(Adnkronos) - Forum Enpaia 2024, l’agricoltura del futuro ha bisogno di tecnologia governata dall'uomo; Lavoro, Danone: 'Lavorare a politiche di genere per recuperare tempo e posti di lavoro perduti'; Etica e Ai: debutta all’università Milano-Bicocca ‘Orbits. Dialogues with intelligence’; CDP, in arrivo a novembre la nuova edizione dell’Acceleratore franco – italiano; Università Rome Tre: nella Notte della Ricerca la scienza si apre al pubblico; BAT Italia lancia WePlant al G7: IA e innovazione per una filiera del tabacco sostenibile; Mozzarella di bufala campana dop, dal congresso internazionale un documento congiunto da portare al G7 di Ortigia.
Category
🗞
NewsTranscript
00:00FORUM EMPIRE 2024 The agriculture of the future needs technology
00:27Governed by man Work, from non-work to gender policies to
00:33recover lost time and jobs.
00:36Ethics and AI debut at the University of Milan Bicocca, Orbitz, Dialogues with Intelligence
00:44Deposit and loan box, arriving in November the new edition of the Franco-Italian accelerator
00:52UNIVERSITÀ ROMATRI, in the night of research, science opens to the public
00:57ING, presented in Milan the new function, is really ING to reveal the telephonic tricks
01:04BAT Italia launches WePlant to the G7, IA and innovation for a sustainable tobacco line
01:11Mozzarella of buffalo Campanadop, from the international congress a joint document to bring to the G7 of Ortigia
01:22FORUM EMPIRE 2024
01:25The fourth edition of FORUM EMPIRE 2024, promoted by the EMPIRE Foundation, the National Agency
01:31of Prevence for Landlords and Farmers, held in Villa Aurelia, Rome, sends very clear messages
01:37to the world of the economy.
01:38The President of the Foundation, Giorgio Piazza, in fact, underlined how the great themes that
01:42will impact on the agriculture of the future will be the great innovation linked to artificial intelligence
01:47to use, for example, to re-naturalize our fields.
01:51These are very powerful instruments that must be made available to man, promoting an anthropocentric
01:56vision, not technocentric.
01:58So it is man who governs the machines, not the other way around.
02:00Roberto Diacetti, Director General of the EMPIRE Foundation, in turn, has framed the development
02:05of the sector on the other side.
02:07The goal, he said, of the EMPIRE Foundation is to make a system.
02:11In this sense, we believe there are the prerequisites to invest in the Italian real economy.
02:15The challenge is to encourage the internationalization of companies and farmers, and in this process
02:20we can be a tool for the modernization of the Italian economy.
02:24The EMPIRE is an institutional investor, manages the Prevence, but manages important resources
02:30with the aim of making a system.
02:32That is, together with our institutional sources, representatives of the world of agriculture,
02:39we believe there are the prerequisites to invest in the Italian real economy, particularly
02:46in agriculture.
02:48There is a need to overcome the dimensional level that we have of many agricultural enterprises,
02:54there is a need to make them grow, internationalize them, and therefore also through cohesion and
03:02collaboration with deposit and loan banks, we can imagine that we can be a tool for the modernization
03:08of Italian agriculture.
03:10Among the other interventions of the participants at the EMPIRE Forum in 2024, Christopher Pissarides,
03:16Nobel Prize winner for Economy, and interviewed by the Director of the University, Luis Paolo Boccardelli,
03:21gave a great impression.
03:23We are experiencing a digital transition and an epochal climate.
03:25The challenge for the agri-food sector is to combine these two phenomena and promote
03:29high-quality products.
03:31At the same time, it is necessary for Europe to arrive at a greater economic integration
03:35to boost competitiveness and growth.
03:37The large number of start-ups that migrate from Europe to the USA is impressive.
03:41We need to overcome the approach based solely on regulation and invest in industrial policies.
03:46The boom in the registration of STEM courses, that is, scientific subjects, could be a fateful
03:50focus, since in this sector artificial intelligence could lead to a drastic drop in the number
03:55of places available, leaving many graduates without opportunities.
03:58Cultivating soft skills could be a better strategy to guarantee career opportunities for graduates.
04:03It is an important time to reflect and compare on topical issues, such as work, human capital,
04:10innovation, artificial intelligence, the environment, sustainability and, of course, agriculture,
04:17which is our reference sector.
04:19Maria Tripodit's contribution is also worth noting.
04:21Under the State Secretary of the Ministry of Foreign Affairs and International Cooperation,
04:26institutions, she said, must work to put competence at the center, an aspect for which we are
04:30highly appreciated abroad.
04:32Digitalization and artificial intelligence are certainly a fundamental binomial to address
04:37the numerous transformations in the labor market.
04:39Another crucial issue is the agri-food sustainability on which the government is committed and will
04:44continue to do so because the agricultural world is a very important asset so that our export
04:48can excel in the world and, in this sense, the latest results of export itself are particularly encouraging.
04:55In Italy, the rate of female employment is still too low compared to the European average.
05:05Only 55% of women between the ages of 20 and 64 work, while in the rest of the European Union
05:12it is 69.3%.
05:15Hence the need to work on policies of this kind that allow to recover the time and jobs
05:21lost.
05:22To light the lights on this problem, which also damages the GDP of the Bel Paese, is Danone,
05:28which, in the context of the G7 Agriculture and Fishing in Corso Ortigia, in the heart of
05:33Syracuse, and whose conclusion is scheduled for next Sunday, has organized the event
05:37The Economic and Social Sustainability of Danone Italy and its branch.
05:41It goes without saying that women should not choose between work and maternity leave,
05:46even the Minister of Agriculture, Francesco Lollobrigida, during the visit to the Danone
05:51Group, dedicated to families with children.
05:54It is necessary that our model leaves women free to choose, not between work and maternity,
06:02but to choose whether to be able to work and be a mother, and the conditions should be
06:08always closer to this type of approach.
06:11Men and women must be free to affirm their will, and the companies that invest in this
06:17for us are the companies that are at the forefront.
06:20Danone's philosophy in relation to women's employment and children will be explained by
06:25Sonia Malaspina, Director of Institutional Relations, Communication and Sustainability
06:30Danone Italy.
06:31It is necessary that companies put themselves as a responsible subject that goes to help,
06:37because our experience says that more equality, more competitiveness for companies,
06:43more birthright for the entire Italian system.
06:46The role of politics in gender policies was instead represented by the Employment
06:50Advisor of the Lombardy Region, Simona Tironi.
06:54Institutions must commit themselves to give all the tools possible to our women,
06:59so as not to have to choose, to be able to choose, not to have to be forced to give up
07:06a career prospect, a job satisfaction, to stay at home and take care of a care
07:14load, a disability or raise their own children.
07:17Another negative aspect in Italy when it comes to employment is the relationship between
07:21men and women.
07:22The rate of the first, of 13 million employees, that of the second, of just 9.5 million.
07:34There are those who claim that they will steal jobs from millions of people, those who believe
07:37it is dangerous and worrying, and those who even believe they will take over the human
07:42world.
07:43But does artificial intelligence have to worry so much?
07:46The philosopher Luciano Floridi was the one to offer valuable answers on the subject,
07:50among the top experts in digital ethics and information, who, on the occasion of his
07:55academic debut at the University of Milan-Bicocca of Orbitz Dialogues with Intelligence,
08:00guided the students of the Ateneo in understanding artificial and human-oriented intelligence.
08:06Orbitz Dialogues with Intelligence is the first show-how dedicated to the uniqueness of human
08:11intelligence after the advent of artificial intelligence.
08:42In general, we are only concerned with the use by the so-called end user, of those
08:48who are at the end of the chain.
08:50The important thing, however, is to have a concern for both the source and the distribution
08:54of these extraordinary technologies.
08:57Transforming artificial intelligence from what could be a problem to what is absolutely
09:02part of the solution is feasible.
09:04It is up to society and politics to ensure that this happens.
09:08At the center of the meeting, the key role of empathy and the sharing of the didactic
09:12path in the presence and the value of new digital technologies as a tool of acceleration
09:17and deepening, as underlined by the head of the Ateneo, Giovanna Iannantuoni.
09:22Artificial intelligence, or in any case digitalization and technological innovation,
09:26is not only compatible with training in the presence, but it is really necessary for
09:33the training in the presence, precisely because to control this technology, to fully understand
09:38it, there is nothing better than talking about it with your peers, with other students,
09:44with teachers, in a perspective of individual growth.
09:47In fact, in my opinion, what brings us to this meeting today with Professor Floridi,
09:52so truly wonderful in my opinion, is precisely the importance of critical consciousness,
09:57of the development of critical consciousness of our students.
10:04After the success of the first two, the third edition of the Franco-Italian Accelerator
10:09arrives in November.
10:10The program of Cassa Depositi e Pressiti, BP France, Elite and Team France Export,
10:16developed to accelerate the growth path beyond the Alps of French PMI and Mid-Cap in the
10:21Italian market, and therefore Italian in the French one.
10:25A 12-month course with 6 sessions of 2 days each, which are carried out alternately
10:30between France and Italy, which offers specialized training, workshops and meetings
10:35with a focus on key sectors.
10:37The Franco-Italian Accelerator is a program aimed at promoting bilateral collaborations
10:42between Italy and France, in order to favor the business opportunities of the participating companies.
10:47The first editions saw the birth of numerous successful projects, thanks to a mix of
10:53mentorship, networking and access to funding, and this year the organizers promise to
10:58expand growth opportunities.
11:00In recent years, more than 70 Italian and French companies have been involved, with more than
11:06100 hours of training provided on key topics related to export and internationalization,
11:13and more than 400 business matching meetings, of which about 30% has then actually
11:20turned into real business opportunities for the participating companies.
11:24In addition, joining the program allows you to participate in exclusive events, local and
11:30international, organized by Elite and BP France, in which you clearly have the opportunity
11:37to develop networking opportunities and exchange feedback among the participants.
11:43With the growing interest in innovation and internationalization, the Franco-Italian
11:48Accelerator is confirmed as a point of reference and support for entrepreneurship,
11:52an opportunity for growth taken, for example, from the holding LEM Industries SPA,
11:57a group of companies with a turnover of 115 million euros per year, which spans from
12:02the superficial treatment of fashion accessories to collateral activities of an industrial nature.
12:07The group decided to join this important initiative of home, deposits and loans,
12:12precisely with the firm intention of starting a process of internalization of the group,
12:17which did not have this type of feature in its history, but which we felt the need
12:23to implement, given the many diversified activities, each of which also has a strong
12:29propensity for foreign markets.
12:31Of course, it is very important, at least from our point of view, to participate in this
12:37type of initiative with a proactive spirit, because clearly we cannot expect that only
12:42the organization can give all the necessary content, because each company has its own
12:46goals, its own targets, but we have seen that by committing ourselves, by giving depth
12:51to the relations that this tool has given us, the results have arrived, but above all
12:56it has taught us a method, it has given us the opportunity to be, on the one hand,
13:01deprovincialized in terms of content and, on the other, to be more adult towards markets
13:05that are getting very complicated and that need a standing, both in terms of preparation
13:10and in terms of tools, higher than what we normally used.
13:18The appointment with the European Research Night returns, an event that celebrates science
13:22and research, bringing it directly between citizens, young people and students, collaborators,
13:27exhibitions and interactive activities.
13:29It is an initiative that has now been consolidated by the University of Rome 3, which also this
13:33year sees numerous departments involved, with deepening on biodiversity, climate
13:38change and sustainability, but also robotics, solar system, art and mathematics, new technologies
13:44and the inevitable artificial intelligence, flanked by nanoscience, physics and chemistry.
13:50The new technologies are, for us, an essential research tool, but also the tool we have
13:55to be able to communicate science, what we study, to a wider audience.
14:02Today we really manage to reach anyone, because, above all, virtual reality is a fundamental
14:09tool, because it really puts people in contact and immediately makes what we used to explain
14:17in the past through articles and essays and therefore only through writing.
14:22Today, with images, we can communicate in a short time, immediately, our science, our path.
14:29The event is part of a project organized by Frascati Scienza and promoted by the European Commission
14:35and Regione Lazio.
14:36An important occasion in which the Ateneo opens its doors to share knowledge and create
14:41a direct dialogue with the community, thus creating that exchange that is at the base
14:46of the mission of the University, to generate culture and spread it.
14:50The University of Rome 3 always wants to open the doors to the public and share knowledge
14:56with everyone.
14:58It is wonderful to share our passion for the universe, for what is under our feet,
15:06with all the curious enthusiasts and even those who know nothing about it, because there are
15:11people here who come for the first time, they do not know what they are talking about on
15:15Researchers' Night, they do not know what a researcher does at the University and it is
15:19beautiful to share knowledge.
15:21Researchers' Night is an initiative promoted by the European Commission since 2005, which
15:26involves thousands of researchers and research institutions every year in all European countries.
15:32We are here to tell science and culture in general to society, to people who do not
15:39do this job, because for one evening, basically, those who do research, both in the scientific
15:46field but also in the humanistic field, want to convey the meaning, first of all, of the
15:53mission, of the work that is being carried out, because discovering something new is always
15:59an extremely exciting adventure.
16:01The event closes the Week of Science, a rich calendar of initiatives that has involved
16:07the public with the aim of bringing everyone closer to science, creating opportunities
16:11for meetings between researchers and citizens to spread the scientific culture and knowledge
16:16of the research professions, but in an informal and stimulating context.
16:21Science becomes so accessible, useful and even fun.
16:30In Italy, 15% of frauds in the field of digital banking have taken place through spoofing,
16:36the technique with which fraudsters manage to hide their identity to be reliable to
16:41the victims drawn and obtain access to reserved information and sensitive data.
16:47Frauds via spoofing, which occur mainly through telephone contact, SMS or e-mail,
16:53have increased by 13% compared to 2022.
16:56The steps to be taken are at several levels, and certainly making a team helps, the forces
17:02of the order, together with the world of banks, the world of telecommunications, the world
17:08of social networks, that is, we must be more confident and understand that it is better
17:14to live in the real world and maintain relationships later on in the social world than to do the opposite,
17:21that is, to know people in the social world and then discover that they do not exist in the real world.
17:28Certainly knowledge, digital training, information, always keeping up with technology helps a lot.
17:38With the help of consumers, ING has introduced the new function, is it really ING?
17:43Thanks to which customers can immediately verify if the person calling in the name of ING is
17:49actually an employee of the digital bank.
17:52Is it really ING? It is a feature that we have inserted on our app on mobile devices,
17:56on the website, which allows our customers to verify if a call received in the name of ING
18:03is really ING.
18:05A lot of frauds start with a phone call whose number appears in the list as an ING call.
18:13This makes the interlocutor very credible, who then uses information typically recovered
18:19from social networks or information that he has recovered on non-legal channels,
18:24starts an interlocution that aims to scare him and get access credentials.
18:28With this feature, we close a door in front of fraudsters because the customer can verify
18:34in real time if it is really ING calling or not.
18:38And if it is not him, he must immediately contact us.
18:42In the last three months, ING has also intensified its awareness-creating activities,
18:47showing customers, at every single access, specific messages on the risks of cybercrime.
18:53720,000 customers have viewed the message, a result that has contributed to significantly reduce
18:59the number of frauds committed.
19:05BAT Italy, a leading company in the wide-use goods of the tobacco industry,
19:09has presented its new project, which aims to make the tobacco industry more sustainable,
19:14to the G7 of Agriculture and Fishing in the Syracuse program.
19:19WePlant will be an innovative project that, thanks to a data-driven approach,
19:23the use of satellite data and advanced apps, will transform the management of crops,
19:30improving water efficiency and reducing the use of chemical substances,
19:34thus contributing to a more precise and sustainable agriculture.
19:38WePlant is a highly innovative project that involves the application of artificial intelligence
19:44on a large scale, and this is the first time this has been done in tobacco farming.
19:50Thanks to an algorithm of proprietary artificial intelligence and to the analysis of satellite data
19:55on the one hand, but also to the analysis of data released by tobacco farmers
20:00through the digitization of field notebooks, it is possible to optimize precious resources
20:07for the planet, such as water or other elements that could be harmful if not controlled,
20:13such as fertilizers and pesticides.
20:17WePlant is another step for our Better Tomorrow,
20:22aimed at minimizing the impact of our activities in the communities in which we operate.
20:28For Italy, this is the first application on a large scale of artificial intelligence algorithms
20:33in tobacco farming, with the potential to optimize water and chemical resources.
20:40Our farmers, excellence in Veneto for the Italian Virginia Brite,
20:45always need to have cutting-edge technological support,
20:50and therefore the ability to have an app that will allow us in the future,
20:55to be able to know in a very short time, if in our hectares we need to have more water or less water,
21:03and therefore to save it in a very short time, is fundamental for us.
21:09The project was made possible thanks to Battitalia, which is its promoter,
21:13Just On Earth, an Italian startup specializing in the development of IA algorithms
21:18for the analysis of satellite data, the organization of NewTab producers
21:23and the agronomic department of Deltafina,
21:26the leading company in the market of the first transformation of tobacco in Italy.
21:31It is an ambitious project, which aims to realize an application
21:36that can be used by all farmers, with the only goal of giving sustainability,
21:42both in terms of water consumption and in terms of improving the use of health products,
21:49because in this way we reach the goal of reducing the waste of natural resources.
22:07Enough of indiscriminate attacks and fake news on agri-food productions,
22:12also of excellence, no to artificial food or cell-based products made in the laboratory,
22:16instead, a greater transparency and a label to protect the consumer.
22:20This is the roadmap for the future of the dairy sector,
22:23contained in a document that will be brought to the attention of the G7 of Agriculture,
22:27emerged from the two-day congress held in Naples,
22:30on the initiative of the consortium for the protection of buffalo mozzarella Campanadop
22:34and the University of Studies Federico II of Naples,
22:37an opportunity to talk about a sector of excellence that in the countryside
22:40has the ideal climatic and environmental conditions for the breeding of buffalos.
22:44We have about 413,000 heads in Italy,
22:49but this system and this line, only in Italy,
22:53has managed to have a performance of breeding and finished product.
23:00The production of buffalo mozzarella Campanadop
23:02takes place following traditional and artisanal methods.
23:05In recent years, the sector has invested in research and innovation,
23:08also thanks to the contribution of the University of Studies Federico II of Naples,
23:11which has carried out significant research in this field
23:14to improve its high-end product, mozzarella,
23:16highlighting nutritional properties and health benefits.
23:20We will all learn that behind mozzarella there is also a lot of science,
23:23so not only the ability of our dairy masters,
23:27but also a lot of science and a lot of research.
23:29The fortune of this milk and the physiology of this species
23:34lies in the fact that it acts by stimulating the famous proteins of longevity,
23:41the sirtuins, and that a series of mechanisms are triggered
23:45by the sirtuins that have this activity on all chronic degenerative pathologies,
23:50which are the pathologies of the current inhuman technopathy, diabetes,
23:55cardiovascular diseases, Alzheimer's, tumors, neoplasia, diabetes syndrome.
24:02The International Congress, which has seen the participation of about 200 people,
24:06has also put an emphasis on the issues related to artificial food,
24:09but also to fake products,
24:11against which artificial intelligence also comes into play.
24:15Just a few months ago we launched Nina.
24:18Nina is a virtual lady who relies on an algorithm that runs the web.
24:23She is doing it even now, while we are talking,
24:26in search of Italian sounding,
24:28that is, fake products that somehow recall buffalo mozzarella
24:34and then bring it back and do contrasting actions.
24:54The Art of Milk
25:12Italians and biodiversity, still limited knowledge.
25:17Agriculture and sustainability, award to the most beautiful flowering fields.
25:23As you can see, the Futuro Findus is in full bloom.
25:26The building of Piazza 24 Maggio in Milan is turning into a colorful and fragrant place,
25:31full of beautiful flowers, which turn from frames to workshops and activities,
25:35aimed at increasing awareness of the importance of biodiversity.
25:40It is the Futuro Fiorito project, from 24 to 28 September in Milan.
25:44The Futuro Fiorito project is aimed at working on one of our fundamental assets,
25:49which is the theme of sustainability.
25:51Within it, we have a series of initiatives,
25:53initiatives based on production,
25:58sustainable agriculture practices,
26:01to reach more than 90% as we are already at the moment,
26:05from the point of view of certified volumes at the plant level,
26:10with FSI-SAI certification,
26:12obviously with more challenging goals,
26:14to reach 100% by 2025,
26:16so it is a path that is continuing from our point of view.
26:19We also think about the logic of biodiversity as a focus within sustainability,
26:23and this initiative is aimed at telling and raising awareness
26:28of consumers, so people who want to participate in these workshops,
26:31which will last all week,
26:33to tell what are the impacts of the operations
26:37that we can do from the point of view of biodiversity protection,
26:40clearly at the level of fauna and flora,
26:42what are the impacts of climate change,
26:45and how we can act, and what we do as an industry,
26:49to try to minimize the impacts from this point of view,
26:52and even, where possible, to try to promote biodiversity.
26:56Biodiversity is a fundamental pillar for the planet,
26:59but what do Italians know about it?
27:01FINDUS has commissioned an investigation into astro-research.
27:04From research, Italians and biodiversity,
27:06it emerged that an Italian out of two, 56%,
27:09admits to having fragmentary or non-existent information on the subject.
27:13More prepared is Gen Z, 57% declares to know enough about it.
27:18However, the research highlights a fact.
27:20For 92% of the interviewees,
27:22more education and awareness on the subject of biodiversity is necessary.
27:27This type of collective effort to make understood
27:30a complex topic such as biodiversity,
27:33however, cannot be left only to the school.
27:35Other actors can also participate,
27:37NGOs, associations, but also companies.
27:40And some, faster and more anticipated than others,
27:43are working on this.
27:45And I think it's great news,
27:48and I also hope that this commitment of some companies
27:51can also reward them on the market,
27:53because it is an investment that benefits everyone.
27:55The agricultural company of Mirandola,
27:57in the province of Modena, Lorenzo Ferrarini,
27:59has been awarded the fourth edition of the Fiori del Mulino,
28:02the photographic competition of Mulino Bianco,
28:04which awards the agricultural company that is distinguished
28:06in cultivating the most beautiful flower field.
28:09A special edition that has seen the area dedicated to the flowers of the mill
28:13reach 2,000 hectares,
28:15an area equal to more than 2,900 football fields.
28:18All participating companies join the Mulino paper,
28:22the sustainable agriculture discipline of Mulino Bianco,
28:25dedicated to wheat flour,
28:27which prescribes 10 rules that the participating farmers
28:30are committed to follow.
28:32Among the objectives of the paper,
28:34is to allocate every year 3% of the wheat fields
28:37to flowers that promote pollination.
28:40After four years, we have achieved important results
28:43that we have measured with the University of Bologna,
28:46which has found a significant increase
28:49in the number of insect pollinators.
28:53We are talking about 64% of bees, for example,
28:57but also of the variety of insect pollinators.
29:00So absolutely important results for us,
29:04but above all it is an activity that allows us
29:07to involve our branch, starting from agricultural companies.
29:11And with the event we did today,
29:14we saw how much this event manages to involve
29:17all the generations that are part of these agricultural companies,
29:21so from fathers to children who are involved
29:24in this commitment in favor of biodiversity.
29:28The Mulino paper today involves over 100 products
29:31of Mulino Bianco made with wheat flour,
29:34100% sustainable agriculture.
29:36The agricultural companies that have joined the discipline
29:39have gone from 500 to more than 2,000 today
29:42and in 2023 they have produced about 300,000 tons of wheat.
29:46Exceptional guest on the award day,
29:49the pastry chef Damiano Carrara,
29:52for years committed to the dissemination of a sustainable cuisine.
29:55Surely sustainability is something that has now become,
29:58I think it has entered people's homes,
30:01it has entered pastries in my field.
30:04Obviously, today, sustainability starts from the product
30:07and reaches the packaging, which in my opinion is very important.
30:10Being sustainable means making a product that allows you
30:13to safeguard the future.
30:16Thanks to the Mulino paper, of course,
30:19the production of wheat flour is collected
30:22and it is made in a sustainable way,
30:25as well as edible flowers and obviously honey.
30:28These are the main ingredients that are part of my dessert
30:31that I created today, but it is a small step
30:34towards a sustainable future and a biodynamic production.