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00:00From day one, each was convinced they had what it took.
00:15I'm firm, I'm fair, I'm feisty and I'm very determined.
00:21My motto in life is go hard or go home.
00:24I'm only 25, I've got three businesses,
00:28I turned over a million, it wasn't enough,
00:31turned over two million, that's not enough.
00:33I'm independent, I'm successful and I know what I'm doing.
00:39When it comes to business, I'm fearless.
00:41Where other people see risk, I see opportunity
00:44and that means there's no limit to how far I can go.
00:48I'm a proven academic as well as a savvy business mind
00:51and it's that combination that sets me apart from the rest.
00:57I'm passionate, I'm hardworking, I'm committed,
01:00I've got an ambition to succeed, I'm a born winner.
01:03In five years' time, I'll be sailing around the Caribbean on my yacht,
01:07enjoying the millions that I've made with Lord Sugar.
01:12But Lord Sugar's ten gruelling tasks tested all five to the limit.
01:27Good morning.
01:28Good morning, Sergeant Neil.
01:3032-year-old regional sales manager, Neil Clough.
01:34A bit spicy.
01:36Confident.
01:37He's committed business suicide.
01:39He appointed me as another project manager within the team
01:42and we went and blew them away.
01:44Controlling.
01:45I don't want to think about it, just go with what I'm saying,
01:48we're running out of time, yeah?
01:49And ultra-competitive.
01:51I'm here with one objective, that's to win and that's what I'm going to do.
01:54Neil's probably the most competitive person I've ever met in my entire life.
01:57Do you like the ring of the name, a bit of this?
01:59I came up with that personally.
02:01He is here to win, he is not here to make friends.
02:08From a young age, Neil's ambitious nature was clear to friends and family.
02:13He was just a mischievous little boy, always into something.
02:16He was loud when he was born, he was loud as a boy,
02:19and he's certainly even louder now.
02:21He grew up in Warrington, Cheshire, as the youngest.
02:25As a child, I'm probably exactly the same as I was now,
02:28very competitive, to the fact where if I got beat in anything,
02:31I would cry until I could actually have another chance to actually win.
02:36A football fanatic, Neil always hated losing.
02:40I was a school captain for football
02:42and I was the captain of the club that I played for as well.
02:45If it didn't have a football behind it, I wasn't really that bothered.
02:48Football was truly his life.
02:50Rain or shine, every Sunday morning,
02:52we'd be all there on the sideline cheering him along.
02:54And, yes, he was loud at that too.
02:57After GCSEs, he carried on at school,
03:00spurred on less by studies, more by sport.
03:04There was about six of us that stayed on.
03:06We said, we'll stay on school for a year
03:08so we can actually play in the football tournament
03:10because we'd be older than the people that we play, so we knew we'd win.
03:13That's how competitive I was, or am.
03:15A drive to beat others, not lost on Neil's current amateur team.
03:21Neil is competitive everywhere he goes.
03:23I think if he was even in the supermarket with a trolley,
03:26he'd probably be racing the person next to him.
03:28He's always driving to succeed and be the best he can.
03:36My dad was very competitive
03:38and I think that's where I'd probably get it from.
03:40Dad wanted me to become, I feel, a good, good football player.
03:44Got to the point where I was playing semi-professional football,
03:47chasing the dream of becoming a professional,
03:49but, unfortunately, I never delivered it.
03:53My dad passed away from cancer when I was 18 years of age,
03:56so a really, really tough time for me.
03:58He dealt with things that, really, a young boy of his age, 18 years old,
04:02really shouldn't have had to have dealt with.
04:05The loss of his father would prove a turning point.
04:09When he passed away, I quickly realised
04:11that it was actually him pushing me to do something.
04:13It wasn't really me that wanted to do it.
04:15So I set upon my business career
04:18and my first kind of thing that I saw after pestering my sister
04:21to give me a job was I saw a guy actually driving a Porsche
04:25and the first thing I did was ask my sister,
04:27what's this guy do? How do I get one of these things?
04:30It turns out he was a sales director, made money through sales.
04:34A pound of pint just for the last five minutes!
04:37Where else would you get that in London?
04:41With a successful career carved from selling...
04:44I've got 14 years sales experience.
04:46I've got 14 years of a proven track record.
04:49Hello, everyone.
04:51..when it came to reeling in buyers,
04:53Neil emerged as the man to beat.
04:56I'll sell you two of these together for £40.
04:59If you like to come through, I'll sort this for you.
05:01Neil's a fantastic salesperson.
05:03Milkshakes, milkshakes, milkshakes.
05:05He's got bags of confidence.
05:07Would you like a milkshake?
05:08It's so nice to ask him out.
05:10We've done really well in the sales here.
05:12I know we've sold out. Perfect.
05:14Neil's a great salesman. He understands the customer.
05:17It's called the sales orgasm, three yeses.
05:20Right.
05:21So you get them to say yes three times
05:23and you know they like the product.
05:25He goes right for the jugular.
05:27What we hope to gain from today
05:29is that you're going to put in a very, very big order.
05:32He actually knows not only how to sell but how to close.
05:35My team sold every bit of stock that we had for that day,
05:38so I probably should have led the whole task.
05:42Week seven.
05:44A super-sized sales job
05:46and for Neil, a chance to show how it's done.
05:50A great salesman can sell anything, including camper vans.
05:54The folding camper, which initially we thought
05:57wasn't going to be the best option,
05:59is actually the one that sold the most.
06:01He understood the market, he listened to the market.
06:04All right, we all agreed, folding camper.
06:06And there he was, he pitched up in an environment
06:08he's never known before with a product he didn't know.
06:11This is a perfect balance, obviously,
06:13between the caravan and the tent.
06:15Take five minutes to actually put it up.
06:17Five minutes? Yeah, five minutes, yeah.
06:19And he managed to bring in the biggest sales
06:22of anyone in this process.
06:24Thank you so much.
06:26Well, I'm pleased to tell you, Neil,
06:28because you look like you've had a sleepless night worrying.
06:30They sold three of the folding campers.
06:32Oh, they were accepted, were they?
06:34Their total, £33,650.
06:37Very good, very, very good indeed.
06:43Three years ago, Neil closed his biggest deal to date
06:46when he married his partner, Catherine.
06:49When I first met Neil, I remember seeing him in a club.
06:53He had, like, this bleached strip in his hair,
06:55and I remember thinking, oh!
06:57He did stand out from the crowd,
06:59but I remember just thinking, you know, he loved himself.
07:04With the big day perfectly project managed by Neil.
07:09Neil organised the whole of our wedding.
07:12In fact, the only thing that he let me do was choose my dress.
07:16I think he even had an influence on my hen-do, to be honest.
07:20He's that controlling.
07:25From the start, it was clear Neil saw himself as the boss.
07:30Jason, you need to control this as a project manager.
07:33Listen, so listen.
07:35Jason's made me a leader of a mini team already.
07:38I think that says a lot about who the real leader is here.
07:41Neil started off very much being a backseat driver.
07:46I'm Neil from Endeavour.
07:48He was totally confident,
07:50incredibly direct with the other candidates.
07:53You tell me where we're going to go if we don't sell this now.
07:56He wanted to control the process from behind.
07:59If you give me it for five quid a bag, I'll take the lot.
08:03There's quite a low price.
08:05Neil, of course, made an early impression,
08:09and the impression he gave was that I'm in charge here,
08:13whether he was project manager or not.
08:16What about something like a bit of this, like a bit of this?
08:19Do you want a bit of this? Do you want a bit of this?
08:22That would be the advert. Think about the vision.
08:24A forceful guy, a very forceful guy.
08:26We are going with pretty much everything that I'm coming up with.
08:29I'd say behind every good project manager there's a Neil Clough.
08:33Go, Neil, go!
08:34Back home in Cheshire,
08:36Neil's self-assured style has won him an army of fans.
08:40Go, Neil, go! Go, Neil, go!
08:43Go, Neil, go!
08:45Everybody is 100% behind me.
08:47He's been a great guy all the way through the process
08:50that we've seen so far. He's staying true to himself.
08:53For Team Clough, you know, we've got a Facebook page,
08:56there's Twitter, there's people in T-shirts in the community,
08:59there's a lot of people behind him.
09:01We want Uncle Neil to win this much.
09:04Behind every project manager is a Neil Clough.
09:07Go, Team Clough! Go, Team Clough! Go, Team Clough! Yes!
09:13It was on the farm shop task that Neil first stepped up
09:17to take the top job.
09:19I don't want any arguing. I'll have the final say on it.
09:22Can I just say something? I don't want to talk about it any more.
09:25Finally, coming from the back seat, he got to drive the car himself.
09:29Push the milkshakes as the highest margin is on the milkshakes.
09:32Keep turning over the milkshakes.
09:34Osmer, keep moving around.
09:36Just do it.
09:38And his team lost.
09:40And I think he realised, actually,
09:43to be a team leader is much harder than it appears.
09:46His first loss automatically landed him in the firing line.
09:52Comes into the boardroom overconfident.
09:55Being the strongest candidate in the first three tasks.
09:58Where was that written? Is that your opinion?
10:00Yeah, it's my opinion. It is my opinion and that's what I'm giving, so...
10:04Quickly spotted, I might add, by Alan Sugar.
10:07It's a fine line, you know, between confidence and being a bit cocky.
10:11I do get that, yeah.
10:13And do you not feel that you're a bit cocky in thinking that
10:16what you say goes and nothing else...
10:18No, I don't believe that. ..anybody else is wrong?
10:20So it was a very bruising boardroom for Neil.
10:23And I think that at the end of it, it dawned on him,
10:28go quiet, be more careful, don't be so cocky.
10:32From then on, Neil took a more measured approach to the boardroom.
10:36I do say a little prayer before I go into the boardroom every time.
10:40I'm certainly not asking God to let me win,
10:42albeit it'd probably be a good thing to do.
10:44But I'm just asking for strength and just to make sure
10:47that I do the best of my ability when I go in there.
10:50It's worked so far and I hope that continues.
10:53Task six, a corporate away day.
10:56Now as one of the troops, Neil put his bravado to one side.
11:01We tried to come up with a theme
11:03that we could run through the day with Medieval.
11:05We drew a blank, so we've actually moved to Army.
11:08Oh, no. No, that's diabolical.
11:11Look, look, look, look.
11:14When project manager Leah struggled, Neil came to the rescue.
11:18Croquet, we've got balls and we're really going to try
11:22and utilise your teamwork skills, communication and listening skills as well.
11:27Is that clear? Yes, Sergeant Neil.
11:29He stepped up, he galvanised people, he brought the whole thing together.
11:34Yes!
11:36And he delivered an exceptional motivational speech.
11:39My motivation comes from when I was 18 years of age
11:42and my dad passed away from cancer.
11:44It kind of made me realise that there's Neil,
11:47the arrogant salesman, very male-dominating character,
11:51but there's also Neil, the human being.
11:54I believe that everybody should always have one key motivation
11:57that they are pushing for every single day.
11:59Make sure that you do everything you can to go out and get it.
12:03I have to tell you that I spoke to the client afterwards.
12:06They were very impressed with you, Neil. Thank you.
12:09Very impressed indeed.
12:11For Clough, it was indeed a game of two halves.
12:14After the we'll fight them on the beaches speech, it all changed for him.
12:18Three, two, one... Action.
12:21In terms of flavour, still at the same cost,
12:23we can actually add to the flavour of the Caribbean chicken
12:26and make it exactly what you need.
12:28That's something we're willing to do if you want to put the orders in.
12:31They believed Neil when he said he would improve the recipe.
12:352,500 packs.
12:38Well done, everyone.
12:40He now looks truly a man to put money on.
12:45Well done, everyone. Yay!
12:53I understand we have a doctor in the house, is that right? Yeah.
12:56Leah Totten. Hello!
12:58Determined.
13:00Guys, I'm sorry, I'm calling this.
13:02I really can't go with schools on this. It's a strength.
13:04Persuasive.
13:05I've had a look at your bar. There's nothing similar to this, guys.
13:08It really is just jumping out at me.
13:10And academically gifted.
13:12Really good with finance, really good with figures.
13:14Can convert the currency really easily.
13:19I adore Leah.
13:21Her strengths are definitely her intellect.
13:24She's very quick, very intelligent, very, very capable.
13:28You're in charge of thinking about our location,
13:30so if you start thinking about where we're going to offload the water,
13:33it's going to be about the water.
13:36The one thing we have to know about Leah,
13:38she might be the brightest academically,
13:40but she has the least business experience.
13:44But junior Dr Leah's lack of commercial clout hasn't held her back.
13:49So, I did identify that Leah, you'd be quite good at leading a sub-team
13:52if you're happy with that. Yeah.
13:54Right from the starting gun, Leah was an operator.
13:57We've both ascertained you're quite strong in sales, OK?
14:01She was a sub-team manager and sold very, very well.
14:04Remember Jazz's appalling leadership.
14:07Task two, got more for her beer than anybody else.
14:10We sold them both at 90 each.
14:12Oh!
14:14Task three, oh, miracle of miracles, she sifted 100 tidy-sidies.
14:20I think 100 would be a nice start. Yeah.
14:22Bearing in mind that she's a doctor,
14:24not a profession noted for its pushy sales techniques,
14:27she must have some talent to be able to do that.
14:30Wonderful. OK, guys, thank you very much.
14:32Thank you very much. It's been lovely.
14:38Born and raised in Northern Ireland,
14:40Leah's academic ability was clear from a young age.
14:45I had a fantastic education.
14:47I went to an amazing school, which is Foyle and Underderry College,
14:50and, you know, I really, really blossomed academically there.
14:53Leah is naturally academic.
14:56She has a photographic memory,
14:58which is very good to have.
15:00I wish I did.
15:02I think I was really lucky in that I didn't need to do very much preparation at all
15:06and I would get, you know, A's, A stars across the board.
15:09Leah got the academic cup in both GCSE level and A level
15:14and she also got the biology cup, so you can imagine how smart she was.
15:18I used to get a lot of stick off my friends for not doing any revision
15:21and I think some of them thought I was actually lying,
15:23but, I mean, I really, really didn't.
15:25Growing up with Leah, she loved going out.
15:27She was really sociable and she's such a fun person to be around.
15:30She was always glammed up,
15:32really enjoyed socialising with all her school friends
15:36and there was never a dull moment with her.
15:38I think I had the best of both worlds, really.
15:40Great social life and great grades.
15:42At 18, straight A's launched Leah up to university to study medicine.
15:48I'm the first person in my immediate family to go to university.
15:52I think my parents were really, really proud.
15:54Typical Leah, even at university, she got the top grade,
15:57she got a distinction, but she got a special mention in her graduation
16:01and we're just so proud of her.
16:03It was just such an amazing day.
16:06Now a qualified doctor, she works in a busy London hospital.
16:11Life as a junior doctor is very tough.
16:13The shifts are long, often 13 hours,
16:16and dealing with frustrated patients, vulnerable patients
16:20and often very sick patients.
16:22Leah keeps her head, she keeps calm.
16:25For instance, on a night shift, a cardiac arrest patient,
16:28these patients arrive with often very little warning
16:31and as team leader, Leah would be someone that I would depend on
16:34to follow commands and act quickly
16:37and she's impressed me in that setting.
16:40Cheerios, £2 a bag.
16:42I have particularly enjoyed seeing her selling.
16:46I've never seen her do that before and I've been really impressed.
16:49I think they're going to take one.
16:51I really do.
16:52Leah fundamentally is an academic.
16:55She has a great brain, but she also has a great personality
16:59and she's found a way to mix those two things together
17:02and produce great sales and that's remarkable really
17:05for someone who's never done it before.
17:07Thank you very much.
17:09I'll just write you a receipt.
17:11Leah's a really good to work with on task.
17:13She's a great person to have around.
17:15She's very on top of numbers, very good at sales.
17:18I think it's ideal for you guys.
17:21Fantastic!
17:22But the thing with Leah is she will only speak when it's necessary to speak.
17:26She won't speak for the sake of speaking on someone like Neil.
17:30Leah can be quiet, but she is definitely not a pushover.
17:34If it's something she feels strongly about
17:36and she thinks they're wrong and she's right,
17:39she will soon let you know.
17:44Week five, Dubai,
17:47and in a team facing failure, Leah made her stand.
17:51OK, listen, let me divide these sub-teams.
17:53I'll go to the mall with my sub-team.
17:55You're a sub-team?
17:57Yeah, I want to be sub-team leader.
17:59You'd like to be? Yeah, definitely.
18:01I heard that, but I haven't said who's sub-team leader yet.
18:03I think I'm not a particularly confrontational person.
18:05I am very quiet.
18:07You know, I've been very quiet leading up to the Dubai task.
18:10Can I just speak to Neil quickly?
18:12Pardon? Can I speak to Neil quickly?
18:14I can hear what you're saying.
18:16I'm trying to appease Neil and just focus on the task.
18:20Was he a good team leader?
18:22We definitely saw an indication of what Leah had inside of her
18:25when we were all in the boardroom.
18:27Listen, all you've done the whole thing was complain
18:29and be a pessimist, right? You've been no support whatsoever,
18:31and I will go on to that, but for now, let's talk about...
18:34Because I'm a good judge of character,
18:36and I could see right from the offset that Z did not have a clue.
18:38It's almost like infuriation fuels her to speak.
18:41She was so infuriated at Z and so angry,
18:44and being told she was the one at fault, I think, really sparked her
18:47to fight back and find that sort of inner Leah
18:50that just wasn't taking any grief from him.
18:52Unfortunately, you proved me right, Z. You didn't have a clue.
18:55So, having cruised, some might argue, through the first four tasks,
18:59we find ourselves in Dubai, she takes on Z,
19:02but foot him hard in the boardroom.
19:04But it was that point, Alan appointed her, of course,
19:07as project manager, going into six, which was corporate away day.
19:11Not a great task for me at all.
19:13This session is on conflict resolution.
19:16Any difficult problems, any conflicts you have...
19:21The main problem that we've had today has been lack of focus.
19:24Which she won, but not really.
19:26You won, Leah. I bet you're wondering how you did that.
19:29And then she thought, mm, and she sank back again
19:33into a sort of a flatlining sort of position.
19:37I personally don't have kids, I don't know really
19:39what's out there in the market for them.
19:41OK, fantastic.
19:44Under the guise of these deadly dinners making...
19:47Brussels sprouts become zombies' eyeballs.
19:51When ready meals went wrong, in week nine,
19:54she found herself in the firing line.
19:56Alex, you're going to bring two people back into this boardroom.
20:00No-one are going to bring in Miles.
20:02I asked you to bring two people back into this boardroom.
20:04The only one I can bring in on performance would have to be Leah.
20:07Right, OK. I'm glad you brought Leah in,
20:09because I've got a few questions to ask her,
20:11not just on this task here, but also about what you think
20:14you've contributed in the last nine weeks.
20:16When Alan says, who are you exactly?
20:18You've gone all very quiet on the rest of it.
20:20We heard one of the great speeches from the doc from the accused.
20:24I don't think you can say that I haven't performed.
20:27And my word, did it take our breath away?
20:29I am a sensible person.
20:31I deliver task after task after task in any role that I am given.
20:34And I have performed in every single sector that you need me
20:37to perform in, to be a business partner.
20:39Suddenly, she came alive.
20:42I am the most reliable, consistent person in this process.
20:45I am the person that will deliver.
20:47I am the type of person that you would give a quarter of a million
20:50and think, she isn't going to go off and do something crazy with it.
20:53And we knew that we had something coming up fast on the rails.
20:56Leah, you've spoken up in this last few moments.
21:02I see a different person there.
21:04When she was in the boardroom and she was under pressure,
21:07she rolled up her sleeves and said,
21:09you know what, don't discount me.
21:11Yes, I'm an academic, but I am a businesswoman.
21:14I'm going to show it to you and I'm going to tell you what I think
21:17and why I shouldn't be fired, and I think we were all really impressed.
21:22Now, Northern Ireland is backing its local girl to make it all the way.
21:27There's such a buzz.
21:29We've got posters up.
21:31It's been in the papers.
21:33It's just fantastic, the support she's got.
21:35The newspapers are full of Leah's name and just the school,
21:38everyone's just talking about her.
21:40The fact that Leah could be partners with Lord Sugar,
21:42there's a big buzz around there, everybody's heard of it,
21:44everybody knows about it, everybody's supporting her.
21:46I'm not one bit surprised at Leah at all wanting to go into business
21:50because Leah never settles at one thing.
21:53She's always pushing, always trying to achieve,
21:56and she will get there no matter how.
21:58Go Leah, Team Leah, Northern Ireland, we're behind you.
22:01I'm a little excited.
22:09Next...
22:12Louisa Zisman.
22:14Hi!
22:17Energetic.
22:19Morning, boys!
22:20Wake up! Wake up!
22:22Capable.
22:24We're going to have the burgers at £95, the fillet for £24.
22:29From day one, she's delivered.
22:32280 for everything. Great to do business with you.
22:35Maybe we can call it 325.
22:37Can we call it 310, just so we've got...
22:40310. Thank you.
22:42Right from the off, Louisa established herself
22:45as perhaps the strongest business person in the process.
22:50I do this every day, I run three businesses, all of which are sales.
22:53No offence, you're a doctor.
22:55Oh, don't, you cannot possibly say that.
22:57But she does put people's noses out of joint.
23:00You need to let me speak. We need pumps, we need a banner.
23:04I'm going to draw a banner now.
23:06OK, you draw the banner and let me carry on. OK, do it then.
23:09But at the end of the day, this is a business task,
23:13and she gets business right on the nail every time.
23:18And some of the others don't.
23:21Week four, farm shop, and Louisa took her team by the horns.
23:27We're going to have our buffalo meat
23:29and then we're going to get vegetables, potatoes and fruit.
23:32Don't worry too much about the jacket potatoes.
23:34Jacket potatoes are epic fail.
23:37Strategy for the last hour is a bag of potatoes for £2.
23:41We've paid 38p per kilo, so we're still making profit
23:45and we're flogging them.
23:48And the caravan show gave Louisa another chance to shine.
23:53I'd love to have this on our stand.
23:55It's great value for money and the quality is so strong.
23:59Of course, business at exhibition centres
24:01is to do with product selection.
24:03It's a box with a lot of oomph.
24:05I feel really confident that me and my team
24:07are going to be able to do this.
24:09We're going to be able to do this.
24:11We're going to be able to do this.
24:13We're going to be able to do this.
24:15I feel really confident that me and the team can sell it.
24:18She picked and fought for the bike.
24:20We've seen the bike.
24:23We can potentially make a lot of money from them.
24:26And on the day, she sold and sold and sold and sold.
24:29Hi, guys. Ever thought about owning an electric bike?
24:33Do you want to do the deal? Perfect.
24:36I like it. Yeah? Deal? Thank you so much.
24:39There you go, man. Thank you so much. I hope they enjoy it.
24:42To the extent that when the figures were totted up,
24:45her sales eclipsed all the sales of the opposing team,
24:49all on her own.
24:51949. Thanks very much. Thank you. Thank you.
24:53Thank you. Bye. Amazing.
25:00Louisa's forceful approach runs in the family.
25:04My mum is an amazing, amazing role model to me.
25:07I love my mum.
25:09I've been called strong and argumentative in the boardroom.
25:12My mum would eat every single candidate in here for dinner.
25:15And I think she's always instilled in me to be very strong.
25:18As a businesswoman, people probably wouldn't initially see
25:22the softer side to her.
25:24It can come across as being very aggressive,
25:27but I like to call it assertiveness rather than aggression.
25:30Louisa was brought up in Buckinghamshire with her older brother.
25:34She had a very varied and, I think, enjoyable childhood, actually.
25:41Louisa was very bubbly.
25:45She was always dancing around the house with the friends.
25:48My husband and I were both career people.
25:51I certainly wasn't a stay-at-home mum,
25:53so for when they finished school, they were on their own.
25:57And sometimes I wouldn't get home till really late,
25:59so they did have to be very independent.
26:03With careers in IT and banking, Louisa's busy parents were her inspiration.
26:09I used to have meetings on a Friday with my staff at home,
26:12and I think she was intrigued because we would all sit there
26:15having a meeting and writing, you know, things down,
26:18and I think that she used to look through the dining room window
26:21and wonder what we were all doing. It all looked very important to her.
26:24So I think, in a way, that could have sort of spurred her on to think,
26:28you know, I want to be like that when I'm older.
26:33Resourceful from an early age, at 16, Louisa went out to work.
26:38We said, we will buy you a horse, but if we do,
26:41you will have to pay for his upkeep and his stabling.
26:45That taught me a lot about responsibility, I think,
26:47having to look after him and pay for him and make sure he was kept.
26:51I worked in a supermarket on the checkouts,
26:54in a pet shop, in estate agents,
26:57and when I got to 17, I was just like,
26:59God, this is what I want to do, I love having my own money,
27:02I love the independence and I want more of it.
27:05Hungry for success, Louisa struck out on her own.
27:09I didn't like being employed, I did not like being told what to do,
27:13especially when I thought I was right and that the people I was working for
27:16perhaps weren't running their businesses properly,
27:18and I was like, you know, I could do a much better job of this than they can.
27:21She always had her own opinions on how things should be done,
27:25which lends itself to have your own business,
27:27because otherwise you're not going to get on working for a boss.
27:30Today, Louisa has three thriving businesses,
27:34a consumer electronics company, a baking website and a cupcake shop.
27:40She's very inspirational.
27:42When she's putting her all into it, you're there with her,
27:45and there's been times we've been here till ridiculous o'clock at night
27:48because neither of us have noticed the time,
27:50because she's just on her train path of working,
27:52and I'm along with her, like, yeah, let's do this.
27:57Alongside her business life, Louisa is also mum to two-year-old daughter Dixie.
28:04As a career woman and a mother, you also suffer from this pull of guilt.
28:09You know, am I spending enough time with my child?
28:12And Louisa's not unlike any other mother in worrying about that,
28:16and that's why she makes sure when she isn't working
28:20that she does spend quality time with Dixie,
28:23and that shows in how happy Dixie is.
28:28Being a mother is the hardest job in the world,
28:32and as a working mum, I think you feel constant guilt.
28:36But I want her to have a lovely life, and I want to provide for her.
28:46Week eight.
28:48Jason, we really have to make a decision.
28:50How about a light purple instead of the grey?
28:54And with the online dating task, up popped Louisa's pushy side.
29:00We have to make a decision and go.
29:02If we spend all day like this, we're going to get absolutely nothing done.
29:06I had the dubious pleasure of, of course,
29:08following Louisa and Jason on the dating task.
29:11That was a bumpy old day. He was project manager.
29:15To make a decision, stick with it. We have to go.
29:18Give me a couple of oranges and yellows for flowers.
29:21You just have to make a decision sometimes and go with it, Jason.
29:24And I don't like that, so I want to have a little bit more time.
29:27OK, if you want to go, that's good.
29:29And what about, can we have the flowers in really bright yellow?
29:33I accept...
29:35..that Jason was a nilly.
29:37You've just made it look worse.
29:39Can we try black and white?
29:41So, like, it's got a border of black...
29:43Jason, this is absolutely ridiculous.
29:45Look at what you've just done.
29:47The other one just looks like... You're giving me a headache.
29:50Three-handed, poor boy.
29:52Jason needs to make a decision whether he continues to be project manager.
29:55I've never heard anything like this in my life.
29:57I would like to be project manager.
29:59Jason, I think you've lost it.
30:01Job done. Louisa, you're project manager from here on in.
30:04I feel really, really bad,
30:06but I took over from Jason to be project manager
30:09because he had no confidence in his own abilities
30:11and he was never going to lead us to victory.
30:14Despite Louisa's best efforts, the team lost.
30:19In the boardroom, she faced the firing line.
30:25Louisa, I feel that you browbeat this fellow,
30:30that you wore him down.
30:32Alan gave Louisa a really stern warning in task eight.
30:36That's what worries me about you.
30:38You know, are you just somebody who doesn't get their own way
30:41immediately, it's no good.
30:44You're not going to wear me down, I promise you.
30:47And you know what? She listened, she adapted,
30:49and she absolutely understood
30:51that if she wasn't going to be a team player, it was over for her.
30:54Happy? Yeah. Me too.
30:56Are you all good?
30:58There's no in-between with me and you, is there?
31:01No, we love each other. We hate each other.
31:03A love-hate relationship. Bye-bye.
31:06My week ten, she was beginning to actually operate
31:10as a proper, successful business person.
31:13Quantity, quantity, quantity.
31:15Stack them high, sell it cheap, theory.
31:17And anyway, the process is all about learning.
31:20It's all about changing.
31:22There's sort of an East London vibe.
31:24We were thinking of, like, a tweed flat cap.
31:27I think definitely I've learnt how to work with other people.
31:32I think I've learnt so much about other people.
31:35I think I'm going to send you out again.
31:37The hats and the scarves are our bestseller by far.
31:40We just need to keep rolling, keep shifting.
31:43Sometimes I do have to take a step back and listen.
31:46I win, girls win. Yeah.
31:48I love you.
31:50I love you.
31:52I love you.
31:54I love you.
31:56I love you.
31:58I love you.
32:01Week ten, she's a winner.
32:03Two weeks to go.
32:05Well, final furlong.
32:08Not many horses left in this race, you know.
32:10Come on, Nia. We've closed.
32:12What a good day.
32:16And in Louisa's hometown of St Albans, she's headline news.
32:21Louisa's very much the name on everyone's lips locally.
32:24You know, you go in the street and people are talking about her progress.
32:28She's sort of fired up St Albans.
32:30As Louisa's local newspaper, we've decided to come out and say,
32:34we're backing you all the way.
32:36Writing about Louisa has kind of become my baby.
32:38I've been covering it every single week, watching the show.
32:41Then we get stories up straight away after it's finished.
32:43I mean, we already knew that she made fantastic cupcakes,
32:46but now she's just doing so well on The Apprentice,
32:48and, yeah, we're just loving watching her.
32:50I think absolutely Louisa was one of the most successful people
32:53I've ever encountered in local business.
32:55She's 25, she's running three different businesses,
32:58all of which are a success.
33:00You know, we want you to win, so, you know, you go and get them, girl.
33:04We get so many customers coming in every day,
33:06asking about whether she's won or how far she's gone.
33:08At school, there's a definite pro-Louisa crowd going on.
33:12I think Louisa does have charm. She's got a feisty charm.
33:15And I think that's really good. As a businesswoman, you need that.
33:18Louisa is certainly very pretty
33:20and attracted a lot of attention because of that.
33:22And maybe she works her charm,
33:24and I don't think it will work on Lord Sugar.
33:28He's a very special man.
33:30Get in!
33:40Entertainment entrepreneur Francesca McDuff-Farley.
33:44Here we go!
33:45Straight talking.
33:46If I'm going down, I'll go down in flames,
33:48but at least I'm decisively in flames.
33:50Hard working.
33:51Half pint or a full pint?
33:53Half a pint? It's £2.50. Is that OK?
33:55No nonsense.
33:57We have to have things in hand by five o'clock.
33:59Finished and made.
34:00We are not going to make it to an upholstery
34:02to get the product made by that point.
34:04Francesca probably is the fairest person in the group.
34:06She listens more than everyone else,
34:08and she's very unselfish,
34:10and she never pretends to be something she's not.
34:12We're not trying to reinvent the wheel. It's a box on wheels.
34:15However, it can keep things tidy,
34:17and the colour of it can basically go anywhere.
34:19She's very open when she thinks she can do something,
34:21and also very open when she thinks she can't,
34:23and I think that's a really good quality in someone.
34:25Can I just ask, did anyone do chemistry or anything?
34:27No. Ah.
34:30I love watching Francesca and all her quirky, quirky little things
34:34that she does on her face, her expressions.
34:36I think they're brilliant.
34:39Francesca has a knack of not saying what she wants to say,
34:45but her face says it all.
34:47She just looks, and you know what she instantly thinks.
34:52I'm always genuine, and I would never say anything to anyone
34:55behind the back that I wouldn't say to their faces.
34:57And you're going to run through the agenda of the day.
34:59Let me just finish. Let me just finish.
35:02I'm just true to myself.
35:05So Francesca's sort of contribution to the process
35:09has been the voice of reason.
35:11Did we try that?
35:13Yeah.
35:14I think we need to stop jumping around and try and, like...
35:16I feel like it's going a little bit into disarray now.
35:19I just feel like it's gone a bit kamikaze and a bit crazy at the moment.
35:22So, just clarify for me, what is it we're doing?
35:26I find her uncomplicated.
35:29What you see is what you get, and that's no bad thing these days.
35:36Week four.
35:37Corn on the cobs.
35:3820p.
35:39And how many of those do you have?
35:40A couple of hundred in there.
35:41The job, stock and set up a farm shop.
35:44To get enough produce to actually make the shop
35:46look like it's got something in it, we need to spend £150.
35:51Turning point for me for Francesca was task four.
35:54She is very domineering, Louisa, and she told Francesca
35:57you will not buy any of the goods that Francesca wanted to buy.
36:02Just sort of use a bit of logic, like...
36:08And you know what Francesca said? Well, I'm not going to listen to that.
36:11Engage brain, yeah?
36:13We will do. Now we know we have a...
36:17Louisa, I think, has been my Achilles' heel this whole process.
36:21Do you see why we've lost tasks?
36:23I think she's a bit like Marmite, you love her or you hate her.
36:26Genuinely, without this bulk of stuff,
36:28we are going to look like we have an empty shop.
36:30We saw who she was, as a person, as a businesswoman.
36:34Francesca fought her corner.
36:36Five pounds, that'll be in total, thank you.
36:38And the team secured its first win.
36:40Amazing feeling. That win was really, really important for us.
36:44And for me as well, but on a personal level,
36:46to sort of know that decisions I'd made were really instrumental.
36:50Thank you very much.
36:54From an early age, doing things her way made Francesca stand out.
36:59Francesca, highly independent as a small girl,
37:04did not like being told what to do.
37:08I always had my own mind.
37:10I was that annoying child that asked why about everything.
37:13Why is that? Why is this?
37:15My mum was always working, she worked a lot of hours.
37:18We were never particularly well off.
37:20I had to work all the time.
37:22I was often out of the house before she was up for school.
37:26And more than often, she would be in bed before I got home.
37:32She just worked really, really hard for everything, really.
37:35I think my mum always wanted me to go to a private school
37:38and get a better education, but we couldn't afford it.
37:43It was outside the classroom that Francesca discovered her first love.
37:48Francesca was a little girl, about 4½ years old.
37:51She couldn't walk in a straight line without falling over,
37:54so I enrolled her for ballet classes,
37:57and she took to it like a duck to water.
38:00She loved it. She didn't ever want to not be there.
38:05I'd always wanted to be a dancer since I was a child.
38:08My mum refused to let me do it unless I got straight As,
38:11so I was lucky that I was very academic, so top set for everything.
38:17She would study and study and study.
38:20As she got older, when other children were out playing,
38:23Francesca wasn't with them.
38:25She was dancing or doing homework.
38:29Age 16, despite gaining ten top-notch GCSEs,
38:34Francesca left school to turn her passion into a profession.
38:38I immediately got a contract on a cruise ship to go and dance,
38:42so I had the most amazing couple of years travelling the world,
38:46being paid to do what I loved, and earning.
38:49It was, you know, I can't have asked for a better few years.
38:53I felt a little bit lost after I came back from the ships
38:56because when you've had just a goal at one point all the time
38:59and then you've done it, and I was only, you know, 21,
39:02and I felt like I'd done everything I wanted.
39:05I proved I can dance, I proved I can get my grades at school,
39:08and it kind of really geared me on to what am I going to do next,
39:12and that was really the main decision that made me start my own business.
39:18With just a credit card and a laptop, Francesca formed her first company.
39:24She was dancing during the day,
39:27she was working in a call centre in the evening,
39:30she hated it, but she did it because she knew what she had to do.
39:34I think my business acumen just came from survival instincts more than anything.
39:39I didn't study it, I didn't necessarily set off expecting to do this,
39:43but I needed to pay my rent and I needed to eat,
39:47and I needed to survive, and the way to survive was make money.
39:53Today, Francesca runs three businesses,
39:56a dance troupe, a lookalike agency,
39:59and a studio.
40:01Two and two!
40:03One, two, switch!
40:05One, two, switch!
40:07Francesca's definitely worked hard to get where she is.
40:10She started out in a tiny little office with one computer,
40:13one desk, one chair, and now she's almost running an empire.
40:17I've always done what I've known and made money out of what I know I can do
40:21and what my strengths are.
40:23And in the away day task,
40:25she's spotted a chance to play to those strengths.
40:28I am at last.
40:29I'm glad that I held out and I intelligently pulled back from some other task.
40:33I am Mrs Corporate.
40:35On the unhappy away day task,
40:37it fell to Francesca to be project manager.
40:41They lost.
40:42There was so much business speak.
40:44Sorry, what was the point of this?
40:46It's all about experiences, you know, at the end of the day,
40:48that's what you guys supply.
40:50It turned into a mush of nothingness, actually, in the end.
40:53So for you to have all different experiences
40:55and working out how things are relative to you...
40:57I found it exhausting.
40:59I think the poor people that have to endure the away day found it exhausting.
41:02Everyone happy?
41:05It was awful.
41:07A lot of the comments in here were saying
41:09that these people were trying to take us as monks.
41:12They told us that they started off some school thing here
41:15and they said you were kind of blagging them,
41:19constantly telling them what this was all about,
41:21but it was a blag.
41:22One of Francesca's most attractive qualities, I guess,
41:27is that, you know, when she's knocked down,
41:29she gets herself up and dusts herself off and carries on.
41:35Having survived the away day, Francesca fought back.
41:39We are doing it today, especially for 99.99.
41:42We've been working very hard,
41:44but we're just a little bit more animated.
41:46Three, two, one. Action.
41:48Three, two, one. Action.
41:50In week nine, dance-crazy Francesca got dumped in a kitchen.
41:55It's exactly like you'd cook a stir-fry, yeah?
41:58Stop, stop. Right, I don't cook stir-fry.
42:02It sticks, it's ready.
42:04There you go, it's done.
42:06Can you burn chicken?
42:08Yeah.
42:09I'm not afraid to get dirty, I'm not afraid to work hard.
42:13OK, my name's Francesca, I'm from Evolve.
42:16I'm just a doer, and if it needs doing, I'll get it done
42:18and I'll do it to the best of my ability.
42:21One thing Alan has based his whole life on, like me, is hard work.
42:25The ability to do the things that need to be done,
42:27when they need to be done, whether you like it or not,
42:30and that actually sums up Francesca.
42:32Go, go, go. Yeah.
42:38Five, five and four of these.
42:41Do you like this one? Now? No.
42:44And hometown Leeds is cheering her on.
42:47Francesca's a Yorkshire girl, she's got a bit of spirit
42:49and a bit of attitude and a bit of fight,
42:51so it's good to see Yorkshire girls doing it.
42:54Doing us proud, I think.
42:56How much do you sell those for? Tenner.
42:58Oh, they look really good. Thank you.
43:00I absolutely love Francesca because she's just so hardworking
43:03and she's from Leeds, so it makes us all really excited
43:05and she's just a really nice person.
43:07Me again. Quickly, can I have five of these?
43:10There's 100.
43:14I think on my feet and I think fast,
43:16and hopefully that's why I'm here.
43:22We're looking really good now.
43:24Got a great little system going.
43:28Finally, business analyst Jordan Poulton.
43:31Argh!
43:33Intelligent.
43:351,000 is flavour mix, right? Yeah.
43:37Some 2.04 millilitres of orange and 2.04 millilitres of chocolate.
43:40Yeah, that sounds great. Individual.
43:42Jordan's just putting his sarong on.
43:45He's got a sarong.
43:47Not a sarong, it's a kick coin.
43:49And brimming with ideas.
43:51I'd like to make a case for nettles as a flavour
43:54because I think it's adventurous, I think it's exciting,
43:56I think it's daring, I think it's unusual.
43:59Jordan came into the process armed with his Oxford degree
44:02and, um, I guess identified the fact
44:06that his creativity would carry him through.
44:09That would be his battering ram.
44:11He would be thinking outside the box.
44:13I reckon something like buffalo meat.
44:15I think you can get a lot more excitement around a meat
44:17that someone's not tried before, especially if it feels unusual.
44:21He actually had some quite good ideas, buffalo meat being one.
44:24Quality costs money.
44:26Like, don't be afraid to tell them that quality costs money.
44:28Altogether, that's £105 for me. OK.
44:31I want to change the world and all of my life
44:34drive is that I get a thrill from changing the world in any small way.
44:38There's a really interesting quote by Steve Jobs
44:40and he said, I want to make a ding in the universe.
44:43And all you need to make is the smallest ding
44:46and then it's a life well lived and that's kind of how I live my life.
44:49Remember, it's not a steak.
44:51It's an award-winning buffalo steak.
44:54It's worth a lot more than normal.
44:57Jordan had a globetrotting childhood, the second of three sons.
45:02Being from a military background has really defined a large part of my life.
45:06My family have moved around quite a bit.
45:08I lived in different countries when I was a child
45:11and then started boarding school from a really young age.
45:13Largely because my dad was being sent around to different countries
45:16and it would have been really difficult for us to go with him.
45:20Every Poulton seems to go down one route
45:23and that is Army, RAF, Navy, Police.
45:26I would say it's probably just almost a family tradition.
45:29It's expected as a Poulton as you grow up.
45:32That's one of the four choices you make.
45:34I did a training course with the Marines to try and get a Marine scholarship.
45:38It really wasn't for me at all. I just never fit.
45:42My character just isn't built for the military.
45:44I'm very anti-authoritarian and it never felt right.
45:48So I'm really the black sheep of the family.
45:53I was always a bit of a problem child.
45:55I used to get in a lot of trouble at school.
45:58My teachers were always very frustrated that I was getting C for effort and A for attainment.
46:02It always wound me up that my teachers expected me to care when I was doing fine anyway
46:07and when I had other things to do that I thought were more interesting and more important
46:10like playing sports and making money.
46:13At primary school, Jordan revealed early business flair.
46:18He was very precocious.
46:20Our cat had kittens.
46:22I don't know how he managed it,
46:24but Jordan managed to get a school trip for his playgroup class
46:28to come to our house, look at the kittens,
46:32buy a kitten each for £20 and he'd made himself £160.
46:36It's at that point you think, right, well,
46:38if that's a story you can tell about a five-year-old, what's it going to be in the future?
46:46Chalking up three A's at A level, next stop for Jordan, a top university.
46:52Being at Oxford has been really instrumental in the years since
46:56and really for all the wrong reasons, I think.
46:59I went there to study Spanish literature and philosophy
47:02and I actually spent all my time in the Entrepreneur's Society,
47:05helping people start businesses.
47:07I think while Jordan was at Oxford, he was a lot more focused on entrepreneurial ideas
47:10than his academic work.
47:12When Jordan became president of it, it was his life.
47:15He was up at five in the morning reading emails on his laptop in bed
47:18and he would do it until midnight every day, seven days of the week.
47:23He loved it.
47:24I've always known what I wanted to be and that's an entrepreneur.
47:27I get a thrill from turning ideas into businesses
47:30and that was the same at Oxford as it was throughout my childhood.
47:33Degree in hand, Jordan won a job with a telecommunications giant.
47:38He took the skills that he had and the knowledge that he'd built up
47:42from working in the society at university
47:45and quickly transposed them into the workplace
47:48and did really well actually bringing those across.
47:50First place is Jordan with a 19.85.
47:57Jordan is also a high achiever in the boardroom
48:00with the best record in the process.
48:09Seven victories and just three losses.
48:13Come on! Get in!
48:15I'm actually very proud of the fact that nobody in this process
48:19has decided to take me into the final boardroom
48:22and I think that's testament to the fact that whatever I'm doing in any team,
48:26I'm a key asset.
48:30Week three.
48:31If people want to take just 30 seconds each
48:33to kind of explain an idea that they've had,
48:35if you don't have one, let's just keep moving efficiently, all right?
48:38The flat pack task and team player Jordan's first chance to lead.
48:43So if we say this is a chair, there'll be a kind of pin,
48:46a spring-release pin that you pull out to loosen this part.
48:49Jordan led the team on the folding furniture.
48:52Old Sparky, remember Alex's chair?
48:54He's a genius, I thought.
48:56So, I mean, if I was sitting down there,
48:58it's more about the 450, which means there's about 500mm.
49:01But when it comes to difficult decisions,
49:05how about pitching, for instance, to go to the key retailer?
49:08No, you do it.
49:10We're going to have Neil and Miles leading the pitches
49:13at the major retailer and the catalogue chain.
49:16The foldo gives a solution to that common problem
49:19of people running out of chairs.
49:21We're happy to meet you, thank you for your time.
49:23This is something you can put together in ten minutes.
49:26You were going to win this task on those pitches.
49:29The two people that I introduce you to
49:32are two massive organisations that have got the capability
49:36of placing very, very big orders,
49:38which could make other orders pale into insignificance.
49:41Absolutely, Lord Sugar. You don't think you needed to be there?
49:44I agree that it would have been good for me to be there,
49:46but I think I put my trust in the guys for their sales
49:48and I wouldn't have added any value in the sales.
49:50We'll find out soon.
49:52So he stood back. So what does that mean?
49:54It means he was relying on his PM role to carry him through,
49:59but if it went all terribly badly wrong,
50:03then at least he would be excused for failing to make sales.
50:10The online dating task.
50:15And Jordan's hands-off style came unstuck.
50:18Jordan's a great delegator
50:20and there are some strengths in being able to delegate.
50:23But on the dating task,
50:25I began to question whether he could actually do anything
50:29as opposed to delegate everything.
50:31I think Alex is really strong on the web and tech side of things
50:34and then I think that you two go really nicely
50:36working with people through the market research.
50:38He didn't direct the ad.
50:39Action.
50:40I have really high hopes for this Sunday.
50:42No, no, I'm not liking this at all. It totally went wrong.
50:44This is wrong.
50:45He didn't pitch it to the client.
50:46We've come up with cuff links
50:48for people who don't have time for bad dates.
50:51What did he really deliver?
50:53Jordan, good project manager?
50:55Yeah, very good.
50:57I've had some feedback that you tend to be the great statesman
51:00but actually don't like to dirty your hands.
51:02As a manager, I think that enabling the team to function well
51:06and enabling people to shine
51:07and have their opportunity to shine is really important.
51:10If and when you do choose me to be the winner of this process,
51:13then I would have to manage a team of people
51:15and I want to show that I can manage a team of people.
51:17Before that occasion, I need to satisfy myself
51:19that you're not somebody who, I would say,
51:21kind of cleverly stands back and lets someone else do the work.
51:24Alan challenged him.
51:26What can you do? How can you do it?
51:28What kind of person are you?
51:29And he stepped up to the plate.
51:34I'm excited to be doing my first pitch.
51:36I think it's way overdue.
51:38Lord Sugar's given me grief for it,
51:40so I'm really excited to be able to step up
51:42cos I'm really quite good.
51:43The ready-made task, I think it was probably the moment
51:47where I thought, wow, Jordan's a real contender here.
51:50In this market, you're actually selling to two people.
51:52You're selling to what we call the purchasing manager,
51:55so the mum or the dad of the house,
51:57and then secondly, on the other hand, is the children themselves,
51:59and so we had to work out something that both catered to the parents
52:02and also catered to the children at the same time.
52:04He pitched Deadly Dinners to a retailer
52:07so forcefully, so eloquently, so persuasively.
52:11Well, they did like the product,
52:13placed 1,000 orders on a trial basis, 1,000 orders,
52:16and that suddenly...
52:19..yeah, Jordan can sell.
52:22Phew! He left it late.
52:28Bye-bye. Bye.
52:30But when he was on his own...
52:32So, £80. Thank you very much.
52:34All right, good man. Thank you very much.
52:36What is he actually doing?
52:37He's done a crap deal for 25 quid.
52:39..Jordan's judgement looked fragile.
52:42How much was this? £70.
52:45I've got to say, it's a bit disappointing.
52:47£10, lost, in the boardroom, the final three,
52:51for the first time.
52:52How lucky was he?
52:54Because when he got there,
52:56he began to sort of...
52:58..well, frankly, fall apart.
53:00Jordan, why should you remain in this process?
53:03I should remain in this process
53:05because I am the best person in this process.
53:07My business plan is phenomenal.
53:09It's genuinely innovative. What is it?
53:11It's an online platform that allows both hobbyists,
53:14so normal people like the three of us,
53:16and brands to create games for mobiles.
53:18I'm not the software engineer, I'm the strategy, sales, marketing.
53:21It's not me alone. There is another person who...
53:23So there's three of you in this partnership?
53:25Yes, yeah. But, I mean...
53:27How does that all split up, then?
53:29Obviously, if and when an investment is made,
53:32then those discussions happen.
53:34But the honest truth is that... What discussions happen?
53:37Discussions about percentages and how it would split between...
53:40No discussion here, mate.
53:42And suddenly...
53:44..a large question mark rose slowly from the top of his head
53:48and hovered over him.
53:50Big question mark over Jordan.
53:52I have had you here for ten weeks to work out
53:54whether you've got a brain in there, right?
53:56I do have a brain, Lord Sugar, but would you rather I said,
53:58here's my idea, I'm going to screw this guy over?
54:00And that person... That's your problem.
54:02And it's up to me to look after that person.
54:04Yeah, absolutely, that's your problem.
54:06That is your problem, not my problem.
54:08If he's going to go any further,
54:10he's going to have to answer those questions
54:12in a far clearer manner than he has done to date.
54:15If I'm able to convey to Lord Sugar
54:17the real strength of the opportunity that I'm offering,
54:21I will win The Apprentice,
54:23but it will be on whether I can deliver
54:25that clear and concise message.
54:31All five business plans in hand
54:34now face the full force of Lord Sugar's toughest taskmasters.
54:41We've got five candidates left.
54:43They all have great strengths
54:45and they all bring something different.
54:47But right now, it's down to the strength of the business plan.