The Game-Changer Automotive Insights Marketers Need
Car buyers today are evolving faster than ever – embracing new technologies, prioritizing sustainability, and navigating countless choices. To cut through the noise and capture their attention, automotive advertisers need more than just broad strategies – they need insight and precision.
To give automotive advertisers the edge they need, Dailymotion Advertising created the Automotive Industry Guidebook 2024.
Presented by Leila Daghfous, Junior Insight Analyst from our Insight & Research team, this study dives deep into Consumer Behavior across Europe and the US, analyzing over 14,000 responses to reveal what truly drives today’s car buyers.
This is more than just data: it's a blueprint for smarter, sharper campaigns:
· Learn to target audiences precisely with data-driven insights.
· Discover the messages that resonate most with different generations.
· Get actionable recommendations to amplify your impact in a crowded market.
The invaluable insights from this study are your compass to tell your brand story with power, precision, and purpose.
Connect with our team to revolutionize your Marketing Journey https://dailymotionadvertising.com/contact/
Follow us on LinkedIn:
linkedin.com/showcase/dailymotionadvertising
Car buyers today are evolving faster than ever – embracing new technologies, prioritizing sustainability, and navigating countless choices. To cut through the noise and capture their attention, automotive advertisers need more than just broad strategies – they need insight and precision.
To give automotive advertisers the edge they need, Dailymotion Advertising created the Automotive Industry Guidebook 2024.
Presented by Leila Daghfous, Junior Insight Analyst from our Insight & Research team, this study dives deep into Consumer Behavior across Europe and the US, analyzing over 14,000 responses to reveal what truly drives today’s car buyers.
This is more than just data: it's a blueprint for smarter, sharper campaigns:
· Learn to target audiences precisely with data-driven insights.
· Discover the messages that resonate most with different generations.
· Get actionable recommendations to amplify your impact in a crowded market.
The invaluable insights from this study are your compass to tell your brand story with power, precision, and purpose.
Connect with our team to revolutionize your Marketing Journey https://dailymotionadvertising.com/contact/
Follow us on LinkedIn:
linkedin.com/showcase/dailymotionadvertising
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TechnologieTranscription
00:00Hello, I'm Laila Daghfouz.
00:08I work at Dailymotion as Insight Analyst and I will present to you the Automotive Study.
00:23The automotive sector is a very interesting sector because the user journey to buy a car
00:29is very long. It's not an easy decision and there are multiple touch points that are involved.
00:33It is something that is not very evident because internet signals are sometimes not sufficient
00:39and that is one of the reasons why we started working on this study.
00:43So we conducted this study in six different countries in Europe and in the United States
00:48and we received around 14,000 respondents. So the objective of the study was to analyze
00:54the intention is so people who are willing to buy a car to purchase a car in the upcoming 12 months.
01:01We noticed that we have different trends if we compare older generation to younger one.
01:07Older generation are going to be more intention is regarding car purchase because they have more
01:12financial mean whereas a younger generation they don't have a financial mean the budget is limited
01:18they want a brand new car they prioritize technology and innovation and also the environmental impact.
01:28Given the high ad pressures and the fact that the market is competitive try to use formats
01:34that go beyond serving an impression and tell the story of your brand.
01:38Know your audiences, understand their motivations, understand where they lie in the funnel
01:43and then adapt your messaging strategy to activate them contextually.
01:48To address the different challenges that you are facing in your industry
01:51feel free to contact the Insights team at Dailymotion Advertising.