• l’année dernière
Discover how Dailymotion Advertising’s Studio redefines video content with immersive and interactive experiences.
Led by Luis Ryder, Head of Studio, the Studio combines creative expertise, advanced web technologies, and insights to optimize traditional videos and engage audiences. Learn how our designers and developers collaborate to create impactful animations and interactive layers that boost awareness, consideration, and campaign success.
Visit our website to explore more about the Studio’s innovative work.
Discover how we can help enhance your advertising impact:
https://dailymotionadvertising.com/contact/
Follow us on LinkedIn:
linkedin.com/showcase/dailymotionadvertising
Transcription
00:00Hi, I'm Lewis Ryder and I'm the head of studio for Dailymotion Advertising.
00:14At the studio we really push the boundaries of traditional video contents by creating
00:18unique immersive experiences that grab users' attention.
00:22We combine our creative expertise with the latest web technologies and also learnings
00:27that were gathered by our marketing and insights teams.
00:30The team is made up of two areas of expertise.
00:32The first one is led by the creative designers.
00:35They optimize traditional video contents by displaying additional information that are
00:40linked to advertisers and their products.
00:42They focus on the conception of impactful layouts, animations and engagement possibilities.
00:47The second area of expertise is led by our creative developers.
00:51They work closely with the designers to add an interactive layer on top of these videos
00:55which gives us the possibility to strengthen the studio's expertise and also the advertiser's
01:00knowledge on the way in which users can interact with their brand and products.
01:09These creative concepts really boost awareness, consideration and ad recall which are essential
01:14to our campaign's success.
01:15Don't hesitate to visit the Dailymotion website to learn more about the studio.

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