సినీ పరిశ్రమకు పట్టిన చీడ పురుగు పైరసీ. కోట్లాది రూపాయల పెట్టుబడి, వందలమంది కష్టానికి గండికొడుతూ పైరసీ సినిమా రంగానికి అతి పెద్ద సమస్యగా మారింది. సినిమా అలా విడుదలవుతుందో లేదో ఇలా పైరసీ ప్రింట్లను పెడుతూ పైరసీ మాఫియా నిర్మాతల ఆదాయా న్ని దెబ్బతీస్తోంది. సినిమా డిజిటల్‌ హంగులు అద్దుకోవడంతో ఈ రక్కసి కోరలు మరింత విస్తరిస్తున్నాయి. చిన్న, పెద్ద, ఆ భాష, ఈ భాష అనే తేడా లేకుండా సినిమా విడుదలైన గంటల వ్యవధిలోనే పైరసీ చిత్రాలు హల్‌చల్ చేస్తున్నాయి. ఓటీటీ మార్కెట్ ను కూడా దెబ్బతీస్తున్నాయి. మరి పైరసీని అడ్డుకునేందుకు తెలుగు ఫిల్మ్ ఛాంబర్ ఏర్పాటు చేసిన సెల్ ఏం చేస్తోందో తెలుసా?
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NewsTranscript
00:00The day the film Agra Hero got released, all the fans were eagerly waiting.
00:19A picture fell in the theatre.
00:21A blockbuster talk came out.
00:2324 hours before the cut, the film was released on the internet with high quality
00:29The whole process was a success
00:31Another hero's film was released on an RTC bus in two days with HD print
00:38WhatsApp links, Telegram sharings, YouTube clips, everything was in the film
00:43Despite all that, the moment it was given to OTT, it was sent to the server
00:50The very next moment, it was sent to the server
00:54These are the questions posed by the Piracy Mafia
00:58This Mafia has spent crores of rupees in hours
01:03According to statistics, the country has lost 22,400 crores in piracy
01:1013,700 crores were lost in theatres
01:158,700 crores were lost to OTT platforms
01:33In fact, the position of Telugu cinema in the Indian film industry has changed
01:38The piracy that has earned the name of Tollywood is getting worse
01:47Out of the 300 films released in Tollywood, only 20-25 films have brought profits to the producers, distributors and those who are dependent on cinema
01:59Even the films that have achieved a lot of success are facing a lot of problems
02:05The reason is that the films are pirated only on the day of release
02:09The audience who wanted to watch the film in theatres are getting piracy prints
02:16Downloading and watching the film is affecting the theatres
02:20Even after OTT, piracy prints are seen in piracy sites and OTT platforms are also losing
02:36Once upon a time, they used to record films in theatres and sell them as video cassettes, CDs and DVDs
02:47They used to pay money by giving them to the shopkeepers
02:51The police used to identify the people who were holding the rocket and take action
02:56Sometimes, even the house thieves used to leak the films from the edit room
03:01In time, cinema has changed from prints to digital
03:06Releasing thousands of prints at a time and sending them to foreign countries online has made the piracy work easier
03:14They are hacking the cinema files from the servers and putting them on the websites
03:18Without knowing who is doing it and from where they are doing it, they are getting addicted to piracy
03:26The loss that has to happen to the cinema is happening before they can find them and get rid of those links
03:44To save themselves from piracy, a few days back, a special cell was set up in the Telugu Cinema Foundation
03:53It was set up by a few people and they worked hard
03:57They used to get the CDs and DVDs and leak the piracy links on the internet
04:01For this, the producers of piracy films used to postpone the decision
04:06With this, the cell was able to stop the piracy for a few days
04:09Later, the producers were not able to make a big impact and the cell was set up in such a way
04:16They are only downloading and leaking the links related to the producers
04:22Some of the producers are trying to stop the piracy by relying on the private sector
04:28Those attempts are not fully successful
04:31What is digital piracy now?
04:33Online
04:35Which is very rampant, it is spreading like cancer
04:37It is not someone's job to eradicate it completely
04:41But we can control it
04:43We can control it to a certain extent
04:45We can download the incoming sites
04:49This is what the piracy department does
04:51The piracy department existed back in the day
04:53It still exists today
04:55We tracked Bahubali
04:57We caught Jayapur
04:59You know about it
05:01He is a person who works for a big software company and earns 5 lakhs
05:03He did not do anything here
05:05He did it in another country
05:07You know about the case where we tracked him in the city
05:09After that
05:11We did it with the help of Prabhas
05:13We caught him
05:15Pushpa
05:17We got the HD quality print
05:19We tracked him on a YouTube site
05:21We caught him and filed a case
05:23It is an ongoing process
05:25It is not something that can be eradicated completely
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