Ca’ Select, Gruppo Montenegro apre la prima casa dell’aperitivo veneziano
(Adnkronos) - Apre a Venezia Ca' Select, l'esclusiva casa di Select Aperitivo. L'importante investimento di Gruppo Montenegro permette così di valorizzare la cultura e le maestranze veneziane. L'inaugurazione di Ca' Select dà simbolicamente il via alla Select Spritz Week
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NewsTranscript
00:00 Thanks to a significant investment of the Montenegro Group,
00:08 the exclusive "Ca Select" opens in Venice, the home of Select Aperitivo,
00:12 an opportunity to promote the culture and Venetian crafts,
00:16 with the aim of valuing the deep bond that for over 100 years links the brand to its city of origin.
00:22 The goal was to, on the one hand, bring back the essence of the product
00:27 and the spirit of production in the city of origin, Venice,
00:31 and on the other hand, to strengthen and enhance the bond that has linked Select to Venice for over 100 years.
00:37 It was in 1920 when the Pilla brothers, with liquoristic experience,
00:42 chose Venice to create this "Elysir", this particular product.
00:48 A choice that was not accidental, as we know Venice was, on the one hand,
00:53 a crossroads between the West and the East, and on the other hand,
00:57 it was also a point of reference and exchange for the most valued herbs and spices,
01:02 among which also those that make up our product.
01:07 The opening of Ca Select was made by Evento Premiera, the first Select Spritz Week, ready to debut in Venice.
01:14 A concept that the Montenegro Group created last year and that has developed and that is alive
01:20 in these days, in particular from May 25 to 28,
01:24 but that will actually come to life also all over the world, in the main cities around the world.
01:31 An event cannot be defined, it is a set of events that, through exhibitions,
01:36 activities, aperitifs, parties, will allow those who visit and those who live in Venice
01:42 to experience the culture of some Venetian places a little less obvious.
01:47 The week dedicated to the Venetian aperitif has chosen to raise awareness
01:52 on the importance of the protection of the seas and oceans, starting from the Laguna di Venezia,
01:56 thanks to the exclusive partnership between Select and Ocean Space.
02:00 We wanted to choose a partner that cares and cares to protect our waters,
02:07 the seas, the oceans and also the Laguna di Venezia, another icon of this city.