30:44The word freshly baked or hand-baked was overflowing on the street.
30:49It wasn't unusual at all.
30:51I couldn't tell customers the difference from other carbonated rice crackers.
30:57I couldn't get customers to buy it as I expected.
31:01How about a hot freshly baked carbonated rice cracker?
31:05It's a texture that only tastes like freshly baked.
31:07How about one?
31:09Here you are.
31:11What's the difference from the others?
31:13I think it's the same.
31:15I've seen others, too.
31:17Hand-baked and freshly baked textures that are not transmitted to customers.
31:22In addition to that, another common problem was discovered.
31:28That is...
31:31If you keep doing this, I'll be in trouble.
31:40Here's the problem.
31:43What is the unexpected disadvantage of providing freshly baked rice crackers?
31:53I've been using gas all the time, but I can't bake it.
31:57I see.
31:58It's the same as a fuel station.
31:59It's the same as a fuel station, but it's inefficient.
32:02No, it's not.
32:03The temperature is important.
32:05The environment is already 1.1 degrees Celsius.
32:09It's a high-temperature day.
32:11It's already 5 seconds.
32:15For example, if it's cold, it'll be faster.
32:17It'll be crispy in less than 5 seconds.
32:19You're saying almost the same thing.
32:22In fact, carbonated rice crackers are very difficult to control the temperature when baking.
32:29This is complicated.
32:31I can't stop it.
32:35Is there anything you always buy or eat when you go to a gas station?
32:40Yes, there is.
32:42And drinks.
32:43That carbonated drink.
32:47It's like cider.
32:48It's Tepposu.
32:49Tepposu?
32:50That's really good.
32:53Who are you talking to?
32:54I'm sorry.
32:57The carbonated rice crackers that the female president has revived.
33:02What are the unexpected disadvantages of providing freshly baked rice crackers?
33:09It's a great day today.
33:14The only disadvantage of this baking method is that once you start it, you have to keep baking it.
33:22If I keep doing this, I'll get burned.
33:26You can't stop it if you keep baking it?
33:28Yes.
33:29This baking method takes time to start.
33:32When I tried to provide freshly baked rice crackers, I had to adjust the temperature regardless of whether the customers were coming or not.
33:41Then, naturally, there would be a lot of rice crackers left over.
33:47The only solution is to increase the number of customers.
33:53I can't stop it.
33:54How can I get more customers?
33:59In the midst of such worries, Masako finds something and gets a hint.
34:08There's nothing in the book.
34:12Here's a quiz for Yagi-san.
34:16What kind of fresh rice crackers did Masako think of when she saw the name, Nama Marumaru?
34:24There are a lot of Nama Marumaru.
34:26I don't know about the recent ones, but I think of Nama Caramel.
34:32The correct answer is...
34:35Nama Caramel was popular at the time.
34:37The correct answer is...
34:40Nama Tansan Senbei?
34:42It's a catchphrase for my Tansan Senbei.
34:46There are a lot of Nama somethings.
34:49Nama Caramel or Nama Shibori something.
34:53Nowadays, there's also Nama Contact Lens.
34:57At the time, there were a lot of Nama somethings.
35:03I didn't know there were so many.
35:05No way!
35:06I was a bit surprised.
35:07You should've said Nama Caramel!
35:09I thought I could use it for my Senbei, so I gave it a name.
35:15Nama Tansan Senbei.
35:18It's good, but it still leaves an impact.
35:24Is there anything else?
35:29She wants a catchphrase that's easier to understand.
35:33So...
35:36Can you bake one for me?
35:431, 2, 3, 4, 5.
35:505 seconds until it hardens.
35:53She's a genius.
35:54That's about right.
35:58This is it!
36:00What?
36:045 seconds until it hardens.
36:08Nama Tansan Senbei.
36:10How is it?
36:11It's good.
36:13I'm so excited.
36:161, 2, 3.
36:17It's freshly baked, so it's soft.
36:19This will be a good product.
36:22The head is also soft.
36:25Applause!
36:27Thanks to Masako's inspiration,
36:31they were able to sell Nama Tansan Senbei in 5 seconds.
36:36And then...
36:39Here's your Senbei.
36:42That's right.
36:47By the way, do you have a name for your Senbei?
36:52Nama Lemon Sour.
36:55That's different from Lemon Sour.
36:59It's a combination of half-squeezed lemon.
37:04That's a bit expensive.
37:07We're doing a live broadcast.
37:10A live broadcast.
37:11A live broadcast is good.
37:12It's time to end the show.
37:15I can't wait to go home.
37:18They came up with a catchphrase,
37:21and decided to sell it.
37:26Here's your Senbei.
37:28It's been 5 seconds.
37:30It sounds interesting.
37:32Let's buy it.
37:33I see.
37:34Here's your Senbei.
37:35Here's your Senbei.
37:37What is Nama Tansan Senbei?
37:40I've never heard of it.
37:42Let's go.
37:44It's effective.
37:46The catchphrase was successful.
37:48In 5 seconds,
37:50the customers fell in love with Nama Tansan Senbei's catchphrase.
37:56One way to say it,
37:58and another way to convey it.
38:03With this, Teyaki's Tansan Senbei became a hot topic on social media.
38:10It brought the popularity of Arima's Tansan Senbei to another level.
38:16Why did it become a hit?
38:20I think it was attractive.
38:24It wasn't just a hot pot.
38:27People liked it right away.
38:30I think that's why it was so popular.
38:37In Yunohana,
38:39there are other products that are also attractive.
38:44What is it?
38:45It's different from the usual dough.
38:50It's like a sweet.
38:52It's delicious.
38:53It goes well with Senbei.
38:56Here's the question.
39:00What is the other attractive product of Yunohana?
39:09It's finally time.
39:12I'll get it right away.
39:14Ouch, ouch, ouch!
39:16It's like a grill.
39:18Ouch, ouch!
39:19Eat it!
39:20No, you can't.
39:22You can't broadcast this.
39:24Let's stop.
39:25Let's get back on track.
39:26Give us a hint.
39:28It's like a sweet buffet.
39:30I got it.
39:31I'll give you a hint.
39:34It's like a buffet.
39:36There's chocolate.
39:38Tower?
39:39Chocolate tower?
39:40Chocolate tower!
39:41Chocolate tower!
39:46What is the other attractive product of Yunohana?
39:54It's freshly baked Senbei.
39:57Dip it in chocolate.
40:02It's like chocolate fondue.
40:05That's right.
40:06It's not a tower.
40:07The simple taste of Senbei matches perfectly with the sweetness of chocolate.
40:13You can enjoy a rich flavor.
40:17Senbei goes well with chocolate.
40:19It's good.
40:20It's sweeter with chocolate.
40:24I think chocolate is sweeter and tastier.
40:28It's good.
40:30We're glad to have you visit us at the hot spring.
40:34We'll keep thinking about the products with added value that can only be eaten in Arima.
40:39We hope to keep the Arima hot spring going.
40:45As we introduced in this VTR,
40:47Wilkinson was actually a treasure house.
40:52Now, we'll have a visitor tell us about the surprising history of Wilkinson.
40:58John Clifford Wilkinson, a British man who lived in Kobe,
41:02found this sparkling water while hunting in Takarazuka.
41:07He looked into the ingredients in the UK.
41:10He found that it was as high quality as the world's best sparkling water.
41:15In 1890, this water was sold as Takarazuka Mineral Water.
41:20I didn't think it was Takarazuka from this label.
41:24At first, it wasn't sparkling water, but Mineral Water?
41:27That's right.
41:28Sparkling water wasn't as strong as it is now.
41:32At first, it was sold as Mineral Water for tables.
41:37In 1893, it was sold as Tansan in Rome.
41:43That's cool.
41:45The word Tansan, which is commonly used now,
41:49was actually named after Wilkinson.
41:55But at first, it didn't sell as well as people thought.
41:58The reason was...
42:00I'm sure you all agree, but people didn't know how to buy and drink water.
42:05They didn't know how to buy and drink sparkling water.
42:10Most of the products were exported to luxury hotels in the US, Canada, and Singapore.
42:17In the mid-1980s, ginger ale was also sold domestically.
42:22But the situation didn't change much.
42:25In Japan, it was still a well-known brand.
42:29The only time people noticed it was...
42:33It was used as a dispenser.
42:35I see.
42:36Like cocktails.
42:37I see.
42:39That's Wilkinson.
42:41But in the 2000s, it became popular and sold well.
42:49It was sold in 2011.
42:53This is it.
43:02Tansan in Rome.
43:05This is it.
43:07It was sold in 2011.
43:10It's a 500 ml bottle.
43:12This is it.
43:13Until then, it was sold as a dispenser.
43:15But now, people drink it as it is.
43:17It's more stimulating.
43:19So people drink it as it is.
43:24Wilkinson has been selling for 12 years since 2008.
43:28Especially in 2020, there was COVID-19.
43:31But now, people drink it as it is.
43:33Recently, highball has become popular.
43:36It's becoming popular as a dispenser.