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00:00Previously, on The Apprentice.
00:09You're going to put on what is known in corporate circles as an away day.
00:14Events cost money to put on.
00:16Head girl Francesca taught her team how to spend.
00:20What did this cost?
00:21£300.
00:23Jason hid out in the kitchen.
00:25I'm just peeling carrots and then I'll be scrubbing potatoes and finally I'll be cleaning broccoli.
00:31But their school theme was absent.
00:33Sorry, what was the point of this?
00:35On the other team.
00:36I do not want the managers of Barclays in sumo wrestling suits.
00:39I think it's just tasteful.
00:41Leah's leadership.
00:42Leah, you're talking nonsense.
00:44Caused tension in the ranks.
00:46Right, tell Alex to have a wee bit of respect. I'm getting a bit sick of him.
00:49Look, is this the best I can see?
00:53But a rescue mission led by Neil.
00:55I believe that everybody should always have one key motivation that they are pushing for every single day.
01:01Took the troops to victory in the boardroom.
01:04You won, Leah. I think you might have the team to thank.
01:07Leaving Francesca facing detention.
01:10Francesca, throughout the whole day, was going on, you know, we're working towards one goal.
01:14It's about collaboration and creativity and people were snickering at her.
01:18But it was Rebecca who got expelled.
01:21I'm hearing that Rebecca's idea was for the wine tasting.
01:24Rebecca's idea was for the motivational speaker.
01:27You haven't proved yourself to me at all.
01:29Rebecca, you're fired.
01:31And she became the sixth casualty of the boardroom.
01:35Now ten remain to fight for the chance to become Lord Sugar's business partner.
01:516am
01:576am
02:03Good morning.
02:05Lord Sugar would like you to meet him at the Tower of London.
02:07Please pack an overnight bag.
02:09The cars will be outside in 30 minutes.
02:11OK, thank you.
02:13Everyone! 30 minutes!
02:16Tower of London!
02:18Have an overnight bag!
02:20Where do you think we're going overnight?
02:22I don't think we'll go abroad.
02:24Overnight bag. What do we need? The most important thing?
02:27Big teddy.
02:28There we go. I'm done.
02:30Alex, you know it's actually still legal to kill a Welshman at the Tower of London on a Thursday?
02:34As long as it's before 9am.
02:36OK.
02:506am
02:58Tower of London. Tourism?
03:00I really have no idea. Maybe it's diamonds.
03:03Oh my God. That would be cool.
03:06What's happening here then?
03:08Hopefully, I'm going to put you in a dungeon.
03:10Oh, Neil, shut up. I don't need you this morning.
03:13Bloody arse.
03:16The Tower of London.
03:20The Tower of London.
03:51Good morning.
03:53Good morning, Lord Sugar.
03:55Welcome to the Tower of London,
03:58one of the greatest tourist attractions in the world.
04:01It's not only visited by foreigners,
04:04it's visited by a lot of UK citizens also.
04:07And that's more or less what your task is about this week.
04:11Holidays and recreation.
04:14The caravanning industry is worth over £6 billion per year.
04:20And I'm sending you to the Motorhomes and Caravan Show at the Birmingham NEC,
04:27and you're going to have to choose products to sell,
04:30including one high-ticket item.
04:33And it's very simple.
04:35The team that sells the most will win,
04:38and in the losing team, one of you will be fired.
04:41Now, I want to make this perfectly clear.
04:43This is a selling task. You've got to sell.
04:46And you, no hiding here anymore.
04:49Each one of you is responsible to sell something.
04:53Now, I'm going to balance the teams up here a little bit.
04:56Neil, go over to Team Evolve.
05:00Karen will be following Evolve,
05:03and Nick will be following Endeavour.
05:05So, everything clear?
05:07Yes, Lord Sugar.
05:08OK, good luck. I'll see you in a couple of days' time.
05:10Off you go. Thank you.
05:13Tomorrow, teams must sell at the Motorhome and Caravan Show.
05:18Today's job, pick the products.
05:23But first, both teams need leaders.
05:27Caravans are banned in Monaco.
05:29I'm not sure I'm the right person, but I can definitely sell.
05:32I've been on caravan holidays, I've had experience of being in caravans,
05:35and I've got loads of energy for it, so I really fancy this.
05:38Yeah, well, I'd like to put myself forward for PM.
05:40Obviously, I haven't had the chance yet, but I'm a good manager of people.
05:43Have you got caravan experience? No.
05:45He's been on caravan holidays,
05:46just understanding the mentality of the people on the campsites.
05:48OK, put her to a vote, then. I'll vote for Kurt.
05:50All right, I'll just go with Kurt, then, just because of my experience.
05:53OK, thank you.
05:55I think I've taken a bit of criticism,
05:57so I felt like this was an opportunity to gamble, in a sense,
06:00put myself forward and prove what I can do.
06:04Hitching up the other team, Project Manager Neil.
06:07This task is really simply about choosing the right products
06:10and selling the most of them.
06:11I want to put my flag there at the front of the sales team.
06:15The way that I see this is everybody's going to have the same opportunity to sell,
06:19and everyone's going to have the same opportunity to impress.
06:21Lord Sugar couldn't have made it any clearer that this is a sales task,
06:25and some of them are going to find that quite difficult,
06:27because they've spent the last couple of weeks
06:29hiding away in the back room, busy, busy, busy,
06:32not doing anything, really, that contributed to the task.
06:369am.
06:41It's off to select star items to sell.
06:45I mean, I know nothing. I literally hate caravans.
06:47You would stay.
06:49Destination, Birmingham.
06:55I have never, ever been to Birmingham.
06:57Never, ever been caravanning.
06:59Why on earth do people go caravanning?
07:01What do you get out of it?
07:02Up to speed, and getting a measure of the market,
07:05Alex and project manager Kurt.
07:08Caravan, caravan, caravan, caravan, check, check, check.
07:10Well, let's see what age you are now.
07:13Older.
07:14Over 50.
07:15Definitely over 50s.
07:16Caravan, caravan, caravan.
07:18Over 50s, look.
07:19See their age.
07:21Caravan, caravan.
07:23Yeah, definitely 50s, 60s.
07:24Over 50s, easy.
07:25Over 50s, easily.
07:26Caravan, caravan, caravan.
07:28Caravan, caravan.
07:29Caravan, caravan.
07:30Over 50s, easy.
07:31Over 50s, easily.
07:32I think we know what our market is.
07:391pm.
07:43Birmingham.
07:47First, half of Neil's team test drive products to sell at the show.
07:52It's a really basic tent, to be honest.
07:54The massage chair.
07:56I think that's ridiculous.
07:58Do you have plugs when you go camping?
08:01This is a really good product for £1,000.
08:03It's like a bike for lazy people that actually don't really want to cycle.
08:08I think the foldable chair is horrible.
08:10Why would you pay for a roof on a chair?
08:13Oh, that is a roof box boat.
08:16I'm not going to lie, if I owned one of these, I would play with it.
08:21Wow, OK.
08:23Sizing up the same options.
08:25I think it's a really small barbecue.
08:27Very small.
08:29Very small.
08:30Kurt's product pickers.
08:32That doesn't look like 100 quid's worth of product.
08:34Yeah.
08:35Oh, that is quite comfy and you've got space for your drink and it's cheap.
08:39My daughter would love it.
08:41I think girls and boys would love it.
08:43I don't love it.
08:45The rooftop boat, I think it's just an empty bit of plastic with two oars for 600 quid.
08:53Oh, it's got a wheel.
08:55Hello there.
08:56Next job.
08:57I'm Miles.
08:58Mark.
08:59Pitch to the people behind the products.
09:02Mark, we love your box.
09:03We picked it straight out.
09:04We really think it's brilliant.
09:06Turning on the charm for Kurt's team, Miles.
09:10We love the product.
09:11We really, really do think that.
09:13I've been involved in a lot of business activities that it's fair to say are fairly glamorous.
09:17Whether that's dealing with A-list celebrities, royalty.
09:20I have to be capable of dealing with those people at the very highest level.
09:23And smiling at them.
09:26We love it.
09:27We really do love it and you should be proud of what you've done here.
09:29It's a great product.
09:32I'm Barry from Yellowstone.
09:33Barry, lovely to meet you.
09:34I'm Leah.
09:35We've had a look through a load of products and we really loved your chair.
09:38We thought it was fantastic.
09:40Very comfortable, easy to put away, practical.
09:43We'd love to learn more from you.
09:44The philosophy behind it and how we present it.
09:48Miles, how enthusiastic.
09:51We love it.
09:52We love it.
09:53We really, really think we can sell it.
09:54Thank you very much.
09:55Yeah, well done.
09:56So much so that I felt nauseated.
09:59Listen, we love it.
10:01Thank you very much.
10:02Yeah, well done.
10:04Thank you for showing us it.
10:05Thank you very much.
10:07First for the other team, a kid's camping kit.
10:11I'd love to have this on our stand.
10:13It's great value for money and the quality is so strong.
10:17It's a box with a lot of oomph.
10:19How many of these are you aiming to shift?
10:2040, 50 a day.
10:2140 to 50 a day.
10:22Yeah.
10:23I feel really confident that me and the team can sell it.
10:26What's great is that I can see all three of you love this.
10:28Yeah, I really do.
10:29And that sells it.
10:30If you love what you're selling, you're awake.
10:34Hi there.
10:35Hello there.
10:36Hello, hello.
10:37Emma.
10:38It's the first thing we saw and we just loved it.
10:41I wouldn't class it as a toy.
10:43It's proper adventure kit.
10:44Okay.
10:46I personally don't have kids.
10:47I don't know really what's out there in the market for them.
10:49Yeah.
10:51In terms of just off the price,
10:52you know what it's like yourself at exhibitions.
10:54Towards the end of the day,
10:55we want to offer a significant discount.
10:57I don't reduce the price because it doesn't need it.
11:00It just sells.
11:01It's just you know what it's like yourself at exhibitions.
11:074pm.
11:10Under one roof, Britain's biggest exhibition of outdoor living.
11:15Selling everything from low-cost clothing to top-end trailers.
11:23Arriving to hunt for a high-end product,
11:25project manager Kurt and Alex.
11:28Kurt, just have a look at these people walking out now in shopping bags.
11:31Old.
11:32Old.
11:33Old.
11:34Old.
11:35Old.
11:36Old.
11:37Even the traffic wardens are coughing, don't you?
11:38Yeah, look, there's a girl with an electric bike.
11:42Look at that.
11:43That's not an electric bike, that's a mobility scooter.
11:49There's some accessories there.
11:50We're going to have a look at how much things are.
11:53First, a chance to check out what's for sale.
11:57These are like deck chairs, aren't they?
11:58Yeah.
12:01My concern is this, OK,
12:02is that with the chairs you're probably not going to sell too many.
12:04They're left, right and blinking centre, aren't they?
12:06Yeah, I agree with you.
12:10Also scouting the exhibition.
12:12Here we are.
12:13Project manager Neil with Jason.
12:16Could we just have a quick word about motorcycles?
12:18Jason, Jason, we're not buying motorbikes.
12:21Sorry.
12:24Oh, this is nice.
12:26Have you sat in this?
12:29Jason is just a big girl's blouse.
12:31This is very comfortable.
12:33I think he is one of the weakest team members.
12:36Me and Jason working together is quite a mismatch.
12:39Electric bikes, how many of them are you selling a day?
12:42Five or six.
12:43OK, five or six.
12:45The thing about power-assisted bikes is,
12:47I mean, who gets onto a bike and wants to do no pedalling at all?
12:54It's amazing.
12:56Still getting a handle on the products.
12:58Jordan, Louisa and Francesca.
13:01On an average day, how many of these would you sell?
13:03Last year we sold 55 bikes across the six days of the show.
13:07OK, fantastic.
13:09We love it. I think it looks brilliant.
13:12Ten of the bikes is £10,000.
13:16On the other team, cycling through the sums, Natalie.
13:19And how is the price comparable?
13:21This retails at £9.49, and that's a very competitive price,
13:26so we wouldn't be flexible on the price.
13:29OK.
13:30Obviously, you know how it is with exhibitions.
13:32We like, you know, in terms of our strategy,
13:34to drop, you know, offer a percentage off towards the end of the day.
13:37You can sell these all day long at this price, you know,
13:40and because it is a brand-new product, that is the price.
13:43Is there anything we could offer, say, if we sold two bikes,
13:46and we could do something on that?
13:48No.
13:49OK, fantastic.
13:53Thank you so much for coming to see us.
13:56I think this has got a good market,
13:58but I think especially for the clients we're expecting tomorrow.
14:01Yeah, absolutely.
14:02I'm going to sell five of these bad boys and make five grand.
14:05Both teams' next job...
14:07Hiya!
14:08..pick two products to pitch tomorrow.
14:10I'm going to run you through what we've seen and what our thoughts are, OK?
14:14Right.
14:15We've seen the bike.
14:17Now, she thinks we can sell 10 to 15.
14:20We can potentially make a lot of money from them.
14:23I think definitely the electric bike.
14:25Yeah.
14:26Then we saw the children's boxes.
14:28The woman thinks we'll sell between 40 to 50.
14:31So what do you guys suggest?
14:33I'm really undecided, so you make the call on that one.
14:36All right, thanks, Neil. Bye!
14:38The electric bike actually would not have been my choice.
14:41I just don't see that sort of appeal.
14:43It doesn't matter. It's done.
14:45Hello. Hi, guys.
14:47Hello.
14:48We have seen the bike.
14:50It sells itself. It's brand new.
14:52We've got some really good USPs on it.
14:54OK, fair enough. And the other items?
14:56The children's camping box. Great product.
14:58We liked it and we think it's definitely got a chance of selling.
15:01So go for the children's box and go for the bike.
15:03Thank you, guys. Thank you.
15:06With both teams chasing the same stock,
15:08the suppliers will have to choose.
15:11Oh, hi, Sue. It's Louisa calling.
15:13Hi, Sue. It's Miles calling from Team Endeavour.
15:16We've just phoned to say we'd love to represent you tomorrow,
15:19if that's possible.
15:21I'm sorry, our situation has decided to go with TV Box.
15:26All right, Sue, we'll listen. Thank you very much and good luck.
15:29Got one. One down.
15:31Right, let's call Emma about her box.
15:34She loves us. It's a slam dunk.
15:36Hi there, it's Miles and the team calling from Endeavour.
15:39Hello, it's Lou from Evolve calling.
15:41Listen, we were just calling to say we'd love to represent you
15:44tomorrow at the show, if that's possible.
15:58We've done badly there. How?
16:00We just have, haven't we?
16:03It's not ideal, but, you know, it's not disastrous either.
16:06I do think I was incredibly enthusiastic with them all,
16:09but I'm not sure Leah, for example, does massively enthusiastic.
16:13In terms of the bike, Natalie may have annoyed the lady
16:16pushing on prices. I guess I feel slightly let down.
16:21Hello. Hello, mate, how are you?
16:23We're good, thank you. Hey, Miles, you all right?
16:25We haven't, to be honest, had the best afternoon.
16:28Why? What's the problem?
16:29Both of the items that we wanted, we didn't get.
16:32No. What?
16:34Yeah, we're a bit disappointed.
16:37All right, guys, we'll listen, good luck, and we'll speak to you a bit later.
16:40What have we got then instead? The chair and the boat box.
16:45How can you lose both of them?
16:48I'm sorry, mate, but that's totally...
16:50They've just gone in there and thought, oh, this is pretty.
16:52They flattered about a bit and they've shown no strategies.
16:54One is one, but two is unbelievable.
16:575pm.
16:59Back at the exhibition, time to hunt down a high-priced product
17:03to sell tomorrow.
17:05Hello. Hi.
17:06For Neil and Jason, first stop, a fleet of mini caravans.
17:10Welcome to the world of little silver dream machines.
17:13Oh, my God! Wow.
17:15I'm just so impressed, I'm almost moving in.
17:19Lift the frame and you'll see massive storage areas.
17:22You can fit an elephant in there.
17:25So, Jason, I know you love this, but are you ready?
17:28Or would you like to buy one now?
17:31What was the final package again? Do I have my card?
17:38Next, topping out at £17,000, a retro-style camper.
17:44I must say, this is pretty cool.
17:46You like it here? It's right up my street.
17:48How many have you sold? Six.
17:50Six? OK, great.
17:51And what was your target for the exhibition?
17:53Eight.
17:54So you're doing pretty well. Very well.
17:57Thanks again. No problem at all.
17:59It looks fantastic.
18:00I personally like it. It looks great for younger people,
18:03it's just not right for the people that are coming to this exhibition.
18:09Camping is getting big business, look at these.
18:11For Kurt and Alex...
18:13I can't believe the money in the show,
18:15cos some of this stuff's like 40, 50, 60 grand.
18:17..a collapsible camper, transforming from trailer to tent
18:21for £11,000.
18:24It takes about ten minutes before you've got your kettle on.
18:27How many have you actually sold at the show?
18:29We've sold 11.
18:30Is there a typical demographic of people who buy it?
18:33Well, we thought originally it was going to be about the 35 to 55-year-old.
18:37OK.
18:38What we're finding is 60-year-olds now don't think themselves as being old,
18:41so they're buying this as well.
18:43Listen, really appreciate it. Thanks a lot.
18:45Take care. Bye-bye.
18:46I know you said we're over 60s and that's the ideal market,
18:50but, I mean, if I'm sitting on 40, 50 grand,
18:52am I going to go on a tent on wheels? I don't know.
18:54He's sold five times more than anything else we've seen today.
18:57I don't know why, it's just uncomfortable with me. I don't know why.
19:00It's difficult. It is difficult.
19:02You can't argue with the numbers he's sold.
19:07Next to flip through the fold-up's features, Jason and Neil.
19:12So we launched it on Tuesday. Yep.
19:14Already sold 11. OK.
19:16Expectation would be, over the weekend, probably 20.
19:21Hi, gents. You all right? Hiya.
19:23Finally, for Kurt and Alex.
19:25I tell you what, I do like them.
19:27The retro-style caravan.
19:28Oh, they are cool, aren't they? They are cool.
19:30I like the fridge. That's the main thing I like.
19:33What kind of age range are you usually looking at the customers for here?
19:3735 to 45.
19:39We obviously love the products.
19:41We're going to go away and have a little conversation.
19:43Yeah, definitely.
19:44And then come back to you, but we love them.
19:48Hello. Hello.
19:50The folding camper, which initially we thought
19:52wasn't going to be the best option,
19:54is actually the one that sold the most.
19:56The retro camper, which was my favourite,
19:58to be honest, it's very, very young.
20:00It didn't look quite right for us in terms of the target market.
20:03I think it's a no-brainer, really, Neil.
20:06All right, we all agree. Folding camper.
20:08Yeah. Perfect. Well done, guys.
20:10Thank you. Thank you.
20:12Now, for me, I see the foldaway one,
20:14whether or not the over-50s, over-60s,
20:16are going to want something that's all this kind of hassle of folding it up.
20:19That's my concern.
20:20The reason I'm thinking we're going for the retro camper,
20:23it's totally bespoke made to you.
20:25We've lost the two items we wanted on the smaller accessories.
20:28I think maybe we go down this end.
20:30It's more of a gamble as well,
20:32because if we sell one of them for £17,000,
20:34I think we'll win the task.
20:36I think we're both thinking, we both feel passionate about it,
20:38the retro camper.
20:39Retro camper.
20:40Bring on tomorrow.
20:41Let's get it done.
20:42Stock settled for both teams.
20:44Great results.
20:45Happy days.
20:46Yeah, indeed.
20:47Tomorrow, showtime.
20:568am.
21:02The thing is, right, I want to get in there.
21:04I don't want to get selling these boxes.
21:07The thing is, right, I want to get in there.
21:09I don't want to get selling these big ticket items.
21:11The only thing I'm thinking about is,
21:13Miles basically sells to the richest people in the world,
21:16so there are a few decisions to be made.
21:23One hour till doors open.
21:26Are these helium?
21:27Yes, they are.
21:31Setting sales targets, Neil.
21:34OK, so breaking it down.
21:36Nine bikes, 60 boxes.
21:39I think it's tough, but that's the target,
21:41and guys, let's try and go on and above that.
21:43What I'd like to see is who can sell the most
21:45and have that competition between yourselves.
21:47OK.
21:48First job for Kurt, division of labour.
21:51I want to personally go over to the campers on the basis that
21:55that's the most important place to be.
21:57Alex, I thought you were brilliant yesterday,
21:59but I'm going to go for Miles if you're happy to do it.
22:03Listen, I'll go anywhere you like.
22:04Yeah, but the only reason, as I said,
22:05Ray's to disagree with that, no offence,
22:07is just because I've got previous experience
22:09of dealing with people that are actually bespoke,
22:11you know, specking out something in a bespoke nature.
22:13Yours was over the internet, though, wasn't it?
22:15Still spoke to them over the phone.
22:16Plus, would I buy a £20,000 caravan or camper
22:19of someone who's 22?
22:21Yeah, but listen, my age shouldn't be a factor in that.
22:25I'm not walking around saying I'm 22.
22:27I think it's about giving ourselves the best chance.
22:29All right, let's go.
22:30I am a little bit gutted with Kurt,
22:32the fact that he's decided to take Miles over there.
22:34You know, I mean, I run a business
22:35where I've taken bespoke orders for these kind of clientele.
22:38It does really, really kind of irritate me.
22:40You know, I'm clearly very bloody well-talented,
22:42and I don't like people talking down about me
22:43just because I'm young, I can't do my job.
22:45Totally the wrong attitude.
22:4910am.
22:52Seeking out the latest in luxury camping,
22:55thousands of enthusiasts for mobile living.
22:59Right then, Team Endeavour.
23:01Sell, sell, sell.
23:03With their second-choice chairs,
23:05Leah, Natalie and Alex.
23:08I've got some great canopy chairs today.
23:10They fold away as easily as you can see on Natalie's back.
23:12You can sit down and look at this.
23:14I've got a hood for when it starts raining,
23:16and I'm the camper who's thinking ahead.
23:18Thank you very much.
23:20I'll just write you a receipt.
23:24Hi, guys. Ever thought about owning an electric bike?
23:27Peddling battery-powered bikes and kids' camping kits,
23:30the other team.
23:31Do you want to buy an electric bike?
23:33No, thank you.
23:34Are you sure?
23:35Why would I buy an electric bike?
23:38If I want to exercise, I would buy a bike and pedal it.
23:45These are £9.49, and that's including delivery.
23:48But a bike's going to cost you...
23:50But a bike's going to cost you £600 or £700.
23:52Not on my bike.
23:55They've picked two very high-priced items
23:58to attract passing trade.
24:00These are big purchases, certainly not impulse buys.
24:05We are doing it today, especially for £99.99.
24:08Throw the bike in, I'll have a Singaporean.
24:14Can I turn to an electric bike?
24:18Across the hall...
24:20You need a roof box anyway, especially if you're going to be travelling.
24:23Floating his rooftop boat, Alex.
24:26But the fact that, with the benefit of that,
24:28you can just flip it over and it's a boat to use,
24:30you're actually getting some good value for money.
24:32It's £550, would you like to purchase one?
24:35Yes.
24:36Excellent.
24:37Lovely jubbly.
24:40They are lovely.
24:41This one's, without the pop tops, £13,750.
24:46Pushing the pricey retro campers...
24:49It's caught your eye, I can see that.
24:51Project manager Kurt, with Miles.
24:54So what was your thought inside?
24:56We can do anything that you want inside.
24:59I'm right in thinking, in France,
25:01you pay less on the tolls, don't you, for a lower...
25:04Yeah, if you're not over a certain size.
25:06And it's not affecting the integrity of the chassis, though?
25:09No, it's been designed so there's no flex in it with the roof.
25:13Happy campers and caravanners love to shoot the breeze, they love to chat.
25:16Have you looked at the new dam breeze over there?
25:21I haven't seen that.
25:22Miles hasn't grasped that you've got to qualify the person you're talking to.
25:27One simple question.
25:28Do you intend to make a purchase here today, sir?
25:30I really want to sell you one at this show.
25:33Oh, no, I don't think you're going to sell me one at this show.
25:36Really?
25:37No, because the wife's not here, and basically, you know, I'm not desperate.
25:45On the other team...
25:48..unfolding his sales patter...
25:51It's an external... An external opstra?
25:54An optional extra.
25:56..Jason with the collapsible camper.
25:59Mount the steps, ascend.
26:02I'll come in with you just to show you how spacious it is.
26:05Have a perch, and you'll see just how easy it is to slip in.
26:10Hi, madam. Hello.
26:12Why waste your time and tie yourselves out?
26:16I mean, it's a huge exhibition centre.
26:19I love your style. Thank you very much.
26:22Thanks very much.
26:23Great pleasure to have met you.
26:25Thank you. That's really nice.
26:27Yeah, it is nice.
26:28Has he got a toilet?
26:30Neil thinks he's a far superior salesman than Jason,
26:33but actually, I think it's Jason's technique that's going down better.
26:37It's ergonomic. Ergonomic.
26:39Oh, good word!
26:41Sometimes rather theatrical, sometimes overly sincere,
26:45but the more mature person seems to really like it.
26:50Take care. Take care.
26:55Score!
26:59Midday.
27:01A packed exhibition centre.
27:06It's very compact.
27:08Yeah, I like it.
27:09Sparking interest in the battery bike.
27:11Do you want to doodle? Perfect.
27:14Louisa.
27:15That's £9.49. Thank you. Thank you.
27:17Thank you. Bye.
27:22You sure I can't tempt you?
27:24Your face!
27:25No, you sure? All right.
27:27Hi, guys. This is a den in a box.
27:29They're a great present for a young boy.
27:32There you go, man. Thank you so much. I hope they enjoy it.
27:35Cheers. Bye.
27:37What are you doing that I'm not doing?
27:39I don't know.
27:40That's not an accusation. I'm asking for help.
27:43Oh, I don't know. I was just selling there.
27:47Hi, how are you doing?
27:48We've been working very hard.
27:50We've only sold one bike and one box.
27:52Really? A bit slow, then.
27:54I think the initial figures are a bit unrealistic now.
27:59OK, guys, just keep going, you know.
28:01All right, see you later. Bye.
28:05Right, do you want to do a sketch?
28:09Alex, tell me about this boat today.
28:11What do you mean? Oh, right, OK.
28:13Well, everyone, this is our rooftop box. It turns into a boat.
28:17Navigating their way round the roof box boat...
28:20It's got a huge 650-litre capacity.
28:22Alex and Natalie.
28:24It's got a wheel here.
28:26It's a pretty cool idea.
28:27Show me how this works.
28:28You can get in here and you can go sailing.
28:31I'll just go and take a bit of a seat.
28:33Alex, what do you think that is? Is that a chair?
28:35It's a bench.
28:36Is it? Because I thought that that was a table and you sit there and there.
28:40Natalie is a bit stupid, especially with the boat,
28:42saying, do you sit there, do you sit here, do you sit there?
28:45No, Leah's doing it as well.
28:48I'm just like, yes, you do.
28:50And I can't believe she didn't know it.
28:54Normally it comes with cloth,
28:56but you're getting the leather-up holstery thrown in for free.
28:59Trying to close a deal on the folding camper, Jason.
29:03If you buy from us, by the end of the day, you'll pay £10,000 all in.
29:08Yeah.
29:09I'd like to have a look inside.
29:10Gladly.
29:13I'm on the verge of a sale because he's going to write us a cheque, he said.
29:17Facing financial cheques on high-ticket items,
29:20sales figures will be revealed in the boardroom.
29:24Jason has done the first deal, which is hurting my man-pride a little bit.
29:28It certainly doesn't make him the god of sales.
29:30However, I'm happy with what he's done.
29:32I'm playing catch-up and we'll see by the end of the day who's made the most.
29:39Are you here looking for something or you're browsing?
29:42Browsing.
29:43Are you?
29:44At the retro camper stand, sales are still parked.
29:48Are you looking for something at the moment?
29:50It's for our girls.
29:51Really?
29:52Rather than for us.
29:53OK.
29:54This is spot-on for them.
29:55There's lots of people who love it,
29:56but most of the people we speak to say my son would love it or my daughter would love it.
30:00How old are the girls?
30:01They're all sort of about 30.
30:03In my opinion, I'm someone that sells stuff,
30:06so for me, I don't think it's a sales issue.
30:08I think it's more a product issue.
30:10Very nice to meet you.
30:11Hope to see you later on.
30:12Do come back.
30:17Also hooking up with customers...
30:19You don't need a trailer license for them.
30:21Yeah, it's good.
30:22They are good.
30:23...Kurt.
30:25All right, thank you.
30:28People love them.
30:29They really do love them.
30:32I don't think Kurt's got it.
30:34His sales technique is a bit lackadaisical.
30:38Shall we get on?
30:42It's all very well being sort of casual,
30:45no high-pressure sales tactics and all the rest of it.
30:49In another environment, this is a one-day sales task.
30:53They've got to sell and they've got to close the deal.
30:55Today, there's no tomorrow.
30:594pm.
31:01As caravanners start to convoy home,
31:03both teams pick up pace.
31:07I could do £4,480 for you.
31:10Done.
31:11No worries.
31:12They're usually £9,99 and we're selling them for £9,49 today.
31:15I wouldn't make my mind up just like that for £50.
31:18All right, thank you.
31:19I like it.
31:20Yeah?
31:21Thank you so much.
31:22Sick.
31:24If you decide, yeah, I'm going with it, we'll make it for you.
31:27Anything you're unhappy with, there's a two-year guarantee.
31:30I think we're convinced.
31:31OK.
31:32Happy?
31:33Yes.
31:34Really?
31:35Yes. I think it's brilliant.
31:37Well, thank you very much for those, gentlemen.
31:39I hope you really enjoy them and stuff like that.
31:42You know, I think it's a fantastic product.
31:44Selling the £600 boat box, Leah.
31:47I think it's a fantastic product.
31:49Selling the £600 boat box, Leah.
31:52Because it's got both the roof box and the boat,
31:56it means we can do just that little bit more.
31:59Exactly. I think it's ideal for you guys.
32:02OK? Fantastic!
32:04Thank you. Nice to meet you.
32:06With no sales on the retro camper, an old-fashioned idea from Kurt.
32:11I was thinking maybe bringing one of the girls over here
32:14as being a little bit of eye candy, you could argue.
32:17How's it going?
32:18If you want to send Leah over, I think having a girl to assist us here
32:22would be another bonus rather than having just two men.
32:25All right, that sounds good. We'll send her over now.
32:27OK. See you in a bit.
32:3115 minutes to go.
32:34Hello, madam. Do you want to have a look at my boat box?
32:37Last 15 minutes, prices is £4.90, and that is for now, here and today.
32:41That's very good.
32:42Have you ever considered an electric bike?
32:44We can come back tomorrow.
32:46No, we're not going to be here tomorrow, I'm afraid.
32:48All right, then. Thank you very much.
32:50The same old, same old.
32:53I love the bigger one myself. Let's go and have a feel for it.
32:56If we ordered it today, how long would it take before it's ready?
32:59It would depend what specifications you want to put it in.
33:02You know, we're not talking any real time.
33:06It's a great idea.
33:07This is a perfect balance, obviously, between the caravan and the tent.
33:10It would take five minutes to actually put it up.
33:12Five minutes? Yeah, five minutes, yeah.
33:15Yeah, come with me, come with me.
33:17Interesting? Yeah, I think I am interesting.
33:21I think they're going to take one.
33:23I really do.
33:24Ten minutes. I really do.
33:26Big one or little one? A big one.
33:28Oh, my God.
33:31Numbers?
33:32Yes.
33:33Oh, my God.
33:36Numbers?
33:37It's £10,999.
33:39I was looking at nearer ten.
33:43We'd go for this one if we're going to go for it.
33:45Thank you very much. It's been a pleasure.
33:47Thank you. Thank you.
33:49If you were willing to meet me halfway, ten and a half.
33:55Thank you, sir.
33:58Time to pack.
34:00Tonight, totals will be totted up.
34:04Tomorrow, a day trip to the boardroom.
34:30You can go through to the boardroom now.
34:45Afternoon.
34:46Good afternoon, Lord Sugar.
34:50Good afternoon, Lord Sugar.
34:52Good afternoon, Lord Sugar.
34:54Good afternoon, Lord Sugar.
34:56Good afternoon, Lord Sugar.
34:59Well, an interesting task,
35:01and I spiced it up a little bit
35:03in asking you to select a high-ticket-value product.
35:08And the high-ticket-value product, let's be fair, is difficult to sell.
35:12And the final decision as to whether a sale is a sale
35:15is when finance is checked out and all that type of stuff.
35:19So I think I'll start with Endeavour.
35:22Kurt, I believe you are the project manager?
35:25That's correct, yeah.
35:26It's Alex who hasn't been a project manager before.
35:28Correct, yes.
35:29What are you waiting for?
35:30I put myself forward, but the team felt that,
35:32based on Kurt's previous experience with camping and personal experience...
35:35But you've only been in a caravan as a kid.
35:37That's why everyone voted for...
35:38I'm just wondering whether in the various teams that you've been in,
35:41whether people have a preconceived idea about you
35:44and don't trust you, that's all I'm saying.
35:46Don't know.
35:47Anyway, Miles, Leah and Natalie,
35:50you pitched yourself to the vendors, yeah?
35:53Exactly that.
35:54So we had a very clear strategy, which was,
35:56we need to make sure we convince these people that we love their products,
35:59we're the people to sell them for them,
36:01and we kind of went on from there.
36:03But I think we started to bump into a few problems.
36:05Leah wasn't particularly passionate.
36:07I came across as enthusiastic as both of the other two.
36:10I think, unfortunately, there were a few phrases coming out,
36:13such as, well, obviously I don't have kids,
36:15and at the end of it, we weren't a particularly united group
36:18in terms of our enthusiasm, and I think maybe that came across.
36:21I think it came across,
36:22because I think the thing that you wanted was the bike...
36:24And the box.
36:25And the box.
36:26And you didn't get either of them.
36:27We didn't get either.
36:28The bike I wanted.
36:29What went wrong with the bike, then?
36:30I don't think there was enough enthusiasm around the bike.
36:32I really liked the bike.
36:33I don't think that we...
36:34Wasn't it one of the things that you might have pushed
36:36a little bit too hard for a discount?
36:38Leah was discussing the numbers and perhaps that she,
36:40you know, you might have been...
36:42I brought it up once and then dropped it
36:44because I could gauge from her body language.
36:46No, it wasn't three times.
36:47To be fair, the brief...
36:48It continued.
36:49I think that Glendore had to say firmly,
36:52there is no discount.
36:55Yeah.
36:56Because I think she was getting rather irritated.
36:58Yeah.
36:59Getting back to the high-ticket value item,
37:01tell me about that.
37:02We narrowed it down to the folding camper
37:04and also the retro camper.
37:05We were looking at which one we would
37:07personally affiliate ourselves with.
37:09The retro camper.
37:10Isn't that a bit young for the over-50s?
37:12No.
37:13Did he put an age on his target market?
37:15He said from 35 up to 45.
37:18Who did you put where?
37:19I decided to take me and Miles to do the high-ticket item.
37:23Personally, I was looking at an opportunity to prove myself.
37:25Was that a correct decision, do you think?
37:27Were you happy with that, Alex?
37:28Well, no, I wasn't.
37:29I mean, I personally have dealt with people
37:31who are spending thousands of pounds
37:32on bespoke products made for them.
37:34To be fair, Alex, isn't your company an internet business?
37:36Kurt, you don't go sit in front of people
37:38where you're making products for people like the Royal Family.
37:41You've sold stuff to the Royal Family, have you?
37:43My company made all the plaques for the Royal Family.
37:45You actually pitched them to the Queen, did you?
37:47No.
37:48Or the Corgis?
37:49No, but there were several thousand pounds in some cases.
37:51That's why it was irritating to be left where I was.
37:53So, apart from Alex not being a happy camper,
37:56would you say Kurt's strategy was OK?
37:59I think the only question is going to come down
38:01to whether the high-ticket item was the right or the wrong product.
38:04OK.
38:05Neil, you were the project manager.
38:07That's correct.
38:08How did you set about this thing then?
38:10Did you set yourself targets on what you were going to sell?
38:12Yes, we did.
38:13We had 20 children's boxes each to sell
38:16and a total of nine bikes altogether.
38:19You got nowhere near that, did you?
38:20Nowhere near that.
38:22OK.
38:23So, what did you choose as your high-ticket item then?
38:26We thought that the retro camper just didn't fit the target market.
38:30So, basically, I made my decision on the average sales per day.
38:33And the fold-away camper is sold three per day,
38:36so I felt if I could meet that kind of target
38:39and surpass it potentially,
38:40then I would have a great chance of winning this task.
38:43Right. And in the high-ticket item,
38:45you and Jason went off to do that, right?
38:48That's correct. Yep.
38:49You obviously have never been in a caravan or camping before.
38:52I've never been to Birmingham either, no.
38:54It was an entirely new experience all the way around.
38:58Did you end up doing an impression of a caravan,
39:01you know, just trailing behind Neil all the day long, or what?
39:04No, no, I think we worked very well as a team.
39:07All right, well, let's look at some numbers then, shall we?
39:15Nick, let's hear how Team Endeavour did.
39:18Well, on the accessories front,
39:20Endeavour came in with sales of £1,479.
39:25On the retro camper front,
39:27Lear came closest,
39:31but no sales, I'm afraid.
39:33So total sales amounted to just £1,479.
39:39And Karen, Team Evolve?
39:41Well, I'm pleased to tell you, Neil,
39:43cos you look like you've had a sleepless night worrying.
39:45Yeah, I have. I have.
39:46That you've won this task on accessory sales alone,
39:49which were £3,116.
39:53But I'm even more pleased to tell you, Alan,
39:56that they sold three of the folding campers.
39:59Oh, they were accepted, were they?
40:01£30,499,
40:04making their total £33,650.
40:08Very good. Very, very good indeed.
40:12That is a landslide victory, I would say, in any terms.
40:16Now, you've been playing around with bikes,
40:18so I'm going to send you to the Velodrome in Manchester,
40:21where you're going to meet up with Sir Chris Hoy,
40:24one of our most successful Olympians.
40:27I've become a bit jealous for that one myself.
40:30So, very, very well done.
40:32Off you go, and I'll see you on the next task.
40:34Thank you very much. Thank you.
40:38Oh, my God.
40:40Can you believe that? Yes.
40:42Well done.
40:44Go to Manchester.
40:46Come on! Come on!
40:54Yeah, can you send Jason back in, please?
41:09Don't have such a worried look on your face, Jason.
41:12I was just... I forgot to say, very well done,
41:14because one of those sales was down to you.
41:17Thank you very much. So, well done.
41:19I hope to keep impressing you. OK, good. Thank you.
41:23Yeah, I'm learning from the process.
41:26Clearly, Jason is. You're not.
41:29Go and have a chat and come back in here,
41:31and we'll discuss it further.
41:42It's going to be so much fun!
41:45Let's go. Let's do it.
41:49Oh, no!
41:52Hi, guys. Hello.
41:54Welcome to the Manchester Velodrome.
41:56OK, so ready to do a little time trial, then?
41:58One lap, as fast as you can go, and you smash it.
42:00Everything for one lap. Go on!
42:02Push, push, push, push, push!
42:04Push, push, push, push, push!
42:06Woo!
42:08Can I just look at your thumbs?
42:10Just keep following me, just keep in line with everything.
42:13Everything now. All the way now.
42:15Keep pedalling across the line. Well done.
42:17Drum roll, please.
42:19First place is Jordan with a 19.85.
42:22Well done, guys. Thank you very much.
42:24Well done, everyone.
42:38The high-ticket item is why we've lost the task.
42:40Of course it is, yeah.
42:42Whoa, whoa, whoa, whoa, that's not the case.
42:44You're talking nonsense. No, no, no, no, no.
42:46You're right.
42:49Yeah, yeah, yeah, hang on, Miles, yeah, Miles.
42:51The high-ticket, OK, that is one of the elements.
42:53Something's gone wrong with the sales strategy,
42:55as far as I'm concerned.
42:57I think the wrong people were selected to go over to there,
42:59and the reason is because there was too much glory hunting.
43:02Kurt should be fired.
43:04He didn't manage the team very well,
43:06and he chose the complete wrong product for this task.
43:09This wasn't just a loss, this was a total annihilation.
43:19PHONE RINGS
43:24Yes, Lord Sugar.
43:26Send the candidates in, please.
43:28Yes, Lord Sugar.
43:30You can go through to the boardroom now.
43:32You can go through to the boardroom now.
43:48So, listen, Kurt,
43:50you took the risk of sticking yourself on the stand
43:53to come in here, hopefully,
43:55and tell me that I sold all these high-ticket value items, right?
43:58Yeah. And you didn't.
44:00There wasn't people there to close a deal with,
44:02and it was because we had the wrong product.
44:04You had the sales figures from the vendors about the products they'd sold.
44:07Yeah. Why did you go against the facts?
44:09When we went to see the folding camper and they'd sold 11 of them,
44:12I'd taken that on board, and Alex particularly didn't like that product,
44:15and then we went to see the retro camper.
44:17I then liked the second product.
44:19You're going with your gut instinct whether you like it or not,
44:21and the sales figures are telling you they've sold 11.
44:24Neil loved the product you had, personally loved it,
44:28and you sold it out on the basis the facts don't lie.
44:30And that proved right.
44:32I understand that, and that's a decision I should have made.
44:35Alex, you concluded that you target markets to 50-year-olds,
44:39and then you go and pick a product for 35- or 40-year-olds
44:42on a day when none of them are around.
44:44Yeah, I kind of get what you're saying,
44:46but as well as that, the folding caravan,
44:48it's got a couple of kayaks and a bike on the top of it.
44:50I'm sorry, but that doesn't sound practical to me
44:52if I was an older person buying it.
44:54But it's not your opinion that matters, Alex.
44:57Your personal opinion counts for nothing in this business, right?
45:03And then earlier on, you said you were upset
45:05that it didn't take you out there to sell.
45:07But is that really the case,
45:09or did you start to detect after halfway through the day,
45:11you know what, I'm better off here,
45:13flogging a few fold-away chairs?
45:15Sorry, Lord Chaker, but I disagree with that.
45:17All right, Alex, OK.
45:19So, listen, you, Kurt, the project manager,
45:22want to prove something to me.
45:24Now, you concluded that your target market was 50-year-olds,
45:29and yet you go and choose this retro thing.
45:31Why do you do that? Cos you liked it.
45:33The retro camper was selling in that environment.
45:36But didn't sell, did it?
45:38Cos she was on the stand for the whole of the day and didn't sell one.
45:40That's correct, but we did ask them the questions
45:42on how many they'd sold up to that point.
45:44So that means you're deficient then.
45:46You and Miles are deficient, you don't know how to sell.
45:48I understand my way around closing a high-ticket sale.
45:50Would it be unkind to say that you failed really
45:53in the first part of the day to actually qualify
45:55those people coming up onto the stand
45:57to decide actually whether they were in a buying mood that day?
46:00There were no buyers there.
46:02I'm very disappointed to let you down and let everyone down
46:04that we haven't sold any here, but...
46:06Haven't sold? £33,000 compared to £1,500.
46:10It's a bloody disgrace.
46:12You know, we're in the seventh week.
46:14You told me you can do things, you lot. You can't.
46:17And I've got your boast here, right?
46:19I'm the Jedi Knight of Sal's. Your words, right?
46:23Exactly my words. Listen, the only two leads we had that day
46:26were a young family and a young couple of festival-goers.
46:29It was the wrong product for the target market.
46:31I disagree with that. The thing is, we had a look at the product...
46:34How can you? I mean, I know what you're saying, Miles,
46:36but the fact is, Leah went over there an hour before the end of the day
46:39and came the closest out of you two to actually closing a deal.
46:42Do you know why you were brought across, Leah?
46:44Because I was the top seller.
46:46Because you're eye candy, according to Kurt.
46:50That wasn't... That...
46:52I asked the question, I said,
46:54should we bring some girls across to balance the group?
46:56That word did come out. I wasn't justifying it in that case.
46:59I don't think that's fair. You shouldn't use the word, then.
47:01Wouldn't it have made more sense to keep her on the products
47:04that she was actually selling and bring me across?
47:06Because that would have been one of my strong points.
47:08Why is it your strong point, Natalie?
47:10Well, I'm in recruitment. You've seen the figures.
47:12So what? What's that got to do with the price of coca?
47:15Well, I don't recruit from job boards. I headhunt people.
47:18I don't know what point you're making, really.
47:20Why do you think you could sell camper vans
47:22when, you know, someone like Miles here has sold this type of stuff before?
47:27Because I'm...
47:28I mean, you're telling me that you're in recruitment.
47:30OK.
47:31Alex, what's the reason for the failure of this task?
47:35I think, day two, it's got to be down to sales,
47:37just because previous evidence clearly shows it was products.
47:40No brownie points for that, because that's blatantly obvious.
47:42So where would you put the emphasis on it?
47:44The wrong product or the wrong people selling it?
47:46I think it's the wrong people selling it.
47:47I think there's nothing more to show that
47:49than the fact that Leah goes over in the last hour
47:51and comes the closest to securing a deal.
47:53Leah, what's your opinion on this?
47:55I don't think the product was spot on, but it wasn't terrible.
47:58And based on the fact I was there an hour
48:00and I did have a pretty strong lead,
48:01I think we maybe could have shifted at least one or two of them.
48:04If he was there earlier? Yeah.
48:07Right. Kurt, who is coming back in this boardroom?
48:11It'd be Alex on the basis that he pushed for the product that we went for,
48:15which I think, fundamentally, we lost the task.
48:18And also Natalie, because she scared away the bikes,
48:20and also she sold the least.
48:22Are you sure you're happy with that decision?
48:23Because I disagree.
48:24You weren't there.
48:25I'm sorry, Kurt, but I disagree with you on that.
48:27I'm just going off the information.
48:29I'm telling you, don't be tactical here.
48:31To be fair, Natalie, you said that you were the best seller
48:33and you sold the least.
48:34No, you put me on chairs.
48:35And you scared away the bike, which is the one that sold the most.
48:37And I didn't scare away the bike,
48:38but regardless of that, we wouldn't have won the task.
48:40£150 worth of chairs sold, and you sold 170.
48:43Are you sticking to your decision?
48:44Yes, I am, yeah.
48:46Right, OK.
48:47You two go back to the house, OK?
48:56Step outside.
48:57I'm going to have a little chat to catch up a little bit more
49:00of what went on on the day.
49:06I'm a bit confused, actually.
49:08Kurt says he couldn't sell because of the product.
49:12Who chose the product? I chose the product.
49:14So it must be your fault, then.
49:16And he doesn't really defend himself in any other way.
49:21Alex hid down amongst the accessories.
49:24You think so?
49:25I reckon he knew there was trouble up at the retro caravan stall.
49:28You think, I'll stay here, it's quiet down here.
49:31Then I can blame the others.
49:32Could be.
49:34I'll tell you what I'm confused about.
49:36Why Natalie thinks she could have sold dozens of caravans.
49:39But also, one of the things I'm concerned about
49:42is the last time she was in the final three,
49:44I said to her, that's it, I don't want to see you here again.
49:47Now, maybe a bit of tactics has been played here.
49:51PHONE RINGS
49:53Lord Sugar, we'll see you now.
50:06Alex, you were objecting when Kurt chose you.
50:11You said you got it wrong, you said to him, why?
50:14Kurt, if me and you selected this product on day one,
50:17why didn't you then want to take me on board
50:19then the next day to sell it?
50:20Kurt, you had the opportunity to have someone there at the beginning
50:23who chose the product with you yesterday.
50:25So would your decision have been that it should be you and Miles there
50:28instead of Kurt?
50:29Yeah, definitely.
50:30It was just to prove that I can't actually sell that item.
50:32Kurt, then what experience have you got in selling products like that?
50:35The reason I didn't sell the product was because
50:37it wasn't the right product for that day.
50:39But you chose the product.
50:40With the greatest of respects, you didn't even sell half the shares,
50:43so I'm glad I didn't make that decision before you brought that forward.
50:46You didn't sell anything.
50:47Let me just talk to you about day one, OK?
50:49If I'd gone there with you, we would have definitely not taken that product.
50:52You're always the person who says, in hindsight, let's do it.
50:55No, no, no, I asked you, OK, I've got a real interest...
50:58It's a fair comment he makes, I've heard you say a lot.
51:01I did say that, I did think that, I did say that.
51:03Right, I've got an interest in fashion, OK,
51:05that means I have to be able to choose lines...
51:07You never even got the bike? You never got the bike?
51:09No, listen, can I speak, please?
51:11I said I've got an interest in fashion, OK, that's my business idea.
51:14I have to be able to choose things that I think other people are going to like, OK?
51:17And I would have been able to do that.
51:19You have the utmost confidence in yourself, don't you?
51:22And yet you haven't delivered anything.
51:25Look, look, when Kurt decided to bring you back in here,
51:28I think I heard you say to him, don't be tactical, Kurt.
51:31Yeah, because he knows what you said last time.
51:34I...
51:35Because, no, he knows that you said,
51:37if you're in here, you're fired.
51:39And it's not... No, you did know that,
51:41because everyone's been talking about it, OK?
51:43And don't... Just give me a minute.
51:45Please, no, please, you knew that, OK?
51:47So you started crying and I've got to bop off?
51:49No, no, no, I'm not saying that, I'm not saying that,
51:51I'm not actually crying, I'm actually angry.
51:53But he brought you back in here, tactically,
51:56because you think he knows that I've got you on the morning.
51:59You're supposed to bring people back in here
52:01for this particular task, OK?
52:03Fair enough. The reason I didn't bring Miles back in
52:06was he didn't sell because the product wasn't right.
52:09So then that's your fault?
52:11Yeah, I accept that, I'll explain that.
52:13But on the first day, we lost the bikes
52:15because you were putting pressure on them.
52:17Tell me why you should stay in this process, Kurt, come on.
52:20Because you were looking for an opportunity to prove yourself.
52:23If I would have picked the right item...
52:25And you haven't.
52:28I haven't proved that I can sell an object
52:30because I picked the wrong item, and that was because I took a risk.
52:33Alex, Alex, just tell me why you should stay in this process.
52:37Talking facts of facts, I think that I'm the only one
52:40who's actually come to the process
52:42before setting up a company on my back at the age of 19
52:45and driving it forward to make sure it is a success.
52:48What are these bespoke products of yours? Tombstones?
52:51It's everything, it's tombstones, house signs...
52:53Look, nothing's handed to me on a plate.
52:55I know what needs to happen in a business to succeed
52:58and I put myself forward to ensure it happens.
53:00That's just the kind of person I am.
53:02I'm not going to sit here and tell you how amazing and great I am as an individual.
53:06Well, you ain't doing bad. No, I know.
53:08Look, it's not in my nature to sit and brag, is what I'm trying to say.
53:11I know I'm only young, but I just get in there and get the job done.
53:14Actions speak louder than words. OK, take a breath.
53:18Alex, you have performed reasonably well up until now,
53:22but this task failed because of the product
53:26and I think that you had a lot to do with choosing it for the wrong reason.
53:32And that is absolutely fatal.
53:34A fatal error in business generally.
53:39Kurt, I admire your honesty.
53:42Kurt, I admire your honesty, you know,
53:44that you do admit it was the wrong product
53:48and you admit that you got it wrong as far as that's concerned.
53:53I'm concerned about you, Natalie,
53:56that you are here on this third occasion.
53:59I can explain. Really, I don't want to hear any more.
54:03But, Kurt...
54:06..you messed up on this task, OK?
54:11Kurt, you're fired.
54:22Alex, I have to think about my £250,000 investment
54:27and am I going to invest it with somebody who maybe
54:30is a little bit too young and irresponsible
54:33because this is a very cruel process?
54:35Natalie, it's possible that Kurt might have been tactical
54:39in bringing you back in here, but on the other hand...
54:44..you've had a hell of a lot of chances in this process
54:47and you haven't proved yourself to me at all.
54:51Natalie, you're fired.
54:53Thank you for the opportunity.
54:58OK, young man, you go back to the house
55:01and you take on board my words, OK?
55:04I'll see you on the next task.
55:06Thank you, Lord Sugar. All right.
55:10Come here.
55:30It is upsetting me that Kurt brought me in tactically
55:34and that it had nothing to do with the task,
55:37but, you know, I should have shown Lord Sugar what I was about.
55:44I'm OK. I'm upset that obviously we lost the task.
55:47In a way, I knew the risk I was taking and I lost.
55:52Kurt is massively exposed.
55:54You know, he put himself in the wrong place just to prove a point.
55:59And I hadn't heard great...
56:01Yes!
56:03Who's behind you?
56:05That's it!
56:07Dude, that's mental.
56:09Well done, mate.
56:11None of us are safe cos we're all very good.
56:13It's high-calibre stuff now.
56:15Well done, all round. Cheers, boys.
56:17Well done.