Dive into the World of Sports with Dailymotion Advertising. As the excitement builds for the Paris Olympics 2024, we are thrilled to present the first video in our new series. In this episode, we unveil our latest Sport Study, crafted by our talented Insights & Research team.
Discover invaluable insights for advertisers, including:
· How audiences engage with major sporting events
· The types of products they are more likely to consume during these periods
· The various ways audiences follow and stay up-to-date with events
Explore the Path to crafting Audience Insights and understand the Behavior of sports enthusiasts.
To learn more about this Study:
https://dailymotionadvertising.com/article/2024-sporting-events-as-growth-driver/
Dailymotion Advertising is also on:
· LinkedIn: linkedin.com/showcase/dailymotionadvertising
——–
LEARN MORE ABOUT OUR SOLUTIONS:
https://dailymotionadvertising.com/
Discover invaluable insights for advertisers, including:
· How audiences engage with major sporting events
· The types of products they are more likely to consume during these periods
· The various ways audiences follow and stay up-to-date with events
Explore the Path to crafting Audience Insights and understand the Behavior of sports enthusiasts.
To learn more about this Study:
https://dailymotionadvertising.com/article/2024-sporting-events-as-growth-driver/
Dailymotion Advertising is also on:
· LinkedIn: linkedin.com/showcase/dailymotionadvertising
——–
LEARN MORE ABOUT OUR SOLUTIONS:
https://dailymotionadvertising.com/
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SportTranscription
00:00Hello, I'm Catalina, I work as a Senior Insight Analyst, and I'm gonna introduce you the sports
00:12study.
00:132024 is an exciting year, mainly because there are a lot of sporting events which are global
00:27in nature and are being conducted this year, and this provides advertisers a unique opportunity
00:33to touch their audiences.
00:34While this is a unique opportunity, advertisers need to stand out because it is an intensive
00:40ad pressure period.
00:42We surveyed four different countries, including the UK, Italy, Spain, and France.
00:48We asked them questions around their purchasing intents and how were they going to experience
00:55these events.
00:57So we see that people see this opportunity as a moment of sharing with friends, a gathering
01:03with family.
01:05People are really willing to buy clothes for sports, but not only for practicing it, with
01:12one third of respondents that really are looking for buying gear for sports, and 28% of people
01:20that are looking for buying more urban outfits.
01:25The last trend, we see that apps and websites are the second most preferred channel for
01:31getting updates around these events.
01:34The whole idea of doing this study was to help advertisers from different industries
01:38and associate and planify specific strategies that will help them stand out during this
01:44intensive advertising period.
01:46Score big with your next advertising campaign with Dailymotion Advertising.