(Adnkronos) - 'Amazon spinge la crescita dell’Italia, 17 miliardi investiti'; Tecnologia e innovazione, l’Italia 5.0 alla 50esima edizione del Forum di Cernobbio; Doppia festa per l'Università Luiss Guido Carli: Cerimonia di Benvenuto alle Matricole e 25° posto nel ranking mondiale del Financial Times; Wizz Air presenta il volo diretto da Milano Malpensa ad Abu Dhabi. Arriva Nutella Plant Based, la crema spalmabile ora è anche veg
Dalla mobilità al verde urbano: la sfida per la neutralità climatica entro il 2050 si gioca e si vince nelle città
Dalla mobilità al verde urbano: la sfida per la neutralità climatica entro il 2050 si gioca e si vince nelle città
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00:00Amazon is pushing for the growth of Italy, with 17 billion invested.
00:27Technology and innovation, Italy 5.0 at the 50th edition of the Cernobbio Forum.
00:34Double celebration for the University of Louis Guido Carli,
00:37welcome ceremony at the enrollment and 25th place in the world ranking of the Financial Times.
00:44Wizz Air presents the direct flight from Milano Malpensa to Abu Dhabi.
00:50The Global Attractiveness Index 2024
00:54The Global Attractiveness Index 2024, developed by the European House Ambrosetti,
01:01was presented at the 50th edition of the Cernobbio Forum.
01:03It takes into account the indicators of openness, innovation, equipment and efficiency of the various countries
01:08and sees Italy placing at the 17th place out of 146, gaining a position compared to last year.
01:15Amazon has welcomed the indications from the research on which it is already working.
01:20The company is in fact investing to make its activities more sustainable,
01:24electrifying the network of transports and delivery services and moving volumes on maritime and railway transport.
01:30It is also collaborating with institutions and partners through a constructive dialogue between the public and the private
01:35and offering innovative digital tools to support small and medium-sized Italian businesses.
01:40Amazon continues to invest heavily in Italy.
01:44Since our arrival in our country in 2011, we have invested almost 17 billion euros in infrastructure, logistics and technology
01:53and we have created 18,000 jobs, which will become 19,000 by the end of 2024,
02:00giving a great boost to the country's economy and, above all, to the small and medium-sized businesses with which we work.
02:08We have about 21,000 that sell every day through the Amazon website.
02:14In fact, here in Cernobbio we have presented new data that show the boost that Amazon gives to SMEs
02:21that in 2023 have reached 1.2 billion in exports, an increase of 25% compared to the previous year,
02:30so a very positive, very significant data.
02:33One of the things that we like the most is the fact that the companies that have begun to export have grown significantly,
02:43they have gone from 50% to 65% last year, and this is the result of our investments and also the result of our efforts in the training of our entrepreneurs.
02:54So very positive data that obviously pushes us to continue working along this same path.
03:01The Global Attractiveness Index 2024 reports on a moving Italy committed to improving the regulatory and infrastructural context.
03:09With the strategic contribution of multinationals and a focus on innovation and sustainability,
03:14the country has the opportunity to continue to grow, strengthening its position among the most competitive economies.
03:24In a context in which technology is an increasingly pervasive element,
03:27which leads to a new industrial revolution and places itself as an enabler of new work models that see the individual at the center,
03:33innovation, fueled by skills, is the key to competitiveness.
03:38This is the principle that led to the realization of the Italia 5.0 study,
03:42the skills of the future for the development of innovation in the era of artificial intelligence in Italy and in the EU.
03:48Developed by The European House Ambrosetti Group in collaboration with Philip Morris Italy,
03:53it is presented in the context of the 50th edition of the Forum of The European House Ambrosetti.
03:58Human capital and its continuous training are therefore essential elements for the growth of the competitiveness of companies.
04:05We lack skills, not so much as quality, so our training system actually has good quality,
04:11but sometimes with points of excellence, but quantity.
04:16So we lack engineers, we lack training on ICT, so the whole field of digital,
04:23and we also lack basic training, so Italy globally is a population that is not very digitized.
04:32What we have proposed as a result of the research is that, in addition to the more traditional interventions,
04:39so those provided to the public, also the private sector, especially in the figures of the leaders,
04:44therefore in large companies, can play an important role.
04:47The ability of Italian companies to be competitive, however, still suffers from the gap in digital skills.
04:52Only 3% of Italian companies are in an advanced state of digitization.
04:58In the medium and long term, this means a loss of competitiveness of our industry,
05:03and this applies both to our manufacturing industry, in Italy we are second in Europe for the manufacturing industry,
05:10but also to our agricultural industry, if we want, also second in Europe behind France.
05:17If we do not focus on the investments that are necessary to develop the skills that are relevant
05:27compared to these great world challenges, in the medium term we will lose competitiveness,
05:33we will lose that opportunity to be an engine of growth for the world.
05:37The experience of Phillip Morris Italy demonstrates the strategic importance of investing in the development of skills.
05:43For example, with the launch of the Institute of Manufacturing Technology,
05:47which is our center of industrial skills in Bologna, in partnership with the Politecnico di Bari,
05:52the Politecnico di Torino, with the University of Bologna, but also with the ITS,
05:56the ITS are a great opportunity for our country,
05:59about 70,000 students in Italy against 2 million in Germany,
06:04in short, we can grow a lot, even in the pre-university,
06:08to do so we need more and more very innovative academies like this.
06:13And also in the agricultural field, Agritech provides the fact that there is a digital farmer
06:19who knows how to use these technologies and here with the University of Perugia,
06:22with the Open Innovation Hub Belief that we have opened in Perugia,
06:26we are trying to create these skills for the future of our country.
06:35The University of Lluis Guido Carli of Rome inaugurates the new academic year
06:39with the welcome ceremony at the entrance exam and at the same time an important achievement,
06:44the 25th place in the world ranking of the Financial Times for the master's degree in Management,
06:50gaining five positions compared to 2023.
06:54The prestigious result, celebrated in the Campus Hall,
06:58is the result of a constant investment in a formative offer of innovative content,
07:03which pays increasing attention to the development and dissemination of new technologies,
07:07with a specific focus on artificial intelligence as an engine of opportunity
07:12and a generator of value.
07:14Today we have opened a new season in our university
07:19in which we want to embrace the revolution of artificial intelligence,
07:24the new challenges of society and we want in some way to form conscious protagonists
07:30who have a baggage of skills, of tools,
07:35but also a vision of the world based on ethics and on rigor,
07:40which are two fundamental themes to face the challenges of society.
07:45We have a community of young people, of teachers,
07:50who are proudly and consciously oriented to face what awaits us,
08:00what awaits us in terms of complexity but at the same time of innovation and development.
08:05During the welcome ceremony, in collaboration with Intesa San Paolo,
08:09we discussed the importance of soft skills and flexibility
08:13to face the rapid changes in the world of work.
08:16The Look Forward, Build Your Future program,
08:19designed by the Bank to inspire young people on the main trends of society,
08:23economy and skills for the future, led the event.
08:27Intesa San Paolo strongly believes in education
08:32and on the projects of civil and cultural growth of society.
08:36We have developed, together with Luis Guido Carli,
08:41an Italian Ateneo of Excellence, our strategic partner,
08:47an observatory on skills, Look Forward,
08:51which aims to monitor and needs new skills in a market in continuous transformation.
08:59The partnership with Intesa San Paolo underlines the deep link
09:03between Luis and the institutional production system,
09:06an integral part of the DNA of Ateneo.
09:12Wizz Air inaugurates low-cost intercontinental flights at the airport of Milan-Malpensa.
09:17From June 2, 2025, the new Airbus A321XLR will daily connect Malpensa to Abu Dhabi
09:24in the United Arab Emirates.
09:26An important announcement, the one made in Milan by the third air company in Italy,
09:30the most sustainable in the world, opens the way to many other flights
09:35that will take advantage of the greater autonomy and efficiency of the new aircraft.
09:41We are excited to have presented today our first low-cost intercontinental flight
09:46from Milan-Malpensa to Abu Dhabi.
09:48Malpensa's airport is our first operational base in Italy.
09:51We opened it in 2020, in the middle of the pandemic, and it has performed very well.
09:56To date, our passenger traffic in Milan has increased more than five times
10:00compared to the pre-pandemic period, and it has therefore been a very successful investment.
10:09The aircraft that will carry out this flight, the Airbus A321XLR,
10:14changes the economic paradigm of flights that exceed 7-8 hours.
10:18It is a long flight and, having surveyed the current state of the market,
10:22we believe that we can be competitive thanks to the tariffs contained,
10:26so people will be able to afford it.
10:32The choice of Wizz Air to operate from Malpensa the first Airbus A321XLR based in Italy
10:37confirms the role of the airport in the development of new business models.
10:42We have a strategic meaning, because it demonstrates the potential
10:47and the power of Malpensa's market, of Milan, of Lombardy, on long-haul flights.
10:54As I said before, we do not have a flagship aircraft that is a hub in Malpensa,
10:59despite the fact that we have many long-haul destinations.
11:05Therefore, aircraft such as Wizz Air, which introduce innovative aircraft like this,
11:10will have the opportunity to introduce, in this case, an already existing route,
11:15but there will certainly be space to operate new routes,
11:20further strengthening our positioning, which qualifies Malpensa
11:25and offers opportunities to citizens and tourists who can more easily arrive in Milan.
11:45NUTELLA PLANT BASED
12:01Nutella Plant Based arrives. The spreadable cream is now also a bag.
12:07From mobility to urban green, the challenge for climate neutrality by 2050
12:12is to play and win in the cities.
12:15The taste of always, but with only ingredients of plant origin,
12:18is Nutella Plant Based, presented on September 3 in Milan after months of long-awaited anticipations.
12:24The Ferrero cocoa hazelnut cream, the most famous in the world,
12:27will in fact be available on the shelves of Italian, French and Belgian supermarkets,
12:32also in the very new Plant Based version.
12:35Instead of milk, we find chickpea flour and rice syrup,
12:39which make it suitable even for lactose intolerant people.
12:42In addition to being gluten-free, like the classic version,
12:46Nutella Plant Based is certified by the Vegetarian Society as Vegan Approved.
12:51Within the celebrations of the 60th anniversary of Nutella,
12:54we are ready to write a new page in the history of the brand.
12:57In fact, today we present Nutella Plant Based, which is a plant-based product,
13:03in fact, as an alternative to milk, we integrate chickpea flour and rice syrup,
13:09two ingredients that have been selected precisely to guarantee the same taste experience
13:14and consistency as the classic Nutella.
13:17Nutella Plant Based was born precisely to give everyone the opportunity,
13:20as many people as possible, to start the day with a good mood, with the optimism of Nutella.
13:26In fact, it is a product that is suitable for lactose intolerant people
13:30and it is also a product for flexitarians,
13:33so that part of the population that, over the years,
13:37is trying to limit more and more the consumption of plant-based products.
13:42Cities are a fundamental social and economic catalyst
13:47where the challenge to achieve climate neutrality by 2050 can be played and won.
13:54This is demonstrated by the data of the Position Paper
13:57Urban Sustainability, Decarbonization, Electrification and Innovation, Opportunities and Solutions for Future-Fit Cities,
14:05made by The European House Ambrosetti in collaboration with Life Company A2A
14:10and presented on the occasion of the 50th edition of the Forum of European House Ambrosetti,
14:15the scenario of today and tomorrow for competitive strategies in Cernobbio from September 6 to 8.
14:22Cities today in Italy occupy 7% of the territory
14:26and 30% of the population lives there, which produces 60% of the national GDP,
14:32but consumes only 29% of the energy.
14:35These data show that the density economies of cities,
14:38despite the growth of CO2 produced, are efficient and sustainable.
14:43We have estimated that 10 billion euros per year of investments in cities,
14:47about 270 billion euros by 2050,
14:51can allow us to reduce CO2 emissions by 52% in cities,
14:56even though cities are growing.
14:58This is perhaps the true fundamental fact.
15:00We have to work a lot on the parameters that we know,
15:03what we already have in the toolbox,
15:05so heating, heat pumps, public lighting, photovoltaics on roofs.
15:12Trees in cities, all things that contribute both to sustainability and to the quality of life of people,
15:18which remains obviously one of the fundamental goals.
15:21On the theme of innovation, cities have a central role in terms of sustainability and decarbonization,
15:28taking into account two phenomena, the urban flow,
15:31therefore the movement of people from the countryside to the city, and climate change.
15:36How can these two elements be brought together?
15:39It can be done by making investments and, above all,
15:42by taking advantage of the fact that cities are efficient producers.
15:45In what sense?
15:46Well, if you think, for example, of heating a condominium
15:49and think about the difficulty of heating houses that are, vice versa, scattered in a countryside,
15:53you understand very well immediately what the alveolation effect is
15:56and what the consequent effect is.
15:58On the other hand, for example, if we are going to reduce
16:01public transport, which still uses endothermic engines,
16:06we move it to electric engines, we have a progressive reduction.
16:09Cities are the natural recipients of those investments,
16:13which we have estimated could be about 270 billion euros by 2050,
16:19which will allow to reduce, compared to the trend we had highlighted before,
16:25that is, the increase in the number of people living in cities,
16:27the production that they themselves will have.
16:29How much will it reduce?
16:30It will reduce by almost 50%.