(Adnkronos) - “Penny Italia ha fatto una scelta coraggiosa e consapevole accettando le indicazioni dei nutrizionisti di Airc che fondano su una conoscenza molto profonda di cosa ci aiuta a prevenire il cancro e non solo”. Sono le parole di Niccolò Contucci, Chief Fundraising Officer di Fondazione Airc, in occasione della presentazione delle 12 reference Penny realizzate in collaborazione con gli esperti di nutrizione di Airc e inserite nella linea Welles.
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00:00 [MUSIC]
00:04 >> IRC has a mission, which is to collect and distribute funds to finance
00:10 the best scientific research on cancer in our country.
00:16 The second mission goal is to spread clear and
00:22 correct information to all citizens of our country
00:28 to take care of their diet.
00:31 Correct lifestyle and correct diet means making a careful and
00:36 conscious choice without giving up the pleasure of food.
00:41 Penn Italy made a brave and conscious choice,
00:45 they accepted the recommendations of our nutritionists,
00:50 IRC nutritionists, who naturally rely on a very deep
00:55 knowledge of what helps us prevent cancer, and not just cancer.
01:00 We did it, because in a few months, the companies that produce
01:05 these excellent 12 references have put them in place,
01:10 have re-elaborated them, we have evaluated them, and then we have been
01:15 very accurate also in the communication plan in front of the public.
01:18 We are selling the food that we eat every day on our table,
01:21 to us and our children, and therefore the awareness of having made
01:26 an initiative rich in content, good in taste, and intelligent
01:33 compared to the well-being of people, useful.