(Adnkronos) - L’associazione che raduna le migliori fiere italiane offre una vetrina impareggiabile per i prodotti italiani nel mondo, con milioni di visitatori all’anno, migliaia di espositori e una forte componente internazionale. Il presidente Napoleone racconta i primi dodici mesi di IT-EX
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00:00To bring the best of Italy abroad through the best of the Italian fair system.
00:07This is the mission of ITEX, the Italian Fair Association in Valencia,
00:12which at the beginning of the year confirms itself as a crucial engine for Made in Italy in foreign markets.
00:17The fairs represented by ITEX have more than 2.8 million annual visitors,
00:23750,000 of whom come from abroad,
00:26and 26,000 exhibitors, 11,000 of whom are foreigners.
00:30It is a launching pad for small and medium-sized Italian companies
00:33in search of global visibility and growth.
00:36It is such an important representative that it guarantees,
00:41in addition to the coverage of the markets, the domestic market in particular,
00:45the coverage of the best international markets,
00:47where Made in Italy continues to have a role of reference for its quality,
00:51for its ability to represent itself much better than what,
00:57from a manufacturing point of view, other countries can do.
01:01After the challenges of the post-pandemic, the Italian fair system remains
01:05an essential crossroads for international trade.
01:08And in addition to fair support, ITEX also focuses on digital transformation.
01:13We need to help the small and medium-sized company,
01:15which probably also struggles to finance a certain type of information
01:20and innovation within its own companies.
01:22We know that professionalism is often lacking,
01:24but the road ahead and the goals we have are those of being able to solicit
01:29those in charge, those who have the responsibility to improve and enhance
01:33the information in the country,
01:35to reach the small and medium-sized company, which is in great need.
01:38One of the pillars of the ITEX operation is close cooperation with the Italian government.
01:43Through dialogue with the Ministry of Foreign Affairs
01:46and the Ministry of Business and Made in Italy,
01:48ITEX works to unlock public funds,
01:50reduce the cost of participating in events for those coming from abroad
01:54and outline an industrial policy that supports and values
01:57Italian companies that target international markets.
02:00In all this, fortunately, there is a very strong alliance,
02:04a strong support of foreign trade.
02:07And to this support of foreign trade,
02:10it is also necessary to add the relationship and strategies,
02:13the industrial policy that ITEX is developing very closely
02:18and with a very high level of sensitivity with the government.
02:23With the support of institutions and the strength of the Fioristico system,
02:26ITEX has been working for a year to guarantee not only visibility to Italian companies,
02:30but also the tools to successfully compete
02:33for Italian excellence in international markets.