(Adnkronos) - : Penny Italia e Fondazione Airc hanno lavorato fianco a fianco per proporre, dal prossimo 26 ottobre negli oltre 440 punti vendita Penny in tutta Italia, 12 nuove reference inserite nella linea Welles sviluppati sulla base delle linee guida nazionali e internazionali per un’alimentazione varia ed equilibrata.
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00:00 PENNY ITALIA and AIRC side by side to raise awareness of the importance of prevention and support for research.
00:11 12 new brand references have been presented in Milan in collaboration with AIRC nutrition experts.
00:18 PENNY ITALIA is the first retail company to join such a close collaboration with AIRC,
00:23 an initiative that fits perfectly into the group's sustainability strategies, which in 2023 published its first sustainability report.
00:34 It is an important partnership, we have developed some references that can be in line with our guidelines in terms of sustainability.
00:47 So a more conscious and attentive nutrition, oriented to the well-being of customers and people.
00:54 The products will be presented from October 26 in over 440 points of sale in the Italian territory, always in the light of quality and convenience.
01:03 They embrace various categories that take up all the moments of the day,
01:07 such as biscuits, crackers, products such as single dishes that make it easier for us to eat in a healthy and balanced way,
01:18 as well as bars, snacks and frozen soups that will allow us to increase the supply of fiber.
01:25 Not only healthy food, but also support for research.
01:28 A percentage of the sales of products developed with AIRC will be allocated to the foundation.
01:34 PENN Italy has made a brave and conscious choice,
01:38 it has accepted the recommendations of our nutritionists, nutritionists of AIRC,
01:43 who naturally rely on a very deep knowledge of what helps us prevent cancer, and not just cancer.
01:53 The new 12 references are included in the ULS line, already developed by the brand in the context of healthy eating without giving up taste.
02:02 Less sugar, less salt, more vegetable foods for the most part, therefore more fiber and simple recipes.
02:09 These are the criteria that have guided the choice of products and the collaboration between AIRC and PENN.